Gandhiji kachasma
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#GandhijiKaChashma By Lenskart
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description
Lenskart.com celebrated the occasion of Gandhi Jayanti in a very special way with its fans on twitter. They engaged the audience through their twitter handle lenskart_com through a contest with the hashtag #GandhijiKaChashma. The campaign was planned and implemented by their social media agency Viralcurry (www.viralcurry.com).
Transcript of Gandhiji kachasma
![Page 1: Gandhiji kachasma](https://reader036.fdocuments.net/reader036/viewer/2022082700/54b5ea664a79591a7f8b4752/html5/thumbnails/1.jpg)
#GandhijiKaChashmaBy Lenskart
![Page 2: Gandhiji kachasma](https://reader036.fdocuments.net/reader036/viewer/2022082700/54b5ea664a79591a7f8b4752/html5/thumbnails/2.jpg)
Focus of the campaign: To engage audience on the twitter handle of Lenskart.com on the occasion of Gandhi Jayanti
Focus
![Page 3: Gandhiji kachasma](https://reader036.fdocuments.net/reader036/viewer/2022082700/54b5ea664a79591a7f8b4752/html5/thumbnails/3.jpg)
Set of 5 creative questions which revolved around the occasion and lenskart’s website in an engaging way.
Execution
![Page 4: Gandhiji kachasma](https://reader036.fdocuments.net/reader036/viewer/2022082700/54b5ea664a79591a7f8b4752/html5/thumbnails/4.jpg)
Hashtag trended in India for 10 hours and worldwide for more than 6 hours.
Followers increased – 100+ Creative and massive engagement through
tweets related to Gandhiji’s life, India’s future and Lenskart’s glasses.
Impact
![Page 5: Gandhiji kachasma](https://reader036.fdocuments.net/reader036/viewer/2022082700/54b5ea664a79591a7f8b4752/html5/thumbnails/5.jpg)
Worldwide trend
![Page 6: Gandhiji kachasma](https://reader036.fdocuments.net/reader036/viewer/2022082700/54b5ea664a79591a7f8b4752/html5/thumbnails/6.jpg)
Statistics Tweet count – 5,068
![Page 7: Gandhiji kachasma](https://reader036.fdocuments.net/reader036/viewer/2022082700/54b5ea664a79591a7f8b4752/html5/thumbnails/7.jpg)
Exposure
![Page 8: Gandhiji kachasma](https://reader036.fdocuments.net/reader036/viewer/2022082700/54b5ea664a79591a7f8b4752/html5/thumbnails/8.jpg)
![Page 9: Gandhiji kachasma](https://reader036.fdocuments.net/reader036/viewer/2022082700/54b5ea664a79591a7f8b4752/html5/thumbnails/9.jpg)
Thank you