Gamification for share
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Transcript of Gamification for share
(Yuki Fukuyama)
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4. (McGonigal,2011)
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Web
Zichermanns Gamification
McGonigals Gamification
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Achievements Appointments Behavioral Momentum Blissful Productivity Bonuses Cascading Information
Theory Combos Community Collaboration Countdown Discovery Epic Meaning Free Lunch
Infinite Gameplay Levels Loss Aversion Lottery Ownership Points Progression Quests Reward Schedules Status Urgent Optimism Virality
Gamificationwiki 8
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(McGonigal,2011)
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(ex.Zone,)
(Csikszentmihalyi,1990)
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(Bandura,1985)
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(Bandura,1977)
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(ex.)
(ex.)
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()
(Deci, 1980, Deci & Ryan, 1991)
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Challenge
Curiosity
Control
Fantasy
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, 2008
2008
( 1986,1990)
( 1991)
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(ex.)
,2009
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ex.TV
Hard-Fun
(,2007)
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()
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MUD4(Bartol,1996)
MUD
(Dixon,2011)
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/ /
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(Yee,2005)
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(Klug & Schell ,2006) 31
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300104195
(,2011) 33
75.0%** 33.4%
81.8%* 66.2%
77.5%** 41.0%
73.1%* 60.0%
47.1% 58.5%
74.0% 63.6%
54.8% 78.0%**
31.8% 57.5%**
45.2% 68.2%**
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Game
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