Gamified Marketing & Storytelling by Gamewheel & Marketing Club Berlin (MCB) @ WeWork
Transcript of Gamified Marketing & Storytelling by Gamewheel & Marketing Club Berlin (MCB) @ WeWork
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
2nd February 2017
Gamified Marketing &Storytelling
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
HotWired.com, 1994
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
HotWired.com, 1994
+
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
78% CTR
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
First it works,Then it doesn’t.
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
Source: WebTrends, 2011
∅0.05% CTR
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
78% CTR1994
0.05% CTR2011
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
78% CTR1994
0.05% CTR2011
x1500
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
CTR $$$
Source: WebTrends, 2011
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
Discover the next untapped marketing channel first
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
Before 2012 2012-14 2014-16 2016+
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
82%
18%
82% of banners being ignored87% abandon the brand completely
87%
13%
62%
38%
62% adults play games on mobile85% teenagers play games daily
85%
15%
Source: Annual survey by Harris Interactive Source: Nielsen
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
Gamified Ads
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
Source: Gamewheel
Gamewheel Creator
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
3500 games created
30% avg. CTR
Gamewheel Creator
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
x600 Facebook
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
78% CTR1994
∅ 0.05% CTR2011
∅ 30% CTR2016
x1500 x600
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
Gamewheel Creator Case Studies
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
Play here: https://www.gamewheel.com/stories/burger-king/
>40% CTR > 2.5 Replays
25% app audience
The Angriest Whopper In-App Game
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
Play here: https://www.gamewheel.com/stories/oracle/
High organicengagement
>15 sec time on ad
Social Buzz
The Cloud Stacker Social Game
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
Play here: https://www.gamewheel.com/stories/burger-king-summer-bbq/
Mobiler Grill In-App Game
>35% CTR
>1.1 MillionenGame Plays
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
Balla Balla Online/Mobile Game
>16% CTR11%
ReplayedLeaderboard Social Buzz
Play here: https://www.gamewheel.com/stories/pizza-de/
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
Brand/Content Marketing
Performance Marketing
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
Play here: https://www.gamewheel.com/stories/bradford/
Bradford Funding Social Quiz
-70% CPC x4.5 CTR 45% organic traffic
Copyright © 2017 – Gamewheel® #GameAds @gamewhl
www.gamewheel.com