GAL FAR MAREMMA, Integrated Local Development strategy, Grosseto , Dr Catia Segnini

Integrated Local Development Strategy L.A.G. F.A.R. Maremma

Ms. Catia Segnini Director of L.A.G. F.A.R. Maremma

IFAD NEN RETREAT 2010“Sala Pegaso”

Provincia di Grosseto

3rd November 2010

P.S.R. Toscana 2007-2013 Integrated Local Development Strategy L.A.G. F.A.R. Maremma

Leader Planning starts with

a good SWOT analysis


Strong Points Weak Points

AGRICULTURE, FOOD FARMING, ENERGY SOURCES


Territory Vocation to high-quality productions and certified quality

Difficulties in generational turnover, youth’s attraction to urban centers

Presence of youth and female entrepreneurs higher than the Regional average

Ageing of the age average of the farm conductors

High number of active factory farms with several kinds of production

Slowness in reorganizing the company competitiveness

Decent professional level and good technique preparation of the operators

Economic system based on undercapitalized micro-structures

Gradual increase in company dimensions Production fragmentation (agriculture and transformation)

Local races and autochtonous varieties can both be a potential aspect od tourist interest

Low presence of long-lasting trade relations

Wide diffusion of typical traditionl products, also certified ones (VQPRD, Dop, Igp)

Difficulty in entering both national and foreign markets in particular

Presence of alternative marketing ways, direct sales, short and semi-short dies

Low setting of safeguard and promotion organization

Diversification experiences referred to crafts ways Weakness in promoting collective initiatives Attention to the alternative Energy sources Lack of effective information campaigns Good diffusion of the cooperative system



TOURISM AND TRADE TOURISM AND TRADE

Image of tourist attractiveness, basically of environmental, cultural and beach types

Low integration between beach tourism and rural environment

Diffusion in growth of different kinds of accommodation, also in internal areas

Periodicity of tourist flows

Wide diffusion of farm house Lot of undercapitalized micro-structures

Suitable offer as regard to the number of places and to the territorial diffusionterritoriale

Difficulty in guaranteeing the opening of the structures

Good percentage of structures with farmhouse catering Low inter-nationalization of the enquiry

Presence of collective experience about tourist valorization Price -quality relation is not always competitive

Trade network still spread in the territoriesLow diversification of the offer in the farmhouses and of the hospitality rural system Lack of integration strategies among the different structures Low level of integration in trading system and catering with local productions



CULTURAL AND ENVIRONMENTAL HERITAGE CULTURAL AND ENVIRONMENTAL HERITAGE

Diffusion of protected areas and parksShortage of project regarding soil and climate defence

Strong link of some local productions to traditions and territory, which guarantees a good level of multi-functionality

Reduced number of visits to museums system

High eco worthiness in productions and safeguard of biodiversity

Poor integration between cultural and environmental heritage

Landscape and environmental distinctive aspects of Maremma

Shortage of facilities and valorisation implementation

Low human-influence territory

Awareness of the importance of the safeguard of the cultural heritage



SOCIETY AND SOCIAL WORKS SOCIETY AND SOCIAL WORKS

Presence of solidarity culture Ageing of population

Good number of solidarity experiences and awareness campaign for associations and social works

Movements of local residents from the hinterland to the coast

Presence of local development agencies and associations Negative inner turnover in population

Recent increase in population, thanks to immigration Difficulties in integration of the immigrant population

Success full experiences of multi-functionality referred to social works

Difficulty in diffusion of opportunities

Lack of dialogue integrating projects city-country, rural and beach areasWeakness of social works system and social protection networkDifficulties in links with the scholar system

Weakness in service sector and integrated projects

Difficulties in coordination between associations and voluntary works


Opportunities Risks



Market globalization with consequent increase of demand for food production

Market globalization with enhancement of competition phenomena on international markets

Creation of niches sensitive to the product qualityModernization of sale distributions and loss of links with local realities

Widespread increase in knowledge of origin and quality certifications

UE Politics (decoupling) which can stimulate the abandon of rural areas

Recognition of the Tuscan product from Maremma at an International level

Contraction of demand due to inner recession

Widespread image of Maremma as production area of healthy and high-quality food

Development of trading lines at 0 km

Strong interest of politicians and company actors for the rural developement themes, for the multi-functionality and for the diversification


Opportunities Risks

TOURISM AND TRADE TOURISM AND TRADE

High possibility of trade development of the product linked to the territorial offer

Tourist demand always more complex and diversified in needs

Increase in demando f “alternative” kinds of tourism”

Tendency of fragmentation from holydays to the shortening of holydays

Environmnetal sensitiveness of consumers/ tourists

Increase in competitiveness of new emerging areas, at low-cost and/or high-quality services


Opportunities Risks

CULTURAL AND ENVIRONMENTAL HERITAGE CULTURAL AND ENVIRONMENTAL HERITAGE

Territorial appeal linked to the system of human environment-work

Risk from the tour operators in representing Maremma as a sort of “museum” and not as an ideal place to live in (that is to say “beautiful” because it is beautiful to live in there)

Recognition of the environmental and quality worthinessLoss of cultural identity in rural areas because of the missed change

Strong presence of parks and protected areasEnvironmental pressures ensuing from the abandonment of fringe areas

Increase in cultural and green tourism demand and of rural services, and possibility of linking tourist flows to the trade of food production

Increase in sensitiveness as regard to an harmonic development of rural areas

Strong interest of political and business actors in rural development themes, for the multi-functionality and diversification

Widespread territorial offer for art, environment, sea, thermal baths, mountain, local products, a tourist- pulling area


Opportunities Risks

SOCIETY AND SOCIAL WORKS SOCIETY AND SOCIAL WORKS

Acquisition of the principle of negotiation plan Cultural example which rewards the urban lifestyle, strong capability of attraction of urban poles

Importance of policy of rural development Ageing of rural population

Availability o fan increased number of planning and financing tools

Cuts to the public health system

Opportunities offered by the diversification of farmsCuts to social works system

Risk in an excessive bureaucratic system and of a dispersion of public resources among different people and initiatives.

Tendency to depopulation in weak fringe rural areas

Tendency to social break-up

What is LEADER?


It is a local planning acted through the

activation of a bottom-up developing

methodology

The innovative “PLUS” is aimed at improving both the collaboration and the interaction between local authorities, organizations, institutions, local entrepreneurs and stakeholders, creating a new methodology which could be applied to different themes and sectors.

For this reason it is not important “What we are doing”

but “How we are doing it”


The aim is to define territorial strategies in order to start sustainable development processes through:

The direct participation of local residents and

stakeholders;

The enhancement of territorial vocations and existing

heritage;

The qualitative improvement of “systems” by inserting new factors which can rise competitiveness and governance.



Leader methodology works in order to transfer the decision

process and procedures “whether high or central ones”

towards both marginal and fringe areas.

The better “the quality of the local system” is, the stronger the

capability of attraction of the decision processes and

procedures towards the marginal and fringe areas will be.


Where it works

It works in rural marginal areas, where the richness standards

are lower than the Tuscany regional average, where services

are rarefied and not very accessible for the local residents.

LEADER works in order to help local residents at “defending”

their territory, favoring developing opportunities which are

grounded on micro- economies.


Tools

LAG: it is a public/private partnership which is widely representative of the formalized territory.

Local planning (SISL): documents about planning and governance.


Core Elements

Local promotion: informing and involving activities through the active participation of all the local categories. Capitalization of competences and the steady insertion of innovative, experimental and pioneering paths. Communication, monitoring and evaluation: a successful strategy must know and measure the undertaken activities and be able to communicate them both inward and outward.

A good planning cannot prescind from a deep

knowledge of local backgrounds, since the

developing dynamics are very different when

they are aimed either industrial or rural, either

urban or fringe areas.


Thank you for your attention


LAG F.A.R. Maremma – email: [email protected]

GAL FAR MAREMMA, Integrated Local Development strategy, Grosseto , Dr Catia Segnini

Documents

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