Gain insight and make decisions - Build Big Data Strategy

Build a Big Data Strategy Gain Insight and Make Decisions

Joel Waterman

[email protected]

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Five compelling big data use cases

IBM’s unique value for client success

Recommendations on how to get started

Agenda for today

IBM’s viewpoint on big data and analytics IBM’s viewpoint on big data and analytics 1

© 2013 IBM Corporation 2

PRETTIER

Big data has been around for a while


PRETTIER

Agenda for today

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IBM’s viewpoint on big data and analytics


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Mobily selects IBM campaign management and predictive analytics to combat churn Need

Quicker GTM

Decrease customer churn

Increase ARPU

Benefits

Increased Offer Acceptance Rates

Higher Service Levels

Competitive cross sell offers

Single view across sales channels


Nedbank monitors social media to gain competitive advantage

Need

Understand social media sentiments

Integrated system to be used by in house

social call center

Benefits

Change in business process

More personal and personable response

Switching opportunities

Easy to use software


Ufone reduced churn and kept subscribers happy, helping ensure that campaigns are highly effective and timely Need

Ensure marketing campaigns targeting

the right customers before they leave

Keep higher usage customers happy with

campaigns offering right services/plans

Benefits

Improve campaign response rate from

about 25% to at least 50%

CDRs analyzed < 30 sec (vs 1 day)

Reduce churn by approximately 15-20%


Dubai Statistics Center

Delivering insights to policy-makers faster

and more frequently

Need

With Dubai’s population growing rapidly and

more businesses looking to invest in the

region, DSC wanted the ability to publish its

data more frequently and broaden access to

the statistics it provides

Benefits

>200 Users from >50 Agencies can

access the data

Monthly automated updates to statistical

data allows for more accurate decision

making


Why BOEING does BI

Need

Connect people across many remote

locations

Compress reporting timelines

Gain new insights across all data sources

Benefits

Internal 'Customer' Self Service

Proven, enterprise-class capabilities that

can be deployed quickly and are simpler

to manage

Single year ROI (estimated 10:1 ratio !)


Every Industry can Leverage Big Data & Analytics

Insurance

• 360˚ View of Domain or Subject

• Catastrophe Modeling

• Fraud & Abuse

Banking

• Optimizing Offers and Cross -sell

• Customer Service and Call Center Efficiency

Telco

• Pro-active Call Center

• Network Analytics

• Location Based Services

Energy & Utilities

• Smart Meter Analytics

• Distribution Load Forecasting/Scheduling

• Condition Based Maintenance

Media & Entertainment

• Bus iness process transformation

• Audience & Marketing Optimization

Retail

• Actionable Customer

Ins ight

• Merchandise Optimization

• Dynamic Pricing

Travel & Transport

• Customer Analytics &

Loyal ty Marketing

• Predictive Maintenance Analytics

Consumer Products

• Shel f Availability

• Promotional Spend Optimization

• Merchandising Compl iance

Government

• Civi l ian Services

• Defense & Intelligence

• Tax & Treasury Services

Healthcare

• Measure & Act on

Population Health Outcomes

• Engage Consumers in their Healthcare

Automotive

• Advanced Condition

Monitoring

• Data Warehouse Optimization

Life Sciences

• Increase visibility into drug

safety and effectiveness

Chemical & Petroleum

• Operational Surveillance,

Analysis & Optimization

• Data Warehouse Consolidation, Integration & Augmentation

Aerospace & Defense

• Uniform Information Access Platform

• Data Warehouse Optimization

Electronics

• Customer/ Channel

Analytics

• Advanced Condition Monitoring

Agenda for today


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IBM Big Data & Analytics Momentum

1100 Business Partners



9th Analytics Solution

Center Opens in Ohio

170 Big data Clients 85

Info Agenda Engagements

730 Big Data Clients

860 Info Agenda Engagements


2,300 Info Agenda Engagements


Source: IBM. Note: All numbers used are cumulative. 3/31/2013

30,000 GBS Information and

Analytics Engagements

3,810 Info Agenda Engagements

10,000 Big Data University Enrollments



2010 2011 2012 2013

40,000 AnalyticsZone.com Members

IBM - holistic and integrated approach to big data and analytics

Smarter Analytics

Data Warehouse

Big Data Platform

Accelerators

Stream Computing

Data Warehouse

Hadoop System

Information Integration and Governance

Application Development

Discovery Systems Management

Content Management

Data Warehouse

Stream Computing

Hadoop System

Information Integration and Governance

BIG DATA PLATFORM

SYSTEMS, STORAGE AND CLOUD

ANALYTICS

Content Analytics

Decision Management

Risk Analytics

Performance Management

Business Intelligence and Predictive Analytics

Big Data Analytics Content Analytics

Predictive Analytics

Decision Management

Social Media Analytics

Analytics Integration and Governance


Agenda for today






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Fuel all decision-making with powerful Analytics

Content and text analytics

Entity and predictive analytics

Trend, pattern and temporal deviation

Natural language processing Specialized

visualizations Reporting & Analysis

Operational Systems

Systems of Engagement

Model Development

Data

Media

Content

Machine

Social

Result Sets

Real-time Scoring

Decision Management

Find what is relevant Inform and automate

Social network analytics

expert

intermediate

novice

Broaden Analytics Adoption without Silos

Unified analytics

Data

Media

Content

Machine

Social

Consistent analytics authoring

Unified workspace

Centralized management

Unified data access

Customer next best action

Asset predictive asset optimization

Fraud anti-fraud, waste, and abuse

Accelerate business value with solutions

Analytic skills

Marketplace experience

Innovation

Products

Social Social Media Analytics

2 New Upgrades = Foundation of your Analytics strategy

2x faster Dynamic Cube

performance

25% improvement in batch

execution

20%+ faster interactive

response time

10x more data in

Active Reports

1/3 of

Price compared to Oracle

6x faster Burst execution

3x faster mobile report

retrieval & execution

18x Faster Cube Load

20x Faster Db Query

10-15x Improvements not uncommon

IBM DB2 BLU

IBM COGNOS 10.2.1

QuickStart + Fixed Price Services = Accelerate your Analytics strategy

- Operational Risk Management Implementation

- Enterprise Reporting and Disclosure Management QuickStart

- Business Intelligence QuickStart

- Financial Close and Consolidation Implementation

- Enterprise Planning Health Check

- Social Media Analytics JumpStart

- Predictive Maintenance and Quality Solution Implementation

- IBM Cognos Planning Migration to TM1 Assessment

Forums, Training, Examples, and more!

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Download software

Forums, Training, Examples, and more!

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Read a white paper

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Gain insight and make decisions - Build Big Data Strategy

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