Gaming Standards Association. Year of Implementation! What is GSA - Our Mission GSA is an...
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Gaming Standards Association
Year of Implementation!
What is GSA - Our Mission
GSA is an international trade association representing gaming manufacturers, suppliers, operators.
We facilitate the identification, definition, development, promotion, and implementation of open standards
to enable innovation, education, and communication for the benefit of the entire industry.
Year of Implementation!
Our Platinum Members
Year of Implementation!
2005 Board Of DirectorsChair Lyle Bell Seminole Tribe of Florida
Vice Chair Mark Lipparelli Bally Gaming and Systems
Secretary John Boushy Harrah’s Entertainment
Treasurer Fred Lychock R. Franco USA
Jeanne Marie Wilkins Argosy GamingBob DelRossie Aristocrat TechnologiesJoe Bailo Atronic AmericasDerrik Khoo eGentingSteve Sutherland Konami GamingBrendan O’Connor Multimedia GamesRon Harris Rocket GamingJon Berkley TransAct TechnologiesMoti Vyas Viejos GamingRob Siemasko WMS Gaming
Year of Implementation!
Organization
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Membership Growth
8
22
3835 37
59
76
68
0
10
20
30
40
50
60
70
80
1998 1999 2000 2001 2002 2003 2004 2005
Year
Members
Platinum
Gold
Silver
Others
Total
Year of Implementation!
Membership Composition
Operators/Hotel17%
Manufacturers48%
OEM18%
Affiliates6%
Advisors11%
Year of Implementation!
Global Membership
N. America60%
Europe20%
Australasia11%
Japan9%
Year of Implementation!
Association Milestones1998 - Gaming Manufacturers Association (GAMMA) formed
2001 - Operators invited to join the organization
2001 - GAMMA becomes the Gaming Standards Association (GSA)
2002 - Regulatory Advisory Committee to include regulators
2004 - Formal standards are released for GDS, BOB, and S2S
2004 - BOB and GDS simulators are developed (alpha test)
2005 - Formal implementation training program for developers
2005 - First S2S installations operational in Alabama and Florida
2005 - GSA announces its BOB V1.1 and S2S V1.1 standards
2005 - GSA releases GDS toolkit
2005 – GSA releases BOB Host and EGM Simulators
2005 - GSA opens its standards to the world
2005 – GSA and IGT join forces
Why Standards?
Year of Implementation!
Dataflow without Standards
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Dataflow with Standards
What are our Standards?
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Gaming Standards Drive Business Value
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Enable Communication on Three Levels
GameControl
CoinAcceptor
CoinHopper
NoteAcceptor
Printer
TouchScreen
Game & Peripherals
GDS
Progressive
Slot Accounting
Voucher Manager
Player Tracking
Game to Systems
BOB
Coin/BillCounters
S2S
S2S
Kiosks
Point ofSale
Class IIServers
S2S
System to System
S2S
Year of Implementation!
How Were They Developed? Developed by members of Gaming Standards Association
(GSA): Operators Game and Peripheral Manufacturers System and Lottery Suppliers Regulators
Cross-pollination of ideas
Much richer protocols than can be developed by any one company alone
Year of Implementation!
Better interoperability between different manufacturers’ equipment All 3 protocols (GDS, BOB, S2S) work together by design
More & better choices Buying decisions can be based on quality, options and cost-
effectiveness, rather than adhering to a proprietary solution
Reduce operational costs Simpler, repeatable solutions Deploy new technologies quickly Maximize utilization of staff resources
Result = Improved Efficiency
Year of Implementation!
Value PropositionVisibility
Standards enable data communication on three levels – GDS, BOB, S2S and provide 360 degree visibility of patron behaviors, playing habit, game preferences, dining, hospitality, entertainment activities…
Portability More choices, simpler repeatable solutions, higher quality, Exit option
Investment Protection Open standards are more robust Ensures smooth migration path to achieve new functionality
Increased ROI Increase revenues by 360 degree visibility on customer data Decrease costs by using more effective and efficient tools to manage, analyze and evaluate productivity and profitability of operations
GSA’s Three Standards
Year of Implementation!
Three Complementary Standards
GDS – EGM to peripheral devices.
BOB – EGM to back-end systems.
S2S – System to system and system to non-EGM devices, e.g. kiosks.
All three standards are designed to work together as a total solution.
Year of Implementation!
Companies supporting GSA Standards Aristocrat Asahi Seiko Atronic Gaming Bally Gaming & Systems CashCode Coin Mechanisms, Inc. Cirsa Harrahs Entertainment IGT JCM Konami Gaming Mars Electronics
MGM MoneyControls Multimedia Games NRT Nova Gaming Progressive Gaming Revive Partners R Franco Rocket Gaming Seminole Tribe WMS Gaming
Q & A