Game industry at change: WOW epic mounts vs. Friends for Sale
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Transcript of Game industry at change: WOW epic mounts vs. Friends for Sale
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WoW Epic Mounts Friends For Sale
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$37 billion$37 billiongame software in 2007game software in 2007
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CORE
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$1100million revenue$517 million profit in 2007 alone
WOW epic loot
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PC single player PC MMO PS3 / X360
Cures:Digital distributionOnline”light MMO”Free to play
Questionmarks:Free to play?WOW >> rest forever?HUGE financial risks - new games >50M$
Trends:Reaching mainstreamNo clear winnerMore casual focusNew games expensive - must sell >1M units
Dying fast Good growth OK growth
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CASUAL
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Wii wins
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PC casual games Casual MMOWii, consolecasual games
Trends:Flash gamesOnlineNew monetization
Challenges:PC downloadable - over competive - low conversion %
Trends:Mostly teens & tweensFree to playWeb integration
Challenges:Other age groups?Market glut?Getting expensive
Trends:Expands marketNew genres - music gamesGames for everyone
High growth Mixed Big success
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SOCIAL
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>200M SocNet users
~700k daily usersselling friendsbut where’s the
money?
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FunwareSocNet games
New territory:Games-like interaction Ebay, Flickr, Wikipedia FreeRice, Food Force
Games are the ultimatehappiness engine.
Trends:FAST viral growthFadsImproving qualityMore competition Virtual goodsMerging with casual?Lots of VC investments
High growthMonetization starting
Huge potentialEarly days
?
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Trends
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Core Casual
SocialRevenue now
Users now
, 2010
, 2010
opportunity
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Self expressionSelf expressionexpressing and sharing
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User generated content
User generated contentco-creators, customizers
open your game.
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CollaborationCollaboration
We, togetherMass scale
Playful
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Breakingdown the
walledgarden
Breakingdown the
walledgarden
open APIs, web integration
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Everythingcan be a
GAME
Everythingcan be a
GAMEe.g. Nike + Ipod
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Free to play will rule
Free to play will rule
Pay forvirtual goods
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Games will becomeaccepted – by all.
Games will becomeaccepted – by all.
Games evolveGeneration shift
It will still take time
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Thousands of flowers will bloom
Thousands of flowers will bloom
All types of games are growing
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Play with me!Play with me!Games enhance interaction
Games enhance servicesGames enhance products
Re-think.