Gamification of User Adoption Startup Weekend
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Transcript of Gamification of User Adoption Startup Weekend
Leveraging game mechanics to drive user activation
04/07/23 1
Director of Marketing, ReachLocal
President, Social Media Club of Dallas
@mikedmerrill
#SWDFW
www.mikemerrill.comwww.mikemerrill.com
About MeAbout Me
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Organizations
Experience
Education
Past Companies
AccountingOperations ManagementProduct MarketingProduct Management
Business DevelopmentMarcomOutside SalesSocial Media Content Marketing
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Gamification DefinedGamification Defined
“Gamification is the use of game thinking and game mechanics to engage audiences and solve problems and engage users. ”
- Gabe Zichermann
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Psychological ReasonsPsychological Reasons
1.Rewards
2.Achievements
3.Competitiveness
4.Status
5.Respect
6.Altruism
7.Self Expression04/07/23 4
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6 Common Types6 Common Types
1.Points
2.Badges
3.Levels
4.Leaderboards
5.Challenges
6.Virtual Currency/Goods
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PointsPoints
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BadgesBadges
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LevelsLevels
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LeaderboardsLeaderboards
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ChallengesChallenges
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Virtual CurrencyVirtual Currency
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Let’s Connect and Follow Each Other
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