#MakeSurveysGreatAgain

Gamify your surveys in 10 minutes

Jason AndersonPresident, Datagame.io

#MakeSurveysGreatAgain

Three Gamified Survey Examples

or

How to makesurveys suck less

#MakeSurveysGreatAgain

MAD LIBS

#MakeSurveysGreatAgain

How we normally collect demographics

#MakeSurveysGreatAgain

Speak in human, please

#MakeSurveysGreatAgain

Really, just be humans

#MakeSurveysGreatAgain

When can/should I do this?

•Groups of questions in a common theme

•No more than 5 or 6 blanks on a page

•Don’t convert an entire survey(unless it’s a very short one)

#MakeSurveysGreatAgain

Online Survey Software

Must have custom HTML and JavaScript

support

If you’re paying for your survey software, you’re probably OK

HTML Form Builder

Free Examples• Bootsnipp.com• DIY HTML code (it’s

easy!)

Paid Examples• Formstack• Wufoo by SurveyMonkey

JavaScript Skills

Link your HTML form variables to your

hidden survey data fields

No skills?$50 on Upwork.com

What tools do I need?

#MakeSurveysGreatAgain

CHAT BOTS

#MakeSurveysGreatAgain

Aren’t chatbots difficult to make?

Intelligent chatbots are difficult

Dumb, single-question chatbots are remarkably easy

#MakeSurveysGreatAgain

Smart • Siri

• Allo• Tay• SyntaxNet• Parsey McParseface

Dumb • SupportAgents

• SlackBots• GameCharacters• Quester• DatagameChatbot

Intelligent vs. Dumb

#MakeSurveysGreatAgain

Another essay question? Really?

#MakeSurveysGreatAgain

#MakeSurveysGreatAgain

Online Survey Software

Must have custom HTML and

JavaScript support

If you’re paying for your survey software, you’re probably OK

Chatbot Builder

Free• PandoraBots• Microsoft Bot Framework

Paid• Datagame• Chatbots.io

JavaScript Skills

Embedding your chatbot into your

survey page

No skills?Most platforms offer professional services

What tools do I need?

#MakeSurveysGreatAgain

BOARD & CARD GAMES

#MakeSurveysGreatAgain

#MakeSurveysGreatAgain

Familiar. Intuitive. Cheap. Easy.

• #MakeSurveysGreatAgain

#MakeSurveysGreatAgain

Familiar. Intuitive. Cheap. Easy.

• #MakeSurveysGreatAgain

#MakeSurveysGreatAgain

SinglePlayer(Interviews)

CardGames• Solitaire(gamesofchoice)• TradingCards(setbuilding)

DiceGames• Yahtzee(simulation/response)

Multiplayer(FocusGroups)

CardGames• Uno• Rummy

BoardGames• SnakesandLadders• Candyland

Physical Games: Be a Copycat

#MakeSurveysGreatAgain

GraphicDesign

DIY• Photoshop• Shutterstock/AdobeStock

Paid• Upwork.com• Fiverr• deviantART

GameDesign

Free• Yourownideas• Windowshopping

Paid• Datagame• Upwork.com

Printing

CardDecks•PrinterStudio.com

GameBoards•TheGameCrafter.com•FedExOffice

CustomDice•Chessex

Physical Games: What tools do I need?

#MakeSurveysGreatAgain

Digital Game Considerations

Games are Software

Software Development Takes Time

Time Costs Money

#MakeSurveysGreatAgain

• Lookforgamificationshops,notgamestudios• 1to6+monthsdevelopment time• $10k+permonthofdevelopment• Highimpact/standaloneexperiences

CustomGameDevelopment

• Lookforconfigurabilityanddataintegration• Hoursorminutestoconfigure• $100to$5k

Off-the-Shelf

Digital Games: Custom vs. Off-the-Shelf

#MakeSurveysGreatAgain

Youdon’thavetothrowawaycurrentplatformsandprocesses

InexpensiveDIYoptionsexist

Gamificationalreadyexitedthehypecurve

Three Takeaways

#MakeSurveysGreatAgain

Jason AndersonPresident, Datagame.io