Gale's Charleston Session - Marketing Academic Library Resources
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Transcript of Gale's Charleston Session - Marketing Academic Library Resources
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The Good, the Bad and the Ugly
MARKETING ACADEMIC
LIBRARY RESOURCES
Nader QaimariSVP, Marketing & SalesGale Cengage Learning
Carol Anne GermainInformation Literacy Librarian
University of Albany
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TODAY
COMMUNICATION ESSENTIALS
WHY MARKET?
MARKETING PLAN
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LIBRARIANSCAN’T BE WRONG
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NEARLY
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made possible by
274 267245
158
111 109 101 92 8875 74
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made possible by
The
Right
mix
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made possible by
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eBooks collecting virtual dust?made possible by
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Expensive subscriptions going unused?
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Do students brag about NOTusing the library?
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Are you observing lowcounts for online
resources?
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made possible by
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1
3
Buy-in from Library staff
Get the word out to patrons
Collaborate with faculty, administration and campus units
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made possible by
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Point person Mission Environmental scan Target audience(s)Define current services and resourcesGoals/objectives
Short-term Marketing PlanLong-term Marketing Plan
Design promotional strategiesBudgetCalendarDevelop assessment toolsReview ProgressOverview
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probably
Point Person
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Department SecretariesDeans and ChairsSupport Services
FacultyStudents
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Target Audience(s)First Year Experience Classes
Subject-Specific CoursesGraduate Students
Researchers Athletes
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SHORT-TERMSpecific Databases
LONG-TERMMulti-year curriculum
Goals
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Design promotional strategiesOne Shot SessionsCourse DevelopmentEmbedded LibrarianSocial Media OptionsAssignments
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QUESTIONS:
Are students using the materials in assignments?
Are your eResource statistics increasing?
TIPS:
Survey faculty about the use of electronic materials in papers.
Conduct campus research to determine use and effectiveness.
Assessment Tools
made possible by
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if your plan isworking
you will
results
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the marketing planwhat you’ve donewhat to continuenew strategies
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REVISIT REEVALUATE
DECIDE CHOOSE
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KEEP
ANDCALM
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PRESS RELEASES
SOCIAL MEDIA POSTS
EFFECTIVE ADS For You
Curriculum alignment
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And more...
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made possible by
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iowaaea
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made possible by
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made possible by
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DEPOSIT
ACCESS
OWNmade possible by
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made possible by
Take the risk out
OF PURCHASING
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Learn More
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About providing all Gale titles on GVRL
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