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Page 1: Gamifying eBook Publishing

Gamifying eBook Publishing

Kit Brown-Hoekstra

Marta Rauch @kitcomgenesis @martarauch

Intelligent Content 2013

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• What is gamification?• Gamification Framework• Exercise: Gamifying eBook Publishing• Resources• Awesome prize!

Tip! Details are in our slides posted on SlideShare: http://www.slideshare.net/MartaRauch

Our Game Plan:

Key Takeaway:Gamification can boost engagement and profits for ePublishing!

Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

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Audience PollHave you worked on a gamification project?Are you an eBook publisher?What is one goal you have for this workshop?

Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

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What is Gamification?

Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

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..

A simple definition:

Game techniques…in non-game situations …to motivate people and

drive behavior.

Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

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Dynamics – motivate behaviorScenario, rules, progression

Mechanics – help achieve goalsTeams, competitions, rewards, feedback

Components – track progressQuests, points, levels, badges, collections

Badgeville http://badgeville.com/

Game Techniques Used In Gamification

Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

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Gamification is Growing RapidlyBy 2014, over 70% of companies will have at least one gamified product

By 2015, over 50% will gamify innovation

A company that gamifies marketing & customer retention will be as important as eBay, Facebook, or Amazon

Source: Gartner Press Release Egham, UK, April12, 2011: http://www.gartner.com/it/page.jsp?id=1629214

It’s time for ePublishing to get in the game!

Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

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Market: from $100M in 2011 to over $2.8B in 2016

Growth: from 155% in 2011 to 197% in 2012

47% focus on user engagement

Source: M2: http://www.m2research.com/gamification.htm

It’s Big Money!

Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

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Gen Y have 10,000 hours of gaming by age 21

The 10,000-Hour Rule – Outliers by Malcolm Gladwell

Gen Y are 25% of the US workforceIn 2014, they will be 36%, and in 2020, 46%

“Maximizing Millennials” UNC Kenan-Flagler Business School

It Engages Millennials

Jane McGonigal: Gaming Can Make A Better World http://www.youtube.com/watch?v=dE1DuBesGYM

Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

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Increase customer engagementMotivate participationInfluence behaviorDrive adoption, learning, loyaltyImprove quality of serviceIncrease efficiencyReduce time, costsDrive profits

Bunchball http://www.bunchball.com/products

How Can It Help ePublishing?

Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

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Gamification Framework

Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

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Gamification Framework

Courtesy Kevin Werbach, For The Win: How Game Thinking Can Revolutionize Your Business

Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

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Define business objectives

Gamification Framework Step #1

Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

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Delineatetarget behaviors

Gamification Framework Step #2

Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

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Describe your players

Gamification Framework Step #3

Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

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Devise activity loops

Gamification Framework Step #4

Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

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Don't forget the fun

Gamification Framework Step #5

Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

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Deploy appropriate tools

Gamification Framework Step #6

Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

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Gamification Framework

Courtesy Kevin Werbach, For The Win: How Game Thinking Can Revolutionize Your Business

Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

Define business objectivesDelineate target behaviorsDescribe your playersDevise activity loopsDon't forget the funDeploy appropriate

tools

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Exercise: GamifyingeBook Publishing

Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

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Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

20 minutes 1.Join a small group2.Discuss how to gamify your scenario3.Jot down your gamificationstrategy4.Pick a spokesperson

Instructions

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Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

Discussion

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Resources for Learning More

Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

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• Kevin Werbach, Dan Hunter: For The Win: How Game Thinking Can Revolutionize Your Business, http://wdp.wharton.upenn.edu/books/for-the-win/

• Gamification course taught by Kevin Werbach of the Wharton School through Coursera: https://www.coursera.org/course/gamification

• Gabe Zichermann, Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps: http://www.amazon.com/Gamification-Design-Implementing-Mechanics-Mobile/dp/1449397670/ref=la_B002W1MUQW_1_1?ie=UTF8&qid=1358033886&sr=1-1

• Gabe Zichermann, Game-Based Marketing: Inspire Customer Loyalty through Rewards, Challenges, and Contests: http://www.amazon.com/Game-Based-Marketing-Customer-Challenges-Contests/dp/0470562234

• Gabe Zichermann, The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition (Coming Soon): http://www.amazon.com/The-Gamification-Revolution-Mechanics-Competition/dp/0071808310/ref=ntt_at_ep_dpt_2

• Gamification Co: http://www.gamification.co/ • Gsummit: http://gsummit.com/ • Gartner Press Release Egham, UK, April12, 2011 http://www.gartner.com/it/page.jsp?id=1629214 • M2 Research http://www.m2research.com/gamification.htm• Marta Rauch, article on Gamification is Here: Build a Winning Plan:

http://intercom.stc.org/2012/12/gamification-is-here-build-a-winning-plan/ http://intercom.stc.org/wp-content/uploads/2012/12/IntercomNovDec_WebForm.pdf

• Marta Rauch, presentation on Gamification is Here: Build a Winning Plan: http://www.slideshare.net/MartaRauch/gamification-is-here-build-a-winning-plan

Selected Resources

Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

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• Gamification can be an effective business tool• Use the Gamification Framework• Gamify eBook Publishing to increase

engagement and motivation• Resources

Tip! Details are in our slides posted on SlideShare: http://www.slideshare.net/MartaRauch

Key Takeaways

Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.

Key Takeaway:Gamification can enhance engagement and profits for ePublishing!

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Marta Rauch @martarauch Cindy Church @vizcue Gail Chappell "Jumpstart Your Mobile Project" ICC2013 Copyright 2013.

For The Win: How Game Thinking Can Revolutionize Your Businessby Kevin Werbach, Dan Hunter http://wdp.wharton.upenn.edu/books/for-the-win/

Tweet this!

Prize

For The Win by @kwerb – awesome prize! #ICC2013 @wharton

Excellent resource!

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Connect with us!

Kit Brown-Hoekstra@kitcomgenesis

Marta Rauch @martarauch

Follow Marta’s upcoming gamification events •STC Summit 2013 – Roundtable, presentation, articles•ACM HCII 2013 – Presentation and article

Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.