Game industry Three Gates Intensivdagarna 2011
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Games Today Engaging Your Audience Through Games
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Don Geyer present Game for exhibitors at Intensivdagrana 2011
Transcript of Game industry Three Gates Intensivdagarna 2011
Games TodayEngaging Your Audience Through Games
Don Geyer
Games Business, Education and Research for 12 years
CEO – ThreeGates LLC Visby, SwedenCEO – Digital UFO LLC Nanjing, ChinaGame Research University of Uppsala
Creative Producer – Aethereus
ThreeGates LLCVisby, Sweden
25 Employees
The Current Game Market – Week 47 Units Sold Sweden
SPELTOPPEN: VECKA 47-2011
01Call of Duty: Modern Warfare 3 (PS3)02Call of Duty: Modern Warfare 3 (360)03Legend of Zelda: The Skyward Sword (Wii)04The Elder Scrolls V: Skyrim (360)05The Elder Scrolls V: Skyrim (PS3)06Battlefield 3 (PC)07Call of Duty: Modern Warfare 3 (PC)08Assassin's Creed: Revelations (PS3)09The Elder Scrolls V: Skyrim (PC)10Super Mario 3D Land (3DS)11Battlefield 3 (PS3)12Assassin's Creed: Revelations (360)13Fifa 12 (PS3)14Battlefield 3 (360)15The Sims 3: Husdjur (PC)
The Current Game Market – Top Swedish Titles
Battlefield: Bad Company 2 EA DICE 9 000 000 2010 2011Battlefield 1942 EA DICE 3 000 000 2002 2004Battlefield: Bad Company EA DICE 2 320 000 2008 2010Minecraft Mojang 3 000 000 2010 2011Battlefield 2 EA DICE 2 250 000 2005 2006Just Cause 2 Avalanche Studios 1 500 000 2010 2010Battlefield 1943 EA DICE 1 444 000 2009 2010Battlefield 2: Modern Combat EA DICE 1 330 000 2005 2010Just Cause Avalanche Studios 1 300 000 2006 2010Mirror’s Edge EA DICE 1 000 000 2008 2008Rallisport Challenge EA DICE 900 000 2002 2006Sno-Cross Championship UDS 900 000 2000 2010The Darkness Starbreeze 800 000 2007 2010World’s Scariest Police Chases UDS 800 000 2001 2010No-Fear Downhill Mountainbiking UDS 750 000 1999 2010Bionic Commando Rearmed Grin 699 000 2008 2010World in Conflict Ubisoft Massive 650 000 2007 2010Terminator Salvation Grin 620 000 2009 2010Krakels ABC: Den galna dammsugaren Pan Vision 608 369 1998 2010Krakels ABC: Det magiska äventyret Pan Vision 608 369 1999 2010Krakels ABC: Storm över Allemansland Pan Vision 608 369 1998 2010Backpacker 2 Aniware 600 000 1997 2010Magicka Arrowhead 600 000 2011 2011Bionic Commando Grin 550 000 2009 2009
The Current Game Market
Activision Had Q2 Digital Revenues of $386 Million
Digital products generated $386 million (+16% Y/Y) in revenue, accounting for 60% of the total in Q2.
The Current Game Market
Big Publishers
Activision EAUbisoftSonyNinetendoCapcomDisneySquareEnix
The Current Game Market
Triple AAA
Old Game Publishing Model
5 – 35 Million USD up front
Develop game for 2-3 years
The New Game Market
Venture Capital Investment in the Games Industry for 2011 Doubles
In the first three quarters of 2011, game companies have raised $1.33 billion in venture capital
In 2010, the games industry saw $589 million in investment from VCs. in all of 2010.
The New Game Market
The mobile game market was $898 million in 2010,
and will reach $1.6 billion by 2015
The New Game Market
Guess how many copies???
The New Game Market
500 million copies of Angry Birds Sold
The New Game Market
Mindcraft
3 million copies sold
The New Game Market
Magicka
600000 copies sold
The New Game Market
Self Publishing
Using Digital Distribution Platforms
Steam – ValveBattlenet – Activion BlizzardOrigin – Electronoc ArtsPS3 - SonyXbox Live - MicrosoftTencent - China
The New Game Market
Steam – 30 million users2 million – 8 million concurrent users
http://store.steampowered.com/stats/
Tencent – 800 million users
The New Game Market
Free To Play Model
The New Game Market
World of Tanks
Wargaming.net
The New Game Market
Free to Play Model
People Download the Game for Free
On average 3% of the players monetize
On average they play for 9 months
On average they spend 48.00 USD per month
The New Game Market
Independent Games
Over 300 entries for 2012http://www.igf.com/
The New Game Market
Independent Game Awards
Seumas McNally Grand Prize:Minecraft, by Mojang
Excellence in Visual Arts:BIT.TRIP RUNNER, by Gaijin Games
Excellence in Audio:Amnesia: The Dark Descent, by Frictional Games
Excellence in Design:Amnesia: The Dark Descent, by Frictional Games
Best Mobile Game:Minecraft, by Mojang
The New Game Market
Buzz Lighyear Ride
The New Game Market
Added Interaction System
The New Game Market
Not just Interaction – But a Reward System
The New Game Market
Not just Interaction – But a Reward System Also a High Score Comparison System
The New Game Market
Take a Normal Activity - ZZZZZZZZ
The New Game Market
Take a Normal Activity – Add Competition
The New Game Market
Take a Normal Activity – Add Competition
Threshhold of Entrance
Too Scarry
The New Game Market
Take a Normal Activity – Add Competition
Threshhold of Entrance
Ok to try
The New Game Market
Classic Success Example
The New Game Market
Aethereus at GamesCom Germany
Aethereus
Project Goals
Project Goals
Self Publish on Digital Distribution Platforms
Move to F2P Model in Asia and S.America in 6 months
Project Goals
How do you make a game?
Design DocumentTarget GroupBuild you TeamGet FundingViable Financial Model
Project Goals
Communicating the Game
Feature SheetGame Treatment or GDD summaryUSP whats fun and differnet
Physics Based Game Play
Ragdoll
Realistic Physics whenever possibleLet the Game Engine do the workFun (vid)
The End
Coop
Procedurally generated expedition systemCustomizable City-State Nexus - home base
Don Geyer [email protected] www.aethereusgame.com
