G2 webinar with GREEN IT on Digital Storytelling re: Monthly Giving
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Transcript of G2 webinar with GREEN IT on Digital Storytelling re: Monthly Giving
G2 Give Green Canada Monthly Giving – Learning Together
Online Workshop with GreenIT, Nov 5, 2013
Digital Storytelling
& Technology
Storytelling in a Digital Age
Stories: - an intricate part of society - use them to express ideas and
concepts and to entertain - ability to tell stories is culturally &
organizationally important - the storytelling method has evolved
What is digital storytelling? •Blogging •Texting •Tweeting •PodCasting •Video Streaming • Social Media
•Animation •Games •Text •etc
What is your Medium?
Tell YOUR Story
Telling ? reTelling ? or Sharing? Are you telling your story first hand? Or are you using a community of work to sell what you do? Or collecting and sharing stories? First Hand •Blog •Posting •infoGraphic •Tweet •Movie
reTelling •Comment •Infogr.am •Instagram •reTweet
Sharing •Social •Twitter •YouTube •Pinterest •Facebook •Instagram
There are many different ways to capture, compose, tell, broadcast and share a digital story. Who is your audience? What is the action? Who is the storyteller? What is effective or practical to record or report the storyline and subject material? Blog ? Twitter? Website? Video? Audio? Stories = important > they shape your Org’s online presence > draw people closer to your Org… or push them away. Effective storytelling = engaged audience
Storytelling Media
Pick your Media •Photos •Text •Audio •Video •Games •Social
Capture the Content •Computers & web •Phones & mobile •Cameras & video •Chat & comment
#1 importance: > digital storytelling is you telling your story. You will: • attract an audience that is genuinely interested in
what you are doing, people that will engage with you and are interested in your Org.
• connect to your audience, draw passionate people to your cause they will connect much better than those that aren't really interested in what you have to say or the things you are doing.
• get your message out there.
Relating the Story
Som
e d
ynam
ic t
oo
ls…
Infographics
Info
grap
hic
s as
to
ols
•Who it serves •Audience it connects •Free creation tools
•Graphics & cause •Sharing •Pros / Cons
http://visual.ly/
http://www.infogr.am
http://wordle.com
http://piktochart.com
Pin
tere
st a
s a
too
l •Who it serves •Audience it connects •Nonprofit account
•Pinning a cause •Sharing •Pros / Cons
Inst
agra
m a
s a
too
l •Who it serves •Audience it connects •Nonprofit account
•Instagram & cause •Sharing •Pros / Cons
Ideas, Examples & Reference
Webstagram for Nonprofit Orgs http://http://web.stagram.com/n/nonprofitorgs
Pinterest Video Storytelling for Nonprofits http://www.pinterest.com/mediacause/nonprofit-video-storytelling
Photos & Text – Charity: Water http://www.charitywater.org/projects/fromthefield/rwanda.php
Pinterest – Charity: Water http://www.pinterest.com/charitywater/
Infographics for Nonprofits – Beth Kanter http://www.pinterest.com/kanter/nonprofit-infographics/
10 NPO Examples of Pinterest Marketing http://blog.hubspot.com/marketing/10-nonprofits-nailing-pinterest-marketing-list
Instagram for Nonprofits – picture 1000 words https://blogs.commons.georgetown.edu/csic/2013/03/14/... a-picture-is-worth-1000-words-instagram-for-nonprofits/
Any Questions?
GreenIT / Techtogether
@GreenITTech
Techtogether.ca Gccgreenit.ca
[email protected] 705 745 7479 x117
G2 Give Green Canada Monthly Giving – Learning Together
is made possible by:
G2 Give Green Canada Monthly Giving – Learning Together
This webinar is powered by
G2 Give Green Canada Monthly Giving – Learning Together
• Thank you for joining us today
Contact Information:
• Natasha van Bentum by email [email protected]
• Twitter: @GiveGreenCanada