Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All...

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CS/INFO 4154: Analytics-driven Game Design Gamification Class 37:

Transcript of Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All...

Page 1: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

CS/INFO 4154:Analytics-driven Game Design

Gamification

Class 37:

Page 2: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

Mon Wed Fri

11/26Gamification

11/28Games with a Purpose

11/30Games for Learning

12/3Kongregate Release

by 11:59pm: Kongregate Report

12/10 12/12

by 11:59pm: Final Peer Evaluations

by 10:10am: Submit to CMS

Page 3: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

This week

Gamification

Games with a Purpose

Games for Learning

Page 4: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

Wednesday: Games with a Purpose

Page 5: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

Friday: Games for Learning

Image source: Wired

Page 6: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

Outline Gamification Case study: 3D reconstruction Does gamification work?

Page 7: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

Outline Gamification Case study: 3D reconstruction Does gamification work?

Page 8: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

Jesse Schell DICE 2010

Page 9: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

10-min pair discussion What do you think? How accurate are his predictions?

Which predictions have become true? Which predictions have not become true?

Have you participated in any kind of promotion like what he is describing? (e.g. hotel rewards) Has this “gamification” influenced your behavior?

Page 10: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

What is “gamification”?

the use of game design elements in non-game

contexts

Deterding et al. MindTrek 2011

Page 11: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

Games have: Players Challenges Rules Goals Decisions

Page 12: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

Outline Gamification Case study: 3D reconstruction Does gamification work?

Page 13: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

Outline Gamification Case study: 3D reconstruction Does gamification work?

Page 14: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

Case study: 3D reconstruction

Agarwal, Snavely, et al. ICCV 2009

Page 15: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

Case study: 3D reconstruction

Agarwal, Snavely, et al. ICCV 2009

Page 16: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

Activity: 3D reconstruction game Can we incentivize people to take pictures? Can we get pictures from less common angles? Can we make this fun?

technology

3D model with new geometry

picture

3D model

Tuite et al. CHI 2011

Page 17: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

PhotoCity

Tuite et al. CHI 2011

Page 18: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.
Page 19: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.
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player kathleen

Page 21: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.
Page 22: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

Photocity

Tuite et al. CHI 2011

Page 23: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

Tuite et al. CHI 2011

Page 24: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

Tuite et al. CHI 2011

Page 25: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

Expert strategies

Page 26: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

Outline Gamification Case study: 3D reconstruction Does gamification work?

Page 27: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

Outline Gamification Case study: 3D reconstruction Does gamification work?

Page 28: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

Does gamification work?

Result PapersAll positive 2Partially positive 13Nothing significant 0Only descriptive statistics 7

Hamari et al. Hawaii International Conference on System Science 2014

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Battleship Numberline

Lomas et al. CHI 2013

Page 30: Gamification - Cornell UniversityDoes gamification work? Does gamification work? Result. Papers. All positive. 2: Partially positive. 13: Nothing significant. 0: Only descriptive statistics.

take an existing set of activitiessay banking, or exercise, or rote

schoolwork (the more mundane the better, apparently)

apply a set of “game rewards” in the form of points (or leveling, or badges),

and as if by magic the world will become more fun,

workers more efficient, and learning more effective

Michael JohnSenior Creative Director

Electronic Arts

What is “gamification”?