Galaxy Y Duos Lite Smart Life for EVERYONE ! Product Offering Guide v 1.0.
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Transcript of Galaxy Y Duos Lite Smart Life for EVERYONE ! Product Offering Guide v 1.0.
Galaxy Y Duos Lite Smart Life for EVERYONE !
Product Offering Guide v 1.0
1 Project Overview2 Target Segment & Key Needs3 Product Positioning 4 Unique Sales Points5 Accessories 6 Color Variation
Index
Key Feature
HW
LCD 2.8” QVGA
Chipset (832MHz)
OS Android v2.3 (Gingerbread)
Camera 2MP FF
Dimension 58X103.5x12mm
SW
UX Touch Wiz UX
Service Social Hub
etc Ch@t ON , Smart Dual SIM
1. Project Overview : Massify Smartphone
Strategic
Mission
Smart Life for EVERYONE
Model (GT-S5302) Launch Date 28th July
Design
1. Product & Price Positioning
4
Product Positioning Price Positioning
Role of the Model
- Recruitment from Feature Phone
Market Positioning of Y Duos Lite: The Most Affordable Dual SIM
Biz Objective :
Achieve 75% MS in <10k Category
Strategy
- Differentiate and penetrate
- Leverage 2 core strengths of Samsung:
1. Strong Brand Equity
2. Distribution Strength
S/S
Galaxy Y
’12.022MP/HSD-PA3.62.8” QVGA TFTARM11 832MhzGingerbread
Cori DS
Y Duos
LGIndo-
Chines
250k
400k
Optimus Me
Aug’12: 20K
Oct’12: 30K
Dec’12: 50K
Micromax A50
Karbon A1
Spice Mi270
Rs.7199/-
Optimus NetRs.9799/-
Rs.4900/-
Rs.4400/-
Rs.3100/-
Rs.8990/-
Rs.7490/-
Segment: Social Media Tribe
20’s~early 30’s in majority (76%) Socially active and extrovert. (56%) Have multi-layered relationship with diverse groups
Demographic Profile
Lifestyle & Attitude
Slim Design New User Interface
Touch Wiz UX 832 Mhz CPU Enough User Memory
Social Hub Chat on messenger
OriginalityPassionate about being unique and don’t want to be ordinary
Self ExpressionInterior and exterior customization for self expression
ConnectionsIntimate and personal communication format preferred
Social Media Tribe
Cori(GT-
S5302)
2. Target Segment & Key needs
3. Product Positioning (1)
~ 2011. 4Q 2012. 1Q 2012. 2Q Competitors
Galaxy POP(S5570)’11.013MP FF/HSDPA 7.2 3.14” QVGA600MHzFroyo -> GingerBread
Torino’12.013MP FF/HSDPA 7.2 3.14” QVGADualSIMGingerBread
Galaxy Y (S5360)
’11.092MP FF/HSDPA 7.2 3.0” QVGAGingerBread
CORI (S5302)’12.072MP FF/HSDPA 3.6 2.8” QVGA832MHz4GB ROMGingerBreadDualsim
NEW
Model
LG Optimus Me
’11.033MP AF/ HSDPA3.62.8” QVGA600MhzFroyo
Micromax A50
Karbon A1
Spice Mi270
POD Vs LG POD Vs Indo-Chines
Samsung Spice Karbon Micromax Model Cori DS MI 270 A1 A50Screen 2.8’’ TFT 2.8" TFT 2.8" TFT 3.1"
Processor 832MHz 600MHz 650MHzCamera 2MP 2MP 3MP 2MP
OS 2.3 OS 2.2 OS 2.2OS 2.3OS
SIM
DS (S-mart Dual
SIM)
DS (Standby
)
DS (Standby
)
DS (Standby
)Battery 1200 1000 1100 1200
Lan-guages Support Yes No No NoNetwork 3G 2G 3G 3G
Price (DP) TBD 3100 4400 4900
Faster Processor
Better Memory
Latest OS
Superior Connectivity
Smart DUAL SIM
Indian Languages (TBD)
Cori DS Optimus Me
Chipset 832MHz >> 600MHz
Network HSDPA 3.6Mbps < HSDPA 7.2 Mbps
Camera 2MP FF = 2MP FF
Memory 3GB Internal + up to 32GB >> 140MB+ Micro SD up to 32GB
Display 2.8” QVGA = 2.8” QVGA
OS Android v2.3 (Ginger-bread) > Android v2.2 (Froyo)
Battery 1,200mAh < 1,280mAh
Connec-tivity
WiFi 802.11b/g/n BT v3.0, microUSB 2.0, Dual SIM > WiFi 802.11b/g , BT v2.1,
microUSB 2.0
Brand Power
Faster Processor
Smart DUAL SIM
Latest OS
Indian Languages (TBD)
3. Comparison Chart
4. Unique Sales Point
CORI, Smart Life for EVERYONE !
The Fastest Android device
Enough Memory Space
Dual SIM Always On
- Don’t Miss any call - Better for Pricing plan
1 –Slim & Fast
- 1GB for applications- 2GB for shared storage (Multimedia, MP3, Pictures, etc.)
- Powerful 832MHZ CPU - High Speed Wi-Fi b/g/n
2 –Great User Experience3 –Two in One
in the segment
Sufficient Userspace
1GB
2GB
Latest OS, Touch Wiz
4. Unique Sales Point (1)
1Slim and Fast
Design Concept : Slim & compact Shape
“11.9mm Slim Design ”
[VDF 858]
12.6mm 12.5mm
[Optimus Me]
[CORI]
11.9mm Slim Design
“Rounded Shape with Comfortable Grip”
Minimal & Slim design perfact for all users
Smooth rounded shape fits your hand
Size : 58x103.5x 11.9 (TBD)
122
518
161 166
967
79
282
175 152
688
61
191100
47
399
0
200
400
600
800
1000
1200
CPU Memory 2D 3D Total
Cori LG Optimus ME VDF858 (Huawei)
4. Unique Sales Point (1)
1Slim and Fast
Outstanding Performance : 832MHz Processor 832 MHz Powerful processor enables industry leading overall performances
[Quandrant Benchmark test result]
※ More detail performance will be checked after PV development stage.
+279
+568
4. Unique Sales Point (2)
2 Great User Experience (Memory) Expended 3GB User Memory for Smartphone User
CORI Huawei VDF 858 LG Optimus Me
Memory 4GB ROM 384MB RAM
512 MB ROM256 MB RAM
512 MB ROM384 MB RAM
UserMemory
Internal
1GB for Applications
130MB 140MB2GB
for Shared Storage
External
Up to 32GB up to 32GB(2GB SD Card )
up to 32GB (2GB SD Card)
4. Unique Sales Point (2)
2Great User Experience (Latest OS) The Latest OS Ginger Bread
ComparisonSamsung Competitor
FroyoGingerBread• Touch Wiz UX
• Latest OS ver.
• No public announcement for OS Upgrade (to GingerBread)
• Out of dated OS ver.
Supporting all the latest Google SVCs & Applications with Gingerbread Touch Wiz , The most User friendly UX
4. Unique Sales Point (2)
3 Two In One
You never miss a call Let you can receive call from SIM2, While you are on the phone through SIM1
DUOS DUAL SIM DUAL SIM Always
on All vendors All vendors Only SAMSUNG!
Mak
ing c
alls
Get
ting
cal
ls
X
Get
ting
cal
ls
X
4. Unique Sales Point (2)
3 Two In One
You can catch a call while you are doing web surfing
TypeWhile Calling,2nd SIM(2G) Activation
While Data Download(3G),
2nd SIM(2G) Activation
DUOS(Dual Operation) O O
Dual SIM X X
Hybrid Dual SIM X O
Simultaneous!!
SIM 1
- Web Surfing -
SIM 2
- Catching a Call -
5. Accessories
- Inbox
- Optional Item
[1200mAh Battery]
[Quick Start Guide]
[Travel Adaptor]
[Headset](GH59-
11129H)
[Data cable](GH39-01411B)
[Speaker] [BT Headset]
※ Inbox items can be different from each country, If you need right Information, please check with your account manager.
Thank you
Product Offering Guide v 1.0