Game Design Go with Your Gut... Or Not?
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Transcript of Game Design Go with Your Gut... Or Not?
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Game Design: Go With Your Gut… Or Not?
Luna JavierCo-Founder and Creative Director
Altitude Games Inc.
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Games are a hit-driven industry
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Game designers are the directors
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We are expected to know what’s best for the game
But the truth is...
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We don’t know what we’re doing
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Nobody really does
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There is no guaranteed formula for success
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Designers are captains lost at sea
Which way is land, captain?
It’s THAT way!
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If the industry is unpredictable...
How should designers make decisions?
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1. Gut
“It’s THAT way!”
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Gut comes from experience
Experience
Experience == past
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How to have a better gut
Play games
Read articles Go to conferences
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But gut is not enough
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2. Data
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Data gives you a clearer picture
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Work closely with your data analysts
1.Ask questionsWhat do you need to know?
2. Get infoPlayer data and behavior
3. Replay your gamePretend to be the player
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But gut + data are not enough
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3. Testing
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Everyone’s idea is equal
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You can’t prove any idea without testing
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Encourage designers to test their theories
1.PrototypeUsing any tool available
2. PlaytestTeam, company, friends, etc
3. A/B testTestNet, PickFu, Google, FB, etc
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How to make better design decisions
GutTheory
DataInformation
TestingValidation
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Tip #1: Listen to everyone
...but you still make the call
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Tip #2: Do it fast