GENRE AND STYLE: STUDYING PRACTICE ON A CULTURAL-HISTORICAL PERSPECTIVE

Marcio Pascoal Cassandre

Universidade Estadual de Maringá– Brazil

Liliane Canopf

Universidade Tecnológica Federal do Paraná– Brazil

Jucélia Appio

Universidade Estadual do Oeste do Paraná– Brazil

Yára Lúcia Mazziotti Bulgacov

Universidade Federal do Paraná/Universidade Positivo- Brazil

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CULTURAL-HISTORICAL PERSPECTIVE AND THE ORGANIZATIONAL STUDIES IN

BRAZIL

Academic knowledge production; Issues of subjectivity in organizations; Concept of practice in the field of strategy; Yves Clot’s ideas.

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CATEGORIES Practice: activity directed and situated, from the

cultural-historical theory of social psychology;

Genre: social draft;

Genre is an open system of impersonal rules written or not that defines whether in a given medium, the usage of objects and exchange between people.

 Style: the transformation of the genres.The style is the creation to which the subject must address in

order to master the game of genre changes, the passages between genres.

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METHOD

Unit of analysis: the subject, the object and the relationship with the other;

Exploratory, descriptive and qualitative; Cross-commentaries (confrontation); Data collection: semi structured interviews with

schedule of open questions, observation and photos.

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CONFRONTATION

Two moments: Recorded, transcribed and analyzed interviews

considering speech, expressions, images, odor, clothing, posture, symbols, instruments, formal and informal rules, regulations and statutes;

Confrontation of the respondents to the transcript of the interview, photos and other information gathered.

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LOCUS 2 Food Handler professionals of a confessional

elementary school founded in 1960;

1 nutritionist “ (…) do exactly what is on the menu, since they hold regular meetings

when attention is called as to the procedures that are not followed. They can change the menu only with my permission! When I realize that something is wrong I go there and undo what is inadequate that´s why they realized that they should not try to change. Whenever I can I stay after my leaving hour and check the manipulation locations”.

Curitiba, Paraná, Brasil. 6

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CHANGES IN THE PRESCRIBED GENRE

Love expression:“We must give good food, give love, talk to them because they are away from their parents, right?, (...) and so far, I haven´t left because of them, right? (...)[ sic]” and of FH2: “We gotta love it [sic], right?, as in our case working with children. We gotta love [sic] children, love, we must always be fine to show them”.

Sense of responsibility: FH1 “(...) if we do not handle well, do not give a good food, it is hard (...). We gotta give good food (...)” and FH2 “(...) it´s delicious and it makes the hair grow, look good, have a beautiful skin”.

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CHANGES IN THE PRESCRIBED GENRE

Positive feelings: “The feeling goes (...) the food will not be good (...) I don´t know... suddenly I start to cook ... then suddenly I start to sing, so I think it´s better (...)” and FH2 “if we have a nervous trouble things end up spreading (...) we gotta do with love and serve with love, right? And if you have any kind of problem, so you shouldn´t because it doesn´t work, understand? (...) Because.... love and desire is what we must have, because otherwise it would not work”.

Changes in the menu: “Oh I vary quite a lot! But there is some stuff that children don´t eat, we gotta do something different” and FH2 “I obey the nutritionist. She explains that, kind of, we gotta follow things because she knows what is best for the children”.

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RESEARCH FINDINGS A restrictive, regulated and prescribing tasks gender with a high

degree of mechanicity of workers, subjected to constant surveillance, stripped of autonomy in the conduct of everyday tasks.

Two styles inside of a same gende:

FH1 less attachment to rules and regulations;

FH2 higher conditioning the standards, rules and impositions of the genre.

The style is a proper subject motion within a certain genre.

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FINAL THOUGHTS

Understand that style renews the genre (even though it does not agree) reveals that the invention practiced by the subjects within the activity - called stylistic invention - is necessary because if it does not exist the genre itself is in danger to be extinguished. 10

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AND THE FUTURE...

This paper proposes:A new look at organizational studies;New possibilities for understanding and

support development of the subjects;Work activity is pregnant with possibilities for

development to the subjects.11

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Thank you!

mcassandre@hotmail.com

supported by CAPES- Coordenaçao

Aperfeiçoamento de Pessoal de Nivel Superior

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