GADIS Sampul is a pioneer beauty pageant in Indonesia that held by GADIS Magazine (first and the biggest teenage girl magazine in Indonesia). It is an annual event that has attained large popularity since 1987 and has never failed to attract many participants.

Starting 2010, the publication of GADIS Sampul also can be found on the website (www.GADIS.co.id) through channel GADIS Sampul (http://gadis.co.id/gadissampul) and social media.

This year, GADIS Sampul has increased:50.620 website new member (including minisite)56.220 Facebook fans22.326 Twitter followers297.786 Youtube (GADISmagz) viewer

What’s New in GADIS Sampul 2012LIVE STREAMING

GADIS SAMPUL ACTIVITY

COMMUNITY TARGET

GADIS SAMPUL MINISITE http://gadis.co.id/gadissampul• FORM REGISTER ONLINE (JAN 1 – APR 10 2012)• COMPLETE INFORMATION (history, latest news, real time coverage) • GAMES TO GET GRAND FINAL TICKETS• FINALISTS BLOG• FINALIST VOTING

ROADSHOWHeld in MARCH – MAY 2012 in:• 7 BIG CITIES (Jakarta, Bandung, Surabaya, Medan, Palembang, Menado, Bali)• 7 MALLS• 70 SCHOOL• DANCE COMPETITION (Bandung & Surabaya): all the videos are uploaded to You tube to be chosen as the favorite video by the online viewers

MEET & GREETJULY 1 2012 at PEJATEN VILLAGE MALL• 20 FINALIST PERFORMANCE• INDONESIAN ARTIST PERFORMANCE• GAMES• PHOTO ALA COVER• BEST DRESSS PERFORMANCE• BEST SUPPORTER COMPETITION• VOTING GADIS Sampul Favorit 2012 Promo

 

CAMP• 7 days camp for finalists, including judging time• Activities: Beauty & public speaking class, Photo session, shopping time, dinner with celebrities and rehearsal for Grand Final performance.• All finalist activities are being exposed to website (by breaking news), Twitter (by live tweet), Facebook (by status update), print and YouTube

GRAND FINALJULY 5 2012, BALLROOM XXI DJAKARTA THEATERFOYER ACTIVITIES:•GADIS and sponsor booth activities•Wall of fame all finalists•DJ performance•Best dress competitionSTAGE ACTIVITIES:•20 Finalist performances in 3 sequences of fashion dance choreography•2 sequences of alumni and celebrities in fashion dance choreography•3 performances of Indonesian popular singers (RAN, RAISSA, ADERA)DIGITAL ACTIVITIES:•Photo booth activity, automatically uploaded to website •Live tweet competition about the event •Live tweet report from GADIS•Live streaming •Video YouTube•Breaking news in website

360◦ ACTIVATION

DIGITAL ACTIVATIONPRINT•Teaser (December 2012)•Form ( 1 January – 10 April 2012)•Report (April – August 2012) WEBSITE•Form (1 January - 10 April 2012)•Wildcard Semifinalist Voting (15 -18 June 2012)•Finalist Voting (26 June - 3 July 2012)•Finalist Blog•Breaking News – (From Road show until Grand Final)•Photo Competition: Super Stylish You•Photo Competition (BlackBerry) during Road show •Dance Competition in Bandung and Surabaya (The finalist perform at Road show and the video uploaded in website)•Video streaming : Grand Final (RAN, Raisa, Crowning)

NEWSLETTER•July 2012•Promote and cover the event, finalist profiling and video streaming 

SOCIAL MEDIA•Twitter: event promo, finalist voting promo linked to website, live tweet for all event series, twitpic competition for Grand Final audience•Facebook: event promo, finalist voting promo linked to Facebook voting application.•YouTube: Meet&Greet and Grand Final video teaser, Meet&Greet and Grand Final video report.•Instagram: Grand Final photos 

RESULT

24.96% Twitter followers

23.81% Facebook fans

36.28% Youtube (GADISmagz) viewer

www.GADIS.co.id 50.49% website new member (including minisite)

From January until July, GADIS Sampul successfully increases our web members, web page views, Twitter followers, Facebook Fans and YouTube viewers: