Gaining Insights from Combined SEO Data
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Transcript of Gaining Insights from Combined SEO Data
@brightedge #share16
Eric Baudais - SEO Campaign AnalystPennWell
Gaining Insights from Combined Data
@brightedge #share16
@brightedge #share16
eCommerce Analyst – Optimized product pages for search & A/B testing of website elements.
SEO Specialist – Managed transition from CQ4 to CQ5 increasing search.– Optimized event websites, Power group websites and Fire group websites.
SEO Campaign Analyst – Created SEO report for content optimization.– Grew paid search campaign to $400k direct revenue.– Advises content producers on best ways to increase search visibility.
About Eric
Content Optimization and Digital Integration
@Dargus
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@brightedge #share16
Over 100 search engine signals
Want to see the most important signals.
Holistic view at both page and keyword level.
How do we align search signals to business metrics?
Content Optimization and Digital Integration
@Dargus
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@brightedge #share16
Data Cube can download 10,000 keywords from any website. Has limitations
Get keyword data from BrightEdge
Content Optimization and Digital Integration
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Page URL is most common factor between most data sets
Link data (page url matching) MOZ Opensiteexplorer SEO Majestic AHREFS
Google Search Console (keyword to keyword matching)
Business Analytics (page url matching)
Adobe Analytics Google Analytics
Add more data to the mix and normalize
Content Optimization and Digital Integration
@Dargus
[ Picture of different page urls]
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@brightedge #share16
Upload spreadsheets to PowerBI Establish connections between the data sets
Use PowerBI to easily combine data
Content Optimization and Digital Integration
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[ Picture of PowerBI linking]
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Combine all fields in to one data report.
Filter and create smaller reports from the larger data set.
Add all fields to data report in PowerBI
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[Picture of combined Power BI report]
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Filter and add calculated fields to report similar to Pivot Tables.
Refine the report to gain knowledge about searchers.
Find actionable insights hidden in the data.
Produce reports with only data you want to see
companyLogo Content Optimization and Digital Integration
@Dargus
[ Picture of PennEnergy report for solar]
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Share findings of your data to key decision makers. Agree on plan of action based on data. Follow-up to ensure action is taken.
Distribute data and create action within company
Content Optimization and Digital Integration
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@brightedge #share16
Need to look at the right data together. Focused data is better than blurry data. Data + Action = Success
Key Takeaways
Content Optimization and Digital Integration
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Thank you!See you at the next #Share
companyLogo Content Optimization and Digital Integration
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