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G R A N D P R I X | K O R E Alib.mezzomedia.co.kr/newsletter/201908/01_MezzoMedia... ·...
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GRAND PRIX | KOREA
Transcript of G R A N D P R I X | K O R E Alib.mezzomedia.co.kr/newsletter/201908/01_MezzoMedia... ·...
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G R A N D P R I X | K O R E A
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스크린 애드버티싱 월드 어소시에이션 (Screen Advertising World Association)
- 1953년 설립(초기 극장용 광고 중심으로 개최)
- 1992년 인쇄 부문/1998년 온라인 광고(웹사이트, 인터랙티브) 부문 신설
- 2013년 새로운 기술과 혁신을 가리는 'Innovation Lions' 신설
- 2019년 Creative Strategy, Entertainment Lions for Sport 신설 Communication(7) | Reach(6) | Craft(3) | Good(2) Entertainment(3) | Health(2) | Experience(2) | Innovation(1) Impact(1) - 9개 Track, 27개 부문
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- 국내 수상작 : SILVER LION ‘현대차그룹’ , BRONZE LION ‘삼성화재’
Communication&Craft(5), Communication&Entertainment(1), Communication&Reach(1), Communication(3), Craft(2), Entertainment(3), Reach(5), Good(2), Health(2), Experience(2), Innovation(1), Impact (1)
- 부문별 그랑프리 수상작 총 28편
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