R parent c&w 2011 - the playful classroom - beyond gamification
Gamification w
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Integrating gaming into your solution strategy Ehud (Udi) Waizer, Director of UX, Verint Ehud (Udi) Waizer, Director of UX, Veri
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The PPT is a "speak to" type (i.e. - know the topic - don't read it off the slide!) When you download the file, you'll gain access to my comments on each page to help translate the spirit of the visual slide to a novice crowd.
Transcript of Gamification w
Integrating gaming into your solution strategy
Ehud (Udi) Waizer, Director of UX, Verint
Ehud (Udi) Waizer, Director of UX, Verint
What
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what is Gamification ?
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fun
a competitive activity or sport in which players contend with each other according to a set of rules.oh, yes…discoverability too!
enticement
an activity providing entertainment or amusement
the definition of GAME is -
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fun
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Why
How
fun
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Why
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fun
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fun
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Fun…?
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Fun!
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How
Enticement
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Why
How
Enticement
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Why
How
Enticement
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Why
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Enticement
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Enticement
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WhyHow
Because Gartner said so!
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WhyHow
Because it Works!
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WhyHow
Because it Works!
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WhyHow
motivation
performance
excellence
focus enthusiasm
fun
Because it’s OK to enjoy your work!
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Why
How Gamification isn’t a KPI,it’s part of your offering!
What
Why
How
Types of players
Level of difficulty
Feedback systems
Reward systems
Fun. Fun. Fun
What
Why
How
Don’t over-do!
Keep’em wanting more!
What
Why
How
What
Why
How
Nurture wanted behavioral change;Avoid dependency!
Dad, remember that
“ $1 for reading 10 pages ” deal we
had ?
I’ve finished reading ‘War and
Peace’…
Your move!
Example 1
I’m a gamer on . . . LinkedIn!
Example 1
Example 2
Example 4
Example 5
Gamified product support team!
so…
Go play!
…moreresources…
Gamification And UX: Where Users Win Or Lose (Smashing Magazine)http://uxdesign.smashingmagazine.com/2012/04/26/gamification-ux-users-win-lose/
Gamification Becomes the Norm: 7 Ways to Game Your Business (Silicon Angle)http://siliconangle.com/blog/2012/07/26/gamification-becomes-the-norm-7-ways-to-game-your-business/
Search results for the word ‘Gamification’ (Mashable)http://mashable.com/search/?t=stories&q=gamification
Gamification: Engagement Strategies for Business and IT (Gartner)http://www.gartner.com/technology/research/gamification/
Friend Network Optimizer by SAP – Gamify a marketing effort to promote technologyhttp://apps.facebook.com/friend-optimizer/
Gamified marketing http://www.cokechase.com/
