Gamification: Psychology Inside (Gamification World Congress 2014)
Gamification
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Transcript of Gamification
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DISEÑO DE GAMIFICATION
“The use of game mechanics and experience design to digitally engage and motivate people to achieve their goals” - Gartner
“The use of game elements and game design techniques in non-game contexts” - Werbach
GAMIFICATION
“The use of game mechanics and experience design
to digitally engage and motivate people to achieve their goals” - Gartner
“The use of game elements and game design techniques in non-game contexts” - Werbach
GAMIFICATION
Uso de elementos y técnicas de diseño de juegos en contextos que no son de juego para motivar personas a lograr metas.
GAMIFICATION
GAMIFICATIONElementos de juego
GAMIFICATIONTécnicas de diseño de juego
GAMIFICATIONContextos de no juego
Educación Marketing Recursos humanos Sa
lud
Gobierno Industria
GAMIFICATIONMotivar a lograr metas
Recompensas intrínsecas
Realizar tareas claras Crear conexiones sociales
Recompensas intrínsecas
Obtener experiencia Tener significado
Recompensas intrínsecas
1. Define los objetivos de negocio
2. Delinea los comportamientos meta
3. Describe a tus jugadores
4. Planea los ciclos de actividad
5. No olvides la diversión
6. Utiliza las herramientas apropiadas
Gamification Design Framework
www.gamicraft.com
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