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JULY AUGUST 2015

UNEP chooses Empower asa partner of its 'DistrictEnergy in Cities' initiative The United NationsEnvironment Programme(UNEP) has chosen EmiratesCentral Cooling SystemsCorporation (EMPOWER), theworld's largest district coolingservices provider, as a partnerof its 'District Energy in Cities'initiative, based on a case studypresented by the company inthis field, at the InternationalDistrict Energy Association(IDEA) Annual Conference andTrade Show in Boston.

The announcement cameamidst Empower's activeparticipation in the event, ledby HE Ahmad Bin Shafar,Chief Executive Officer ofEmpower. During the event,UNEP presented the 'DistrictEnergy in Cities' book, inwhich they selected Dubai as a"Business Model of DistrictCooling to Developing Cities"and Empower was named as apartner to contribute to DistrictEnergy in Cities initiative.

Empower was earlier invitedto discuss a work-plan that setsthe roadmap for the initiative.The company contributed tothree major areas: technical,capacity building and training,and communication andoutreach. The initiative comesat a time where estimatesshows that district coolingcould effectively serve 30% ofthe region's coolingrequirements by 2030, ifimplemented under the rightconditions, and could also leadto a reduction in the GCC'spower plant fuel consumptionequivalent to 200,000 barrels ofoil per day.

According to Bin Shafar, theendorsement of Empower'sbusiness model is the result ofstrong participation of

Empower in several globalevents, including UN ClimateSummit held last September,International District EnergyAssociation (IDEA) Conference2014 held in Dubai, ViennaEnergy Forum 2015 and theIDEA 2015 event.

Bin Shafar added: “It is amatter of great pride to bechosen a partner by UNEP.This is a reflection of thestrong internationalconfidence that Empower hasgained in record time.Moreover, the inclusion of

Empower in the 'DistrictEnergy in Cities' book as oneof the world's best models inthe district cooling industrywill enable other cities tobenefit from our experience.This is the fruit of ourimpactful participation ininternational events byhighlighting our keyachievements. It has been ahighly rewarding experienceto showcase our UAE successto the world, demonstratingthe technologicaladvancement, operational

NEWS UPDATE

3GULF AGRICULTURE

BioConsortia, Inc., the innovative ag biotechcompany with the proprietary AdvancedMicrobial Selection (AMS) process forimproving plant traits and increasing cropyields, has appointed Dr. Andrew Jacobs asHead of R&D for its operation in Auckland,New Zealand. He will report to Dr. SusanTurner, SVP R&D for BioConsortia.

Jacobs joins BioConsortia with an extensivehistory of research management. Most recentlyhe held the position of Manager of Corporate Projects at ITEK Ventures Pty Ltd, anindependent technology commercialization company associated with the University ofSouth Australia. In this role he was able to apply corporate research managementexperience towards the university start-ups being funded and commercialized by ITEK.

During his tenure with ITEK, Jacobs was managing a collaboration between theAustralian Centre for Plant Functional Genomics (ACPFG) and Dow AgroSciences. Hehad been a Research Fellow at ACPFG since 2003, and was concurrently an AdjunctLecturer at the University of Adelaide in Australia. His research has focused on abioticstress tolerance in cereals, aligning well with the current targets for BioConsortia.

Jacobs completed his PhD at the University of Adelaide with six months spent inGermany at The Max-Planck Institute for Plant Breeding Research. His PhD workculminated in the isolation of a novel gene for the formation of callose, leading topublication of the research in The Plant Cell. Since then Jacobs has published a numberof other papers in the field of plant molecular and microbial science, has been invited tospeak at international conferences as an expert, and holds two patents for plant systems.

“What motivated me to join the BioConsortia team was the elegance and uniquenessin the directed selection technology of the AMS process. The ability to rapidly evolve themicrobiome through AMS allows for beneficial impact upon multiple traits acrossmultiple species. I think that's pretty exciting. It really is a technology that will changethe way we think about microbes in agriculture” Jacobs said.

BioConsortia Recruits Dr. Andrew Jacobs to leadR&D team in New Zealand

2 JULY AUGUST 2015GULF AGRICULTURE

Editor in Chief Mohammed Nasser Editor Marie Matthew Associate Editor Andrew Thomas Graphic Designer Elizabeth JohnMarketing Manager Megha Mary Matt Production Manager Abdul ShareefContributors Neville J. Chandler, P.K. James, Douglas Bott, Shakeeb Kolakadan, Dr. Terry Mabbett

Head Office Matt Media International Ltd, Woodgreen, London N22 5AR, UK.E-mail: gulfag@emirates.net.ae, Web site: www.gulfagriculture.comMiddle East Office Al Saad Advertising & Publishing L.L.C., P O Box 25694, Sharjah, UAE, Tel:+971 6 5639494, Fax:+971 6 5639449.

Gulf Agriculture is read by agri professionals, farm managers & owners, landscape consultants, contractors, agri-equipment suppliers, horticulturalengineers, greenhouse managers, agronomists, veterinary surgeons, ministries, poultry & dairy breeders, importers, distributors, manufacturers and whole salers of food and agri inputs.Printed and published by Matt Media© Intl. Ltd.(U.K.) 2015

39

CONTENTS

All rights reserved. The opinions and views expressed in this publication are not necessarily those of the publishers. Readers are requested to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstance. The publishers regret that they cannot accept liability for anyerror or omissions contained in this publication.

Cover picture: An apple orchard in Poland

NEWS UPDATE PAGE 03

INTERNATIONAL AGRICULTURAL EXHIBITION FOR AFRICA AND THE MIDDLE EAST PAGE 16

AGRILEVANTE 2015: AN EXPANDING TRADE FAIR PAGE 18

PHILIPS INTRODUCES NEW GREENPOWER LED TOPLIGHT RANGE FOR GREENHOUSES PAGE 22

MOUVEX® SEAL-LESS ECCENTRIC DISC PUMPS FOR FULL CHEMICAL CONTAINMENT APPLICATIONS PAGE 38

PUMPS FOR CORROSIVE, HIGH-VISCOSITY APPLICATIONS PAGE 38

ORGANIC FERTILIZER ASSISTANT APP HELPS FARMERS WITH ORGANIC CULTIVATION PAGE 39

16 18

38

JULY AUGUST 2015

UNEP chooses Empower asa partner of its 'DistrictEnergy in Cities' initiative The United NationsEnvironment Programme(UNEP) has chosen EmiratesCentral Cooling SystemsCorporation (EMPOWER), theworld's largest district coolingservices provider, as a partnerof its 'District Energy in Cities'initiative, based on a case studypresented by the company inthis field, at the InternationalDistrict Energy Association(IDEA) Annual Conference andTrade Show in Boston.

The announcement cameamidst Empower's activeparticipation in the event, ledby HE Ahmad Bin Shafar,Chief Executive Officer ofEmpower. During the event,UNEP presented the 'DistrictEnergy in Cities' book, inwhich they selected Dubai as a"Business Model of DistrictCooling to Developing Cities"and Empower was named as apartner to contribute to DistrictEnergy in Cities initiative.

Empower was earlier invitedto discuss a work-plan that setsthe roadmap for the initiative.The company contributed tothree major areas: technical,capacity building and training,and communication andoutreach. The initiative comesat a time where estimatesshows that district coolingcould effectively serve 30% ofthe region's coolingrequirements by 2030, ifimplemented under the rightconditions, and could also leadto a reduction in the GCC'spower plant fuel consumptionequivalent to 200,000 barrels ofoil per day.

According to Bin Shafar, theendorsement of Empower'sbusiness model is the result ofstrong participation of

Empower in several globalevents, including UN ClimateSummit held last September,International District EnergyAssociation (IDEA) Conference2014 held in Dubai, ViennaEnergy Forum 2015 and theIDEA 2015 event.

Bin Shafar added: “It is amatter of great pride to bechosen a partner by UNEP.This is a reflection of thestrong internationalconfidence that Empower hasgained in record time.Moreover, the inclusion of

Empower in the 'DistrictEnergy in Cities' book as oneof the world's best models inthe district cooling industrywill enable other cities tobenefit from our experience.This is the fruit of ourimpactful participation ininternational events byhighlighting our keyachievements. It has been ahighly rewarding experienceto showcase our UAE successto the world, demonstratingthe technologicaladvancement, operational

NEWS UPDATE

3GULF AGRICULTURE

BioConsortia, Inc., the innovative ag biotechcompany with the proprietary AdvancedMicrobial Selection (AMS) process forimproving plant traits and increasing cropyields, has appointed Dr. Andrew Jacobs asHead of R&D for its operation in Auckland,New Zealand. He will report to Dr. SusanTurner, SVP R&D for BioConsortia.

Jacobs joins BioConsortia with an extensivehistory of research management. Most recentlyhe held the position of Manager of Corporate Projects at ITEK Ventures Pty Ltd, anindependent technology commercialization company associated with the University ofSouth Australia. In this role he was able to apply corporate research managementexperience towards the university start-ups being funded and commercialized by ITEK.

During his tenure with ITEK, Jacobs was managing a collaboration between theAustralian Centre for Plant Functional Genomics (ACPFG) and Dow AgroSciences. Hehad been a Research Fellow at ACPFG since 2003, and was concurrently an AdjunctLecturer at the University of Adelaide in Australia. His research has focused on abioticstress tolerance in cereals, aligning well with the current targets for BioConsortia.

Jacobs completed his PhD at the University of Adelaide with six months spent inGermany at The Max-Planck Institute for Plant Breeding Research. His PhD workculminated in the isolation of a novel gene for the formation of callose, leading topublication of the research in The Plant Cell. Since then Jacobs has published a numberof other papers in the field of plant molecular and microbial science, has been invited tospeak at international conferences as an expert, and holds two patents for plant systems.

“What motivated me to join the BioConsortia team was the elegance and uniquenessin the directed selection technology of the AMS process. The ability to rapidly evolve themicrobiome through AMS allows for beneficial impact upon multiple traits acrossmultiple species. I think that's pretty exciting. It really is a technology that will changethe way we think about microbes in agriculture” Jacobs said.

BioConsortia Recruits Dr. Andrew Jacobs to leadR&D team in New Zealand

2 JULY AUGUST 2015GULF AGRICULTURE

Editor in Chief Mohammed Nasser Editor Marie Matthew Associate Editor Andrew Thomas Graphic Designer Elizabeth JohnMarketing Manager Megha Mary Matt Production Manager Abdul ShareefContributors Neville J. Chandler, P.K. James, Douglas Bott, Shakeeb Kolakadan, Dr. Terry Mabbett

Head Office Matt Media International Ltd, Woodgreen, London N22 5AR, UK.E-mail: gulfag@emirates.net.ae, Web site: www.gulfagriculture.comMiddle East Office Al Saad Advertising & Publishing L.L.C., P O Box 25694, Sharjah, UAE, Tel:+971 6 5639494, Fax:+971 6 5639449.

Gulf Agriculture is read by agri professionals, farm managers & owners, landscape consultants, contractors, agri-equipment suppliers, horticulturalengineers, greenhouse managers, agronomists, veterinary surgeons, ministries, poultry & dairy breeders, importers, distributors, manufacturers and whole salers of food and agri inputs.Printed and published by Matt Media© Intl. Ltd.(U.K.) 2015

39

CONTENTS

All rights reserved. The opinions and views expressed in this publication are not necessarily those of the publishers. Readers are requested to seek specialist advice before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstance. The publishers regret that they cannot accept liability for anyerror or omissions contained in this publication.

Cover picture: An apple orchard in Poland

NEWS UPDATE PAGE 03

INTERNATIONAL AGRICULTURAL EXHIBITION FOR AFRICA AND THE MIDDLE EAST PAGE 16

AGRILEVANTE 2015: AN EXPANDING TRADE FAIR PAGE 18

PHILIPS INTRODUCES NEW GREENPOWER LED TOPLIGHT RANGE FOR GREENHOUSES PAGE 22

MOUVEX® SEAL-LESS ECCENTRIC DISC PUMPS FOR FULL CHEMICAL CONTAINMENT APPLICATIONS PAGE 38

PUMPS FOR CORROSIVE, HIGH-VISCOSITY APPLICATIONS PAGE 38

ORGANIC FERTILIZER ASSISTANT APP HELPS FARMERS WITH ORGANIC CULTIVATION PAGE 39

16 18

38

JULY AUGUST 2015

of sea water and the technics ofcooling with sea water.

The start of the final paneldiscussion was an introduction ofGyula Mózer, the expert ingeothermal energy andHungarian director of GlobalGreenhouse Kft, greenhouseconstructor. A Hungariangeothermal project is lessexpensive than in the West-European countries, due toregulations and the availability ofgeothermal energy in Hungary.

First edition GreenTechSummit focused on thefutureThe GreenTech Summit held onTuesday June 9 in Amsterdamwas open to an internationalaudience by invitation only.

Delegates arrived from everycontinent, covering 34countries. With 18 speakers andmoderators from all over theworld and an impressiveprogramme of breakoutsessions on “What's next forgreenhorticulture?”, theGreenTech Summit proved anexcellent platform forknowledge exchange and topclass networking.

Organised by GreenTechorganiser Amsterdam RAI, theSummit kicked off with a warmwelcome by TEDx presenterMr. Jim Stolze and Senator Mr.Loek Hermans, chairman of theSummit Committee whoadvised on the content of theSummit programme. Followedby keynote André Kuipers,

astronaut who shared inspiringstories and photos of his spacetravel while explaining thefragility of the earth.

The opening also featuredRichard van Hooijdonkproviding a mind bogglinginsight into the latest trends anddevelopments towards 2030.Asking the audience the crucialquestion: “Are you ready for thefuture?” touching subjects suchas robotics, internet of thingsand last but not least big data.

The plenary morningsession ended with thescientific perspective ondisruptive technology broughtby Mr. Pekkeriet ofWageningen University (WUR)and Mr. Wisse of the TechnicalUniversity Delft.

NEWS UPDATE

5GULF AGRICULTURE4 JULY AUGUST 2015GULF AGRICULTURE

efficiency and reliability ofservices that have madeEmpower such a distinguishedname in this sector."

The international cooperationas conceived by the initiative isto accelerate the adoption ofdistrict cooling systems becauseof energy efficiency and lowerwater consumption, especiallythrough the model adopted byEmpower in Dubai.

"Our meeting with theinitiative's team allowed us todiscuss and adopt the work planfor a period extending until2016, helping implement thehighest standards of districtcooling in pilot cities,” addedBin Shafar.

District cooling yieldspositive results in terms ofsaving water and energy,particularly electricity. Moderntechniques use non-potablewater in district coolingtechnology, making it the bestalternative to conventionalcooling which requires a hugeconsumption of electricity thatoriginally used oil and gas.

Use of alternative energysources is nearbyOn 10 June 2015 Privaorganised the seminar'Alternative energy sources inhorticulture' at the PrivaCampus in De Lier. Thespeakers shared theirknowledge and experience withthe audience, mostly(international) growers,greenhouse constructors andconsultants. Visitors wereinspired by the large amount ofpossibilities of alternativeenergy sources.

Meiny Prins opened theseminar with an inspiring speechabout the Sustainable UrbanDelta and the role for theinternational horticulture in theglobal food challenges. New

energy sources is an importantsubject in the sustainable urbandelta. Prins put the subject of theseminar in a wider perspective.

Senior researcher on thesubjects' climate and energy,Feije de Zwart (WageningenUR), finds specificallyhorticulture suitable for use ofalternative energy, because ofneed of heat and CO2. Thenecessity of alternative energyis nearby, because fossil fuelswill end and heat of the sun isfor free. Also sustainability isimportant. More and more restheat will be used in near future.

Afterwards vegetable growerKees Vahl shared hisexperiences in the geothermalproject in the Koekoekspolder(The Netherlands) and hisrecently build nursery inBralitz, East-Germany, whichuses the warmth of the nearbysituated carpentry. His biggestchallenge in both projects wasand is retired partners andfinance. Vahl and his brothershad enough persistence tocontinue. They strongly believein the technics and theawareness that use of fossilfuels will end. Anotherimportant motive is the largedemand of local products inEast-Germany. “First find amarket, than realise a project”is his advice.

Director of Installect, GerritKamphuis, learned the visitorabout possibilities of storage ofheat and cold and drill methods.Dick van Giezen (Carrier)speeched about the innovativetechnology of heatpumps inwhich heat is being replaced.This month a new heatpumpwill be launched which canreach up to 80°C.

Remi Blokker, director ofBluerise, shared his knowledgeabout induction of electricitythrough temperature differences

NEWS UPDATE

Soil Scout, provider of innovative ground measuringsolutions for the agriculture, forest andenvironmental industries, has been selected as awinner of the 2015 Red Herring Europe award.

Red Herring's Top 100 has become a mark ofdistinction for identifying promising new companiesand entrepreneurs. Red Herring's editors wereamong the first to recognize that companies such asFacebook, Twitter, Google, Yahoo, Skype,Salesforce.com, YouTube, and eBay would changethe way we live and work.

“Selecting startups that show the most potentialfor disruption and growth is never easy,” said AlexVieux, publisher and CEO of Red Herring. “Welooked at hundreds and hundreds of candidates fromall across the continent, and after much thought anddebate, narrowed the list down to the Top 100Winners. Each year, the competition gets tougher butwe believe Soil Scout demonstrates the vision, driveand innovation that define a Red Herring Top 100.”

'We are proud Red Herring recognized Soil Scoutas one of the most promising young companies inEurope,' Jonathan Skelly, CEO, Soil Scoutresponded.

“Our solution enables customers to easily monitorbelow-ground environmental conditions, and makeinformed decisions, regardless of time of year orweather conditions. In the Agricultural sector, wehelp our customers lower their irrigation water andpower needs by as much as 20%. At the same timewe can reduce fertilizer loss and potential waterpollution from fertilizer run-off.”

Soil Scout selected as 2015Red Herring Winner

JULY AUGUST 2015

of sea water and the technics ofcooling with sea water.

The start of the final paneldiscussion was an introduction ofGyula Mózer, the expert ingeothermal energy andHungarian director of GlobalGreenhouse Kft, greenhouseconstructor. A Hungariangeothermal project is lessexpensive than in the West-European countries, due toregulations and the availability ofgeothermal energy in Hungary.

First edition GreenTechSummit focused on thefutureThe GreenTech Summit held onTuesday June 9 in Amsterdamwas open to an internationalaudience by invitation only.

Delegates arrived from everycontinent, covering 34countries. With 18 speakers andmoderators from all over theworld and an impressiveprogramme of breakoutsessions on “What's next forgreenhorticulture?”, theGreenTech Summit proved anexcellent platform forknowledge exchange and topclass networking.

Organised by GreenTechorganiser Amsterdam RAI, theSummit kicked off with a warmwelcome by TEDx presenterMr. Jim Stolze and Senator Mr.Loek Hermans, chairman of theSummit Committee whoadvised on the content of theSummit programme. Followedby keynote André Kuipers,

astronaut who shared inspiringstories and photos of his spacetravel while explaining thefragility of the earth.

The opening also featuredRichard van Hooijdonkproviding a mind bogglinginsight into the latest trends anddevelopments towards 2030.Asking the audience the crucialquestion: “Are you ready for thefuture?” touching subjects suchas robotics, internet of thingsand last but not least big data.

The plenary morningsession ended with thescientific perspective ondisruptive technology broughtby Mr. Pekkeriet ofWageningen University (WUR)and Mr. Wisse of the TechnicalUniversity Delft.

NEWS UPDATE

5GULF AGRICULTURE4 JULY AUGUST 2015GULF AGRICULTURE

efficiency and reliability ofservices that have madeEmpower such a distinguishedname in this sector."

The international cooperationas conceived by the initiative isto accelerate the adoption ofdistrict cooling systems becauseof energy efficiency and lowerwater consumption, especiallythrough the model adopted byEmpower in Dubai.

"Our meeting with theinitiative's team allowed us todiscuss and adopt the work planfor a period extending until2016, helping implement thehighest standards of districtcooling in pilot cities,” addedBin Shafar.

District cooling yieldspositive results in terms ofsaving water and energy,particularly electricity. Moderntechniques use non-potablewater in district coolingtechnology, making it the bestalternative to conventionalcooling which requires a hugeconsumption of electricity thatoriginally used oil and gas.

Use of alternative energysources is nearbyOn 10 June 2015 Privaorganised the seminar'Alternative energy sources inhorticulture' at the PrivaCampus in De Lier. Thespeakers shared theirknowledge and experience withthe audience, mostly(international) growers,greenhouse constructors andconsultants. Visitors wereinspired by the large amount ofpossibilities of alternativeenergy sources.

Meiny Prins opened theseminar with an inspiring speechabout the Sustainable UrbanDelta and the role for theinternational horticulture in theglobal food challenges. New

energy sources is an importantsubject in the sustainable urbandelta. Prins put the subject of theseminar in a wider perspective.

Senior researcher on thesubjects' climate and energy,Feije de Zwart (WageningenUR), finds specificallyhorticulture suitable for use ofalternative energy, because ofneed of heat and CO2. Thenecessity of alternative energyis nearby, because fossil fuelswill end and heat of the sun isfor free. Also sustainability isimportant. More and more restheat will be used in near future.

Afterwards vegetable growerKees Vahl shared hisexperiences in the geothermalproject in the Koekoekspolder(The Netherlands) and hisrecently build nursery inBralitz, East-Germany, whichuses the warmth of the nearbysituated carpentry. His biggestchallenge in both projects wasand is retired partners andfinance. Vahl and his brothershad enough persistence tocontinue. They strongly believein the technics and theawareness that use of fossilfuels will end. Anotherimportant motive is the largedemand of local products inEast-Germany. “First find amarket, than realise a project”is his advice.

Director of Installect, GerritKamphuis, learned the visitorabout possibilities of storage ofheat and cold and drill methods.Dick van Giezen (Carrier)speeched about the innovativetechnology of heatpumps inwhich heat is being replaced.This month a new heatpumpwill be launched which canreach up to 80°C.

Remi Blokker, director ofBluerise, shared his knowledgeabout induction of electricitythrough temperature differences

NEWS UPDATE

Soil Scout, provider of innovative ground measuringsolutions for the agriculture, forest andenvironmental industries, has been selected as awinner of the 2015 Red Herring Europe award.

Red Herring's Top 100 has become a mark ofdistinction for identifying promising new companiesand entrepreneurs. Red Herring's editors wereamong the first to recognize that companies such asFacebook, Twitter, Google, Yahoo, Skype,Salesforce.com, YouTube, and eBay would changethe way we live and work.

“Selecting startups that show the most potentialfor disruption and growth is never easy,” said AlexVieux, publisher and CEO of Red Herring. “Welooked at hundreds and hundreds of candidates fromall across the continent, and after much thought anddebate, narrowed the list down to the Top 100Winners. Each year, the competition gets tougher butwe believe Soil Scout demonstrates the vision, driveand innovation that define a Red Herring Top 100.”

'We are proud Red Herring recognized Soil Scoutas one of the most promising young companies inEurope,' Jonathan Skelly, CEO, Soil Scoutresponded.

“Our solution enables customers to easily monitorbelow-ground environmental conditions, and makeinformed decisions, regardless of time of year orweather conditions. In the Agricultural sector, wehelp our customers lower their irrigation water andpower needs by as much as 20%. At the same timewe can reduce fertilizer loss and potential waterpollution from fertilizer run-off.”

Soil Scout selected as 2015Red Herring Winner

© 2014 Lindsay. All rights reserved. Zimmatic is a trademark of the Lindsay Corporation.

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JULY AUGUST 2015

which adapts to the particular needs of each market.The first edition of Mac Fruit Attraction will be

held in Cairo from 4 to 7 May 2016 as part of FoodAfrica following an agreement reached with IFPGroup, the largest trade fair operator in the NearEast, meaning it will cover the Middle East andNorth Africa.

Renzo Piraccini, president of MacFrut, affirmedthat "the internationalisation of the fruit and vegetablesector is being achieved through specificdevelopment plans for the global market, and bothFruit Attraction and Macfrut are platforms which takethis direction". Also, he added that "the creation ofthis new project, Mac Fruit Attraction, which camefrom the synergy between the two world leaders inproduction and wrapping and packagingtechnologies, will lead companies in the industry tonew emerging markets and to develop theinternationalization in the Persian Gulf, North ofAfrica, South America and Asia".

Raúl Calleja, director of Fruit Attraction,underlined that "Mac Fruit Attraction aims to growand establish itself in the global fresh producemarket, allying itself with strategic partners in localmarkets of relevance to the sector. A young,dynamic and flexible new network which knowshow to adapt to the specific needs of each market".

Tamer Safwat, the General Manager of IFP Egypt,organisers of Food Africa, highlighted theopportunities for the international fruit and vegetableindustry in Egypt, an area of influence which is veryactive and dynamic in production, import and exportof fruit and vegetables. “Food Africa is the bestpossible place to hold Mac Fruit Attraction in May2016, with the attendance of 8340 professionalvisitors and 241 exhibitors from 18 countries in 2015edition..We are planning to enrich the global offeringof our trade show with the fresh produce sector”.

Future potato industry innovators gather at AHDBFifteen high fliers, who successfully completed arobust selection process competing with applicantsacross all regions and market sectors, gathered forthe first time. The group will complete ninecomprehensive business and technical days that willrun until March 2016 and will provide exposure tothe whole supply chain.

Somerset-based Branston graduate traineeAmber Cottingham enthused: “It's great to bearound so many other like-minded young peoplewho are clearly very passionate about potatoes.

“We need to inspire the public to fall backin-love with potatoes once more. I'm keen to

6 JULY AUGUST 2015GULF AGRICULTURE

After the opening wasconcluded, 256 horticultureprofessionals present joinedvarious sessions designed tofacilitate knowledge andinformation exchange. Theprimary areas of focus wereChanging the game, Growingmarkets and Reducingresources. Delegates had theopportunity to attend two of the

three topics in two sessions.After the breakouts Jim

Stolze led all moderators in arecap to bring everyone on thesame page before the finalkeynotes. First Mr. Bill Watts ofthe Saharah Forest Project onUsing sun, salt water and CO2 torealize restorative growth in thedesert. Last keynote speaker Mr.Joseph Simcox, the botanical

explorer from the US managedto energize the entire audiencewith his dynamic personality. Heis all about excitement andcreated enough food for thoughtwith his revolutionizing thoughtpattern to dominate theconversation during the closingnetworking drinks.

“It is our goal to bringpeople and their ideas together,whether that is in person oronline” , says GreenTechManager Mariska Dreschler,“Feedback we received wasvery positive and we are proudthat with the Summit wecreated a meeting point thatinspires and encouragesprofessionals to take the nextstep in green horticulture.”

Fruit Attraction and Macfrutcreate Mac Fruit Attraction Ifema and Cesena Fiera, twotrade show organisers from Spainand Italy, the main producers andexporters countries of fruit andvegetables, have come to acollaboration agreement to createa new global brand for the fruitand vegetable sector, Mac FruitAttraction, with the aim ofdeveloping professional industryevents in strategic markets.

The organisers of theseindustry-leading events, FruitAttraction, the InternationalTrade Show for the Fruit andVegetable Industry, in Spain,and Macfrut - Fruit & VegProfessional Show, in Italy, arecreating this new platformwhich will encourage thepositioning and internationalprofessional network of fruitand vegetable companies withdirect access to new strategicmarkets, which will allow themto contact local operators andthe area of influence. This willmake Mac Fruit Attraction intoa global brand with highinternational convening power

NEWS UPDATE

Potter's Poultry has made two newappointments to its Equipment division,continuing the company's commitment toproviding truly national and internationalcoverage to its customer base.

Richard Beevis joined the company inthe last week of June as InternationalBusiness Development Manager, andDave Clegg joins as Regional EquipmentManager in the first week of July.

Richard brings over 22 years of industryexperience and knowledge of productionand technical matters gained most recentlyfrom roles at Hy-Line, and previouslywithin the broiler breeder division ofCargill - when it was known as Sun Valley.

Richard is married with 2 children, andis looking forward to celebrating hissilver wedding anniversary next year 'insome style'.

He says: “Throughout my career, Ihave been involved with Potters Poultry inone way or another, and know them to bean innovative and progressive company. Ihave admired them as individuals and as acompany and when the chance came tojoin them, just after they've moved intonew premises, promising exciting timesahead, I jumped at the chance.

“I'm really looking forward to buildingon my predecessor's efforts andrepresenting the company in the widestrange of developing markets around theworld.”

Dave Clegg joins Potters with a wealthof experience from the equipment sector.His new role will be to advise and help

customers with their equipmentrequirements and manage sales primarilyin Wales and the West of England. Hesays that he is looking forward to workingwith the UK's only manufacturer of nests.

Dave is a family man, based in theSouth West Midlands. He has threechildren and enjoys cricket in any sparetime he gets. His family is heavilyinvolved in the poultry industry, with oneson who has just joined Cargill, and onedaughter studying animal nutrition.

“I'm really looking forward to thechallenge offered by Potters”, he says. “Ihope that the contacts and expertise I canbring to the only poultry farmingequipment manufacturing business in theUK will help the company continue todevelop and expand.”

Both appointments allow the companyto introduce new energies and insightsinto the business and refresh the customerservice team.

Potter's Poultry appoints two new members to its team

Dave Clegg and Richard Beevis

JULY AUGUST 2015

which adapts to the particular needs of each market.The first edition of Mac Fruit Attraction will be

held in Cairo from 4 to 7 May 2016 as part of FoodAfrica following an agreement reached with IFPGroup, the largest trade fair operator in the NearEast, meaning it will cover the Middle East andNorth Africa.

Renzo Piraccini, president of MacFrut, affirmedthat "the internationalisation of the fruit and vegetablesector is being achieved through specificdevelopment plans for the global market, and bothFruit Attraction and Macfrut are platforms which takethis direction". Also, he added that "the creation ofthis new project, Mac Fruit Attraction, which camefrom the synergy between the two world leaders inproduction and wrapping and packagingtechnologies, will lead companies in the industry tonew emerging markets and to develop theinternationalization in the Persian Gulf, North ofAfrica, South America and Asia".

Raúl Calleja, director of Fruit Attraction,underlined that "Mac Fruit Attraction aims to growand establish itself in the global fresh producemarket, allying itself with strategic partners in localmarkets of relevance to the sector. A young,dynamic and flexible new network which knowshow to adapt to the specific needs of each market".

Tamer Safwat, the General Manager of IFP Egypt,organisers of Food Africa, highlighted theopportunities for the international fruit and vegetableindustry in Egypt, an area of influence which is veryactive and dynamic in production, import and exportof fruit and vegetables. “Food Africa is the bestpossible place to hold Mac Fruit Attraction in May2016, with the attendance of 8340 professionalvisitors and 241 exhibitors from 18 countries in 2015edition..We are planning to enrich the global offeringof our trade show with the fresh produce sector”.

Future potato industry innovators gather at AHDBFifteen high fliers, who successfully completed arobust selection process competing with applicantsacross all regions and market sectors, gathered forthe first time. The group will complete ninecomprehensive business and technical days that willrun until March 2016 and will provide exposure tothe whole supply chain.

Somerset-based Branston graduate traineeAmber Cottingham enthused: “It's great to bearound so many other like-minded young peoplewho are clearly very passionate about potatoes.

“We need to inspire the public to fall backin-love with potatoes once more. I'm keen to

6 JULY AUGUST 2015GULF AGRICULTURE

After the opening wasconcluded, 256 horticultureprofessionals present joinedvarious sessions designed tofacilitate knowledge andinformation exchange. Theprimary areas of focus wereChanging the game, Growingmarkets and Reducingresources. Delegates had theopportunity to attend two of the

three topics in two sessions.After the breakouts Jim

Stolze led all moderators in arecap to bring everyone on thesame page before the finalkeynotes. First Mr. Bill Watts ofthe Saharah Forest Project onUsing sun, salt water and CO2 torealize restorative growth in thedesert. Last keynote speaker Mr.Joseph Simcox, the botanical

explorer from the US managedto energize the entire audiencewith his dynamic personality. Heis all about excitement andcreated enough food for thoughtwith his revolutionizing thoughtpattern to dominate theconversation during the closingnetworking drinks.

“It is our goal to bringpeople and their ideas together,whether that is in person oronline” , says GreenTechManager Mariska Dreschler,“Feedback we received wasvery positive and we are proudthat with the Summit wecreated a meeting point thatinspires and encouragesprofessionals to take the nextstep in green horticulture.”

Fruit Attraction and Macfrutcreate Mac Fruit Attraction Ifema and Cesena Fiera, twotrade show organisers from Spainand Italy, the main producers andexporters countries of fruit andvegetables, have come to acollaboration agreement to createa new global brand for the fruitand vegetable sector, Mac FruitAttraction, with the aim ofdeveloping professional industryevents in strategic markets.

The organisers of theseindustry-leading events, FruitAttraction, the InternationalTrade Show for the Fruit andVegetable Industry, in Spain,and Macfrut - Fruit & VegProfessional Show, in Italy, arecreating this new platformwhich will encourage thepositioning and internationalprofessional network of fruitand vegetable companies withdirect access to new strategicmarkets, which will allow themto contact local operators andthe area of influence. This willmake Mac Fruit Attraction intoa global brand with highinternational convening power

NEWS UPDATE

Potter's Poultry has made two newappointments to its Equipment division,continuing the company's commitment toproviding truly national and internationalcoverage to its customer base.

Richard Beevis joined the company inthe last week of June as InternationalBusiness Development Manager, andDave Clegg joins as Regional EquipmentManager in the first week of July.

Richard brings over 22 years of industryexperience and knowledge of productionand technical matters gained most recentlyfrom roles at Hy-Line, and previouslywithin the broiler breeder division ofCargill - when it was known as Sun Valley.

Richard is married with 2 children, andis looking forward to celebrating hissilver wedding anniversary next year 'insome style'.

He says: “Throughout my career, Ihave been involved with Potters Poultry inone way or another, and know them to bean innovative and progressive company. Ihave admired them as individuals and as acompany and when the chance came tojoin them, just after they've moved intonew premises, promising exciting timesahead, I jumped at the chance.

“I'm really looking forward to buildingon my predecessor's efforts andrepresenting the company in the widestrange of developing markets around theworld.”

Dave Clegg joins Potters with a wealthof experience from the equipment sector.His new role will be to advise and help

customers with their equipmentrequirements and manage sales primarilyin Wales and the West of England. Hesays that he is looking forward to workingwith the UK's only manufacturer of nests.

Dave is a family man, based in theSouth West Midlands. He has threechildren and enjoys cricket in any sparetime he gets. His family is heavilyinvolved in the poultry industry, with oneson who has just joined Cargill, and onedaughter studying animal nutrition.

“I'm really looking forward to thechallenge offered by Potters”, he says. “Ihope that the contacts and expertise I canbring to the only poultry farmingequipment manufacturing business in theUK will help the company continue todevelop and expand.”

Both appointments allow the companyto introduce new energies and insightsinto the business and refresh the customerservice team.

Potter's Poultry appoints two new members to its team

Dave Clegg and Richard Beevis

MEDITERRANEANAGRICULTURE

IN A SINGLE EVENT

International Exhibition of Machineryand Technologies for Agriculture

Bari15-18October

Comune di Bari CCIAA di BariProvincia di BariRegione Puglia

Organized by Federunacoma Surl. A Fiera del Levante Initiative

Info: tel (+39) 06 432.981 - fax (+39) 06 4076.370agrilevante@federunacoma.it

FEDERUNACOMA WAITS FOR YOU AT THE GREATESTINTERNATIONAL EVENT OF 2016

INTERNATIONAL AGRICULTURAL AND GARDENING MACHINERY EXHIBITION

BOLOGNE, 9 -13 NOVEMBER

JULY AUGUST 2015

federation's revised vision,mission and values, whichwill form the basis of its five-year Strategic Plan.

“ISF is changing - theenvironment in which weoperate is not the same as itwas 50, 20 or even 10 yearsago,” said Mr Keller as he paidtribute to the 90 years of workhis predecessors havecontributed to the seed industry.

Illustrating the globalmovement of seed with a self-penned sketch, Mr Keller saidthat seed was moving aroundthe world more than everbefore, and that plant breedingwas becoming increasinglyefficient and effective. “Wehave a lot of challenges," hesaid, "and the role of ISF is toturn these challenges intoopportunities.”

Since his appointment as ISF

Secretary General in June 2014Mr Keller has implemented astrategic approach across ISF'scommittees, sections andgroups whose action plans arefocused on tackling some of thekey issues including plantbreeding and innovation,harmonization of phytosanitarymeasures, intellectual propertyprotection and seed appliedtechnologies.

Mr Keller emphasized theimportance of fostering globalcollaboration and buildingalliances with stakeholdersworldwide to create the bestpossible environment forsustainable agriculture and foodsecurity.

In his keynote address ISFPresident Alvaro Eyzaguirre,the federation's first SouthAmerican President, brought tolife the Congress theme of

'Sharing Passion for Nature',describing the shared passion,pride and purpose across theseed sector.

Industry innovator addsSmartTraxx™ GO LUX to its product lineLocus Traxx Worldwide, theindustry leader in real-timetemperature and locationmonitoring of perishables andhigh value shipmentsannounced the newest additionto the SmartTraxx™ productline, the GO LUX.

“The GO LUX adds a newcapability to the SmartTraxxGO product line giving youEyes on the Road,” said DavidBenjamin, CEO of LocusTraxx Worldwide. “Combiningour original award winningreal-time temperature andlocation technology with a

NEWS UPDATE

9GULF AGRICULTURE8 JULY AUGUST 2015GULF AGRICULTURE

make a positive impact onour industry.”

AHDB skills champion andpolicy advisor for McCainFoods, Graham Finnencouraged the group to stretchtheir abilities. “Your level of

aspiration will determine yourlevel of achievement. You oweit to yourselves be the best youcan be.”

Opportunities in the potatosector are immense; an AHDBsurvey identified >60 per cent of

farming companies and supplychain businesses find it difficultto secure employees of the rightcalibre, with the majoritybelieving they'll have a resourcegap over the next five years.

John Reid is a partner in thefamily business growing 200haof potatoes and 400ha ofcombinable crops in Angus,Scotland.

“I was drawn to the sectorinitially by the level ofmechanisation and complexityinvolved in producing the crop.But now it is the potentialfinancial returns that can beachieved from producing the cropto a high standard that appeals.

“I'm proud to be part of agroup who are enthusiasticabout the future of our industry.By broadening my knowledge Iaim to adapt our own businessto cope with the challenges thatinevitably lie ahead.”

Andrew Wilson, a grower forthe Colton group and familytenants of the Castle Howardestate for decades, supplies tochip and crisping markets. Hisunique practical experience,business outlook and straight-talking approach, went downwell with the group.

ISF nurtures strategicapproach at 2015 WorldSeed CongressGlobal collaboration is the keyto creating the best possibleenvironment for sustainableagriculture and food security, arecord attendance at the WorldSeed Congress was told.

The 2015 International SeedFederation (ISF) congressattracted 1600 delegates from64 countries to Krakow, Poland- the highest number in its 66-year history.

At the opening ceremonyISF Secretary General MichaelKeller unveiled the

NEWS UPDATE

Equine Osteoarthritis is one of the mostcommon causes of lameness in horsesoften putting an end to their athleticcareer. It is caused by the shredding andtearing of the articular cartilage and otherparts of the joint.

Boehringer Ingelheim, a leadingpharmaceutical company, hosted anexclusive hands-on wet lab meeting at theSharjah Equine Hospital recently, bringingtogether leading regional and internationalexperts to train veterinarians from theregion on the technique of intra-articularinjection in the horse and the mostappropriate drugs to use.

In line with the company's believes,“prevention works, and is better thantreatment”, the meeting gathered a groupof 20 veterinarians from the Gulf andSouth Africa to discuss intra articulartherapy in horses and train them on thetechnique. Two prominent and renownedsurgeons: Morgane Schambourg (SharjahEquine Hospital) and Russell Parker fromthe Liphook Equine Hospital (UK) were

present to teach the vets on the techniquesand drugs to be used.

Dr. Roberto Ragni-Alunni, EquineRegional Technical & Marketing Managerat Boehringer Ingelheim explained,“Following our mission to provideinnovative solutions to horses' health issues,we wanted to offer horse veterinarians withthe necessary tools to give the mostefficacious forms of intra articular therapythrough a valuable and first-handexperience. Boehringer Ingelheim investsmore than 10% every year of net sales toconduct research at the highest levels andemploys a team of 3,000 experts dedicatedto work on the development of newmedicines and procedures to keep theanimal patients healthy.”

Boehringer Ingelheim offers thebroadest portfolio of horse products in theregion spanning from vaccines tomedicines and feed supplements includingthe hyaluronic acid for intra articular usewith the heaviest molecular weight for amore effective treatment.

Boehringer Ingelheim hosts a practical medical course totrain veterinarians on intra articular therapy in horses

JULY AUGUST 2015

federation's revised vision,mission and values, whichwill form the basis of its five-year Strategic Plan.

“ISF is changing - theenvironment in which weoperate is not the same as itwas 50, 20 or even 10 yearsago,” said Mr Keller as he paidtribute to the 90 years of workhis predecessors havecontributed to the seed industry.

Illustrating the globalmovement of seed with a self-penned sketch, Mr Keller saidthat seed was moving aroundthe world more than everbefore, and that plant breedingwas becoming increasinglyefficient and effective. “Wehave a lot of challenges," hesaid, "and the role of ISF is toturn these challenges intoopportunities.”

Since his appointment as ISF

Secretary General in June 2014Mr Keller has implemented astrategic approach across ISF'scommittees, sections andgroups whose action plans arefocused on tackling some of thekey issues including plantbreeding and innovation,harmonization of phytosanitarymeasures, intellectual propertyprotection and seed appliedtechnologies.

Mr Keller emphasized theimportance of fostering globalcollaboration and buildingalliances with stakeholdersworldwide to create the bestpossible environment forsustainable agriculture and foodsecurity.

In his keynote address ISFPresident Alvaro Eyzaguirre,the federation's first SouthAmerican President, brought tolife the Congress theme of

'Sharing Passion for Nature',describing the shared passion,pride and purpose across theseed sector.

Industry innovator addsSmartTraxx™ GO LUX to its product lineLocus Traxx Worldwide, theindustry leader in real-timetemperature and locationmonitoring of perishables andhigh value shipmentsannounced the newest additionto the SmartTraxx™ productline, the GO LUX.

“The GO LUX adds a newcapability to the SmartTraxxGO product line giving youEyes on the Road,” said DavidBenjamin, CEO of LocusTraxx Worldwide. “Combiningour original award winningreal-time temperature andlocation technology with a

NEWS UPDATE

9GULF AGRICULTURE8 JULY AUGUST 2015GULF AGRICULTURE

make a positive impact onour industry.”

AHDB skills champion andpolicy advisor for McCainFoods, Graham Finnencouraged the group to stretchtheir abilities. “Your level of

aspiration will determine yourlevel of achievement. You oweit to yourselves be the best youcan be.”

Opportunities in the potatosector are immense; an AHDBsurvey identified >60 per cent of

farming companies and supplychain businesses find it difficultto secure employees of the rightcalibre, with the majoritybelieving they'll have a resourcegap over the next five years.

John Reid is a partner in thefamily business growing 200haof potatoes and 400ha ofcombinable crops in Angus,Scotland.

“I was drawn to the sectorinitially by the level ofmechanisation and complexityinvolved in producing the crop.But now it is the potentialfinancial returns that can beachieved from producing the cropto a high standard that appeals.

“I'm proud to be part of agroup who are enthusiasticabout the future of our industry.By broadening my knowledge Iaim to adapt our own businessto cope with the challenges thatinevitably lie ahead.”

Andrew Wilson, a grower forthe Colton group and familytenants of the Castle Howardestate for decades, supplies tochip and crisping markets. Hisunique practical experience,business outlook and straight-talking approach, went downwell with the group.

ISF nurtures strategicapproach at 2015 WorldSeed CongressGlobal collaboration is the keyto creating the best possibleenvironment for sustainableagriculture and food security, arecord attendance at the WorldSeed Congress was told.

The 2015 International SeedFederation (ISF) congressattracted 1600 delegates from64 countries to Krakow, Poland- the highest number in its 66-year history.

At the opening ceremonyISF Secretary General MichaelKeller unveiled the

NEWS UPDATE

Equine Osteoarthritis is one of the mostcommon causes of lameness in horsesoften putting an end to their athleticcareer. It is caused by the shredding andtearing of the articular cartilage and otherparts of the joint.

Boehringer Ingelheim, a leadingpharmaceutical company, hosted anexclusive hands-on wet lab meeting at theSharjah Equine Hospital recently, bringingtogether leading regional and internationalexperts to train veterinarians from theregion on the technique of intra-articularinjection in the horse and the mostappropriate drugs to use.

In line with the company's believes,“prevention works, and is better thantreatment”, the meeting gathered a groupof 20 veterinarians from the Gulf andSouth Africa to discuss intra articulartherapy in horses and train them on thetechnique. Two prominent and renownedsurgeons: Morgane Schambourg (SharjahEquine Hospital) and Russell Parker fromthe Liphook Equine Hospital (UK) were

present to teach the vets on the techniquesand drugs to be used.

Dr. Roberto Ragni-Alunni, EquineRegional Technical & Marketing Managerat Boehringer Ingelheim explained,“Following our mission to provideinnovative solutions to horses' health issues,we wanted to offer horse veterinarians withthe necessary tools to give the mostefficacious forms of intra articular therapythrough a valuable and first-handexperience. Boehringer Ingelheim investsmore than 10% every year of net sales toconduct research at the highest levels andemploys a team of 3,000 experts dedicatedto work on the development of newmedicines and procedures to keep theanimal patients healthy.”

Boehringer Ingelheim offers thebroadest portfolio of horse products in theregion spanning from vaccines tomedicines and feed supplements includingthe hyaluronic acid for intra articular usewith the heaviest molecular weight for amore effective treatment.

Boehringer Ingelheim hosts a practical medical course totrain veterinarians on intra articular therapy in horses

1 0 JULY AUGUST 2015GULF AGRICULTURE

highly sensitive light sensor,the GO LUX detectsunauthorized access to yourproducts during transit.Whether your product is at theborder, a DOT checkpoint, orthe Receiver's dock, you knowin real-time when and whereyour cargo is being accessedas well as the temperaturethroughout the trip.”

GO LUX gives you access toglobal visibility for real-timemonitoring of location,temperature, and security soyou are in control of the supplychain while at the same timeprotecting your products intransit. Real-time businessintelligence combined with itsquick and simple installationand worldwide recyclableplatforms, makes the GO LUXthe industry's new champion.

The SmartTraxx™ GO LUXhas been making waves amongstthe IoT (Internet of Things)industry and was recognized asthe 2015 IoT EvolutionMagazine “Product of the Year”.Locus Traxx Worldwide willshowcase the SmartTraxx™ GOLUX at this year's United FreshShow in Chicago, Illinois, whereit has once again beennominated for the show's“Product of the Year Award”.

Locus Traxx Worldwide isthe leader in real-timetemperature, location, andsecurity monitoring forperishable and high valueshipments. Our core productsand services are focused onimproving on-time deliveries,food safety, shelf life andsecurity through advanced IoT(Internet of Things) technologyand highly innovative services.The result is a revolutionaryway to maintain the safety andquality of products while intransit. Locus Traxxdemonstrated a strong

commitment to sustainableoperations and socialresponsibility when CEO DavidBenjamin launched thecompany's GO Green program.

Italian agriculturalmachinery: engines revvingup in IndiaThe demonstration trials ofagricultural machinery andequipment staged in the Punedistrict in the State ofMaharashtra was deemed a totalsuccess. A great turnout of Indiatechnicians and business peoplecame to watch Made in Italytechnologies at work thanks tothe initiative organized byFederUnacoma and the EmiliaRomagna Region and importantIndian scientific and economicagencies.

EIMA Show India 2015, thefirst held in the MaharashtraState in connection with Italian-Indian cooperation based on thecommitments taken by variousimportant institutions, came to aclose this afternoon in Manjiri,in the Pune district.

The technical trials ofagricultural machinery andequipment, brought by Italianmanufacturers to theexperimental grounds of thePune National Research Centerfor Grapes, drew large crowdsfrom Maharashtra and otherIndian states to witness newgeneration mechanicalengineering in operation on soilpreparation, irrigation andviticulture work, a sector takingon growing importance for theIndian agricultural economy.

FederUnacoma, the ItalianFederation of AgriculturalMachinery Manufacturers,which organized the event,estimated that some onethousand Indian professionalbusiness people attended thetwo days of trials and

underscored the importance ofthe institutional framework forcreating the initiative which isguaranteeing sound prospectsfor further development of thisbilateral cooperation.

Present for the inaugurationceremony were theMaharashtra State governmentcommissioner for agriculture,Vikas Deshmukh, G. Sawant,the director of the PuneNational Research Center forGrapes, T. Janakiraman, thedirector of the HorticultureScience Department of theIndian Research Council, SatishMagar, president of theChamber of Commercial,Industry and Agriculture inMahratta, Sopan Kanchan, thehead of the Indian committeefor agribusiness of the MahrattaChamber of Commerce, Italian-Indian Chamber of Commercerepresentative AlessandroLambrucchi and Marco Acerbi,the FederUnacoma director ofthe events office.

With the participation of theEmilia Romagna Region toback agricultural machinerymanufacturers in the region'sindustrial districts, the purposeof the EIMA Show India is tostrengthen collaboration withthe country's agencies forsmooth transfers of Made inItaly technologies for thesubcontinent's real farmingconditions to bolstercommercial relations betweenthe two countries.

The Italian companies whichtook part in the event areAnnovi Reverberi(components), Braglia(components), Cima (sprayers,dusters and weed control), F.lliAnnovi di Annovi Marino(vineyard fertilizer spreaders),Fieni Giovanni (fans for mistblowers), Martignani (mistblowers), Nobili (sprayers and

NEWS UPDATE

1 0 JULY AUGUST 2015GULF AGRICULTURE

highly sensitive light sensor,the GO LUX detectsunauthorized access to yourproducts during transit.Whether your product is at theborder, a DOT checkpoint, orthe Receiver's dock, you knowin real-time when and whereyour cargo is being accessedas well as the temperaturethroughout the trip.”

GO LUX gives you access toglobal visibility for real-timemonitoring of location,temperature, and security soyou are in control of the supplychain while at the same timeprotecting your products intransit. Real-time businessintelligence combined with itsquick and simple installationand worldwide recyclableplatforms, makes the GO LUXthe industry's new champion.

The SmartTraxx™ GO LUXhas been making waves amongstthe IoT (Internet of Things)industry and was recognized asthe 2015 IoT EvolutionMagazine “Product of the Year”.Locus Traxx Worldwide willshowcase the SmartTraxx™ GOLUX at this year's United FreshShow in Chicago, Illinois, whereit has once again beennominated for the show's“Product of the Year Award”.

Locus Traxx Worldwide isthe leader in real-timetemperature, location, andsecurity monitoring forperishable and high valueshipments. Our core productsand services are focused onimproving on-time deliveries,food safety, shelf life andsecurity through advanced IoT(Internet of Things) technologyand highly innovative services.The result is a revolutionaryway to maintain the safety andquality of products while intransit. Locus Traxxdemonstrated a strong

commitment to sustainableoperations and socialresponsibility when CEO DavidBenjamin launched thecompany's GO Green program.

Italian agriculturalmachinery: engines revvingup in IndiaThe demonstration trials ofagricultural machinery andequipment staged in the Punedistrict in the State ofMaharashtra was deemed a totalsuccess. A great turnout of Indiatechnicians and business peoplecame to watch Made in Italytechnologies at work thanks tothe initiative organized byFederUnacoma and the EmiliaRomagna Region and importantIndian scientific and economicagencies.

EIMA Show India 2015, thefirst held in the MaharashtraState in connection with Italian-Indian cooperation based on thecommitments taken by variousimportant institutions, came to aclose this afternoon in Manjiri,in the Pune district.

The technical trials ofagricultural machinery andequipment, brought by Italianmanufacturers to theexperimental grounds of thePune National Research Centerfor Grapes, drew large crowdsfrom Maharashtra and otherIndian states to witness newgeneration mechanicalengineering in operation on soilpreparation, irrigation andviticulture work, a sector takingon growing importance for theIndian agricultural economy.

FederUnacoma, the ItalianFederation of AgriculturalMachinery Manufacturers,which organized the event,estimated that some onethousand Indian professionalbusiness people attended thetwo days of trials and

underscored the importance ofthe institutional framework forcreating the initiative which isguaranteeing sound prospectsfor further development of thisbilateral cooperation.

Present for the inaugurationceremony were theMaharashtra State governmentcommissioner for agriculture,Vikas Deshmukh, G. Sawant,the director of the PuneNational Research Center forGrapes, T. Janakiraman, thedirector of the HorticultureScience Department of theIndian Research Council, SatishMagar, president of theChamber of Commercial,Industry and Agriculture inMahratta, Sopan Kanchan, thehead of the Indian committeefor agribusiness of the MahrattaChamber of Commerce, Italian-Indian Chamber of Commercerepresentative AlessandroLambrucchi and Marco Acerbi,the FederUnacoma director ofthe events office.

With the participation of theEmilia Romagna Region toback agricultural machinerymanufacturers in the region'sindustrial districts, the purposeof the EIMA Show India is tostrengthen collaboration withthe country's agencies forsmooth transfers of Made inItaly technologies for thesubcontinent's real farmingconditions to bolstercommercial relations betweenthe two countries.

The Italian companies whichtook part in the event areAnnovi Reverberi(components), Braglia(components), Cima (sprayers,dusters and weed control), F.lliAnnovi di Annovi Marino(vineyard fertilizer spreaders),Fieni Giovanni (fans for mistblowers), Martignani (mistblowers), Nobili (sprayers and

NEWS UPDATE

1 2 JULY AUGUST 2015GULF AGRICULTURE

mulchers), Selvatici (spadingmachines and post holediggers), Sicma (spaders andshredders), Tifone (sprayers),Zanon (shears and vineyard andorchard equipment).

Knud Jepsen wins firstedition of GreenEntrepreneur of the YearFrands Jepsen, owner of thecompany Knud Jepsen A/S inDenmark, has been awardedthe title of 'Green Entrepreneurof the Year 2015'. During thefirst edition of the GreenInspiration Event 'Pot andBedding Plant Industry' withAnthura in Bleiswijk, Jepsenwon this title.

The two other companiesnominated - Palki S.A fromGuatemala and So Natural B.V.from the Netherlands - werebeaten by Jepsen. Jepsenscored the most points fromthe jury. The jury firmlybelieved that Jepsen should bethe winner: five of the six jurymembers chose him as themost inspiring entrepreneur inthe international pot andbedding plant industry. Thejury praised, for instance,Jepsen's clear vision, missionand ambitions. “Professionalmarketing with a clearbranding strategy under theQueen umbrella. A focus onthe customer is the guidingprinciple and is wellimplemented in the businessprocesses. Jepsen always keepsthe end customer in mind andfurthermore a closecollaboration with retailersguarantees a higher turnoverthanks to the Queen concept”,were some of the opinions ofthe jury. (See the website ofthe Green Inspiration Event forthe complete jury report).

The winner was chosen by aninternational jury with the

following six members: Lourensvan Geest (LVG Plants,Johannesburg, South Africa),Robert van den Berg (Bergcamp,De Lier, The Netherlands), Karinvan der Eijk (VDE Plants,Woubrugge, The Netherlands),Alice van Veen (Royal Lemkes,Bleiswijk, The Netherlands), EdMol (Waterdrinker, Aalsmeer,The Netherlands) and ErikTitulaer (HortiBiz/TuinbouwCommunicatie, Venlo, TheNetherlands). The jury wasmanaged by an independentchairman: Peter van Duijn fromVan Duijn & Partners.

190 people attended the firstedition of Green InspirationEvent 'Pot and Bedding PlantIndustry' which took place withAnthura in Bleiswijk. The newinternational event for the potand bedding plant sector wasorganized by HortiBiz - part ofKAS/TuinbouwCommunicatie- in collaboration withFleuroselect. The event isintended for leading growers,suppliers, and people involvedin research, advice and trade inthe area of pot and beddingplants, from all over the world.A lively programme wasorganized around the award ofGreen Entrepreneur of theYear. The speakers includedLuc Béhar-Bannelier, managerof Nature & Environment atDisneyland Paris. At the eventin Bleiswijk, the FleuroStarAward winner for the bestplant introduction was alsoannounced. This award is aninitiative of Fleuroselect.

The Green Inspiration Eventis supported by numerousleading organizations andcompanies from the ornamentalplant sector. Partners of theGreen Inspiration Event are:Anthura, BVB Substrates,Desch Plantpak, DLV GreenQ,Florensis B.V., GreenTech,

NEWS UPDATE

Valmont® Irrigation, themanufacturer of the Valley®

brand of irrigation equipment,has appointed Joshua Dixonas the vice president of globaloperations.

An experienced globalmanufacturing executive,Dixon has extensiveknowledge of lean enterprise,supply chain organization, operations management,product management, strategic planning, mergers andacquisitions, and integration.

His past operational experience includes leadinglean initiatives as a Danaher Business System leaderand as the director of lean enterprise at Belden Inc.;serving as the senior value stream manager at Danaherfacilities in Tianjin, China, and Gurnee, Illinois, USA;and working as a manufacturing materials manager atGeneral Electric's motor division.

Dixon is a graduate of General Electric'sprestigious Operations Management LeadershipProgram and holds numerous Master Black Belts inlean tools, including Six Sigma. He gained broadinternational experience, as well as extensive merger,acquisition and integration experience, at bothDanaher and Belden.

Dixon has a passion for thinking outside ofindustry norms to solve problems and is listed as theco-inventor of a unique coaxial connector for thebroadcast industry that was awarded a U.S. patent.

“Efficient use of water is key to global sustainability,and Valley products are at the forefront of global waterstewardship,” he said. “I am excited to build upon thelegacy of my predecessors to keep Valley as the marketleader in the global irrigation business.”

Valmont Irrigation President Len Adams notedthat Dixon worked with the company's previous vicepresident of global operations, Steve Kaniewski.

“Josh's personality and that relationship with Steveat Belden is a good indicator of his compatibilitywith our Valmont culture,” Adams said. “We knowhe will fit well here.

“I like his style, his understanding of lean and hisstrong, well-rounded background.”

Dixon will be responsible for globalmanufacturing, process engineering, supply chainmanagement, quality, order management, safetyand logistics.

Valmont® Irrigation Appoints Dixon asVice President of Global Operations

1 2 JULY AUGUST 2015GULF AGRICULTURE

mulchers), Selvatici (spadingmachines and post holediggers), Sicma (spaders andshredders), Tifone (sprayers),Zanon (shears and vineyard andorchard equipment).

Knud Jepsen wins firstedition of GreenEntrepreneur of the YearFrands Jepsen, owner of thecompany Knud Jepsen A/S inDenmark, has been awardedthe title of 'Green Entrepreneurof the Year 2015'. During thefirst edition of the GreenInspiration Event 'Pot andBedding Plant Industry' withAnthura in Bleiswijk, Jepsenwon this title.

The two other companiesnominated - Palki S.A fromGuatemala and So Natural B.V.from the Netherlands - werebeaten by Jepsen. Jepsenscored the most points fromthe jury. The jury firmlybelieved that Jepsen should bethe winner: five of the six jurymembers chose him as themost inspiring entrepreneur inthe international pot andbedding plant industry. Thejury praised, for instance,Jepsen's clear vision, missionand ambitions. “Professionalmarketing with a clearbranding strategy under theQueen umbrella. A focus onthe customer is the guidingprinciple and is wellimplemented in the businessprocesses. Jepsen always keepsthe end customer in mind andfurthermore a closecollaboration with retailersguarantees a higher turnoverthanks to the Queen concept”,were some of the opinions ofthe jury. (See the website ofthe Green Inspiration Event forthe complete jury report).

The winner was chosen by aninternational jury with the

following six members: Lourensvan Geest (LVG Plants,Johannesburg, South Africa),Robert van den Berg (Bergcamp,De Lier, The Netherlands), Karinvan der Eijk (VDE Plants,Woubrugge, The Netherlands),Alice van Veen (Royal Lemkes,Bleiswijk, The Netherlands), EdMol (Waterdrinker, Aalsmeer,The Netherlands) and ErikTitulaer (HortiBiz/TuinbouwCommunicatie, Venlo, TheNetherlands). The jury wasmanaged by an independentchairman: Peter van Duijn fromVan Duijn & Partners.

190 people attended the firstedition of Green InspirationEvent 'Pot and Bedding PlantIndustry' which took place withAnthura in Bleiswijk. The newinternational event for the potand bedding plant sector wasorganized by HortiBiz - part ofKAS/TuinbouwCommunicatie- in collaboration withFleuroselect. The event isintended for leading growers,suppliers, and people involvedin research, advice and trade inthe area of pot and beddingplants, from all over the world.A lively programme wasorganized around the award ofGreen Entrepreneur of theYear. The speakers includedLuc Béhar-Bannelier, managerof Nature & Environment atDisneyland Paris. At the eventin Bleiswijk, the FleuroStarAward winner for the bestplant introduction was alsoannounced. This award is aninitiative of Fleuroselect.

The Green Inspiration Eventis supported by numerousleading organizations andcompanies from the ornamentalplant sector. Partners of theGreen Inspiration Event are:Anthura, BVB Substrates,Desch Plantpak, DLV GreenQ,Florensis B.V., GreenTech,

NEWS UPDATE

Valmont® Irrigation, themanufacturer of the Valley®

brand of irrigation equipment,has appointed Joshua Dixonas the vice president of globaloperations.

An experienced globalmanufacturing executive,Dixon has extensiveknowledge of lean enterprise,supply chain organization, operations management,product management, strategic planning, mergers andacquisitions, and integration.

His past operational experience includes leadinglean initiatives as a Danaher Business System leaderand as the director of lean enterprise at Belden Inc.;serving as the senior value stream manager at Danaherfacilities in Tianjin, China, and Gurnee, Illinois, USA;and working as a manufacturing materials manager atGeneral Electric's motor division.

Dixon is a graduate of General Electric'sprestigious Operations Management LeadershipProgram and holds numerous Master Black Belts inlean tools, including Six Sigma. He gained broadinternational experience, as well as extensive merger,acquisition and integration experience, at bothDanaher and Belden.

Dixon has a passion for thinking outside ofindustry norms to solve problems and is listed as theco-inventor of a unique coaxial connector for thebroadcast industry that was awarded a U.S. patent.

“Efficient use of water is key to global sustainability,and Valley products are at the forefront of global waterstewardship,” he said. “I am excited to build upon thelegacy of my predecessors to keep Valley as the marketleader in the global irrigation business.”

Valmont Irrigation President Len Adams notedthat Dixon worked with the company's previous vicepresident of global operations, Steve Kaniewski.

“Josh's personality and that relationship with Steveat Belden is a good indicator of his compatibilitywith our Valmont culture,” Adams said. “We knowhe will fit well here.

“I like his style, his understanding of lean and hisstrong, well-rounded background.”

Dixon will be responsible for globalmanufacturing, process engineering, supply chainmanagement, quality, order management, safetyand logistics.

Valmont® Irrigation Appoints Dixon asVice President of Global Operations

1 4 JULY AUGUST 2015GULF AGRICULTURE

Koppert Biological Systems,Modiform, Moerheim NewPlant, Pan American Seed -KieftSeed, SakataOrnamentals, Selecta Klemm,Svensson and SyngentaFlowers.

More than 1100 ISOBUStests at AEF US PlugfestWith a total of almost 160engineers present theAgricultural IndustryElectronics Foundation (AEF)celebrated another successfulspring Plugfest in Lincoln, NE,USA. Traditionally hosted bythe National Tractor TestLaboratory at the EmbassySuites Lincoln, this springPlugfest attract-ed even moreattendees than last year's.

The event attracted 36companies from 10 countriesand as far away as Korea.Their testing of 68 productsincluding 3 Farm managementinformation systems (FMIS) at32 Stations added up to morethan 1100 individual ISOBUSterminal/implementcombinations.

AEF chairman Peter van derVlugt, who attended the event,states: “The increased numberof Universal Terminals testedin the event clearly indicatesthe growing relevance ISOBUSproducts will soon have for theprofitability of agricultureworldwide. The rapidlygrowing membership of theAEF - more than 190companies now - alsounderlines the significant rolethat the AEF plays in Agelectronics. And the AEFISOBUS Database (www.aef-isobus-database.org) isproviding information onISOBUS compatibility for thebenefit of manufacturers,dealers and the general public.“

Plugfests take place every

spring and fall, alternately inthe USA and Europe. Theyprovide the industry with theopportunity to test their ownISOBUS product developmentsin combination with those fromother manufacturers using thetest protocol defined in thestandards. Real-time adjust-ments are often made by thePlugfest participants to ensurecompatibility, while othersituations require more workback at the company tocomplete the necessarychanges. Plugfest activities areused prior to submittingproducts to AEF ISOBUS TestLaboratories like NTTL forfinal certification anduploading to the Database.

The US AEF Plugfest has beenheld in cooperation with theNebraska Tractor Test Lab(NTTL), one of the five AEFISOBUS Test Laboratoriesselected by the AEF so far. Theevent took place from May 12 to14. The next AEF Plugfest isscheduled for Sept. 29 to Oct. 01,2015, in Wörth am Main, nearFrankfurt, Germany, and will behosted by the DeutscheLandwirtschaftsgesellschaft(DLG).

Finnish growers meet theFlying DoctorsOn 21 April, sixty strawberryand raspberry growers fromFinland attended an excitingworkshop organized byBiobest.

The workshop took place inthe company of Jarvenkyla,Biobest's distributor in southernFinland. About sixty raspberryand strawberry growersattended the workshop. In themorning session, Dirk Aerts,area manager, and Sam Gui,sustainable crop managementspecialist at Biobest Belgium,made the participants

acquainted with the possiblecontribution of Biobest to theirpollination efforts and fightagainst diseases.

Central in the workshop wasthe control of grey mold. Thisharmful fungus, also calledBotrytis, needs continuous careand labour. Hence chemicalcrop protection involves animportant cost for the growers.Due to continuously loweringlimits for residues,strawberry/raspberry growersare forced to look for otheroptions.

Sam and Dirk presented tothe participants an innovativebiological control method: theapplication of the biofungicidePrestop® Mix*, by thebumblebees of the Biobest'sFlying Doctors® hive. “Ourpublic was excited about ourstory of Prestop® Mix, how itis distributed to the flowers andhow it's used in a preventativeway,” says Dirk.

The active substance ofPrestop® Mix is a beneficialfungus, namely Gliocladiumcatenulatum J1446, that occupiesthe surface of the flower. WhenBotrytis tries to install itself later,there is no place or food left.Besides this preventivemechanism, Gliocladium alsowraps itself around the firstappearing pathogenic fungi andproduces specific enzymes thatwill breakdown its cell-walls.Ultimately Gliocladium willdestroy Botrytis. Since last year,Prestop® Mix is authorized foruse with bumblebees in Finland.

The technology consists of abumblebee hive 'upgraded' witha patented dispenser system.Dirk: “When the bumblebeesleave the hive through thedispenser, Prestop® Mix sticksto the hairs of their bodies andPrestop® Mix is taken straightto the flowers. Precision.

NEWS UPDATE

1 4 JULY AUGUST 2015GULF AGRICULTURE

Koppert Biological Systems,Modiform, Moerheim NewPlant, Pan American Seed -KieftSeed, SakataOrnamentals, Selecta Klemm,Svensson and SyngentaFlowers.

More than 1100 ISOBUStests at AEF US PlugfestWith a total of almost 160engineers present theAgricultural IndustryElectronics Foundation (AEF)celebrated another successfulspring Plugfest in Lincoln, NE,USA. Traditionally hosted bythe National Tractor TestLaboratory at the EmbassySuites Lincoln, this springPlugfest attract-ed even moreattendees than last year's.

The event attracted 36companies from 10 countriesand as far away as Korea.Their testing of 68 productsincluding 3 Farm managementinformation systems (FMIS) at32 Stations added up to morethan 1100 individual ISOBUSterminal/implementcombinations.

AEF chairman Peter van derVlugt, who attended the event,states: “The increased numberof Universal Terminals testedin the event clearly indicatesthe growing relevance ISOBUSproducts will soon have for theprofitability of agricultureworldwide. The rapidlygrowing membership of theAEF - more than 190companies now - alsounderlines the significant rolethat the AEF plays in Agelectronics. And the AEFISOBUS Database (www.aef-isobus-database.org) isproviding information onISOBUS compatibility for thebenefit of manufacturers,dealers and the general public.“

Plugfests take place every

spring and fall, alternately inthe USA and Europe. Theyprovide the industry with theopportunity to test their ownISOBUS product developmentsin combination with those fromother manufacturers using thetest protocol defined in thestandards. Real-time adjust-ments are often made by thePlugfest participants to ensurecompatibility, while othersituations require more workback at the company tocomplete the necessarychanges. Plugfest activities areused prior to submittingproducts to AEF ISOBUS TestLaboratories like NTTL forfinal certification anduploading to the Database.

The US AEF Plugfest has beenheld in cooperation with theNebraska Tractor Test Lab(NTTL), one of the five AEFISOBUS Test Laboratoriesselected by the AEF so far. Theevent took place from May 12 to14. The next AEF Plugfest isscheduled for Sept. 29 to Oct. 01,2015, in Wörth am Main, nearFrankfurt, Germany, and will behosted by the DeutscheLandwirtschaftsgesellschaft(DLG).

Finnish growers meet theFlying DoctorsOn 21 April, sixty strawberryand raspberry growers fromFinland attended an excitingworkshop organized byBiobest.

The workshop took place inthe company of Jarvenkyla,Biobest's distributor in southernFinland. About sixty raspberryand strawberry growersattended the workshop. In themorning session, Dirk Aerts,area manager, and Sam Gui,sustainable crop managementspecialist at Biobest Belgium,made the participants

acquainted with the possiblecontribution of Biobest to theirpollination efforts and fightagainst diseases.

Central in the workshop wasthe control of grey mold. Thisharmful fungus, also calledBotrytis, needs continuous careand labour. Hence chemicalcrop protection involves animportant cost for the growers.Due to continuously loweringlimits for residues,strawberry/raspberry growersare forced to look for otheroptions.

Sam and Dirk presented tothe participants an innovativebiological control method: theapplication of the biofungicidePrestop® Mix*, by thebumblebees of the Biobest'sFlying Doctors® hive. “Ourpublic was excited about ourstory of Prestop® Mix, how itis distributed to the flowers andhow it's used in a preventativeway,” says Dirk.

The active substance ofPrestop® Mix is a beneficialfungus, namely Gliocladiumcatenulatum J1446, that occupiesthe surface of the flower. WhenBotrytis tries to install itself later,there is no place or food left.Besides this preventivemechanism, Gliocladium alsowraps itself around the firstappearing pathogenic fungi andproduces specific enzymes thatwill breakdown its cell-walls.Ultimately Gliocladium willdestroy Botrytis. Since last year,Prestop® Mix is authorized foruse with bumblebees in Finland.

The technology consists of abumblebee hive 'upgraded' witha patented dispenser system.Dirk: “When the bumblebeesleave the hive through thedispenser, Prestop® Mix sticksto the hairs of their bodies andPrestop® Mix is taken straightto the flowers. Precision.

NEWS UPDATE

1 6 JULY AUGUST 2015GULF AGRICULTURE

Sahara, the InternationalAgricultural Exhibitionfor Africa and the Middle

East will be held at CairoInternational ConferenceCenter “CICC” fromSeptember 7-10, 2015

The show will offerexhibitors maximum benefitsfrom their participation,providing the perfectenvironment to network withnew potential partners,launch new goods, win newbusiness, increase revenue,discover the latest products,trends, ideas and innovationsin agriculture sector.

As in the past, the show willoffer international and localmanufacturers and suppliers, anexcellent vehicle to expandtheir business potential. Theroots of success are embeddedin the twenty years of traditionbehind the exhibition, which is

a special forum for agriculturalprofessionals with commitmentand clear visions.

The exhibits will cover thefollowing sectors includingDeep water well-drilling,Pumps, Modern irrigationsystems, Seeds, Fertilizers,Plant protection, Tissue culturetechniques, Greenhouses,Agricultural machinery, Animalproduction, Fisheries,Environment protection, Agro-industry, Landscaping andgardens, Packaging, Energy andNurseries.

This year the show onceagain features a recordparticipation by leadingEgyptian and internationalcompanies, which wouldconverge at the expo to revealthe latest products andtechnologies from the worldmarket.

The show will attract a large

number of trade visitors,administrators of the executivepower bodies, governmentofficials, managers and expertsfrom the Egyptian Ministry ofAgriculture and LandReclamation directors, farmmanagers and experts from bothnational and foreign companies.

New policies have beenadopted, which seek toencourage agriculturalinvestments. The governmentprovides the infrastructure andservices required, such asirrigation, roads and otherutilities, together with credit-lines and tax exemptionstailored to meet the conditionsand potentials of each and everyregion. In addition to the winterand summer growing seasons,Egypt has all-year-round andmultiple-year plantations such assugar cane, fruit and wood-producing trees.

SAHARA SHOW PREVIEW

INTERNATIONAL AGRICULTURAL EXHIBITIONFOR AFRICA AND THE MIDDLE EAST

1 6 JULY AUGUST 2015GULF AGRICULTURE

Sahara, the InternationalAgricultural Exhibitionfor Africa and the Middle

East will be held at CairoInternational ConferenceCenter “CICC” fromSeptember 7-10, 2015

The show will offerexhibitors maximum benefitsfrom their participation,providing the perfectenvironment to network withnew potential partners,launch new goods, win newbusiness, increase revenue,discover the latest products,trends, ideas and innovationsin agriculture sector.

As in the past, the show willoffer international and localmanufacturers and suppliers, anexcellent vehicle to expandtheir business potential. Theroots of success are embeddedin the twenty years of traditionbehind the exhibition, which is

a special forum for agriculturalprofessionals with commitmentand clear visions.

The exhibits will cover thefollowing sectors includingDeep water well-drilling,Pumps, Modern irrigationsystems, Seeds, Fertilizers,Plant protection, Tissue culturetechniques, Greenhouses,Agricultural machinery, Animalproduction, Fisheries,Environment protection, Agro-industry, Landscaping andgardens, Packaging, Energy andNurseries.

This year the show onceagain features a recordparticipation by leadingEgyptian and internationalcompanies, which wouldconverge at the expo to revealthe latest products andtechnologies from the worldmarket.

The show will attract a large

number of trade visitors,administrators of the executivepower bodies, governmentofficials, managers and expertsfrom the Egyptian Ministry ofAgriculture and LandReclamation directors, farmmanagers and experts from bothnational and foreign companies.

New policies have beenadopted, which seek toencourage agriculturalinvestments. The governmentprovides the infrastructure andservices required, such asirrigation, roads and otherutilities, together with credit-lines and tax exemptionstailored to meet the conditionsand potentials of each and everyregion. In addition to the winterand summer growing seasons,Egypt has all-year-round andmultiple-year plantations such assugar cane, fruit and wood-producing trees.

SAHARA SHOW PREVIEW

INTERNATIONAL AGRICULTURAL EXHIBITIONFOR AFRICA AND THE MIDDLE EAST

JULY AUGUST 2015

Institute and will host delegationsof foreign professionals.

From the countries ofMediterranean Europe to thoseof Northern Africa, from theBalkans to The Middle Eastand Sub-Saharan Africa, over20 official delegations willattend the event, in theframework of theinternationalization programmedeveloped by the trade fair incooperation with the ICEAgency and the MediterraneanAgronomic Institute.

A very large basin - broughtinto focus by Agrilevante -where agriculture represents theleading sector of economy, withthe increase of the demand ofmechanical technologies despitethe difficulties represented by thepolitical instability still recordedin some countries of the MiddleEast and North Africa.

The data concerningforeign trade

highlight a substantial recoveryof the Italian export towardscountries such as Algeria andTunisia, but also Spain, Portugaland Greece, while the export ofagricultural machinery isincreasing towards Iran and theBalkans. A relevant role will beplayed by Turkey which, withover 58,000 registered tractors,

confirmed to be one ofthe most dynamic

marketsworldwide.

AGRILEVANTE PREVIEW

1 9GULF AGRICULTURE

AGRILEVANTE2015: ANEXPANDINGTRADE FAIR

AGRILEVANTE2015: ANEXPANDINGTRADE FAIR

1 8 JULY AUGUST 2015GULF AGRICULTURE

The 2015 edition ofAgrilevante, theexhibition of machinery,

plants and technologies for theagricultural supply chain, whichwill be held at the Trade FairCentre in Bari from October 15to 18, consolidates itsinternational character and theleadership in the Mediterreneanarea.

After the 2013 edition, with280 exhibitors, on a surface of50,000 square meters, includingpavilions and open-air areas and

with the presence of almost50,000 visitors, this year's editionpromises even better results. Themanufacturers of agriculturalmachinery and technologies forthe agricultural supply chains arealready booking exhibiting areasfor an event that - organized byFederUnacoma in cooperationwith the Trade Fair Institution ofBari - involves local institutions,professional organizations in thefield of agriculture, universitiesand training centres such as TheMediterranean Agronomic

AGRILEVANTE PREVIEW

THE EXHIBITION OFMECHANIZATION AND

TECHNOLOGIES FOR THEMEDITERRANEAN AGRICULTURE

WILL HOST OPERATORS ANDOFFICIAL DELEGATIONS FROM

OVER 20 COUNTRIES AND WILLBE HELD IN BARI FROM

OCTOBER 15 TO 18, 2015

JULY AUGUST 2015

Institute and will host delegationsof foreign professionals.

From the countries ofMediterranean Europe to thoseof Northern Africa, from theBalkans to The Middle Eastand Sub-Saharan Africa, over20 official delegations willattend the event, in theframework of theinternationalization programmedeveloped by the trade fair incooperation with the ICEAgency and the MediterraneanAgronomic Institute.

A very large basin - broughtinto focus by Agrilevante -where agriculture represents theleading sector of economy, withthe increase of the demand ofmechanical technologies despitethe difficulties represented by thepolitical instability still recordedin some countries of the MiddleEast and North Africa.

The data concerningforeign trade

highlight a substantial recoveryof the Italian export towardscountries such as Algeria andTunisia, but also Spain, Portugaland Greece, while the export ofagricultural machinery isincreasing towards Iran and theBalkans. A relevant role will beplayed by Turkey which, withover 58,000 registered tractors,

confirmed to be one ofthe most dynamic

marketsworldwide.

AGRILEVANTE PREVIEW

1 9GULF AGRICULTURE

AGRILEVANTE2015: ANEXPANDINGTRADE FAIR

AGRILEVANTE2015: ANEXPANDINGTRADE FAIR

1 8 JULY AUGUST 2015GULF AGRICULTURE

The 2015 edition ofAgrilevante, theexhibition of machinery,

plants and technologies for theagricultural supply chain, whichwill be held at the Trade FairCentre in Bari from October 15to 18, consolidates itsinternational character and theleadership in the Mediterreneanarea.

After the 2013 edition, with280 exhibitors, on a surface of50,000 square meters, includingpavilions and open-air areas and

with the presence of almost50,000 visitors, this year's editionpromises even better results. Themanufacturers of agriculturalmachinery and technologies forthe agricultural supply chains arealready booking exhibiting areasfor an event that - organized byFederUnacoma in cooperationwith the Trade Fair Institution ofBari - involves local institutions,professional organizations in thefield of agriculture, universitiesand training centres such as TheMediterranean Agronomic

AGRILEVANTE PREVIEW

THE EXHIBITION OFMECHANIZATION AND

TECHNOLOGIES FOR THEMEDITERRANEAN AGRICULTURE

WILL HOST OPERATORS ANDOFFICIAL DELEGATIONS FROM

OVER 20 COUNTRIES AND WILLBE HELD IN BARI FROM

OCTOBER 15 TO 18, 2015

2 0 JULY AUGUST 2015GULF AGRICULTURE

IPM SHANGHAI REVIEW

Hortiflorexpo IPMShanghai ended withrecords: From April 22

to 24, 19,280 trade visitorscame into the Shanghai NewInternational Expo Centre. Thatcorresponded to a visitorincrease of two percent. Thenumber of exhibitors and thearea rose substantially: On26,000 square metres (in 2013:18,000 square metres), 612exhibitors from 27 countries (in2013: 413 exhibitors from 24countries) presented theirinnovative products andservices in the Plants,Technology, Floristry andGarden Features areas.

"The figures speak forthemselves: Hortiflorexpo IPMShanghai was able to clearlyconsolidate its top position asthe most importanthorticultural fair in China. Theneed for investment isenormous because of the highdemand for flowers and plants.The fair has noticeably profitedfrom this and, at the same

time, was able to provide newstimuli for the green sector,"Oliver P. Kuhrt, CEO of MesseEssen, was pleased about thesuccessful event.

Political reform approachesare cranking up Chinesehorticulture in addition. Forexample, the "Beautiful China“project which was initiated bythe Chinese government and isintended to improve the qualityof the air and the environmentwas also one subject in thecomprehensive lectureprogramme. The introducedtopics included new conceptsfor roof greening. The seminaron landscape architecture stagedby the Shanghai Society ofModern Landscape Architecturewent down very well with thevisitors. Here, attention focusednot only on topical studies butalso on trends in modernlandscape design. Already on theday before the fair, Messe Essenorganised inspection tours of aflower market, a young plantbusiness and a garden centre

with international participation.The 56 participants came fromGermany, India, Australia,Japan, Ecuador, China andSpain.

The fair highlights onceagain included the floristshows. Floral designers fromGermany, Japan and Taiwanshowed the newest flowercreations in exciting livedemonstrations.

In 2015, Ecuador participatedin the fair with an officialcooperative booth for the firsttime. France, the Netherlands,Taiwan and Korea providedadditional national booths. On abooth promoted by the FederalMinistry of Economic Affairs,Germany showed products"Made in Germany". On thejoint area, the master floristStefan Prinz from FachverbandDeutscher Floristen e.V. -Bundesverband ("TradeAssociation of German Florists -Federal Association") presentedhis creative workpieces from thefloristry shows.

CHINA'S HORTICULTURAL MARKETON A GROWTH COURSE

2 0 JULY AUGUST 2015GULF AGRICULTURE

IPM SHANGHAI REVIEW

Hortiflorexpo IPMShanghai ended withrecords: From April 22

to 24, 19,280 trade visitorscame into the Shanghai NewInternational Expo Centre. Thatcorresponded to a visitorincrease of two percent. Thenumber of exhibitors and thearea rose substantially: On26,000 square metres (in 2013:18,000 square metres), 612exhibitors from 27 countries (in2013: 413 exhibitors from 24countries) presented theirinnovative products andservices in the Plants,Technology, Floristry andGarden Features areas.

"The figures speak forthemselves: Hortiflorexpo IPMShanghai was able to clearlyconsolidate its top position asthe most importanthorticultural fair in China. Theneed for investment isenormous because of the highdemand for flowers and plants.The fair has noticeably profitedfrom this and, at the same

time, was able to provide newstimuli for the green sector,"Oliver P. Kuhrt, CEO of MesseEssen, was pleased about thesuccessful event.

Political reform approachesare cranking up Chinesehorticulture in addition. Forexample, the "Beautiful China“project which was initiated bythe Chinese government and isintended to improve the qualityof the air and the environmentwas also one subject in thecomprehensive lectureprogramme. The introducedtopics included new conceptsfor roof greening. The seminaron landscape architecture stagedby the Shanghai Society ofModern Landscape Architecturewent down very well with thevisitors. Here, attention focusednot only on topical studies butalso on trends in modernlandscape design. Already on theday before the fair, Messe Essenorganised inspection tours of aflower market, a young plantbusiness and a garden centre

with international participation.The 56 participants came fromGermany, India, Australia,Japan, Ecuador, China andSpain.

The fair highlights onceagain included the floristshows. Floral designers fromGermany, Japan and Taiwanshowed the newest flowercreations in exciting livedemonstrations.

In 2015, Ecuador participatedin the fair with an officialcooperative booth for the firsttime. France, the Netherlands,Taiwan and Korea providedadditional national booths. On abooth promoted by the FederalMinistry of Economic Affairs,Germany showed products"Made in Germany". On thejoint area, the master floristStefan Prinz from FachverbandDeutscher Floristen e.V. -Bundesverband ("TradeAssociation of German Florists -Federal Association") presentedhis creative workpieces from thefloristry shows.

CHINA'S HORTICULTURAL MARKETON A GROWTH COURSE

JULY AUGUST 2015

more than 18 million perennialliners annually, has beencomparing plant performanceunder the LED toplightingversus HPS fixtures. TroyShumaker, Chief FinancialOfficer, Walters Gardens says,“With Philips LED fixtures wehave experienced greatlyreduced crop times with anincrease in overall plant qualitywhile using less energy.”Finishing times for dianthusand hibiscus were reduced byas much as 10-14 days. Otherresults included better survivalpercentage and consistentgrowth of plants throughout theplug tray, as well as faster andbetter rooting with compactplant growth for specificcultivars.

High wire crops, such ascucumbers and tomatoes, canbe produced year-round with100 % LED lighting. TheGreenQ/Improvement Center inthe Netherlands is on trackachieving a high yield of 95kg/m2 with their Komeetttomato variety in last year'strials. The Warsaw Universityof Sciences (SGGW) in Polandcompared crops grown underHPS versus 100% LED withthe same light sums in mol/m2.This resulted in a 23% higherproduction of a wintercucumber crop grown under100% LED lighting, and a 14%reduction in water usage perkilogram.

In many regions, themaximum light levels that canbe reached with HPS whengrowing lettuce for example,are limited by the number oflighting hours, because theplants need long nights toprevent tip burn. In our test atPSKW (Research Station forVegetable Production) inBelgium we were able to getthe same or better quality of

crops (compact heads and notip burn) compared to HPS.Red coloration of Oak leaf andLollo Rosso was also greatlyimproved using LEDs.

Light recipes benefit everyplant and phase

Since different crops requiredifferent light/temperaturesituations (alongside otherclimatic conditions) foroptimal growth, Philips hasalso invented specific lightrecipes for specific crops tohelp growers further enhancetheir crop results. A recipecombines the followingelements: light spectrum,intensity, illumination moment,uniformity, and positioning.Using a recipe, a grower cansteer specific plantcharacteristics, fromcompactness, color intensity,and branch development toflowering and more to improveresults. Philips light recipeknowledge has been developedover many years ofcooperation with growers,university, and research sites toenhance growth.

GREENHOUSE LIGHTING

2 3GULF AGRICULTURE

Johan DeSmed

� INCREASED YIELDS — GROWERS CAN NOWPROVIDE THEIR CROPS WITH THE OPTIMUMLIGHT LEVEL THEY NEED THANKS TO LOWERRADIATION HEAT

� IMPROVED PLANT QUALITY — BY GIVINGEACH PLANT THE RIGHT LIGHT SPECTRUM FOROPTIMAL GROWTH AND DEVELOPMENT

� REDUCED OPERATIONAL COSTS — UP TO 42%ENERGY SAVINGS COMPARED TO HIGHPRESSURE SODIUM (HPS) LIGHTING, LOWINSTALLATION COSTS AND MAINTENANCECOSTS

KEY BENEFITS

2 2 JULY AUGUST 2015GULF AGRICULTURE

Philips Horticulture LEDlighting, a leadinginnovator of lighting

technologies to improve cropfarming, introduces the newGreenPower LED toplightingrange extension and a brandnew design for the NorthAmerican market at Cultivate'15. GreenPower LEDtoplighting is now one-and-a-half times more efficientconverting electricity to light(up to 2.7 µmol/Joule) thanany HPS system on themarket. LED toplightingproduces significantly lessradiation heat thanconventional HPS lamps, sogrowers can adjust light andtemperature more

independently. This allowsthe grower to grow bettercrops, faster, year-round andcontrol the greenhouseclimate more precisely.

Udo van Slooten, GeneralManager of Philips HorticultureLED Solutions adds, “This is animportant step in making LEDlighting systems 100% suitableto grow crops ranging fromhigh-wire crops and leafygreens to cut flowers, pot andbedding plants. We have seenincredible results also inpropagation by significantlyimproving quality as well asfaster rooting and morecompact growth. Light is nolonger the restricting factor ingrowing as now the plant can

receive the exact light level thatit needs.”

“We have designed ourGreenPower LED toplightingproduct to meet the stringentrequirements of UnderwritersLaboratories and CSA, andhave submitted them forcertification with theseauthorities”, says Ron DeKok,Philips Horticulture LED NorthAmerica Business DevelopmentDirector. “Growers across theglobe are increasingly turningto LED lighting systems toextend their growing season,improve plant quality, andreduce energy. The introductionof our new toplight range willpave the way for growers in theUS and Canada to push theirgreenhouse operations to thenext level with most innovativeLED lighting technologies,”added DeKok.

Proven results with LEDtoplightingLeo van der Harg BV inVierpolders, the Netherlands,produces 5 million pot rosesevery year. They recentlyinstalled a hybrid lightingsystem with 1000 W HPS andLED toplighting to attaingreater control over growingconditions and make productionmore cost-effective andsustainable. Manager Leo vander Harg says, “Thiscombination makes it easier tocontrol the growing conditions.Because LEDs hardly generateradiation heat, it is possible tocontrol the temperature andlighting separately.”

Walters Gardens in Zeeland,Michigan, USA, which ships

GREENHOUSE LIGHTING

Van der Harg

PHILIPS INTRODUCES NEW GREENPOWERLED TOPLIGHT RANGE FOR GREENHOUSES

JULY AUGUST 2015

more than 18 million perennialliners annually, has beencomparing plant performanceunder the LED toplightingversus HPS fixtures. TroyShumaker, Chief FinancialOfficer, Walters Gardens says,“With Philips LED fixtures wehave experienced greatlyreduced crop times with anincrease in overall plant qualitywhile using less energy.”Finishing times for dianthusand hibiscus were reduced byas much as 10-14 days. Otherresults included better survivalpercentage and consistentgrowth of plants throughout theplug tray, as well as faster andbetter rooting with compactplant growth for specificcultivars.

High wire crops, such ascucumbers and tomatoes, canbe produced year-round with100 % LED lighting. TheGreenQ/Improvement Center inthe Netherlands is on trackachieving a high yield of 95kg/m2 with their Komeetttomato variety in last year'strials. The Warsaw Universityof Sciences (SGGW) in Polandcompared crops grown underHPS versus 100% LED withthe same light sums in mol/m2.This resulted in a 23% higherproduction of a wintercucumber crop grown under100% LED lighting, and a 14%reduction in water usage perkilogram.

In many regions, themaximum light levels that canbe reached with HPS whengrowing lettuce for example,are limited by the number oflighting hours, because theplants need long nights toprevent tip burn. In our test atPSKW (Research Station forVegetable Production) inBelgium we were able to getthe same or better quality of

crops (compact heads and notip burn) compared to HPS.Red coloration of Oak leaf andLollo Rosso was also greatlyimproved using LEDs.

Light recipes benefit everyplant and phase

Since different crops requiredifferent light/temperaturesituations (alongside otherclimatic conditions) foroptimal growth, Philips hasalso invented specific lightrecipes for specific crops tohelp growers further enhancetheir crop results. A recipecombines the followingelements: light spectrum,intensity, illumination moment,uniformity, and positioning.Using a recipe, a grower cansteer specific plantcharacteristics, fromcompactness, color intensity,and branch development toflowering and more to improveresults. Philips light recipeknowledge has been developedover many years ofcooperation with growers,university, and research sites toenhance growth.

GREENHOUSE LIGHTING

2 3GULF AGRICULTURE

Johan DeSmed

� INCREASED YIELDS — GROWERS CAN NOWPROVIDE THEIR CROPS WITH THE OPTIMUMLIGHT LEVEL THEY NEED THANKS TO LOWERRADIATION HEAT

� IMPROVED PLANT QUALITY — BY GIVINGEACH PLANT THE RIGHT LIGHT SPECTRUM FOROPTIMAL GROWTH AND DEVELOPMENT

� REDUCED OPERATIONAL COSTS — UP TO 42%ENERGY SAVINGS COMPARED TO HIGHPRESSURE SODIUM (HPS) LIGHTING, LOWINSTALLATION COSTS AND MAINTENANCECOSTS

KEY BENEFITS

2 2 JULY AUGUST 2015GULF AGRICULTURE

Philips Horticulture LEDlighting, a leadinginnovator of lighting

technologies to improve cropfarming, introduces the newGreenPower LED toplightingrange extension and a brandnew design for the NorthAmerican market at Cultivate'15. GreenPower LEDtoplighting is now one-and-a-half times more efficientconverting electricity to light(up to 2.7 µmol/Joule) thanany HPS system on themarket. LED toplightingproduces significantly lessradiation heat thanconventional HPS lamps, sogrowers can adjust light andtemperature more

independently. This allowsthe grower to grow bettercrops, faster, year-round andcontrol the greenhouseclimate more precisely.

Udo van Slooten, GeneralManager of Philips HorticultureLED Solutions adds, “This is animportant step in making LEDlighting systems 100% suitableto grow crops ranging fromhigh-wire crops and leafygreens to cut flowers, pot andbedding plants. We have seenincredible results also inpropagation by significantlyimproving quality as well asfaster rooting and morecompact growth. Light is nolonger the restricting factor ingrowing as now the plant can

receive the exact light level thatit needs.”

“We have designed ourGreenPower LED toplightingproduct to meet the stringentrequirements of UnderwritersLaboratories and CSA, andhave submitted them forcertification with theseauthorities”, says Ron DeKok,Philips Horticulture LED NorthAmerica Business DevelopmentDirector. “Growers across theglobe are increasingly turningto LED lighting systems toextend their growing season,improve plant quality, andreduce energy. The introductionof our new toplight range willpave the way for growers in theUS and Canada to push theirgreenhouse operations to thenext level with most innovativeLED lighting technologies,”added DeKok.

Proven results with LEDtoplightingLeo van der Harg BV inVierpolders, the Netherlands,produces 5 million pot rosesevery year. They recentlyinstalled a hybrid lightingsystem with 1000 W HPS andLED toplighting to attaingreater control over growingconditions and make productionmore cost-effective andsustainable. Manager Leo vander Harg says, “Thiscombination makes it easier tocontrol the growing conditions.Because LEDs hardly generateradiation heat, it is possible tocontrol the temperature andlighting separately.”

Walters Gardens in Zeeland,Michigan, USA, which ships

GREENHOUSE LIGHTING

Van der Harg

PHILIPS INTRODUCES NEW GREENPOWERLED TOPLIGHT RANGE FOR GREENHOUSES

JULY AUGUST 2015

uptime even in the the mostarduous operating conditions.Designed for maximum strengthand load carrying capacity, thesetractors can manage even theheaviest implements with easeand confidence, resulting insmooth running and dailyworking comfort.

TD5 Series: robustperformance of a all-rounderThe TD5 Series tractors cantake care of all farming needs.The four models of the new

TD5 Series, ranging from 75 to110 hp, are powered by new,Tier 3 compliant turbocharged- intercooled Iveco based 8000Series engines that delivermore power, torque and fueleconomy. The TD5 Series isavailable with a choice oftransmissions to fit anycustomer's requirements. The12x12 Sychro Shuttle is thesolutions for farmers lookingfor productivity in fieldapplications. It is also availablewith creeper for specialized

TRACTORS

2 5GULF AGRICULTURE

SES ITS FUEL EFFICIENT FARMING SOLUTIONS

DESIGNED FOR MAXIMUM STRENGTHAND LOAD CARRYING CAPACITY, THESETRACTORS CAN MANAGE EVEN THEHEAVIEST IMPLEMENTS WITH EASE ANDCONFIDENCE, RESULTING IN SMOOTHRUNNING AND DAILY WORKINGCOMFORT

2 4 JULY AUGUST 2015GULF AGRICULTURE

New Holland Agriculturepresented its fuelefficient equipment

solutions at SIAM 2015, the10th International AgriculturalShow held from April 28th toMay 3rd in Meknes, Morocco.Under the High Patronage ofHis Majesty King MohammedVI, the event welcomed over800.000 visitors and 1,200exhibitors and confirmed to bethe most important agriculturalexhibition in North Africa.

With an impressive stand of1,900 m2, New Holland togetherwith its long-time importerSOMMA Auto Hall created anexciting environment for visitorsto discover the products ondisplay and guided them throughthe services available forsupporting their farmingbusiness. New Holland's lowemissions technologies were wellrepresented by the successfulTD5 Series and the proven TDStraddle Series tractors.Spotlights were on the new Tier3 TT75 tractor that anticipatesthe most stringent emissionsregulations in Morocco. Also ondisplay, the versatile TD4040Forchard tractor.

“The SIAM show confirmedto be the most important eventof the year in Morocco andhighlighted the importance ofthe agricultural sector, which isan essential part of the economyin the country,” said FedericoBELLOTTO, New HollandBusiness Director for MiddleEast & Africa. “We are pleasedof the extremely positiveresponse received from visitors,attracted by our product lineson display. Numerous end-usersshowed a strong interest inpurchasing New Hollandequipment and we are confident

that these discussions will leadto interesting sales results.”

“Through our 30 years longpartnership with SOMMA andtheir well proven support, weare constantly updating ouroffering to reinforce NewHolland's position in thecountry and answer to thegrowing demands for advancedfarming equipment and thefuture needs of the Moroccanagricultural sector.”

TT Series tractor: rising thebar on fuel efficiencyThe TT Series tractors are amongthe most appreciated by theMoroccan farmers. Blessed withoutstanding power, speed, liftcapacity and pulling strength,these tractors are offered in twoversion rated from 55hp to 75hp.With the new Tier 3 enginetechnology, the TT75 modelpresented at SIAM is ready tocomply with the most stringentemissions regulations in Morocco.The TT Series delivers the sameperformance that could beexpected from much biggertractors. Recognized for theirtough and unparalleled versatility,these tractors combine outstandingpower, Easy Shift transmissionsand high lift capacity to handleeven big jobs. The seating andlayout offer ease of access andexcellent comfort with everythingat hand's reach. Therefore,operating a TT tractor takes lesseffort with consistent benefits interms of improved productivity.

TD Straddle mount tractors:maximum reliability for fullconfidenceVery popular among farmers inMorocco, the TD Straddletractors are ideal for small up tomedium farms. Powered by fuel

efficient, 4 cylinder dieselengines, the TD Straddle Seriesis offered in three modelsranging from 80hp to 98hp.Available on the TD80, TD90and TD95 models, the provenIveco based 8000 Seriesturbocharged engines are tunedto provide optimum power andtorque performance in anycondition, while ensuring lowfuel consumption and lowemission levels. The high qualityof the components ensuresmaximum durability and high

TRACTORS

NEW HOLLAND AGRICULTURE SHOWCASES ITS FUEL EFFICIENT FARMING SOLUTIONS

THE TT SERIESTRACTORS ARE

AMONG THE MOSTAPPRECIATED BY THE MOROCCAN

FARMERS. BLESSEDWITH OUTSTANDING

POWER, SPEED, LIFT CAPACITY AND PULLING

STRENGTH

JULY AUGUST 2015

uptime even in the the mostarduous operating conditions.Designed for maximum strengthand load carrying capacity, thesetractors can manage even theheaviest implements with easeand confidence, resulting insmooth running and dailyworking comfort.

TD5 Series: robustperformance of a all-rounderThe TD5 Series tractors cantake care of all farming needs.The four models of the new

TD5 Series, ranging from 75 to110 hp, are powered by new,Tier 3 compliant turbocharged- intercooled Iveco based 8000Series engines that delivermore power, torque and fueleconomy. The TD5 Series isavailable with a choice oftransmissions to fit anycustomer's requirements. The12x12 Sychro Shuttle is thesolutions for farmers lookingfor productivity in fieldapplications. It is also availablewith creeper for specialized

TRACTORS

2 5GULF AGRICULTURE

SES ITS FUEL EFFICIENT FARMING SOLUTIONS

DESIGNED FOR MAXIMUM STRENGTHAND LOAD CARRYING CAPACITY, THESETRACTORS CAN MANAGE EVEN THEHEAVIEST IMPLEMENTS WITH EASE ANDCONFIDENCE, RESULTING IN SMOOTHRUNNING AND DAILY WORKINGCOMFORT

2 4 JULY AUGUST 2015GULF AGRICULTURE

New Holland Agriculturepresented its fuelefficient equipment

solutions at SIAM 2015, the10th International AgriculturalShow held from April 28th toMay 3rd in Meknes, Morocco.Under the High Patronage ofHis Majesty King MohammedVI, the event welcomed over800.000 visitors and 1,200exhibitors and confirmed to bethe most important agriculturalexhibition in North Africa.

With an impressive stand of1,900 m2, New Holland togetherwith its long-time importerSOMMA Auto Hall created anexciting environment for visitorsto discover the products ondisplay and guided them throughthe services available forsupporting their farmingbusiness. New Holland's lowemissions technologies were wellrepresented by the successfulTD5 Series and the proven TDStraddle Series tractors.Spotlights were on the new Tier3 TT75 tractor that anticipatesthe most stringent emissionsregulations in Morocco. Also ondisplay, the versatile TD4040Forchard tractor.

“The SIAM show confirmedto be the most important eventof the year in Morocco andhighlighted the importance ofthe agricultural sector, which isan essential part of the economyin the country,” said FedericoBELLOTTO, New HollandBusiness Director for MiddleEast & Africa. “We are pleasedof the extremely positiveresponse received from visitors,attracted by our product lineson display. Numerous end-usersshowed a strong interest inpurchasing New Hollandequipment and we are confident

that these discussions will leadto interesting sales results.”

“Through our 30 years longpartnership with SOMMA andtheir well proven support, weare constantly updating ouroffering to reinforce NewHolland's position in thecountry and answer to thegrowing demands for advancedfarming equipment and thefuture needs of the Moroccanagricultural sector.”

TT Series tractor: rising thebar on fuel efficiencyThe TT Series tractors are amongthe most appreciated by theMoroccan farmers. Blessed withoutstanding power, speed, liftcapacity and pulling strength,these tractors are offered in twoversion rated from 55hp to 75hp.With the new Tier 3 enginetechnology, the TT75 modelpresented at SIAM is ready tocomply with the most stringentemissions regulations in Morocco.The TT Series delivers the sameperformance that could beexpected from much biggertractors. Recognized for theirtough and unparalleled versatility,these tractors combine outstandingpower, Easy Shift transmissionsand high lift capacity to handleeven big jobs. The seating andlayout offer ease of access andexcellent comfort with everythingat hand's reach. Therefore,operating a TT tractor takes lesseffort with consistent benefits interms of improved productivity.

TD Straddle mount tractors:maximum reliability for fullconfidenceVery popular among farmers inMorocco, the TD Straddletractors are ideal for small up tomedium farms. Powered by fuel

efficient, 4 cylinder dieselengines, the TD Straddle Seriesis offered in three modelsranging from 80hp to 98hp.Available on the TD80, TD90and TD95 models, the provenIveco based 8000 Seriesturbocharged engines are tunedto provide optimum power andtorque performance in anycondition, while ensuring lowfuel consumption and lowemission levels. The high qualityof the components ensuresmaximum durability and high

TRACTORS

NEW HOLLAND AGRICULTURE SHOWCASES ITS FUEL EFFICIENT FARMING SOLUTIONS

THE TT SERIESTRACTORS ARE

AMONG THE MOSTAPPRECIATED BY THE MOROCCAN

FARMERS. BLESSEDWITH OUTSTANDING

POWER, SPEED, LIFT CAPACITY AND PULLING

STRENGTH

JULY AUGUST 2015

The production site ofCase IH and Steyrtractors in St. Valentin,

Austria, has been awardedsilver status for successfullyimplementing World ClassManufacturing (WCM), one ofthe highest global standards forthe integrated management ofmanufacturing plants andprocesses. “It has only takenus seven years from the initialstart of the WCM programmein St. Valentin to achieve silverstatus, and we are particularlyproud that the St. Valentinplant is the first CNHIndustrial manufacturing sitefor agricultural andconstruction equipment in theEMEA (Europe, the MiddleEast and Africa) region toreceive this silver award. St.Valentin has a long standingreputation for itsmanufacturing quality andefficient production, and nowour excellent standards havebeen signed and sealed”, saysAndreas Kampenhuber, PlantManager at St. Valentin.

Highly dedicated teamBeing one of 34 CNHIndustrial manufacturingfacilities in the EMEA region,the St. Valentin plant employsabout 600 people producingtractors in the segment up to270hp. In addition to itscapacity as manufacturingfacility, the site is the EMEACommercial Headquarters forboth Case IH and Steyr brands.“This award is a great honourfor our staff as it demonstratesthe excellence, competence andpassion of our team in St.Valentin. All of us are dedicated

to the products we are building,and we are committed toimproving our processes on adaily basis. With this silveraward, we now rank amongstthe top eight CNH Industrialfacilities worldwide”, highlightsKampenhuber.

Following an audit byindependent, trained auditorson May 27-28, the St.Valentin plant earned thesilver award for achievingproduction process excellenceand for the extensiveknowledge of WCMdemonstrated by employeesthroughout the facility andespecially on the shop floor.The WCM programme standsfor a comprehensive approachto environmentally friendlyand resource-efficient qualityproduction. “WCM is asystem based on continuousimprovement, designed toeliminate waste and loss fromthe production process. Thisintegrated model formanaging all elements of anorganisation focuses onimproving the efficiency of acompany's technical andorganisational componentswhile maximising marketcompetitiveness”,Kampenhuber says.

Global programmeThe widespread use of WCMprinciples at CNH Industrialplants allows the entirecompany, totalling some 69,000employees across 190 countries,to share a common culturebased on efficient processes andon a language universallyrecognised across all plants andcountries in which CNH

Industrial operates. Keyobjectives are the elimination ofwaste and loss by pursuing thezero optimum principle, whichis zero injuries, zero defects,zero breakdowns, zero waste,reduced inventories, andsuppliers' punctual delivery ofparts to plants, andsubsequently to dealers and endusers. 59 of CNH Industrial'splants around the world areinvolved in World ClassManufacturing, and presentlythere are nine silver level and18 bronze level plants.

TRACTORS

2 7GULF AGRICULTURE

Left to right: Lindner Alexander Leiter MBU I St.Valentin plant, WCM Auditor Fabio Barsotti, DanielGuselbauer(Plant St. Valentin)

INDEPENDENT AUDIT HIGHLIGHTS PROCESSEXCELLENCE AT CASE IH MANUFACTURING FACILITIES

2 6 JULY AUGUST 2015GULF AGRICULTURE

applications. Productivity isfurther enhanced by the factoryfitted front loader, designed in-house specifically for thisrange.

TD4040F orchard tractor:brilliant performance in acompact packageThe TD4040F orchard tractormatches power performanceand best in classmanoeuvrability in a narrowpackage that is perfect forconfined spaces and the tightrows of orchards and vineyards.The Tier 3 four-cylinder enginedelivers torque reserves of up to46% and exceptional fuelefficiency. With up to 88 hp, theTD4040F is a multi-purposeworkhorse that offers excellent

performance and allows to workeasily in a variety ofapplications, from spraying andlight tillage to pulling wagons.This robust tractor excels inversatility with the provenSynchro Shuttle™ transmissionthat is easy to use and perfectfor fine tuning forward speedfor maximum productivity inevery application.

Fuel efficient equipmentsolutions for every farmingneedThe products on display atSIAM reflect New HollandAgriculture's focus onemissions reduction systemsand sustainable agriculturaltechnology which is the resultof its Clean Energy Leader

strategy that aims to offercustomers farming solutions toimprove their productivitywhile respecting theenvironment.

New Holland's wide productoffering is able to meet thedifferent needs in farms of allsizes. In Morocco, the companycommercializes a wide range oftractors, from small units tohigh-horsepower and specialitytractors, as well as combineharvesters, balers, hay & forageequipment, grape harvesters andimplements.

Through its distributorSOMMA Auto-Hall, thecompany can support itsMoroccan customers through anetwork of 32 dealer outlets anda dedicated sales team.

TRACTORS

JULY AUGUST 2015

The production site ofCase IH and Steyrtractors in St. Valentin,

Austria, has been awardedsilver status for successfullyimplementing World ClassManufacturing (WCM), one ofthe highest global standards forthe integrated management ofmanufacturing plants andprocesses. “It has only takenus seven years from the initialstart of the WCM programmein St. Valentin to achieve silverstatus, and we are particularlyproud that the St. Valentinplant is the first CNHIndustrial manufacturing sitefor agricultural andconstruction equipment in theEMEA (Europe, the MiddleEast and Africa) region toreceive this silver award. St.Valentin has a long standingreputation for itsmanufacturing quality andefficient production, and nowour excellent standards havebeen signed and sealed”, saysAndreas Kampenhuber, PlantManager at St. Valentin.

Highly dedicated teamBeing one of 34 CNHIndustrial manufacturingfacilities in the EMEA region,the St. Valentin plant employsabout 600 people producingtractors in the segment up to270hp. In addition to itscapacity as manufacturingfacility, the site is the EMEACommercial Headquarters forboth Case IH and Steyr brands.“This award is a great honourfor our staff as it demonstratesthe excellence, competence andpassion of our team in St.Valentin. All of us are dedicated

to the products we are building,and we are committed toimproving our processes on adaily basis. With this silveraward, we now rank amongstthe top eight CNH Industrialfacilities worldwide”, highlightsKampenhuber.

Following an audit byindependent, trained auditorson May 27-28, the St.Valentin plant earned thesilver award for achievingproduction process excellenceand for the extensiveknowledge of WCMdemonstrated by employeesthroughout the facility andespecially on the shop floor.The WCM programme standsfor a comprehensive approachto environmentally friendlyand resource-efficient qualityproduction. “WCM is asystem based on continuousimprovement, designed toeliminate waste and loss fromthe production process. Thisintegrated model formanaging all elements of anorganisation focuses onimproving the efficiency of acompany's technical andorganisational componentswhile maximising marketcompetitiveness”,Kampenhuber says.

Global programmeThe widespread use of WCMprinciples at CNH Industrialplants allows the entirecompany, totalling some 69,000employees across 190 countries,to share a common culturebased on efficient processes andon a language universallyrecognised across all plants andcountries in which CNH

Industrial operates. Keyobjectives are the elimination ofwaste and loss by pursuing thezero optimum principle, whichis zero injuries, zero defects,zero breakdowns, zero waste,reduced inventories, andsuppliers' punctual delivery ofparts to plants, andsubsequently to dealers and endusers. 59 of CNH Industrial'splants around the world areinvolved in World ClassManufacturing, and presentlythere are nine silver level and18 bronze level plants.

TRACTORS

2 7GULF AGRICULTURE

Left to right: Lindner Alexander Leiter MBU I St.Valentin plant, WCM Auditor Fabio Barsotti, DanielGuselbauer(Plant St. Valentin)

INDEPENDENT AUDIT HIGHLIGHTS PROCESSEXCELLENCE AT CASE IH MANUFACTURING FACILITIES

2 6 JULY AUGUST 2015GULF AGRICULTURE

applications. Productivity isfurther enhanced by the factoryfitted front loader, designed in-house specifically for thisrange.

TD4040F orchard tractor:brilliant performance in acompact packageThe TD4040F orchard tractormatches power performanceand best in classmanoeuvrability in a narrowpackage that is perfect forconfined spaces and the tightrows of orchards and vineyards.The Tier 3 four-cylinder enginedelivers torque reserves of up to46% and exceptional fuelefficiency. With up to 88 hp, theTD4040F is a multi-purposeworkhorse that offers excellent

performance and allows to workeasily in a variety ofapplications, from spraying andlight tillage to pulling wagons.This robust tractor excels inversatility with the provenSynchro Shuttle™ transmissionthat is easy to use and perfectfor fine tuning forward speedfor maximum productivity inevery application.

Fuel efficient equipmentsolutions for every farmingneedThe products on display atSIAM reflect New HollandAgriculture's focus onemissions reduction systemsand sustainable agriculturaltechnology which is the resultof its Clean Energy Leader

strategy that aims to offercustomers farming solutions toimprove their productivitywhile respecting theenvironment.

New Holland's wide productoffering is able to meet thedifferent needs in farms of allsizes. In Morocco, the companycommercializes a wide range oftractors, from small units tohigh-horsepower and specialitytractors, as well as combineharvesters, balers, hay & forageequipment, grape harvesters andimplements.

Through its distributorSOMMA Auto-Hall, thecompany can support itsMoroccan customers through anetwork of 32 dealer outlets anda dedicated sales team.

TRACTORS

Poland, with an annualproduction of 2.5 milliontons, is the largest

producer of apples in Europe.Apples represent more than80% of the fruits production ofthe country. The main varietiesare Idared, Champion,Jonagored, Gloster, the GoldenDelicious and Gala Royal andMust. Besides the productionsold in national market, bigquantities are exported to thecountries of the EuropeanUnion, Algeria, Morocco,Tunisia and the Egypt.

In order to widening theknowledge of the uniquequalities of the Europeanbicolored apples a promotionalcampaign has been planned forthree years. The promotionalactivities will be executed attwo markets: China and theUnited Arab Emirates (UAE).

Activities in the first yearwill mainly focus on reachingout to managers and merchantsby trade fair and mediaactivities. This will allow tobuild awareness, acquaint thetarget group with the product,

its values and high quality.Opinion leaders, the massmedia and the administrationwill get information aboutprogram from Internet activity,PR and press. Consumers willhave a chance to discover thetaste and aroma of theEuropean bicolored apples.

Second year of the programanticipates actions aimed atconsolidating the currentawareness and knowledge ofEuropean apples amongmanagers, traders,representatives of distribution

JULY AUGUST 2015

POLAND STUDY TOUR

2 9GULF AGRICULTURE

INFINITY MEDIA MIDDLE EAST FZ LLC, IN COOPERATION WITH INFINITYMEDIA (POLAND) — ORGANIZED A STUDY TOUR TO POLAND AS PARTOF THE EUROPEAN BI-COLORED APPLE PROMOTIONAL CAMPAIGN.INFINITY MEDIA MIDDLE EAST FZ LLC IS A UAE-BASED MARKETING ANDCONSULTING COMPANY THAT HELPS POLISH BUSINESSES TOSUCCESSFULLY ENTER THE GULF MARKETS.

THE RECENT STUDY TOUR — LED BY THE COMPANY'S EXECUTIVEDIRECTOR, MACIEJ BIALKO — WAS YET ANOTHER SUCCESSFULATTEMPT AT BRINGING POLAND AND THE UAE CLOSER TOGETHER.GULF AGRICULTURE ASSOCIATE EDITOR JESSIE JORGE WAS A PART OFTHE UAE DELEGATION TO POLAND. “INDEED, DURING MY THREE DAYSTAY IN POLAND, I COULD VISIT EXCELLENT APPLE PRODUCTIONFACILITIES IN GROJEC INCLUDING ACTIV, FRUIT UNION ASSOCIATIONAND AN APPLE ORCHARD, SHE REPORTS…

DISCOVER,CHOOSE ANDENJOYEUROPEANAPPLES

2 8 JULY AUGUST 2015GULF AGRICULTURE

POLAND STUDY TOUR

Poland, with an annualproduction of 2.5 milliontons, is the largest

producer of apples in Europe.Apples represent more than80% of the fruits production ofthe country. The main varietiesare Idared, Champion,Jonagored, Gloster, the GoldenDelicious and Gala Royal andMust. Besides the productionsold in national market, bigquantities are exported to thecountries of the EuropeanUnion, Algeria, Morocco,Tunisia and the Egypt.

In order to widening theknowledge of the uniquequalities of the Europeanbicolored apples a promotionalcampaign has been planned forthree years. The promotionalactivities will be executed attwo markets: China and theUnited Arab Emirates (UAE).

Activities in the first yearwill mainly focus on reachingout to managers and merchantsby trade fair and mediaactivities. This will allow tobuild awareness, acquaint thetarget group with the product,

its values and high quality.Opinion leaders, the massmedia and the administrationwill get information aboutprogram from Internet activity,PR and press. Consumers willhave a chance to discover thetaste and aroma of theEuropean bicolored apples.

Second year of the programanticipates actions aimed atconsolidating the currentawareness and knowledge ofEuropean apples amongmanagers, traders,representatives of distribution

JULY AUGUST 2015

POLAND STUDY TOUR

2 9GULF AGRICULTURE

INFINITY MEDIA MIDDLE EAST FZ LLC, IN COOPERATION WITH INFINITYMEDIA (POLAND) — ORGANIZED A STUDY TOUR TO POLAND AS PARTOF THE EUROPEAN BI-COLORED APPLE PROMOTIONAL CAMPAIGN.INFINITY MEDIA MIDDLE EAST FZ LLC IS A UAE-BASED MARKETING ANDCONSULTING COMPANY THAT HELPS POLISH BUSINESSES TOSUCCESSFULLY ENTER THE GULF MARKETS.

THE RECENT STUDY TOUR — LED BY THE COMPANY'S EXECUTIVEDIRECTOR, MACIEJ BIALKO — WAS YET ANOTHER SUCCESSFULATTEMPT AT BRINGING POLAND AND THE UAE CLOSER TOGETHER.GULF AGRICULTURE ASSOCIATE EDITOR JESSIE JORGE WAS A PART OFTHE UAE DELEGATION TO POLAND. “INDEED, DURING MY THREE DAYSTAY IN POLAND, I COULD VISIT EXCELLENT APPLE PRODUCTIONFACILITIES IN GROJEC INCLUDING ACTIV, FRUIT UNION ASSOCIATIONAND AN APPLE ORCHARD, SHE REPORTS…

DISCOVER,CHOOSE ANDENJOYEUROPEANAPPLES

2 8 JULY AUGUST 2015GULF AGRICULTURE

POLAND STUDY TOUR

What is important, applesare subject to restrictiveEuropean standards of thecontrol of production and highstandards of storage andtransport.

European apples are grownon clean areas away from thebig cities. Excellent soil andclimatic conditions and fruitgrowing traditions make thatthese fruits are the real pride ofthe old continent.

Behind the success of theapples are always the growers -people with real passion.Thanks to their involvementpeople all over the world canenjoy this tasty snack.

Freshly picked Europeanapples are sorted by innovativesystem. Fruits are rotated andanalyzed by machines.

The system recognizes size,color, weight and possible

internal damage. These devicesare also featured with a IFAsystem - Internal FlavourAnalyzer.

European apples are packedaccording to high requirements.Modern halls are equipped withinnovative packaging lineswhich allow to pack fruits to allavailable containers -

cardboard, wood and plasticboxes, bags, trays.

Thus, apples are properlysecured and they can bedelivered to any place in theworld - fresh, aromatic andcrispy.

European producers takespecial care to make theirapples always be of high

JULY AUGUST 2015

POLAND STUDY TOUR

3 1GULF AGRICULTURE

UAE delegation at apple production facilities.

A visit to Polish apple orchard.

companies and sales networksthrough expanding the activitiesby trade missions and specialistconferences.

Thanks to this a wide rangeof European growers - amultitude of varieties, modernmethods of storage and a longtradition of crops will bepresented. Consumers fromChina and the UAE will choosetheir favourite European applevarieties.

In the third year it isplanned to build a balance ofsupply of apples - activitiesdedicated to managers andintermediaries includingcreating of a relevant demandfor apples among consumers.Consumers will getinformation by comprehensiveactivities in mass media, PR,web portal. The activities areintended to allow customers in

China and the UAE enjoy thetaste of European apples.

Enjoy European ApplesEurope is the real wealth ofapple orchards. Europeanapples grow away from bigcities, breathe clean air and bathin the warm sunbeams. Appleshave full blush, juicy flesh andadditionally they are crunchyand aromatic.

The variety of Europeanapples will satisfy the diversetastes of all consumers and willgive them a chance for a newtaste experience. When theyreach for apples grown in specialregions of Europe, like Grójec,they will discover delicate sweet& sour note created as acomposition of unique climateand soil conditions with carefullydeveloped own methods ofcultivation.

3 0 JULY AUGUST 2015GULF AGRICULTURE

POLAND STUDY TOUR

IN THE THIRD YEAR IT IS PLANNEDTO BUILD A BALANCE OF SUPPLY

OF APPLES - ACTIVITIESDEDICATED TO MANAGERS AND

INTERMEDIARIES INCLUDINGCREATING OF A RELEVANT

DEMAND FOR APPLES AMONGCONSUMERS. CONSUMERS WILL

GET INFORMATION BYCOMPREHENSIVE ACTIVITIES INMASS MEDIA, PR, WEB PORTAL.

THE ACTIVITIES ARE INTENDED TOALLOW CUSTOMERS IN CHINA

AND THE UAE ENJOY THE TASTE OFEUROPEAN APPLES.

Apple trees in bloom.

What is important, applesare subject to restrictiveEuropean standards of thecontrol of production and highstandards of storage andtransport.

European apples are grownon clean areas away from thebig cities. Excellent soil andclimatic conditions and fruitgrowing traditions make thatthese fruits are the real pride ofthe old continent.

Behind the success of theapples are always the growers -people with real passion.Thanks to their involvementpeople all over the world canenjoy this tasty snack.

Freshly picked Europeanapples are sorted by innovativesystem. Fruits are rotated andanalyzed by machines.

The system recognizes size,color, weight and possible

internal damage. These devicesare also featured with a IFAsystem - Internal FlavourAnalyzer.

European apples are packedaccording to high requirements.Modern halls are equipped withinnovative packaging lineswhich allow to pack fruits to allavailable containers -

cardboard, wood and plasticboxes, bags, trays.

Thus, apples are properlysecured and they can bedelivered to any place in theworld - fresh, aromatic andcrispy.

European producers takespecial care to make theirapples always be of high

JULY AUGUST 2015

POLAND STUDY TOUR

3 1GULF AGRICULTURE

UAE delegation at apple production facilities.

A visit to Polish apple orchard.

companies and sales networksthrough expanding the activitiesby trade missions and specialistconferences.

Thanks to this a wide rangeof European growers - amultitude of varieties, modernmethods of storage and a longtradition of crops will bepresented. Consumers fromChina and the UAE will choosetheir favourite European applevarieties.

In the third year it isplanned to build a balance ofsupply of apples - activitiesdedicated to managers andintermediaries includingcreating of a relevant demandfor apples among consumers.Consumers will getinformation by comprehensiveactivities in mass media, PR,web portal. The activities areintended to allow customers in

China and the UAE enjoy thetaste of European apples.

Enjoy European ApplesEurope is the real wealth ofapple orchards. Europeanapples grow away from bigcities, breathe clean air and bathin the warm sunbeams. Appleshave full blush, juicy flesh andadditionally they are crunchyand aromatic.

The variety of Europeanapples will satisfy the diversetastes of all consumers and willgive them a chance for a newtaste experience. When theyreach for apples grown in specialregions of Europe, like Grójec,they will discover delicate sweet& sour note created as acomposition of unique climateand soil conditions with carefullydeveloped own methods ofcultivation.

3 0 JULY AUGUST 2015GULF AGRICULTURE

POLAND STUDY TOUR

IN THE THIRD YEAR IT IS PLANNEDTO BUILD A BALANCE OF SUPPLY

OF APPLES - ACTIVITIESDEDICATED TO MANAGERS AND

INTERMEDIARIES INCLUDINGCREATING OF A RELEVANT

DEMAND FOR APPLES AMONGCONSUMERS. CONSUMERS WILL

GET INFORMATION BYCOMPREHENSIVE ACTIVITIES INMASS MEDIA, PR, WEB PORTAL.

THE ACTIVITIES ARE INTENDED TOALLOW CUSTOMERS IN CHINA

AND THE UAE ENJOY THE TASTE OFEUROPEAN APPLES.

Apple trees in bloom.

JULY AUGUST 2015

FRUIT FAMILY Sp z o.o.is dynamically growingproducer group of 87shareholders with a fruitproduction area of morethan 1,000 ha. The annualvolume of production isover 35,000 tons of apples.

“We have one of themost modern fruit sizingline in Europe fromGreefa (capacity 30 tonsper hour) and a state-of-the-art packing facility.Our storage capacity is20,000 tons; all our coldstores are ULO, and someare DKA. We can alsooffer our own transportservices. We can providelarge homogenousshipments of high qualitygoods, including a wideselection of packages,which will meet the needsof most demandingcustomers” says thecompany spokesmanduring an interview withGulf AgricultureMagazine.

“Although we havebeen in the market foronly a few years now, ourpassion and fullcommitment have alreadyearned us a loyal group oftrusted partners”, he adds.

POLAND STUDY TOUR

3 3GULF AGRICULTURE

FRUIT FAMILY

management). Since Polish accession tothe EU that agency has the status of an EUpaying agency and operates under the EUlegislation. It is the executive Agency inthe light of the national law from 1 January2012. Association of Polish Fruit andVegetables Distributors “Fruit Union” Established in 2010. It supports transparentrules for export by the legal and economicconsulting and dissemination of advancedquality standards. The Associationpromotes food and actively fights forworking out uniform principles in the fruitgrowers' sector. The Fruit Union maintainscontacts with representatives of theadministration and economic institutions.The main objective of the organization is topromote Polish producers and distributorsof fruit or vegetables and representing theirinterests both at home and abroad.European Union European Union is a community ofnations conducting free market economy.It grants subsidies for theimplementation of various projects inareas such: as urban and regionalagriculture and rural areas development,

maritime and fisheries policy, researchand innovation. Managing more than 76percent of EU budget is done inpartnership with the national andregional authorities. The remainingfunds are managed directly by the EU. Polish Fruit Growers Union This organization brings together about 4thousand fruit growers with a primarygoal to represent their needs and interests.It provides consultancy services andshapes opinion about fruit growing. Itundertakes activities in order to establishsustainable legal, economical andorganizational foundations forstrengthening of the Polish fruit growingand market integration within theEuropean Union. The multi-annualorganizer of national fair stands during:Fruit Logistica in Berlin, World Food inMoscow and international fruitconferences, lectures, seminars andcultural and educational events. Itimplements its activities throughcooperation with central and localgovernment authorities, as well as withthe related national and internationalorganizations.

apple farmer.

3 2 JULY AUGUST 2015GULF AGRICULTURE

quality. Detailed fruit control consists ofseveral steps - starting with the acceptanceprocess of apples from the orchard bysorting using specialized systems until thefinal inspection before the shipment.

Thanks to that, every recipient can besure that fruits look and taste like at themoment they were picked from the treeand they are free from dangeroussubstances.

European producers attach greatimportance to production methods -modern and safe for the environment andconsumers.

Cultivated apples meet high EUstandards. Apples are free from residues ofpesticides and fertilizers.

Apples should be kept under appropriateconditions. It's good to store them in a cooldry place. Perfect will be fridge or a cellar.

CAMPAIGN ORGANIZERSAgricultural Market AgencyAgricultural Market Agency is a Polishstate-owned company supervised by theminister responsible for agriculturalmarkets and the minister responsible forpublic finance (in terms of financial

POLAND STUDY TOUR

Apples in local hypermarket.

Visit to quality control facility. A proud Polish apple farmer.

JULY AUGUST 2015

FRUIT FAMILY Sp z o.o.is dynamically growingproducer group of 87shareholders with a fruitproduction area of morethan 1,000 ha. The annualvolume of production isover 35,000 tons of apples.

“We have one of themost modern fruit sizingline in Europe fromGreefa (capacity 30 tonsper hour) and a state-of-the-art packing facility.Our storage capacity is20,000 tons; all our coldstores are ULO, and someare DKA. We can alsooffer our own transportservices. We can providelarge homogenousshipments of high qualitygoods, including a wideselection of packages,which will meet the needsof most demandingcustomers” says thecompany spokesmanduring an interview withGulf AgricultureMagazine.

“Although we havebeen in the market foronly a few years now, ourpassion and fullcommitment have alreadyearned us a loyal group oftrusted partners”, he adds.

POLAND STUDY TOUR

3 3GULF AGRICULTURE

FRUIT FAMILY

management). Since Polish accession tothe EU that agency has the status of an EUpaying agency and operates under the EUlegislation. It is the executive Agency inthe light of the national law from 1 January2012. Association of Polish Fruit andVegetables Distributors “Fruit Union” Established in 2010. It supports transparentrules for export by the legal and economicconsulting and dissemination of advancedquality standards. The Associationpromotes food and actively fights forworking out uniform principles in the fruitgrowers' sector. The Fruit Union maintainscontacts with representatives of theadministration and economic institutions.The main objective of the organization is topromote Polish producers and distributorsof fruit or vegetables and representing theirinterests both at home and abroad.European Union European Union is a community ofnations conducting free market economy.It grants subsidies for theimplementation of various projects inareas such: as urban and regionalagriculture and rural areas development,

maritime and fisheries policy, researchand innovation. Managing more than 76percent of EU budget is done inpartnership with the national andregional authorities. The remainingfunds are managed directly by the EU. Polish Fruit Growers Union This organization brings together about 4thousand fruit growers with a primarygoal to represent their needs and interests.It provides consultancy services andshapes opinion about fruit growing. Itundertakes activities in order to establishsustainable legal, economical andorganizational foundations forstrengthening of the Polish fruit growingand market integration within theEuropean Union. The multi-annualorganizer of national fair stands during:Fruit Logistica in Berlin, World Food inMoscow and international fruitconferences, lectures, seminars andcultural and educational events. Itimplements its activities throughcooperation with central and localgovernment authorities, as well as withthe related national and internationalorganizations.

apple farmer.

3 2 JULY AUGUST 2015GULF AGRICULTURE

quality. Detailed fruit control consists ofseveral steps - starting with the acceptanceprocess of apples from the orchard bysorting using specialized systems until thefinal inspection before the shipment.

Thanks to that, every recipient can besure that fruits look and taste like at themoment they were picked from the treeand they are free from dangeroussubstances.

European producers attach greatimportance to production methods -modern and safe for the environment andconsumers.

Cultivated apples meet high EUstandards. Apples are free from residues ofpesticides and fertilizers.

Apples should be kept under appropriateconditions. It's good to store them in a cooldry place. Perfect will be fridge or a cellar.

CAMPAIGN ORGANIZERSAgricultural Market AgencyAgricultural Market Agency is a Polishstate-owned company supervised by theminister responsible for agriculturalmarkets and the minister responsible forpublic finance (in terms of financial

POLAND STUDY TOUR

Apples in local hypermarket.

Visit to quality control facility. A proud Polish apple farmer.

3 4 JULY AUGUST 2015GULF AGRICULTURE

ACTIV Sp. Z o.o. is afamily owned Polishcompany, known for

its great and long traditions infruit growing. The companyhas been operating under thebrand name ACTIV since1996. Activ offers manyvarieties such as Gloster,Jonagored, Jonagold,Champion, Gala and Golden.Apples are available fromSeptember till May/June(depending on the season).

ACTIV Sp. Z o.o. has at itsdisposal cooling facilities, asorting line, a packagingmachine and a gluing machinefor various types and sizes ofcartons. In 2011, the firm'sactivity was extended toproduction of natural cloudyROYAL APPLE juice. Theproducts are exported toRussia, the Baltic republics,Croatia, Slovakia, Slovenia,the Czech Republic andRomania.

Royal Apple is a naturallycloudy juice, pressed fromfresh apples with an additionof other fruit or vegetables.For the production we selectfruit and vegetables which areripe, fresh and of good quality.Then the juice is squeezed outusing the “cold press” method.Immediately after pressing thejuice is subjected to gentlepasteurization which allows tomaintain almost all ingredientsof fresh fruits, ie, beneficialfor health pectins andpolyphenols (mostlyflavonoids).

The juices do not containany additives. It does notcontain any sugar, water orpreservatives. It is NFC - notfrom concentrate. Due to usedproduction technology the

juices maintain the highestflavor and health values. TheJuices are available in cartonsof bag-in-box type of volumeof 3l, 5l, 10l, and in glassbottles of volume of 750ml,330ml, 200ml.

Royal Apple juices stayfresh for 30 days after openingthanks to hermetic Bag-In-Boxpackaging.

Bag-In-Box is acombination of film andcardboard container used forpackaging liquid products.Juice is stored inside a strong

and flexible bag made ofbarrier material and is pouredthrough a dispensing valve,which prevents air fromgetting inside the container sothat the juice stays fresh anddoes not deteriorate. Thedesign of the valve allows easyand multiple dispensing and assubsequent servings are madethe bag shrinks automatically.

ACTIV Sp. Z o.o. is arepresentative of the Sloveniancompany NIKO, whichmanufactures lines for pressingfruit juice.

POLAND STUDY TOUR

ACTIV OFFERS FRESH APPLES AND JUICES

THE JUICES DONOT CONTAIN

ANY ADDITIVES.IT DOES NOT

CONTAIN ANY SUGAR,

WATER ORPRESERVATIVES

Bicolored Apples from Europe – One Year into the Campaign BY: Agnieszka Okła, Chief Editor of Polish magazine Sad Nowoczesny

The last year's sixth edition of the WOP trade show in Dubai saw the launch of an informational and promotional campaign for Bicolored Apples from Europe addressed, among others, to the Arab market. Campaign organizers, The Association of Fruit and Vegetable Distributors ‘Fruit Union’ and Polish Orchard Owners Association were encouraging all people visiting the stands to sample the European jewel – bicolored apples. Each year, the United Arab Emirates import around 100,000-170,000 tons of apples from all over the world. Imported cultivars are mainly monocolored (mostly red) and distinctively sweet-tasting. The 3-year promotional campaign is aimed at helping to broaden these preferences, alluring the Arab customers to fruit of different colours and flavours. The choice of occasion for the launch was not random, as that international trade show

always attracts large numbers of food industry representatives. This, in turn, facilitated execution of the campaign's main first year objectives – developing new trade relationships, recognizing crucial demands of the Arab food market and identifying current industry trends. Information about the unique qualities of apples from Europe has also been spread by means of mass media. So far, features related to the campaign appeared in titles such as: Emirates Week, IQTISADI, Gulf News, as well as on Zawya. There have also been numerous mentions of the campaign across the Internet and in European press. Campaign coordinators are now focused on developing the positive attitudes in their crucial target group, namely – the UAE consumers. The latter half of the year 2015 is still ahead of us and there are numerous tasks scheduled for the months to come. Will the organizers successfully persuade the Arab consumer to appreciate the diversified flavours of European apples?

3 4 JULY AUGUST 2015GULF AGRICULTURE

ACTIV Sp. Z o.o. is afamily owned Polishcompany, known for

its great and long traditions infruit growing. The companyhas been operating under thebrand name ACTIV since1996. Activ offers manyvarieties such as Gloster,Jonagored, Jonagold,Champion, Gala and Golden.Apples are available fromSeptember till May/June(depending on the season).

ACTIV Sp. Z o.o. has at itsdisposal cooling facilities, asorting line, a packagingmachine and a gluing machinefor various types and sizes ofcartons. In 2011, the firm'sactivity was extended toproduction of natural cloudyROYAL APPLE juice. Theproducts are exported toRussia, the Baltic republics,Croatia, Slovakia, Slovenia,the Czech Republic andRomania.

Royal Apple is a naturallycloudy juice, pressed fromfresh apples with an additionof other fruit or vegetables.For the production we selectfruit and vegetables which areripe, fresh and of good quality.Then the juice is squeezed outusing the “cold press” method.Immediately after pressing thejuice is subjected to gentlepasteurization which allows tomaintain almost all ingredientsof fresh fruits, ie, beneficialfor health pectins andpolyphenols (mostlyflavonoids).

The juices do not containany additives. It does notcontain any sugar, water orpreservatives. It is NFC - notfrom concentrate. Due to usedproduction technology the

juices maintain the highestflavor and health values. TheJuices are available in cartonsof bag-in-box type of volumeof 3l, 5l, 10l, and in glassbottles of volume of 750ml,330ml, 200ml.

Royal Apple juices stayfresh for 30 days after openingthanks to hermetic Bag-In-Boxpackaging.

Bag-In-Box is acombination of film andcardboard container used forpackaging liquid products.Juice is stored inside a strong

and flexible bag made ofbarrier material and is pouredthrough a dispensing valve,which prevents air fromgetting inside the container sothat the juice stays fresh anddoes not deteriorate. Thedesign of the valve allows easyand multiple dispensing and assubsequent servings are madethe bag shrinks automatically.

ACTIV Sp. Z o.o. is arepresentative of the Sloveniancompany NIKO, whichmanufactures lines for pressingfruit juice.

POLAND STUDY TOUR

ACTIV OFFERS FRESH APPLES AND JUICES

THE JUICES DONOT CONTAIN

ANY ADDITIVES.IT DOES NOT

CONTAIN ANY SUGAR,

WATER ORPRESERVATIVES

Bicolored Apples from Europe – One Year into the Campaign BY: Agnieszka Okła, Chief Editor of Polish magazine Sad Nowoczesny

The last year's sixth edition of the WOP trade show in Dubai saw the launch of an informational and promotional campaign for Bicolored Apples from Europe addressed, among others, to the Arab market. Campaign organizers, The Association of Fruit and Vegetable Distributors ‘Fruit Union’ and Polish Orchard Owners Association were encouraging all people visiting the stands to sample the European jewel – bicolored apples. Each year, the United Arab Emirates import around 100,000-170,000 tons of apples from all over the world. Imported cultivars are mainly monocolored (mostly red) and distinctively sweet-tasting. The 3-year promotional campaign is aimed at helping to broaden these preferences, alluring the Arab customers to fruit of different colours and flavours. The choice of occasion for the launch was not random, as that international trade show

always attracts large numbers of food industry representatives. This, in turn, facilitated execution of the campaign's main first year objectives – developing new trade relationships, recognizing crucial demands of the Arab food market and identifying current industry trends. Information about the unique qualities of apples from Europe has also been spread by means of mass media. So far, features related to the campaign appeared in titles such as: Emirates Week, IQTISADI, Gulf News, as well as on Zawya. There have also been numerous mentions of the campaign across the Internet and in European press. Campaign coordinators are now focused on developing the positive attitudes in their crucial target group, namely – the UAE consumers. The latter half of the year 2015 is still ahead of us and there are numerous tasks scheduled for the months to come. Will the organizers successfully persuade the Arab consumer to appreciate the diversified flavours of European apples?

JULY AUGUST 2015

fully complete and integrated.” The Shouna Development

Project brings to Egypt thelatest food security technologythat will allow for screening,drying, cleaning, grading, andbagging of wheat. This willenable processing capacity of3.7 million metric tons of wheatper year, and create 750,000metric tons of new staticstorage capacity, in turnrevolutionizing the local wheatharvest value chain in Egypt. Asecond phase of the projectwould see an additional 207Shouna modernized, bringingthe total up to 300 sites.

David Blumberg, ChiefExecutive Officer of BlumbergGrain, Middle East and Africasaid, “Blumberg Grain ishelping advance the EgyptianEconomic DevelopmentStrategy Towards 2030, whichseeks to improve infrastructure,build a modern and democraticsociety and create jobs. Wewant to thank President AbdelFattah al-Sisi, the Ministry ofSupply, and the ArmyEngineering Authority whohave been the driving force ofthis project, assisting in turningconcept into reality.”

“We are pleased to see thecompletion of the first threeBlumberg Grain AggregationCenters, which will serve astraining facilities for themanagers at all sites. Alongwith our training, our state-of-the-art technology will helpmodernize Egyptian agriculture.Egypt, with the assistance ofBlumberg Grain, is taking apositive step in the rightdirection in eliminating post-harvest losses and creating amodel for food security.”

The Executive VicePresident and Head ofInternational Affairs at the U.S.Chamber of Commerce, Myron

Brilliant, commented, “At theU.S. Chamber of Commerce,we are working to deepen andexpand American investmentand trade with Egypt. Theproject being launched today byBlumberg Grain, in partnershipwith the Egyptian Ministry ofSupply and Internal Trade andthe Army EngineeringAuthority, exemplifies the sortof collaboration that utilizesAmerican know-how andexpertise to move Egyptforward. We know food

security is critical for thepeople of Egypt. HavingBlumberg Grain leading thiseffort by implementing theirintegrated systems for grainstorage will help Egypt achieveits objectives in food security.”

Additionally, BlumbergGrain will provide aCommand Center in Cairo tocentralize monitoring ofsecurity, environmentalcontrols, and inventorymanagement. Problems can beidentified and addressedremotely to ensure the harvestis protected at all times.

Blumberg Grain also hasplans to build a ManufacturingPlant and Export Hub, whichwill fabricate and distribute theBlumberg Grain systems forthe entire MENA region. Thelocation is yet to bedetermined, but Egypt is wellpositioned to serve as home tothe Hub. If Egypt is selected, itwill create more than 1,000jobs for Egyptian nationals aswell as having a US$ 1 billioneconomic impact during itsfirst year of operation, and aUS$ 7 billion impact over afive year period.

FOOD STORAGE SYSTEMS

3 7GULF AGRICULTURE

BLUMBERG GRAIN IS HELPINGADVANCE THE EGYPTIANECONOMIC DEVELOPMENTSTRATEGY TOWARDS 2030,WHICH SEEKS TO IMPROVEINFRASTRUCTURE, BUILD AMODERN AND DEMOCRATICSOCIETY AND CREATE JOBS”

David BlumbergChief Executive Officer

of Blumberg Grain, Middle East and Africa

”

3 6 JULY AUGUST 2015GULF AGRICULTURE

Blumberg Grain, aleading US-based foodsecurity company,

unveiled the first site of theShouna Development Project inthe presence of Minister ofSupply and Internal Trade, Dr.Khaled Hanafy.

An initiative supported byPresident Abdel Fattah al-Sisi'sViva Egypt Fund, the ShounaDevelopment Project will seethe implementation of theMiddle East and North Africa'slargest integrated food securitynetwork for grain storage. Thefirst phase of this project will

modernize 105 Shouna, onceopen air storage pits, with state-of-the-art warehousing systems,known as Blumberg GrainAggregation Centers, whichwill enable the primaryprocessing and preservation oflocally harvested wheat.

The integrated crop and foodstorage systems developed byBlumberg Grain and the Ministryof Defense's EngineeringAuthority will reduce post-harvest losses in Egypt, currentlyin excess of 40 percent ofproduction, down to less than 5percent. The first 105 systems

are estimated to save Egypt US$200 million annually.

Minister of Supply, Dr.Khaled Hanafy commented,“This is a great achievementfor the Egyptians, we are nowmoving towards a future withimproved infrastructure whichsupports President AbdelFattah al-Sisi's vision to build asustainable economy, which isopen, inclusive, andtransparent. Blumberg Grainhas delivered a system that willtransform our nation's graininfrastructure and we lookforward to the system being

FOOD STORAGE SYSTEMS

THE MIDDLE EAST AND NORTH AFRICA'SLARGEST FOOD SECURITY NETWORK

Left to right: Peter Blumberg, Minister Khaled Hanafy, Stephen G Fakan and David Blumberg.

JULY AUGUST 2015

fully complete and integrated.” The Shouna Development

Project brings to Egypt thelatest food security technologythat will allow for screening,drying, cleaning, grading, andbagging of wheat. This willenable processing capacity of3.7 million metric tons of wheatper year, and create 750,000metric tons of new staticstorage capacity, in turnrevolutionizing the local wheatharvest value chain in Egypt. Asecond phase of the projectwould see an additional 207Shouna modernized, bringingthe total up to 300 sites.

David Blumberg, ChiefExecutive Officer of BlumbergGrain, Middle East and Africasaid, “Blumberg Grain ishelping advance the EgyptianEconomic DevelopmentStrategy Towards 2030, whichseeks to improve infrastructure,build a modern and democraticsociety and create jobs. Wewant to thank President AbdelFattah al-Sisi, the Ministry ofSupply, and the ArmyEngineering Authority whohave been the driving force ofthis project, assisting in turningconcept into reality.”

“We are pleased to see thecompletion of the first threeBlumberg Grain AggregationCenters, which will serve astraining facilities for themanagers at all sites. Alongwith our training, our state-of-the-art technology will helpmodernize Egyptian agriculture.Egypt, with the assistance ofBlumberg Grain, is taking apositive step in the rightdirection in eliminating post-harvest losses and creating amodel for food security.”

The Executive VicePresident and Head ofInternational Affairs at the U.S.Chamber of Commerce, Myron

Brilliant, commented, “At theU.S. Chamber of Commerce,we are working to deepen andexpand American investmentand trade with Egypt. Theproject being launched today byBlumberg Grain, in partnershipwith the Egyptian Ministry ofSupply and Internal Trade andthe Army EngineeringAuthority, exemplifies the sortof collaboration that utilizesAmerican know-how andexpertise to move Egyptforward. We know food

security is critical for thepeople of Egypt. HavingBlumberg Grain leading thiseffort by implementing theirintegrated systems for grainstorage will help Egypt achieveits objectives in food security.”

Additionally, BlumbergGrain will provide aCommand Center in Cairo tocentralize monitoring ofsecurity, environmentalcontrols, and inventorymanagement. Problems can beidentified and addressedremotely to ensure the harvestis protected at all times.

Blumberg Grain also hasplans to build a ManufacturingPlant and Export Hub, whichwill fabricate and distribute theBlumberg Grain systems forthe entire MENA region. Thelocation is yet to bedetermined, but Egypt is wellpositioned to serve as home tothe Hub. If Egypt is selected, itwill create more than 1,000jobs for Egyptian nationals aswell as having a US$ 1 billioneconomic impact during itsfirst year of operation, and aUS$ 7 billion impact over afive year period.

FOOD STORAGE SYSTEMS

3 7GULF AGRICULTURE

BLUMBERG GRAIN IS HELPINGADVANCE THE EGYPTIANECONOMIC DEVELOPMENTSTRATEGY TOWARDS 2030,WHICH SEEKS TO IMPROVEINFRASTRUCTURE, BUILD AMODERN AND DEMOCRATICSOCIETY AND CREATE JOBS”

David BlumbergChief Executive Officer

of Blumberg Grain, Middle East and Africa

”

3 6 JULY AUGUST 2015GULF AGRICULTURE

Blumberg Grain, aleading US-based foodsecurity company,

unveiled the first site of theShouna Development Project inthe presence of Minister ofSupply and Internal Trade, Dr.Khaled Hanafy.

An initiative supported byPresident Abdel Fattah al-Sisi'sViva Egypt Fund, the ShounaDevelopment Project will seethe implementation of theMiddle East and North Africa'slargest integrated food securitynetwork for grain storage. Thefirst phase of this project will

modernize 105 Shouna, onceopen air storage pits, with state-of-the-art warehousing systems,known as Blumberg GrainAggregation Centers, whichwill enable the primaryprocessing and preservation oflocally harvested wheat.

The integrated crop and foodstorage systems developed byBlumberg Grain and the Ministryof Defense's EngineeringAuthority will reduce post-harvest losses in Egypt, currentlyin excess of 40 percent ofproduction, down to less than 5percent. The first 105 systems

are estimated to save Egypt US$200 million annually.

Minister of Supply, Dr.Khaled Hanafy commented,“This is a great achievementfor the Egyptians, we are nowmoving towards a future withimproved infrastructure whichsupports President AbdelFattah al-Sisi's vision to build asustainable economy, which isopen, inclusive, andtransparent. Blumberg Grainhas delivered a system that willtransform our nation's graininfrastructure and we lookforward to the system being

FOOD STORAGE SYSTEMS

THE MIDDLE EAST AND NORTH AFRICA'SLARGEST FOOD SECURITY NETWORK

Left to right: Peter Blumberg, Minister Khaled Hanafy, Stephen G Fakan and David Blumberg.

JULY AUGUST 2015

The Organic FertilizerAssistant App wascreated by agronomists.

The App enables farmers tofertilize their crops moreeffectively, by finding theoptimal combination of amaximum amount of organicand a minimum amount ofmineral fertilizers. The app isable to cross-link with variousdatabases in the field oforganic and mineral fertilizers,soil types and weather reportsworldwide.

If we want to have a betterand durable soil, it's importantthat farmers use organicmatter. Organic farming ororganic-mineral farmeringbecomes more and moreimportant, because we want toproduce healthy food. Theorganic fertilizer assistant Appgives a modern farmer thetools to work smartly andefficiently in an organic way.

In a few simple stepsfarmers can get an advice forthe right amount of Organicfertilizers, organic matter andthe addition of mineralfertilizers. Simply select thecrop and the soil composition,then the amount of vital cropnutrients needed for thedesired yield will be given.The app calculates the exactrequirement for eachindividual crop.

In addition, the weatherreports determine when is thebest moment to fertilize thefield. With the farmers' foruma platform was created toinform and discuss with otherfarmers. Through this tool aunique community of farmerswho want to grow organicallyis created. On this platformthe farmers can share theirknowledge all over the worldand they can discuss specificproblems. The app makes it

possible to give organicfarming a boost all over theworld.

FERM O FEED from TheNetherlands is the developer ofthis app. It's goal is to help theEarth maintaining its fertilityby producing cradle-to-cradleproducts in the form of organicFertilizers. FERM O FEEDproducts find their way allover the world; approximately95 percent is exported to morethan 60 countries. The broadproduct range in FERM OFEED's Organic Fertilizersunquestionably has ananswer to the specific needsof any cultivation. Theproducts are sustainable anda simple solution to theworld wide food problem:organic Fertilizers providethe extra support that our soiland planet need to remainhealthy and fertile.www.fermofeed.co

APPS

3 9GULF AGRICULTURE

ORGANIC FERTILIZER ASSISTANT APP HELPSFARMERS WITH ORGANIC CULTIVATION

FERM O FEEDFROM THENETHERLANDS ISTHE DEVELOPER OFTHIS APP. IT'SGOAL IS TO HELPTHE EARTHMAINTAINING ITSFERTILITY BYPRODUCINGCRADLE-TO-CRADLE PRODUCTSIN THE FORM OFORGANICFERTILIZERS

3 8 JULY AUGUST 2015GULF AGRICULTURE

Mouvex®, part ofPSG®, a Dovercompany and a

leading manufacturer ofpositive displacementpumps, is pleased toannounce that it offersa complete portfolio ofseal-less Eccentric Discpump models that have beendesigned to provide premiumperformance and the ultimate incontainment and safety inchemical-processingapplications.

Crucial pieces of equipmentutilized during the manufactureand handling of dangerouschemicals are the pumps thateither introduce raw materialsinto the production process ortransfer end products forpackaging, storage or shippingto end users. Mechanicallysealed pumps are commonlyused for these transferactivities, but seal-less pumptechnologies can often be the

more effective choice when fullcontainment of dangerous andvaluable chemicals is anabsolute must.

Mouvex seal-less eccentricdisc pumps, including its MicroC Series, SLC Series and CSeries, feature no mechanicalseals, packing, couplings ormagnets, with the shaft sealedinstead by a unique doublestainless-steel bellows. Thisunique design ensuresdurability, safety and productcontainment while deliveringvery high suction and discharge

pressures. Mouvexpumps also offerself-priming, dry-run and low-shear

operation, theability to pump both

low- and high-viscosity liquids and clean-

in-place/sanitize-in-place(CIP/SIP) capability. Mouvexseal-less pumps are also ATEXand TA Luft certified.

In addition, Mouvex seal-less pump models feature aunique eccentric discoperating principle that allowsthem to pump air, therebyenabling them to achieveproduct-recovery rates of upto 90% or more on the suctionside and 60% to 80% on thedischarge side of transferlines. This ability can result inthousands of Euros in costsavings annually from therecovery of still usable rawmaterials and saleable endproducts.

PUMPS

MOUVEX® SEAL-LESS ECCENTRIC DISC PUMPS FORFULL CHEMICAL CONTAINMENT APPLICATIONS

Maag Industrial Pumps,part of PSG®, a Dovercompany, and a

global leader in positivedisplacement gear pumps,

has announced therelease of stainless

steel models ofits versatile GSeries InternalGear Pumps.

The newstainless steel

versions are ideal for

challenging corrosiveapplications requiring a durablepump that can move liquidsranging from thin to highlyviscous.

G Series internal gear pumpsare available in cast iron andstainless steel construction with1-1/2” to 3” port connections.Stainless steel models are ratedfrom 10 to 110 gpm, and castiron models range from 15 to140 gpm. Both models arecapable of pumping viscosities

up to 431,000 cSt. In addition,G Series pumps areinterchangeable with up to 95%of internal gear pumps currentlyavailable on the market. Nochanges needed to piping,driver, coupling, flow rates orbaseplates.

Operating equally well inboth directions, G Series pumpsprovide a positive, non-pulsating flow with only twomoving parts for easymaintenance.

PUMPS FOR CORROSIVE, HIGH-VISCOSITY APPLICATIONS

JULY AUGUST 2015

The Organic FertilizerAssistant App wascreated by agronomists.

The App enables farmers tofertilize their crops moreeffectively, by finding theoptimal combination of amaximum amount of organicand a minimum amount ofmineral fertilizers. The app isable to cross-link with variousdatabases in the field oforganic and mineral fertilizers,soil types and weather reportsworldwide.

If we want to have a betterand durable soil, it's importantthat farmers use organicmatter. Organic farming ororganic-mineral farmeringbecomes more and moreimportant, because we want toproduce healthy food. Theorganic fertilizer assistant Appgives a modern farmer thetools to work smartly andefficiently in an organic way.

In a few simple stepsfarmers can get an advice forthe right amount of Organicfertilizers, organic matter andthe addition of mineralfertilizers. Simply select thecrop and the soil composition,then the amount of vital cropnutrients needed for thedesired yield will be given.The app calculates the exactrequirement for eachindividual crop.

In addition, the weatherreports determine when is thebest moment to fertilize thefield. With the farmers' foruma platform was created toinform and discuss with otherfarmers. Through this tool aunique community of farmerswho want to grow organicallyis created. On this platformthe farmers can share theirknowledge all over the worldand they can discuss specificproblems. The app makes it

possible to give organicfarming a boost all over theworld.

FERM O FEED from TheNetherlands is the developer ofthis app. It's goal is to help theEarth maintaining its fertilityby producing cradle-to-cradleproducts in the form of organicFertilizers. FERM O FEEDproducts find their way allover the world; approximately95 percent is exported to morethan 60 countries. The broadproduct range in FERM OFEED's Organic Fertilizersunquestionably has ananswer to the specific needsof any cultivation. Theproducts are sustainable anda simple solution to theworld wide food problem:organic Fertilizers providethe extra support that our soiland planet need to remainhealthy and fertile.www.fermofeed.co

APPS

3 9GULF AGRICULTURE

ORGANIC FERTILIZER ASSISTANT APP HELPSFARMERS WITH ORGANIC CULTIVATION

FERM O FEEDFROM THENETHERLANDS ISTHE DEVELOPER OFTHIS APP. IT'SGOAL IS TO HELPTHE EARTHMAINTAINING ITSFERTILITY BYPRODUCINGCRADLE-TO-CRADLE PRODUCTSIN THE FORM OFORGANICFERTILIZERS

3 8 JULY AUGUST 2015GULF AGRICULTURE

Mouvex®, part ofPSG®, a Dovercompany and a

leading manufacturer ofpositive displacementpumps, is pleased toannounce that it offersa complete portfolio ofseal-less Eccentric Discpump models that have beendesigned to provide premiumperformance and the ultimate incontainment and safety inchemical-processingapplications.

Crucial pieces of equipmentutilized during the manufactureand handling of dangerouschemicals are the pumps thateither introduce raw materialsinto the production process ortransfer end products forpackaging, storage or shippingto end users. Mechanicallysealed pumps are commonlyused for these transferactivities, but seal-less pumptechnologies can often be the

more effective choice when fullcontainment of dangerous andvaluable chemicals is anabsolute must.

Mouvex seal-less eccentricdisc pumps, including its MicroC Series, SLC Series and CSeries, feature no mechanicalseals, packing, couplings ormagnets, with the shaft sealedinstead by a unique doublestainless-steel bellows. Thisunique design ensuresdurability, safety and productcontainment while deliveringvery high suction and discharge

pressures. Mouvexpumps also offerself-priming, dry-run and low-shear

operation, theability to pump both

low- and high-viscosity liquids and clean-

in-place/sanitize-in-place(CIP/SIP) capability. Mouvexseal-less pumps are also ATEXand TA Luft certified.

In addition, Mouvex seal-less pump models feature aunique eccentric discoperating principle that allowsthem to pump air, therebyenabling them to achieveproduct-recovery rates of upto 90% or more on the suctionside and 60% to 80% on thedischarge side of transferlines. This ability can result inthousands of Euros in costsavings annually from therecovery of still usable rawmaterials and saleable endproducts.

PUMPS

MOUVEX® SEAL-LESS ECCENTRIC DISC PUMPS FORFULL CHEMICAL CONTAINMENT APPLICATIONS

Maag Industrial Pumps,part of PSG®, a Dovercompany, and a

global leader in positivedisplacement gear pumps,

has announced therelease of stainless

steel models ofits versatile GSeries InternalGear Pumps.

The newstainless steel

versions are ideal for

challenging corrosiveapplications requiring a durablepump that can move liquidsranging from thin to highlyviscous.

G Series internal gear pumpsare available in cast iron andstainless steel construction with1-1/2” to 3” port connections.Stainless steel models are ratedfrom 10 to 110 gpm, and castiron models range from 15 to140 gpm. Both models arecapable of pumping viscosities

up to 431,000 cSt. In addition,G Series pumps areinterchangeable with up to 95%of internal gear pumps currentlyavailable on the market. Nochanges needed to piping,driver, coupling, flow rates orbaseplates.

Operating equally well inboth directions, G Series pumpsprovide a positive, non-pulsating flow with only twomoving parts for easymaintenance.

PUMPS FOR CORROSIVE, HIGH-VISCOSITY APPLICATIONS

Mulch mats for weed protection Packing and transportation Arrangement and transportation Arrangement and transportation

Small mulch mats Packing and transportation Metal trunk shaping rings ARBO®-STRONG

Elastic mulch mat ARBO®-SAUNA 100% jute container in 270-360 g/m2 density

MARTEX® - TEXTILE PRODUCTS FOR RAISING OF ORNAMENTAL, FRUIT,AND FOREST SEEDLINGS, OR FOR THE PURPOSE OF RECULTIVATIONProducts commonly applied at nurseries, both in temperate and hot climateUsed for raising trees in the forest, idle land, semi-desert area, steppe …….Excellent for tree planting by the road and highway, useful for the purpose ofgeneral cleaning works, composting, and in any similar applications…….

MARTEX® PLANTING BAGS AND CONTAINERS Parking and transportation of planting bags, other types of containers, mulch mats and rings

THE COMPANY FROM POLAND OFFERING PRODUCTS FOR NURSERY SECTOR, AND FOR ORNAMENTAL, FRUIT, FOREST PLANT RAISING OR RECULTIVATION

Our representatives: D-Hermann Meyer KG: e-mail: mail@hermann-meyer.de; NL/GB-B&P Co., www.b-en-p.nl;

Scandinavia: OY Urban natural Ab, www.natural.fi; Russia: Landscape Design Ltd., www.garden-center.ru,

Ukraine: Demetra Ltd., e-mail: demetra@com.ua; Bulgaria-Romania: Hermann-Meyer, www.meyer-shop.com,

Abu Dhabi: Arid Land Co., LLC., www.aridland-dev.com,

e-mail: aridland@emirates.net.ae