Gamification to Incentivize Sites ACRP 2014
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Transcript of Gamification to Incentivize Sites ACRP 2014
Niki KutacDirector Product Management
Using Gamification to Incentivize Sites
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Outline
► What is Gamification► Success with Gamification► Applying Gamification strategies ► What activities from a Site do we want to
Improve/Change► Context of these behaviors► Using Gamification to Report Project Status
Confidential – 3
Gamification is simply a reflection of our innate desire as humans to
compete and be recognized.
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Do you Love to Win or Hate to Lose?
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Kelly Services Example
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DATA HERO Competition
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Foldit
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Motivation in Clinical Trials is Not New
► Leader Boards for Recruitment► Patient Retention Practices► Study Team Competition
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How do we apply Gamification to Clinical Trial Sites?
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Four Components of Gamification
► Behavior • What problem are we trying to solve?
► Report• How are we going to engage the
participants?► Time-Frame
• What is a reasonable time?► Reward
• How do we recognize the winner at the end?
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What Behaviors Do We Need to Improve?
► Patient Adherence ► Education (from staff to patient)► Adherence to Timelines ► Visit Schedule ► Dosing► Data Entry► Quality of Work (queries generated)► Trial Specific Matters
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How Do We Report on These Behaviors?
► Reports that Automate the results of the behavior/activity being measured
► Averages Report► Ability to Display Reports for participant’s
view of current status or level► Utilize a Cloud-Based eClinical System to
show real-time reports
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What Will Be the Time Frame of the Competition?
► Ensure the length of the competition is appropriate for the intended behavior
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What Will Be the Reward?
► Status Levels ► Recognition at Meetings or Events► Monetary Rewards
Confidential – 15
Examples of Gamification at Clinical Sites
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Patient Adherence
► Behavior: Compliance % for dosing► Report: Leader board shown to patients at
each visit► Timeframe: 3 month intervals for a 6
month study► Reward: $50 Gift Card
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Data Entry Time
► Behavior: Turnaround Time for Data Entry after Patient Visit
► Report: Averages Report displayed on Study Dashboard
► Timeframe: 1 year ► Reward: Levels of Entry Speed, Top Level
Recognized at End of Study
Confidential – 18
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Gamification Reports
► Technology provides the automatic reports for participants to see standings
► Homepage Dashboards► Report Email Notifications► Report Managers
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Important to Remember
► Put the results/reports in the forefront and make visible to participants.
► Design experiences that engage and motivate people to achieve their goals
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In the end, there is nothing new about trying to motivate sites and team
members; but what’s different about Gamification is that it uses a digital
engagement model to scale that motivation to large groups of people
from Concept to Cure
with DATATRAK ONE
DATATRAK InternationalCleveland, Ohio Bryan, Texas Cary, North Carolina
888.677.DATA (3282) Toll Freewww.datatrak.com
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