GAMES PASSPORT- GAME MONETIZATION

PLATFORM -

GAMES PASSPORT BY MEDIASTAY

Games Passport is a network of casual game websites, with 25 million players and which takes an innovative approach to game monetization.

Contrary to traditional game portals, each one of the games in the network have a dedicated website and where the platform directly handles all user acquisition (sourcing traffic, end user registration, activation) and monetization (advertisements, microtransactions, loyalty programs). It is is a prime platform for game developers and publishers seeking a new distribution channel and revenue stream.

Games Passport is run by Mediastay, a performance marketing company which objective is to help game developers acquire and monetize traffic.

The company has over 80 employees in Paris, Brussels, San Francisco and Sao Paolo.

2010 sales: 18M€.

BUSINESS MODEL

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PLAY COMPETE WIN SHARE

Plug your games to the Games Passport platform

We deal with member acquisition

We supply monetization tools

We manage loyalty programs

We have got the back office to support you

BECOME PART OF GAMES PASSPORT

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HOW CAN WE WORK TOGETHER? BECOME PART OF THE GAMES PASSPORT…

…AND INCREASE SIGNIFICATLY YOUR GAME REVENUES

PLUG YOUR GAMES TO OUR API

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We give you access to the back-office, all necessary technical documentation and our API

Cross promotion amongst our network of 25 million players with marketing campaigns and a tool bar on top of each game

Our partner network:

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WE DEAL WITH MEMBER ACQUISITION2

And more...

+500.000 new players acquired

last month!

Sources for player acquisition:

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PLAY FOR FREE…

Validation click: at the end of each game the player has to click on a advertisement banner in order to have his points recorded

Advertisment on display (various locations available)

Targeted emails (CRM tools available)

OfferMatch: sponsor based payment solution

Couponing: special deals targeting active members only

Targeted daily deals

Coregistration post inscription with Coregmatch

Our advertising clients:

WE SUPPLY MONETIZATION TOOLS3

Validation click Coregmatch

Emails

Offermatch

Daily Deals

And more...

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… OR PAY TO PLAY

GamesPassport offers various payment tools adapted to every player

Paypal et Moneybookers e-wallets

« Clic and pay »: credit card numbers are registered by our partner Banks

SMS+ for smaller transactions using text messages

Pre-paid cards

Direct billing with Internet

Coming soon: mobile payment with Mobile Plus

Thanks to our numerous monetization assets we guarantee very good ROI on all players, even those who do not

want to pay

WE SUPPLY MONETIZATION TOOLS (CONT.) 3

The store. Players cumulate points during the game. These points are redeemable for prizes

Rankings. Thanks to their scores they can win tournaments and earn money or vouchers

Special prizes. On the websites or through Facebook pages, we organize on a regular basis special operations to entertain members and increase their loyalty through new contests

Members can entertain themselves and win at the same time !

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WE MANAGE LOYALTY PROGRAMS4

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DASHBOARD TO TRACK AND OPTIMIZE5

GAMES PASSPORT IN ACTION

EXAMPLE OF GAMEPLAY WITH DIVINITIZ

1. Login and registration page

2. Coregistration when it is a first time user and deal of the day when recurrent

user

3. The player gets one or several free games per day or week (Freemium)

4. Games can be against the clock or per level

5. In Freemium mode the player has to click on a advertising banner to validate time or level

6. Player can buy more credits and / or purchase items

12Check out: fr.divinitiz-lejeu.com

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ONE SINGLE SIGN UP

One single sign up – no need for multiple accounts to play the other games in the

network

Tool bar : 25 million players and dozens of games in the network

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GREAT CASUAL GAMES FOR THE PLAYERS

Free credits every day to play different strategy, puzzle, quiz games and much more…

Social features

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PLAYERS CAN WIN TONS OF PRIZES

While playing the players earn points

that they can redeem for

tons of prizesPlayers enter

tournaments to earn money or vouchers

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VARIOUS MICROTRANSACTION OPTIONS

Additional credits can be purchased via credit card, sms+, telephone, direct billing, paypal…

Players can get their credits sponsored thanks to our proprietary Offerwall

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NETWORK OF CASUAL GAMES

OUR PARTNERSHIP

Freemium Premium

UnlimitedBasic

games

FreemiumItems selling

Premium, full download and in-game purchase

model

Free

NEW REVENUE CHANNEL FOR YOUR GAME

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Your Game

Your Game

GAME MONETIZATION PLATFORM

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URL: Depends on availability but should be easy to rememberWe are in charge of the registration and you own the domain name.

GRAPHIC: Everything can be customized graphically (but the place of every element is defined and cannot be changed)

REPORTING:Monthly report with turnover generated by the game, number of unique players, number of free games played, number of paid games played and number of new members

MARKETING AND ADVERTISING: We deal with marketing, member acquisition and advertising thanks to our extensive lead generation know how and network of business partners

THREE WAYS OF WORKING TOGETHER:We give you all the technical specifications and you adapt the game and the graphicsYou have the game – either we, you or a third party studio adapts the game and the graphicsYou have the concept – we develop the game and adapt the graphics to fit the platform

KEY SELLING POINTS AND GENERAL INFORMATION

ADDITIONAL INFORMATION

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AMBITIOUS 12-YEAR ACHIEVEMENTS

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2012São Paolo Office

2011-2012New Monetization tools

2001Launch of first casual game

2004Lead Generation Expertise

2007International Expansion

2008 & 2010Acquisitions4

2007-2011Product Expansion

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201115 million euros funding

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CONTACT

Christine FilbienBusiness Development Manager Games Passport

Tel: +33 1 55 46 96 99Email: cfilbien@mediastay.com

Mediastay Paris45, Rue Jean Jaurès 92300

Levallois PerretFrance

Tél: +33 (0)1 55 46 92 00Fax: +33 (0)1 47 56 18 87

Mediastay USA350 Sansome St

San Francisco, 94104, CAUnited States

Phone : +1 (415) 983-0346

Fax : +1 (415) 449-3432

Mediastay Belgium203 avenue Louise

1050 BrusselsBelgium

Phone : +32 2640 27 01Fax : +32 2416 66 27

www.gamespassport.com