Gabrielle K. Gabrielli, Ph.D. 28 July...
Transcript of Gabrielle K. Gabrielli, Ph.D. 28 July...
Digital Marketing
28 July 2014Gabrielle K. Gabrielli, Ph.D.
Next Level Digital Marketing
Today’s Learning Objectives
By the end of this session, participantsshould be able to:
• Manage, make corrections to, and deleteduplicate accounts on LinkedIn, Facebook,and Google+.
• Focus your time and attention on digitalmarketing efforts that matter most.
• Use proactive SEO strategies that will helpyour efforts be most effective.
Schedule
21 May 2-4pm Search Engine Optimization4 June 2-4pm Social Media In Depth23 July 2-4pm Metrics, Google Analytics28 July 2-4pm Next Level Digital Marketing
Review of Homework
• If you haven’t already done so, prepareyour site for Google Analytics with xmlsitemap and tracking code.
• Enable goals, demographics, andconversions.
• Connect AdWords.• Examine metrics.• Adjust accordingly.
Review of Last Session
• Google Analytics and alternatives• Metrics that matter most:
– Pagerank– Bounce rate*– Average page views per session– Return rate of visitors– Average time on site (session duration)– Average cost per page view*
Focusing Your Efforts
• Once established, managing your digitalmarketing efforts doesn’t take a lot of time.
• The time invested will pay off in the longrun.
Why You Should RemoveDuplicate Accounts
• Multiple pages fragment your brand so youare competing against yourself.
• You can absorb more followers bycontrolling everything related to yourbrand.
• A competitor could claim your page.• Removing duplicates allows your main
page to have higher rankings.
How to Remove or MergeDuplicate Accounts on LinkedIn
• You can merge accounts if more than 10connections in both.
• You can delete one of the accounts.• http://help.linkedin.com/app/answers/detail
/a_id/1275/~/duplicate-accounts
How to Remove or MergeDuplicate Accounts on Facebook
• Go to your page, then click “Edit Page”,then click the “Resources” tab, and thenselect “Merge duplicate pages”.
• Report the pages as duplicates includingauto-generated pages.
• Wait and hope that Facebook will allownon-identical duplicate pages or those notunder your control to be merged.
How to Remove or MergeDuplicate Accounts on Google+
• Contact Google.• Wait several months.• Contact Google again.• Hope that someday they will respond.
Google AdWords
• http://adwords.google.com
Keyword Spy
• http://www.keywordspy.com• Perform advanced keyword research and
tracking
Keyword Eye
• http://keywordeye.com
Metamend Keyword DensityAnalyzer
• http://www.metamend.com/seo-tools• Free tool that is excellent, but currently
offline while undergoing updates.
Übersuggest
• http://ubersuggest.org
SEO Tools
• http://www.xml-sitemaps.com/seo-tools.html
Blekko
• Search engine that has SEO built inthrough slash tags
• Use /seo after any URL to analyzeinbound links, hostrank, cross links, and tocompare you and a competitor
• http://blekko.com
TouchGraph
• http://touchgraph.com/google• Shows interrelationships of dominant sites
and keywords
Solo SEO
• http://soloseo.com/tools/linkSearch.html• Helps with cross-promotion and URL
submit
SMM: Social Mention
• http://socialmention.com• Conducts social media search and
analyzes mentions and keywords
Example of Weekly Schedule
Digital Marke,ng in One Week
3 Minutes Examine Metrics to Determine where to Focus Energy
3 Minutes Update Website -‐ Fresh Content Helps SEO
4 Minutes Alternate Weeks-‐ Email Campaigns, Blogs, Facebook Campaigns
2 Minutes Solicit Customer Feedback and Tes,monials
2 Minutes Visit LinkedIn Groups; Comment or Respond to Connec,ons
1 MinuteUpdate Facebook Business Status; Feed to TwiQer; Copy toLinkedIn
Extra Time?Work on YouTube, Pinterest, LinkedIn, Instagram, Google+,Metadata, Create Engaging Content (graphics, pics, videos, etc.)
Conclusions
• Your website portal:http://gabrielleconsulting.com/marketing2014
• Per your request, we will reconvene in acouple of months for updates and newinformation!