Gamification and startups
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Transcript of Gamification and startups
“We don’t stop playingbecause we grow old; we growold because we stop playing.”
George Bernard Shaw
@ARSHourabi @ALMgames
Owner / Co-founder
Art of Light and Motion Animation/Game studio (12 years)
@SpatialWits Co-founder
Gamification Designer (Neuroscience startup)
@Faranesh (@KSNA) Gamification Designer (e-Learning platform startup)
@FANAP Gamification Consultant (e-Commerce)
@IGA : Iran Gamification Association
“It’s not about ‘gamifying.’ It’s about driving revenue,saving costs, making people more efficient.”
Bob Marsh, CEO, LevelEleven
Why Gamification?
User Engagement
Product Differentiation
Customer Loyalty
Build Virality
Increase in Revenue
Better Productivity
The use ofgame elements
andgame design techniques
innon-game contexts.
Game elements
Game elements Score Points
Badges
Achievements
Quests
Leader boards
Currency
Level
Experience
The use ofgame thinking
andgame mechanics
in non-game contextsto engage users in solving problems.
Gamification is … Learning from games and their abilities to connect with
people.
Using game elements while knowing that a game is a lot more.
Thinking like a game designer.
Having objectives other than winning in the game
Appreciating FUN!
Much HARDER than it appears!
Gamification is NOT …
Making a 3D virtual world
Making everything a game
Game theory
Just PBLs
Simulations or serious games
Windows solitaire
Usability Categories
External
Marketing
Sales
Customer engagement
External Example
Usability Categories
Internal
HR
Productivity enhancement
Crowd sourcing
Internal Example
Usability Categories
Behavior change
Health and wellness
Sustainability
Personal finance
Social good applications
Games & Gamification Real World Games
Creating unnecessary obstacles
Video games when used best provide experiences to people.
Games Real World
Helping with situations at hand
Gamification when used best provides motivation to participate in a behavior.
How to … just an introduction !
Thinking like a game designer
You’re Not a game designer
You’re Not a gamer
Get the player playing and Keep them playing
Your participants are your players
Engage your players
“In every job that must be done, there is anelement of fun. You find the fun and snap! Thejob’s a game.”
Mary Poppins
Gamification Design Designing?
Hire a designer
But know design thinking
Purposive
Human centered
Balance of analytics and creativeness
Iterations and iterations
That Funnel
Remember the definitions! 1 - Acquisition : Users come to your site or app from
various channels
2 - Activation : Users enjoy their first visit
3 - Retention : Users come back
4 - Referral : Users like the product enough to refer friends
5 - Revenue : Users do something that leads you to make money
Let’s talk simple
Create a brand-relevant quiz.
Conduct a scavenger hunt where users submit photos of certain objects.
Hold a “funniest”• (or most moving, or ugliest, or whatever) photo contest.
1 - Identify the target
What we are trying to solve
Fix our goal
Spot the area for gamification
2 – Select then Act Employee
Consumers or Users
In Both situations know :
People love measurement
Use the competitive drive
Build communities
Work it social
Player Type : Achiever
Player Type : Explorer
Player Type : Killer
Player Type : Socializers
3 - Rewards Small and Quick
Stay longer in the user’s mind
Big and rare
Promote our rewards and Prizes
How much / Price
Lifetime value of our user
4 - Concerns
Bad Product
Fraud (Gaming the Game itself)
New Players vs Old
New Content, New Ways of Measuring
Budget for Costs
And the Future
