GameZBoost Responsive and Adaptive Gaming …...Access Settings –free play, game credits to play,...

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Transcript of GameZBoost Responsive and Adaptive Gaming …...Access Settings –free play, game credits to play,...

Page 1: GameZBoost Responsive and Adaptive Gaming …...Access Settings –free play, game credits to play, linked to loyalty Games Content 1515 190 HTML5 Games Competitions & Rewards Premium
Page 2: GameZBoost Responsive and Adaptive Gaming …...Access Settings –free play, game credits to play, linked to loyalty Games Content 1515 190 HTML5 Games Competitions & Rewards Premium

About Us

What Do We Do?

What Our Clients SayJeff Li – Corporate Development at NBC Universal“Mark is a highly capable individual with excellent attention to detail. His company has consistently provided reliable support, we continue to be very impressed.”

Faye MacGregor – Burger King New Zealand“You guys have delivered a solution well beyond our expectations and in an incredibly professional manner. It has been an absolute pleasure dealing with you.”

GameZBoost an industry innovator providing highly configurable and scalablegaming platforms and solutions to a global clientele – focused on driving useracquisition, engagement, retention and monetization.

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www.GameZBoost.comCopyright © 2016

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Why We Do It

Publishers needing an end-to-end gaming platform, accessible via online, mobile & social platforms.

Publishers looking for a proven user acquisition and retention medium, while driving revenues.

Publishers looking to increase loyalty through the introduction of competitive features and rewards.

Mobile operators looking to engage users, bring about product awareness and drive data usage.

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Anywhere, Anytime, Play Time

Helping partners access value through the delivery of excellence in fully customized gaming content, who ever and where ever they are.

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Platform in Context

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Browser Games

ENGAGE

TRANSACT

GameCredits

Tournaments /Player Contest / Leaderboards

COMPETE

Redeem Vouchers,

PrizesEarn Loyalty

Points / Activity Based

LOYALTY

REWARD

Earn

Spend

Top-up

Reward

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ÞFeedback

Brand

Targeted

Social

Acquire Users

Retain Users

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ACQUIRE MONETIZE INCENTIVIZE RETAIN

Loyalty and Rewards: enhancements & strategic alignment is key drivers for user retention

Cross Device | Responsive | Adaptive | White Label | Gaming Platform

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What We Offer

AdvancedWhite label solutionallowing for MMO,

Flash & HTML5 games. Content dynamically

filtered based on device and resolution.

StandardFully responsive & adaptive solution,

based on the HTML5 framework, offering all required features

and services.

LiteGames Arcade

solution for smaller website owners. Allows

for growth to full featured offering.

CustomWhite label solution

allowing for full layout customization,

development of custom features, services & 3rd

party APIs.

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[ Customization – Integration – Monetization ]

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[ Platform and Services Highly Adaptable and Scalable]

XML APIXML API to pull

games, log scores, populate

leader boards and user (SSO)

integration.

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Global Client Reach

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Compete – setup site managed Tournaments and user generated Player vs Player Contests

Secure – full SSL deployment

Social – sharing of achievements

Site Message – Promote specific games

Featured Games – backoffice management

Banners – manage from backoffice

Games order – control sort filter from backoffice

Registration – integrated with Facebook Connect + proprietary registration + SSO API integration. Includes Forgot Password function.

Localization –translate all site page elements, including game meta

Content – manage content utility pages

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Core Platform Features

Backoffice Control:• Set Featured titles• Set Editors Pick titles• Access to reporting• Activate / de-activate game titles• User management• Tournament Management• Prizes Management• Credits Management

Search – Games & News search function

Advertorial – manage promos from backoffice

Game Credits – reward, earn & spend

Content – content optimized and delivered based on device and screen resolution

Loyalty Rewards – activity based thresholds, with badges and rewards

SEO & Analytics – search optimized platform, with analytics

News – feature rich news article publication platform

Activity Ticker – current user activity feed

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Game Comments – moderator tools

Game Rating – user voting solution

Winners – tourney & contest winners

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Standard Platform

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Main Features:• Includes all Core Platform Features & Modules• Customization of color scheme• Inclusion of clients logo’s• Inclusion of clients banner scripts• Inclusion of clients analytics scripts• Integration of Custom SSO API• Integration of Custom Payment API• Integration of Custom Analytics API• Development of Custom Features and Modules• Surveys / Polls• Affiliate / Campaign Solution

Commercials:• Once off setup and integration costs• Monthly usage fee’s / revenue share

Intro – a full featured games platform, focus on game play, competing, loyalty and rewards.

Example Deployment – https://gazuma.com

Platform – HTML5 titles, focus on smartphones, tablets and desktop. Solution is fully responsive and adaptive.

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Advanced Platform

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Main Features:• Includes all Standard Platform Features & Modules• Games catalogue includes Casual Flash, MMO and

HTML5 games• Platform dynamically filters content and games, based

on users device• Integration of Custom SSO API• Integration of Custom Payment API• Integration of Custom Analytics API• Development of Custom Features and Modules• Surveys / Polls• Affiliate / Campaign Solution

Commercials:• Once off setup and integration costs• Monthly usage fee’s / revenue share

Intro – a platform suited to mobile and desktop games.

Example Deployment – http://gamation.com

Platform – Fully responsive and adaptive desktop and mobile games platform, capable of delivering flash and MMO games content. Solution is fully responsive and adaptive.

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Custom Platform

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Main Features:• Includes all Standard Platform Features & Modules• Integration of Custom Design• Integration of Custom SSO API• Integration of Custom Payment API• Integration of Custom Analytics API• Development of Custom Features and Modules• Sourcing of Custom Games Content• Customization of Games Titles• Translation of Site Elements

Commercials:• Once off setup fee – quoted based on requirements• Monthly usage fee’s / revenue share

Intro – provide a games site that meets with the clients design and layout requirements.

Example Deployment – http://adventure-times.com

Platform – HTML5 titles, focus on smartphones, tablets and desktop. Solution is fully responsive and adaptive.

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XML API - Publishers

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Main Features:• Featured Games API• Games Feed API• Game Score Logging API• Live Leaderboards API• User SSO API

Commercials:• Once off setup fee• Monthly usage fee’s

Intro – XML API for site owners wishing to manage the integration themselves. Client has full control over layouts and design.

Example Deployment – http://www.knockoutplay.com

Platform – XML Games Feed API.

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XML API – Game Developers

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Main Features:• User SSO API• Game Server Selection API• In-Game Purchase Recharge API• Post Scores API• Get Scores for Live Leaderboards API

Commercials:• Revenue Share from In-game Purchases

Intro – XML API for Game Developers wishing to publish their game titles across the GameZBoost network of publisher games sites.

Example Deployment – MMO Games on http://mmogames.co.za

Platform – XML API

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User Access

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All Features of Guest Users

Play HiScore Games & Log Scores

Enter Tournaments & Win Prizes

Create Private & Join Contests

Manage Profile & Create Avatar

Receive, Spend & Buy Game Credits

Access Free2Play Games

View HiScore Game Info

View Active Tournaments

View Active Contests

View Badges & Rewards

Full Access to News Articles

Registered UserGuest User

Facebook Connect

Proprietary

SSO API Integration

PayPal

Payment Provider Integration

Mobile Payment Solution Integration

Mobile MSISDN / USSD API

• Subscription Management• Unsubscribe Functionality• SMS MSISDN Verification

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Header – quick close game link

Game Orientation notifications – portrait or landscape game play detection notification and auto orientation change

Pre-roll popup ad – control from backoffice. Can add responsive, fixed size display ads or video pre-roll ad scripts

Scaling – set the width and height to fill the screen as best as possible , cater for vertical and horizontal titles

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Game Play

Game Info – Login / Register, game images and description, live high score leaderboards

Scores – logged securely in real time

Favorite Games – quick adding to Favorite Games homepage widget

Credits Info – quick view of Highest score and Credits reward if beaten

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Full Screen – quick full screen

Filtering – on the fly dynamic game filtering. MMO, Flash & HMTL5 for Desktop and HTML5 for Mobile Devices

Access Settings – free play, game credits to play, linked to loyalty

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Games Content

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190 HTML5 Games

Competitions & Rewards

Premium Titles

High Score Integration

Multiple Content Providers

Backoffice Management

Free Play or Pay 2 Play

Live Leaderboards

Game Info and Instructions

In-game Advertising

Orientation Detect

Fully Responsive

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Games Titles

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Premium Games• Appeals to a broad segment of the population, reaching all

demographic segments • Catalogue of over 190 HTML5 game titles, with in-game ads• Catalogue of 90 HTML5 titles, with no in-game ads – view titles• Catalogue of 600+ Flash game titles for desktop deployments• Access to 47+ MMO titles – available to sites with 50k+ DAU

• 40 Desktop titles (Flash)• 7 Cross Device titles (HTML5)

• Games available across all genres:• Card, Casino, Puzzle, Arcade, Strategy, Sports, Action

• High score integration + Live leaderboards

Revenue Streams• Pre-roll video• On page ads• Tournament sponsorship • Micro transactions• Custom creation of branded games• In-game purchasing

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Example Games

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Compete & Reward

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Tournaments

ContestsAchievements

Player Loyalty

Loyalty Level

Rewards & Recognition

Notifications

Social Sharing

Prompts

Free Play Pay to Play

1 on 1 Invite Trigger Notifications

Public Tournaments

VIP Tournaments

Jackpot Prizes

Notifications

Open to All

Loyalty Level Specific

Public Contests

Private Contests

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Tournament Management:• Backoffice setup of tournaments• Setup by site admin• Game specific (turn based games)• Start & end times• Free play or entry fee• Credit values as prizes• Progressive style option• Link prizes to tournaments• Top score winner or lucky draw format• Tournaments reporting in backoffice• Setup VIP tournaments – based on users Loyalty Level• Configure with Games of Skill

User Qualifying Criteria:• Loyalty Level• Game High Score• Complete Survey / Poll

Widget – prominent position on home page screen

Admin – winners auto notification and crediting of winnings

Social – social sharing of Tournament win, can configure to reward user with game credits for sharing to wall.

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Tournaments

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Page 20: GameZBoost Responsive and Adaptive Gaming …...Access Settings –free play, game credits to play, linked to loyalty Games Content 1515 190 HTML5 Games Competitions & Rewards Premium

Contests Solution:• Homepage Widget for Quick Play• Setup by users – Player vs all registered users (public)• Setup by users – Player vs Player (private)

• Invite sent via email, with Tormentor avatar• Published to Player Profile• Notifications when User Logins and Contest Active

• Game specific (turn based games)• Set wager amount• Set Player Qualifying Loyalty Level • Instant play, with multiple replays• Active Contests page• Progressive Jackpot style Pot• Open to all site Registered users• Winner takes all, less rake % of site configuration• Contest active duration can be configured • Contests reporting in backoffice

Scores Info – pop-up highlighting Contests info, entry fee and live leaderboards.

Social – social sharing of Contests winner, can configure to reward user with game credits for sharing to wall.

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Player Contests

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Rewards Setup:• Users earn Loyalty Rewards points from pre-set actions, incl. posting new high

scores, winning site Tournaments and user Contests, sharing Achievements to Facebook, this activity increases the users Rewards Level.

• Once the user achieves a certain Loyalty Reward Level the user is able to redeem for a Reward, once redeemed they start at Level 1 again, they have the option to skip redeeming a Reward at the achieved level and continue until achieving a higher level with greater Rewards.

• Users are further rewarded with Badges when reaching certain levels.• Discount and gift vouchers delivered electronically worldwide and include all

delivery costs.• Promotional opportunity for product owners and brand managers.• Fully managed service.

Rewards / Prizes:• Tournament Prizes can be set up by the site owner, these are linked to specific

Tournaments events.• Tournament Prizes are published on the Rewards and Prizes promo pages.• The site owner has full control over this functionality.• Site owner is responsible for sourcing, costs and fulfilment.• Configure Rewards to include: Game Credits and Premium Membership days• Specific Loyalty and Rewards Reporting

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Rewards & Prizes

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Profile – edit profile and change Password functionality

Game Credits – quick view of all recent Game Credit transactions

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Profile Management

Game Credits Top-uppurchase bundles of Game Credits, through PayPal

Favorite Games – quick access to users flagged Favorite Games

Loyalty Badge – view of the earned Badge

Loyalty Rewards Level – view Rewards Level, points to next Level & How to Earn Points

Banner Promo – setup and manage Promo Banners from the backoffice

Loyalty Rewards Level Platform – backoffice management to configure Trigger values and events, set Loyalty Level thresholds, link Loyalty Badges and Rewards.

Avatar Creator – create and save custom avatars

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Profile Pages – public and private

Rewards – prompts for next eligible reward and future Rewards

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Micro Transactions

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Site Revenues

User CreditsConfigure

Reporting

Income Reports

Transactions

Backoffice Controls

Rewards

Unlock / Compete

Top-up Game Credits Premium Membership

Compete Unlock Content

User Purchase Credits

Set Rake %

Multi Currency

Bonus Credits

Achievement Credits

Credit Rewards

Spend Credits

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Game Credits Platform

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Overview of the credits functionality:• Central Publisher Credits Account

• Publishers receive sign-up credits balance to get started• Top-up Game Credits to Reward & Incentivize Users:

• PayPal, Xsolla or 3rd Payment Provider API Integration• Users top-up Game Credits account through PayPal or 3rd Payment Providers:

• Configure Top-up Packages from the backoffice• Setup packages based on multiple currencies• Real Time Exchange Rate Data Feed

• Recover Game Credits from User Spend / Rake• User Rewarded for High Score Improvement

• Configurable per game from backoffice• Configure User Game Access:

• Games Free to Play or Pay to Play • Members Specific Content

• Users receive Free Bonus Game Credits @ Sign-up, Sharing Achievements to Facebook

• Premium Membership Solution:• Configure Time Frame, Package Costs & Bonus Credits• User Benefits: Instant Access to VIP Tourneys, No Pre-roll Ads, Double

Bonus Points in Contests, Unlock all Paid Games

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Articles Pages – includes meta, custom url’s, header images, in-article images and video

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News Publishing

News Platform: Publish content based on industry events, site promotions, game reviews, etc.

Backoffice Management:• Manage Editors• Manage Categories + Navigation• Add & Edit Articles• Upload and Scale Images• 3rd Party Scripts• Define Meta Data

Top Stories – platform dynamically tracks top read stories and refreshes the articles

Content Promotion – Set Top 3 Articles to promote in articles Highlight section

SEO Friendly – unique content contributes significantly to a sites organic search rankings. Unique URL’s and meta data per article.

Advertorials – manage and publish promotional advertorials

Comments – users able to Comment on News Articles + admin moderation of Comments. Comments can be ranked to feature Promotional Comments.

Search – news content specific search feature

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Control – load multiple promo banners, only activate those that you want to display

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Advertorial

Device Targeting: Load and link promos to Android or iOS device targeting. Great for external affiliate campaigns

Target Content Pages:• Homepage• Registration Page• Rewards and Prizes Page• Tournaments Page• Contests Page

Rotation – promo banners will randomise, should multiple promo banners be loaded per page

Content Promotion – link banners to Active Games or Active Tournaments for direct promotion

Scaling – promo headers auto scale to the aspect ratio of the width of all devices

User State – serve homepage promos to users based on whether Logged In or Logged Out

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Campaigns – setup Sponsor campaigns, with Impression and Click Tracking and Reporting

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Overview of the Site Ads

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Home Page & Category Page Banner Ad:

The site owner has fullcontrol over this adposition and can insert anad script into the backofficefor display in this ad slot

Game Info Page Ad:

The site owner hasfull control over thisad position and caninsert an ad scriptinto the backofficefor display in this adslot

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Overview of the Site Ads

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Game Pre-roll Banner Ad:

• The site owner has fullcontrol over this adposition and can insertan ad script into thebackoffice for display inthis ad slot.

• The display duration canbe configured from thebackoffice.

• Ads not displayed whenusers are charged toaccess content.

In Game Banner Ad:Displayed between levels for the game titlesthat we source from 3rd party game studios,the developers retain this revenue as part ofthe licensing of the games.• There are games that have no ads

displayed between levels and can be viewed here – Ad Free Games Document

The in-game ads cannot bedeactivated, the developersretain this revenue as partof the licensing of thegames.

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Manage

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Compete

RewardsSettings

Reporting

Revenue Based

Activity Based

General Settings

News Articles

Site / Content

Configure Prize Management

Manage Triggers Manage Badges

Tournaments

VIP Tourneys

Manage Winners

Reporting

Admin Rewards

Site Rewards

Credits Management

Loyalty Levels

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Player Management:• Search Players• Review Activity• Credit Players

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Backoffice

Game Management: • Activate titles• Set Featured & Editors Picks• Add Meta Data• Set Credit Variables:

• Cost 2 Play• Earnable

Reporting:• Snapshot View • Player Reports• Revenue Reports• Game Activity Reports• Credit Transactions Reports

Loyalty & Rewards:• Manage Badges• Manage Loyalty Rewards• Define Loyalty Levels and

Triggers

Utility Elements:• Manage FAQ’s• Manage Contact Us Info• Manage About Us Info• Manage Terms & Conditions• Manage Usage Policy• Manage Page Meta Data for SEO

Tournaments: • Setup Tournaments• Setup Prizes• Review Winners

Promotions:• Manage Banners• Manage Advertorial

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Instant Publish – site is instantly updated with the new theme once Saved

Live Editing – real time customization of the site, buttons, nav, content pages & pop-ups color schemes

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Live Customization

Social links – manage the links to social pages

Compatibility – tested across all browsers and devices

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Vouchers / Coupons

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The voucher platform functionality:• Generate Vouchers - input the # of vouchers to generate. This will generate a

unique 8 character voucher with or without a unique QR code per voucher• Export - 3 different formats, including QR Code - CSV, XLS and TXT• Validation - on export previously exported voucher codes aren't included in the

new export file• Tracking - all voucher redemptions are tracked• Control - option to manually delete, reactivate, re-enable and disable any voucher• Reporting - draw voucher redemption reports, based on time frames (daily, weekly,

monthly or custom time frames), gives count of current active vouchers• Credits Based – option to create Vouchers that allow users to redeem Credits or

Premium Membership, from over the counter sales.

The voucher platform:The platform includes a voucher generation, management and redemption tool and includes text vouchers and QRCodes. For distribution they can be printed / sent as sms or email, with the Voucher code and QR Code hyperlinked toyour site. As a solution this offers the opportunity to eliminate any additional API integration, as all the billing,validation, access management, etc can be managed in the background and once the user meets allthe requirements then only is a voucher code issued. The benefit of the QR Code is that the user can scan it and thenbe automatically taken to the site, with the voucher redeemed automatically - thereafter the access controlparameters kick in i.e. 2h hour access, 30 days, etc – these are predefined in the setup.

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Deployment Options

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Bespoke Solution

White LabelXML API

Backoffice

Tools

Reporting

Games Data Feed

Games + Assets

Player SSO API

Custom Layout Custom Theme

Manage Color Scheme Social Links

Full Customization

Custom Development

Localize Site

Logo Management

Localize Site

Other Customization

Customize Theme

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Our Clients & Partners

Clients

ContentPartners

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Client Case Studies

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• FOCUS – replace toys with kids meals with interactive gaming content.

• CONTENT – 3 active games, 2 new titles per month.• VOUCHER – kids presented with a voucher, valid for 3 hours of

game play, includes drive-thru patrons.• ACCESS – free Hot Zone Wi-Fi access in store or from users data

account / device.• REACH – 700k Vouchers issued in 5 months, across 87 outlets.• FUTURE – introduce in-restaurant competitions + incentives.

• FOCUS – You Win, I Win concept (MLM). Primary focus on refer a friend and a user building their personal network.

• LOYALTY – users earn loyalty from logging game high scores and referring friends.

• REWARDS – loyalty rewards can be redeemed for prizes. • TRACTION (3 Month Beta) – 10k Users, 172 Countries, 19

Million Loyalty Points Won by users.

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[http://bkgamehub.burgerking.co.nz]

[https://www.vappey.com]

Audience: Male + Female | 3 to 12yrs

Audience: Male + Female | 21 to 55yrs

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Client Case Studies

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• FOCUS – deployment of a competitive arcade style gaming platform (Interactive Pro Players Network) designed for their 42” Interactive Pro Tables .

• LOYALTY – users earn and spend game credits (CloudCoinz), future integration into bar, food services, casino credits & loyalty rewards.

• REWARDS – loyalty points redeemed for prizes and casino credits, next phase includes deployment of a cash gaming solution.

• AFFILIATE – unique affiliate tracking solution, ensures casino’s credited with revenue share from location based play.

• MARKET – placement on casino gaming floors, player and VIP lounges, bars and restaurant chains.

• FOCUS – users use Game Credits to play games, they earn Loyalty Points when logging game scores.

• REWARDS – users are able to redeem their loyalty credits from a large catalogue of vouchers and discount coupons. The ZitoBoxsolution is fully integrated into 3rd party voucher platform.

• FULLFILMENT - inComm manage all coupon / voucher fulfilment.• TRACTION – 50K Users in 6 Months, 62 Million Loyalty Points

Awarded.

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[https://interactiveproplayers.com]

[http://www.zitobox.com]

Audience: Male + Female | 21 to 40yrs

Audience: Male + Female | 21 to 55yrs

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Roles & Responsibilities

GameZBoost Roles and Responsibilities:

Client Roles and Responsibilities:• Provide the following API’s:

• SSO / MSISDN User Verification• SMS API• Payment Platform API

• Register domain and point to the GameZBoost IP or DNS• Apply for SSL Certificate• Provide the following:

• Design mock-ups for site• Logos, banners, social share icons• Analytics tracking script• Ad scripts• Game selection• Game Credits and Premium Membership values

• Creation and setup of the client account and site.• Configuration and content settings of the game portal, including activation of games.• Hosting setup, configuration of CDN platform and installation of the SSL Certificate.• Integration of API’s, including payment providers, SSO API’s, incl. setup of Facebook Connect, etc• Integration of the site design, logo’s, social sharing imagery, ad scripts, analytics scripts.• Setup And configuration of Game Credits / Micro Transaction / Premium Membership / Credits Top-up values• Training of users on backoffice functionality.

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Benefits

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Revenue Streams• Multiple Fully Integrated Revenue Streams, incl:

• % of User Credit Top-up Purchases• % of Revenues from In-Game Ads• Run of Site Ad Campaigns• Pre-roll Ads, incl. Video Ads

Deployment• Rapid Deployment Framework for Quick Launch• Customizable Look and Feel• Fully Hosted Platform, with Global CDN Solution• Secure SSL Deployment

Flexibility• Option of Adding Additional Gaming Features and Services• Translate Site Contents• Integrate 3rd Party API’s – SMS, Ad Serving, Mobile Products and Services

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Market Overview

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Market Overview

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*= GameZBoost platform able to target these devices

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Market Overview

41www.GameZBoost.comCopyright © 2016

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Mobile Market

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Where to Find Us

@

www.youtube.com/vanmark68

[email protected]

www.facebook.com/GameZBoost

www.twitter.com/MarkvanDiggelen

www.pinterest.com/vanmark

www.linkedin.com/company/gamezboost/

43www.GameZBoost.comCopyright © 2016