G AM E   R E S K I N N I N GH O W I T W I L L D E F I N E T H E F U T U R E O F M A R K E T I N G

Branded HTML5 Games

L E T ' S B E G I N W I T H A T I S S O T S T O R Y

In February of this year, the famous watch company Tissot launched a casual

game on their official website. The game, entitled Tissot Tackle, was part of

their ad campaign as a proud sponsor of the 2016 RBS 6 Nations Championship.

Fans of rugby flocked to their website to beat each other’s high scores for a

chance to win a brand new Tissot timepiece.

The winner of the watch scored more than 260 tries.

Click here* to try and beat that.

HOW MANY  TR I ES   CAN  YOU   SCORE   IN30   S ECONDS?

A Challenge for You

*Or go to http://uk.tissotshop.com/rugby if you can't click the link

People who tried playing the game probably spent more than 30 seconds being

engaged with the Tissot brand. 30 seconds is the average length of a TV ad.

F A C E B O O K F O L L O W E R S O F R B S 6 N A T I O N S

1  M I L L IONThis is the minimum potential number of people who played the Tissot Tackle

game. And every game player willingly spent their time being engaged with the

Tissot brand.

E N G A G I N G T A R G E T M A R K E T

T H E G A M E I T S E L F W A S T H E A D ,A N D P E O P L E C O N S U M E D T H E A DD E L I B E R A T E L Y .

P E O P L E D O N ' T N O R M A L L YG E T C A P T I V A T E D B Y A D S O N T V ,R A D I O , O R P R I N T . T H E Y S K I PA D S I N G E N E R A L .

Reskinning HTML5 Games

The budget and time spent

on creating the game were

only a tiny fraction of what

the company would have

spent on a TV ad.

Actually, the budget and

time spent on creating the

game were much less than

that for developing a game

from scratch.

It gets better forthe advertiser

The practice of modifying the graphics, sounds,

and other superficial details while retaining the

source code of the game. Also called Rebranding.

In the case of Tissot, the original code came from a

game called Touchdown Pro.

I T ' S   CALLED  GAME  RESK INN ING

How was it done?

FROM THIS TO THIS

Transforming the Look and Feel

Reduced Cost

Lower Turnover Time

Proven Quality

BENEF I TSOF  GAME  RESK INN ING

Create a fully functioning game in

a matter of days. Spend the extra

time focusing on what the market

wants instead.

SAVE  MONEY

GET  QUAL ITY

SAVE   T IME

Engage your market at a fraction

of the cost of making a TV ad or

creating a game from scratch.

Ready-made game has undergone

rigorous testing. Quality and

performance is evident from the

get-go.

I M M E N S E P O T E N T I A L O F B R A N D E D G A M E S

The fact that most people spend a considerable chunk of their screen time

playing games has not gone unnoticed. Advertisers have realized the important

role that digital games can play in their campaigns.

2 B

31%

72

people who play games

wordlwide

minutes a day gamers

spend on mobile devices

of mobile gamers submit

personal info

AT&T used game reskinningto create a Match-3 game fortheir campaign in theWashington area.Turnaround time was a mere3 days. Using the game,visitors were drawn to theirbooths, won prizes, andlearned about AT&T'sproducts and services.

Case Study

Betadine reskinned apre-existing game andincluded their celebrityendorser in it (tennis athleteCaroline Wozniacki) toengage consumers and teachthem about their differentproducts.

Case Study

The only game development engine that allows the

creation and reskinning of great quality games that

also meet the budget, time, and cross-platform

requirements of advertisers is HTML5.

HTML5   I S   THE  BEST  OPT ION

Which Platform Should I Choose?

W H Y H T M L 5 ?

HTML5 is the state of the art of the internet. It is the most widely supported

across devices and operating systems. An HTML5 game only has to be built

once, and it will function seamlessly on smartphones, tablets, smart TVs and

other devices. It will work perfectly whether you are using Windows, iOS,

Linux, or any operating system.

I T S P O R T A B I L I T Y M E A N S Y O U D O N O T N E E DT O R E D I R E C T Y O U R C U S T O M E R S T O A N A P PS T O R E T O D O W N L O A D Y O U R G A M E . T H E YG E T T H E I N S T A N T G R A T I F I C A T I O N O FP L A Y I N G T H E G A M E W I T H O U T H A V I N G T OL E A V E Y O U R W E B S I T E . F O R Y O U A S T H EG A M E P U B L I S H E R , T H I S M E A N S G R E A T E RC O N T R O L O V E R T H E P A Y M E N T M E T H O D S ( I FA N Y ) , U P D A T E S , A N D A N A L Y T I C S .

R E S K I N N I N G   H T M L 5   G A M E SR E S K I N N I N G H T M L 5 G A M E S W I L L D E F I N I T E L Y M A K E A B I GI M P A C T O N T H E F U T U R E O F B R A N D M A R K E T I N G . T H E H T M L 5P L A T F O R M I S T H E O N L Y O N E T H A T W O R K S A C R O S S M U L T I P L ED E V I C E S A N D D I F F E R E N T O P E R A T I N G S Y S T E M S , W I T H O U T T H EN E E D F O R A P P S T O R E S .

The Future of Brand Marketing