For B2B Social Marketing ProfessionalsGamEffective Customer Case Study

Company Background

Founded in 2012, GamEffective is an enterprise gamification platform for sales and customer service

The company provides packaged applications that gamify business -specific scenarios

GamEffective’s apps use gaming dynamics to increase employee engagement and performance

GamEffective’s Marketing Objectives

Boost Brand Awareness

Establish Thought Leadership

Generate Leads via Social Media

As a new brand in a new market, GamEffective’s primary objective was to increase brand awareness of the company itself, as well as the gamification industry at large.

GamEffective aimed to build a high level of trust and credibility among prospects to secure its status as a thought leader in the enterprise gamification industry.

As a B2B company, GamEffective sough to promote content across the social web, particularly in LinkedIn Groups, in an effort to target qualified leads and generate sales.

GameEffective: Marketing ChallengesCh

alle

nges

Our

Sol

ution

Drive awareness for an early-stage startup with limited resources

Bring attention to a fairly new industry - Gamification only gained widespread recognition in 2010

Engage with a large target audience through LinkedIn Groups

Accurately track engagement metrics generated by social media

Cost-effective, powerful marketing solution for major social channels

Easily distribute content on a large-scale across multiple social networks to build thought-leadership

Seamlessly join, manage and post to dozens of LinkedIn Groups

Message-level analytics for clicks, conversions and engagement

Oktopost: Socialize your B2B Marketing

Manage profiles and

company pages for LinkedIn,

Facebook, Google+ and

Twitter from one interface

Connect with prospects by viewing and responding to any comment directly from Oktopost’s

Social Inbox

AnalyzeLead Capture data to see which social

networks and posts generate

high-quality leads

Measure performance for

each social campaign, based

on key KPIs, engagement

statistics and top messages

GamEffective recognized that marketing to LinkedIn Groups and Twitter was the

most effective strategy for connecting to and engaging with B2B prospects.

Powerful LinkedIn MarketingOktopost offers the most innovative solution for managing LinkedIn profiles and

company pages, as well as posting to LinkedIn Groups on a large-scale. With over 260 million members and more than 2.1 million Groups, LinkedIn is the platform of choice

for B2B marketers.

Create tags for each LinkedIn Group for more targeted posting

Tag Group

s

Filter your Group search by number of members and engagement

Power Search

Schedule posts for dozens of LinkedIn Groups, for any day or time

Large-Scale

Posting Join or leave any Group, for any profile, directly from Oktopost

Manage Groups

As a new brand in a growing market, GamEffective knew that its path to

marketing success had to entail large-scale brand awareness campaigns

Spotlight on Social Analytics

Conversion tracking uses cookies to track if a user clicked on a link, even if the conversion happened weeks later

Easily see which social post a user clicked on, from which social profile and in which LinkedIn Group

Use conversion rates to refine and optimize the language, keywords and messaging of each of your posts

Measuring conversions – not just clicks, helps calculate the actual ROI of your social media marketing efforts

Oktopost helps us to manage dozens of LinkedIn Discussion Groups, create targeted

posts in minutes, and analyze the awareness-building process using the most in-depth social

analytics. (Gal Rimon, CEO and Founder, GamEffective)

GamEffective’s Results

Within three months, Oktopost helped GamEffective drive986 relevant visitors

to its website, primarily from LinkedIn Groups.

GamEffective started using Oktopost in September 2013

Drill-Down to LinkedIn Group Performance

Using Oktopost, GamEffective successfully optimized its LinkedIn marketing by analyzing which Groups generated the most

clicks and delivered the best overall performance.

Key Takeaways

Market to Relevant Social

Networks

Measure Your Performance

Distribute Content Consistently

Depending on if your company is B2B or B2C, focus only on the social networks that are most relevant. B2B marketers should emphasize LinkedIn Groups and Twitter, while B2C marketers should concentrate more on Facebook.

The only way to understand which messages – including the wording and links, appealed most to users, and yielded the most clicks and conversions, is by accurately monitoring your social media marketing performance.

Good content marketing is consistent. B2B audiences use social platforms to access a steady stream of content on a regular basis. Devise a content marketing schedule, and make sure it meets the needs of your prospects.

GamEffective effectively leveraged Oktopost to engage with target audiences

on LinkedIn and Twitter, build-up its thought leadership status, and drive a

significant number of relevant prospects to its website.

Find out more about how Oktopost can help you.

Thanks!

Questions? Feel free to contact us @Oktopost or find us on Facebook