Games 4 Brands
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Games 4 BrandsGo beyond attention. Engage your audience.
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IntroductionGo beyond attention and engage your audience.
The Games 4 Brands initiative is a joint venture between E.Life and Manifesto Games and is structured to offer its customers the best in mobile advertising. Its focus is on relevant and creative advertising in different formats, with innovative models that motivates the audience to engage with the brand in effective and rewarding ways.
We aim to engage players with your brand by employing a non-obstructive advertisement model that effectively improves the overall experience. Players associate your brand with good, meaningful moments: receiving rewards, unlocking new levels, progressing on the game, and the result of that is a more effective advertisement that sticks with the player even after the game is over.
Creative advertising for mobile devices.
Engage to audiences on the move.
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Main ClientsWe are proud to be part of their team
And much more!
Games for
Brands
Other Services
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Our OfficesWe get closer to offer a custom service.
Mexico
Recife
São Paulo
San Francisco LisboaMadrid
Frankfurt
Tokyo
Seattle
Our offices.
Immersed in our clientes.
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UserAttention
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Attention isCommodity
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Going beyondattention
Atenção Engajamento
Uso do objeto como MENSAGEM. Uso do objeto como MEIO.
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Why Games?Go beyond attention and engage withyour audience
Reach users duringhapiness moments
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Why Games?Go beyond attention and engage withyour audience
67% of time spentTablets
Smartphones 39% of time spent
StandardBanner Ads
FacebookAds
Rich Media Banner Ads
Rich Media ExpandableBanner Ads
Mobile Banner Ads
Mobile Gaming Ads
Mobile Gaming
ValueExchange
Ads
0,10% 0,11% 0,12% 0,19%0,86%
3%
11%CTR
0,5%
20%
Engagement
FONTE: MediaBrix, Flurry
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Why Games?Go beyond attention and engage withyour audience
87% dos usuários pensam
positivamente sobre companhias
que oferecem jogos gratuitos
74% dos que irão jogar um jogo, dizem
que o farão 4 ou mais vezes.
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Brazil: A GreatMarketThe Brazilian gamingaudience is huge!
FONTE: PNAD, NewZoo, Flurry Analytics
80 Mbrazilian
internet users
30is the average
gamer age
42%( 16,8 M )
are women
58%( 23,2 M )
are men
40 M play digital
games
RANKING: THE BIGGETS MARKETS#GAMERS
China: 180 M
Estados Unidos: 157 M
India: 75 M
Brasil: 40 M
1º
2º
3º
4º
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Main ModelsEngageyour audience through top mobile games
SponsorsCustom We have several
published games on which ads can be displayed to a loyal and segmented audience
We develop custom gaming strategies to help brands communicate with their audience in a fun, engaging and effective way.
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Premium Mobile NetworkTop SPONSOREDmobile games
+800.000 users*
59 millionPeople access mobile internet
40 millionPeople play games
* PER MONTH IN BRAZIL
+15 millions of impressions*
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Premium Mobile NetworkTop SPONSOREDmobile games
And there’s more to come!
Mobile Games
Branded Games
Engage with your audience right now.
Sponsor a branded game.
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Premium Mobile NetworkTop SPONSOREDmobile games
Road Warrior
6 millions
80% men
Impressions
Demographics:130.000 hrExposure:
9%CTR:
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Premium Mobile NetworkTop SPONSOREDmobile games
Dino Jump
300.000
61% women
Impressions
Demographics:
4.000 hrExposure:
8%CTR:
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Premium Mobile NetworkTop SPONSOREDmobile games
Boney The Runner
200.000
70% women
Impressions
Demographics:3.000 hrExposure:
7%CTR:
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FormatsScalable performance formats for thebest engagement experience
In-Game Advertising
Standard Banner Rich Media
Intersticial
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FormatsScalable performance formats for thebest engagement experience
Standard Banner
1% averageCTR: CPM basisCOST:
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FormatsScalable performance formats for thebest engagement experience
Rich Media
1% averageCTR: CPM basisCOST:
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FormatsScalable performance formats for thebest engagement experience
Intersticial
3% averageCTR: CPM basisCOST:
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FormatsScalable performance formats for thebest engagement experience
Advertising
In-Game
Insert your brand in a fun and engaging context. It’s more than placement – it’s about experience!
SponsorshipCOST:
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FormatsScalable performance formats for thebest engagement experience
Insert your brand in a fun and engaging context. It’s more than placement – it’s about experience!Advertising
In-Game
SponsorshipCOST:
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ActionsScalable performance formats for thebest engagement experience
Touch toPurchase
Intent
Touch toVideo
Touch toPoll
Touch toCoupon
Touch toApp Install
Touch toShare / Like
1% averageCTR: CPA basisCOST:
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FormatsScalable performance formats for thebest engagement experience
Purchase IntentWatch a commercial and visit an online order site.
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FormatsScalable performance formats for thebest engagement experience
Social Share Watch an sponsored ad and share the video on Facebook.
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FormatsScalable performance formats for thebest engagement experience
PollWatch a video commercial and complete a short poll to rate the video.
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FormatsScalable performance formats for thebest engagement experience
CouponWatch an ad and download a discount coupon.
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FormatsScalable performance formats for thebest engagement experience
App InstallWatch an ad and install an Android app.
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Custom DevelopmentTo help brands communicate in a fun, engaging and effective way.
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Custom DevelopmentTo help brands communicate in a fun, engaging and effective way.
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EvaluationIntelligent delivery to ensure the bestresults.
ReportsDetailed reviews with weekly reports
EngagementEngagement metrics with weekly reports
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EvaluationIntelligent delivery to ensure the bestresults.
Social TargetBusiness intelligence made easy
You are what you mention
What if an insurance company knew that a
given person who once visited their web
site has just bought a car? Or a pet food
company just learned that you tweeted a
lot about your cat? Definitely a great way
to generate new sales or branding, right?
With Social Targeting now this is possible.
Social targeting is a way to find out more
about your site visitors by inviting them to
use their Twitter or Facebook user name
to log on into your web site. Both
platforms allow developers to ask
permission to see likes, bio and other data
that can be then aggregated to find the
best fit to each visitor.