Gali Reznik, Amdocs

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RIGHTSCALE USER CONFERENCE CUSTOMER PRESENTATIONS June 2011 Welcome!

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RightScale User Conference NYC 2011

Transcript of Gali Reznik, Amdocs

Page 1: Gali Reznik, Amdocs

RIGHTSCALE USER CONFERENCE

CUSTOMER PRESENTATIONS

June 2011

Welcome!

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Gali Reznik - Cloud Computing ExpertAmdocs

RightScale Customer Presentations

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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION

Information Security Level 1 – Confidential © 2011 – Proprietary and Confidential Information of Amdocs

> The Issues:

> Security & Compliance

> Software Complexity

> SLA’s

> Enterprise middleware isn’t cloud-friendly

> The Opportunity:

> Automation – Today’s topic

> Software repository

> Service-Oriented IT

> IT Consolidation

> Hybrid Clouds

The Enterprise Journey to the Cloud

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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION

Information Security Level 1 – Confidential © 2011 – Proprietary and Confidential Information of Amdocs

Common path to reach the Cloud

Traditional ITSiloed/over capacity/server sprawl

ConsolidationPhysical infrastructure

VirtualizationIncrease utilization

StandardizationImprove efficiency

AutomationRapid Provisioning

Resource PoolingShared workloads

Cloud ComputingDynamic/Elastic/Pay per Use

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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION

Information Security Level 1 – Confidential © 2011 – Proprietary and Confidential Information of Amdocs

> Integrate with existing installer(s)> Not really designed for silent install.

> Application installation requires many manual configuration actions.

> Struggles with dynamic environments.

> Automate middleware (e.g. WebLogic)> Installation is straight-forward.

> Configuration is difficult (we use in-house tools).

> Elasticity is difficult from operational point of view.

> Automate databases (e.g. Oracle 11g)> Silent install of Oracle tricky (we use snapshots).

> Schema definition and baseline content.

> Dynamic vs Static Template> Dynamic RightScale ServerTemplates™ give significant flexibility and

reuse. Strong feature of Rightscale.

> Static Templates bundle all components together which makes maintenance difficult. Avoid this at all cost.

Enterprise Software Automation

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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION

Information Security Level 1 – Confidential © 2011 – Proprietary and Confidential Information of Amdocs

> Geographical Coverage –> Public clouds offer coverage that is hard to match

> Public clouds enable rapid time to market in new markets

> Disaster Recovery –> DR can be implemented on public clouds very cheaply

> Ramp up DR deployment when it’s needed, otherwise just keep data backups/replicas.

> Capacity Extension –> Application architecture needs to support partitioning at

cluster unit

> Burst out separate clusters

Cloud Bursting Use Cases

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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION

Information Security Level 1 – Confidential © 2011 – Proprietary and Confidential Information of Amdocs

Demo – Amdocs Self-Service

> E-Commerce for online ordering of network & physical good

> E-Billing payment & bill analysis for all customers & billing formats

> E-Service through customer account management & trouble ticketing to any given CRM system

> Supported by:> Open architecture & foundational

components

> Advanced, rich Internet application user interface presentation (RIA)

> Pre-integration to Amdocs CES Portfolio

> Open, standards-based to work with legacy and third parties

Service

Learn

Shop

Purchase

Bill

Analyze

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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION

Information Security Level 1 – Confidential © 2011 – Proprietary and Confidential Information of Amdocs

Infra

Application Deployment / Automation

Deployment Ingredients and Cloud Recipe

System

OS installation

Unix Accounts

Network Setup

Storage and mounts

Third Party installations

Aliases Properties

File systems and directories

structure

Libs and links

DBA

Deployment Environment (Weblogic)

Oracle Server

Oracle Client

Schemas

Installable Deployment Topology

Post Deployment

Configuration

Data Base Imports

Automated as part of Cloud offering and templates

Automated as part of Platform and

Deployment Automation

offering

Automated as part of Offering

management and Automation

Part of Deployment

Automation and XPI automation

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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION

Information Security Level 1 – Confidential © 2011 – Proprietary and Confidential Information of Amdocs

Cloud.com: Virtual Machines creation, Storage allocation, Network settings

XPI: Application Deployment Automation

Components and Flow

IT: Physical resources allocation

Topology Scripts ProvisioningAMSS Installable

RightScale: Deployment ManagementDeployment instantiation

Deployment scaling

Reporting Monitoring

These are VMs with suitable sizing

Firing Up VMs

Allocation resources

Initiating installation

Installing on VMs

Step 1

Step 2Step 4

Step 3

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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION

Information Security Level 1 – Confidential © 2011 – Proprietary and Confidential Information of Amdocs

Cloud Architecture

Public CloudPrivate Cloud

AMSS customer 2

AMSS customer 1

AMSS customer 3

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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION

Information Security Level 1 – Confidential © 2011 – Proprietary and Confidential Information of Amdocs

XPI Automated Installation

AMSS Deployment on the Cloud

AMSS Deployment Demo

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AMDOCS > CUSTOMER EXPERIENCE SYSTEMS INNOVATION

Information Security Level 1 – Confidential © 2011 – Proprietary and Confidential Information of Amdocs

> Topology – created once can be reused in several deployments – one click duplication

> Middleware (usually takes expert teams to install and configure) – installed once – can be used as a template or as automated dynamic offering

> Infra (usually takes days of installations and configurations) – onetime definition within Deployment Management for future reuse

Cloud Deployment - Benefits

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We hope to see you at our next RightScale User Conference!

See all presentations and videos at RightScale.com/Conference.