Gamification for participation STC NY Metro
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GAMIFICATION FOR PARTICIPATION PRESENTED BY STC NY METRO STC SUMMIT, LEADERSHIP DAY JUNE 21, 2015
Transcript of Gamification for participation STC NY Metro
GAMIFICATION FOR PARTICIPATIONPRESENTED BY STC NY METRO
STC SUMMIT, LEADERSHIP DAY
JUNE 21, 2015
THE PROBLEM
• Dwindling participation
• Dwindling membership
• Not attracting Millennials or meeting their expectations
• Stagnation
THE SOLUTION
• Gamification
• Why: Give people a reason to participate / join– Prizes
– Competition
– Socialization
– Recognition
– Fun
THE IMPLEMENTATION OF GAMIFICATION: PART I – OUTLINE THE PROGRAM
• Name: NY Metro Communicator Quest
• Multi-level scheme– Points
– Badges
– Prizes
• Results– Announcements
– Prizes
THE IMPLEMENTATION OF GAMIFICATION: PART I – OUTLINE THE CATEGORIES
THE IMPLEMENTATION OF GAMIFICATION: PART I – OUTLINE THE CATEGORIES
THE IMPLEMENTATION OF GAMIFICATION: PART II – SIMULTANEOUS DEVELOPMENT ACTIVITIES
• Make badges
• Make web pages
• Make spreadsheet with algorithms for recording
THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE BADGES
THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE WEB PAGES
THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE WEB PAGES
THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE WEB PAGES
THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE WEB PAGES
THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE WEB PAGES
THE IMPLEMENTATION OF GAMIFICATION: PART II – MAKE WEB PAGES
THE IMPLEMENTATION OF GAMIFICATION: PART II – WEB PAGES
MAGIC
MAGIC
MAGIC
MAGIC
THE IMPLEMENTATION OF GAMIFICATION: PART III – MARKETING APPROACH
• Stealth approach in steps– Step 1: Reveal badges
– Step 2: Social media, such as Facebook and website
– Step 3: Announce winners
• If you build it, they will come
THE IMPLEMENTATION OF GAMIFICATION: PART III – MARKETING APPROACH
THE CHALLENGES
• Marketing and publicity– Shortage of marketing skills
– Shortage of volunteers
– Shortage of time
• Manual entry of participation– Delay in list of winners and leaderboard
– Delay in announcements of winners
NEXT STEPS: MARKETING / PUBLICITY
• Found volunteers– Enter points / participation
– Start small
• Still looking for marketing ideas
NEXT STEPS: MANUAL > AUTOMATED ENTRY
NEXT STEPS: MANUAL > AUTOMATED ENTRY
THE RESULTS
• Uptick in participation
• Interest
• Hope
MORE INFORMATION
• Gamification pages http://www.stcnymetro.org/home/ny-metro-quest
• Inquirieshttp://www.stcnymetro.org/home/about-us/join-stc/contact-us
