G o o gle A ds O f O u tdo o r Ad v er tisin g u r m e d i u m s a l l o w u s t o t a r g e t b e t...
Transcript of G o o gle A ds O f O u tdo o r Ad v er tisin g u r m e d i u m s a l l o w u s t o t a r g e t b e t...
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Confidential and Proprietary. Copyright (c) by Adonmo Pvt Ltd. All Rights Reserved
Pain-points
ContextualRelevance
Impact Measurement
HighStarting Price
Solution
that can
Intelligent
Observe
Targeting
Higher RoI
Impact Measurement
cloud powered display
Computer Vision
Data Sources
HyperlocalIntelligence
Under the Hood
Who's looking
What's the count
What's on their mind in this
location at this moment
TEAM
ADV I SORS
Progress in numbers
Oct'17
65
Products on Road
20
Clients
5
Patents Filed
Unit Break-even Achieved
23
Revenue Growth MoM
%
15
Team Size
Recognized By
Bureau of Indian Standards
Clients
Business Model
$
^
^
^ ^
Direct Sales
Ad Sales throughChannel Partners
Drivers Share
Channel PartnerCommission
Catering to 20% of their monthly income
Market Sizing
$ 550 B
$ 40 B Outdoor Ad Market
Source: Dentsu Aegis Network
Total Ad Market
$ 400 M Share of Market
Established
July 2016Prototype Complete
Feb 2017 Road tests with 5 taxi-
top vehicles, Patents
& Regulatory
Clearances
April 2017
Initial launch of
taxi-top line with
40 vehicles
August 2017
Attain critical mass
Taxi-tops: 1000
Indian Cities: 1
June 2018
Mar 2019
Jun 2020
Dec 2021
1 million Ad displays in AdOnMo network
(taxi-top & fixed OOH screens combined)
Jan 2025
Adonmo Roadmap
Taxi-tops: 5000
Indian Cities: 3
Dec 2019 Taxi-tops: 20000
Indian Cities: 8
International Cities: 1
Fixed OOH Screens:
1000
Product launch of
Smart Ad networks for
indoor screens
Taxi-tops: 50000
Indian Cities: 12
International Cities: 7
Fixed OOH screens: 10000
Aggregate Ad networks by
being a SaaS provider
Taxi-tops: 150000
Indian Cities: 20
International Cities: 25
Fixed OOH screens: 80000
December 2017
Introduced
Computer Vision
& Increased to
100 vehicles
Unit Economics
Financials
Device cost (Hyd Manufacturing) -
$200
IndianMarket
US/EuropeMarket
Driver costs
$50
$200
Device runningcosts
Devicemaintenance
$5
$10
$50
$25
Total Cost
$71
Other costs
$6
$30
$305
RevenuePotential
$200
$700
- All Monthly Values
Projections
June 2018 to 2019
June 2019 to 2020
Revenue
$ 2.1 M
$ 8.5 M
Capex
$ 4 M
$ 700 K
Opex Salaries
$ 1 M
$ 1.5 M
Partner payment
$1.1M
$ 3M
Others
$ 1M
$ 2M
Competitive Landscape
^
^
Reach
Targeting
Billboards
Location basedmobile phone ads
Our mediums allow us to target better than any of our competitorsusing Computer Vision, also our technology is great at contextualizingreal-time ads. All this while having a reach similar to the Billboards.
Location basedmobile phone anddisplay ads
Seeking..
$ 500K of Pre-Series funding to
Scale up to 1000 units across 2 cities in India
Product Development and strengthening IP
Funding History
$ 200K raised from Angel Investors