GAME DESIGN LAB 1.0: Bucharest

In another time on another planet.

12/09/2011

GAME DESIGN LAB 1.0: Bucharest

Hai frate…

muse, dreamer & designerpersonal game: connecting the dotsprofessional game: connecting resources 4 innovation

mission start up: pmi beta (seals)playmates we love you

Play 4 real Epic Win Strategy

passt scho

coach & consultantdreamer & playerpersonal game: up side downprofessional game: presente!

mission start up: pmi beta (seals)playmates we love you


Our mission

Activating #HumanCapital & #SocialCapital by playful interactions for increasing your value.Learning. Social Capital is based on trust&knowledge, shared values&opportunities.

Social Capital is the only capital that is growing when shared.

#Exponentially.Play 4 real Epic Win Strategy

Social Capital

Bridging. Connecting bringing together users and stakeholdersBonding. Building a strong & interactive community key: #fluent. online - offline establishing a huge user participationLinking. Getting financial fuel creating opportunities


Game design

Game design is a process of:1Imagine a game2Define how it works3Describe the elements that will be part of the game4Play your game – test and fail!!!! (pmi)

Source: ADAMS, Ernest; ROLLINGS, Andrew. Fundamentals of Game Design. Pearson: 2006


The magic circle of Johan Huizinga

Mundo Real

- Questions- Fear- Uncertainty- Responsbilities

Círculo Mágico


Game mechanics

Gam

ing

dyna

mics

Game theory

Serious games

Badgification

Game design

Social GamesSource: Social Physicist: http://www.slideshare.net/ervler/gamification-future-or-fail


Definition

Gamification is: the processof using game thinking andgame mechanics to solveproblems and engage users


Why?

Education, Entertainment, Engagement, Exchanging value.

Source: FIANDACA, Daniele e BURGOYNE, Patrick. Digital advertising: past, present, and future. UK: Creative Social, 2010


User/gamer types

Achievers (10%)

Killers (1%)

Socializers (80%)

Explorers (9%)

Source: Bartle: http://en.wikipedia.org/wiki/Bartle_Test


Experience systems

Short- and long-term goals

Rapid, frequent feedback

Other people

Rewards for effort

Uncertainty

Source: Social Physicist: http://www.slideshare.net/ervler/gamification-future-or-fail


Types of rewards/incentives

Status

Access

Power

StuffSource: Social Physicist: http://www.slideshare.net/ervler/gamification-future-or-fail


FlowPlay 4 real Epic Win Strategy

Making the difference

1Meaning

2Mastery

3Autonomy


Source Deterding, Getting gamification right.

MeaningPlay 4 real Epic Win Strategy

Source Simon Sinek: ‘How leaders inspire’

MeaningPlay 4 real Epic Win Strategy

• Tap personal goals, interests and passions• Tap the existing community of interest around your core activity/content• Wrap your activity in a visually supported story• Beware of messing with social context meanings


MasteryPlay 4 real Epic Win Strategy

• Provide interesting challenges• Provide goals that are clear, scaffold, paced, and varied• Provide juicy feedback• Beware of encouraging unintended behaviors


Autonomy


• In productivity contexts: Beware of curbing autonomy• In consumer contexts: Beware of devaluing your product• Provide a shared digital toy object open for exploration and expression, with starting points


Pssst Play 4 real Epic Win Strategy

It’s the process not the features!

In another time on another planet

Challenge. Create a new game to overcome current challenges. In Real Life.Playground. A lab of funky scientists on another planet in another time.Tools. Your superpower and network.Mission: Define it by yourself.Reward. Make it happen.


Game on

Build teams of 5 in 25 sec.Get your superhero pictures.Focus on your power.Feel the strength and support of your partners.


Our goal

Stop thinking!!!

Start playing. Now!


GAME DESIGN LAB 1.0: Bucharest

Business

Transcript of GAME DESIGN LAB 1.0: Bucharest