Gamification: Motivational Hacking for SharePointJussi Mori, Peaches IndustriesChristian Buckley, BeezyTal Ben-David, CardioLog Analytics

Christian BuckleyCMO at Beezy + Office Servers and Services MVP

www.beezy.net@buckleyplanet

cbuck@beezy.net

www.buckleyplanet.com

Beezy is the premier enterprise collaboration solution for Microsoft Office 365 and SharePoint, extending the feature set and improving the user experience for on-premises, cloud, and hybrid deployments. We are on a mission to transform the way people work, and to help employees be more connected, innovative, and happy. Learn more at www.beezy.net or @FollowBeezy on Twitter.

Jussi Moriat Peaches Industries

www.peachesindustries.comj.mori@peachesindustries.ch

@JussiMori

Peaches Industries is a highly specialized service and solution provider working around the Microsoft Office Server and Office 365 stack. Our main expertise is in solution design, information architecture, user engagement and adoption as well as UI and UX design to make Intranets and its users more effective Learn more at www.peachesindustries.com or follow us on Twitter @PeachesGmbH

Our lighthouse product:

Gravity – The user engagement Framework• Simple and smooth user adoption• User engagement and motivation

engine• Player based content• Empowers “Wellbeing at work”

Read more at http://gravity.global

Tal Ben-DavidAlliance and Partner Manager at CardioLog Analytics

www.intlock.comTal.ben-david@intlock.com

@cardiologBlog.intlock.com

CardioLog Analytics, developed by Intlock, is the only on-premises analytics solution for SharePoint/Office 365 serving enterprises, providing deep insight into the performance of web and portal initiatives through testing, tracking and targeting, ultimately enabling you to optimize your site's impact and maximize the return on your investment.

Business and IT shouldn’t be fighting

10

When IT and business stakeholders join forces, the possibilities for increased productivity and connectedness grow exponentially.

The alliance of IT and Business will not only lead to an enhanced user-centric experience, but also ensures that bridges are built and roadmaps aligned between business goals and IT objectives.

1. The most common failure in SharePoint implementation has nothing to do with the technology

2. Few organizations have taken the time to understand the measurable value that SharePoint creates

3. You cannot claim success if• You cannot monitor it• You cannot measure it• You do not have mechanisms in

place to manage change

Every SharePoint deployment begins as a business analyst activity You need to begin with a clear picture of what you are trying to

achieve – before you attempt to achieve it There are no bad ideas Don’t jump to solutions until you can agree on what is to be solved Prioritization can be hard Leverage data from your system

How are people using the system today? How are they leveraging alternate technologies and systems today? What is the request backlog?

Develop a shared understanding

Need to establish core reporting, so you can monitor usage patterns

What the data shows you today will change your priorities for tomorrow

Develop dashboards for your leadership, but be prepared to change based on what you see

As you iterate and refine based on what you learn, there will be less change – and more innovation Change = course correction, adaptation, refining what you know Innovation = leveraging what you know to do something new that

pushes the business forward

Collaborate and Iterate

The Next Step: Shaping User Behavior

Get your workforce engaged through the power of games

Enterprise user adoption and training is broken!

Training and learning environments are disconnected from the ”real” workEnterprise software is still percieved as very difficult to use70% of the workforce is not engaged, or is actively disengaged at workThere is a low return on investment (ROI) on current training and change management spend

How can we fix this?

What’s the proplem?

Let’s look at a concept called Motivational Hacking ... or also called Gamification

FoldIt Minecraft

Play is the highest form of research – Albert Einstein

The power of games

What is Motivational Hacking or Gamification?

Gamification is the utilization of Game-Like motivational elements in a non-game context.

Gamifcation allows the paradigm shift from process or function focused design towards

human focused design.

What motivates us? The 8 core motivational drives

Whitehat CD

Blackhat CDThe Octalysis framework by @yukaichou

The four phases of user adoption

The Octalysis framework by @yukaichou

Extrinsic VS Intrinsic motivation

SAPS extrinsic rewarding• Status• Access• Power• Stuff

RAMP intrinsic rewarding• Relatedness• Autonomy• Mastery• Purpose

Why this actually works?

People have fundamental desires for:• Status• Reward• Achievement• Self-Expression• Competition• Altruism

These desires are universal accross genders, cultures,

generations and demographics!

Some mechanics

Appointment dynamic

Influence and status

Progression dynamic

Communal discovery

You cannot manage what you cannot measure.

Leveraging Advanced Analytics in your Gamification Strategy

Reaching Productivity and Innovation

Collaboration Adoption

Productivity

Innovation

Shift to Social

Measurem

ent

Gamification

Knowledge & Community

Tracking User Behavior that matters:From IT & Business unity to Gamification

Specific

Meaningful

Action-Oriented

Realistic

Timely

S

M

A

R

T

e

r

Evaluated

Reviewed

Shift from basic metrics such as page views to social

metrics

Usage Engagement

Unique Users

Influential Users

Motivational hacking and advanced analytics

Adoption and the Building of Communities

Engagement and the Production of Content

Collaboration and Individual Motivational Hacking

Web Parts

Dashboards Automatic Distribution Lists

Sharing the information - Gamification Report(S!)

• Try to avoid getting your users lost. They will not come back once they feel ”stupid”. Even better, create a win-state!

• Feedback, feedback, feedback, feedback, feedback!• Build products for humans and not to only serve a

business process or goal• Content AND Context is King. Deliver the right stuff at

the right time and place to your end-users• Try to reduce ”noise”. Keep stuff simple but not too

simple

Conclusion

Begin by bringing everyone together to create a shared understanding of what the system should look like

Always pilot first Iterate as you learn Review the data, expand the pilot, validate what you’ve

learned Throughout this process, watch usage patterns very

closely, and discuss what Business users and IT are experiencing, improving upon what we’ve built

Conclusion

Christian Buckleycbuck@beezy.net@buckleyplanet

Thank you!

Tal Ben-DavidTal.ben-david@intlock.com@cardiolog

Jussi Morij.mori@peachesindustries.ch@jussimori