Fys Session 2 Trends
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Transcript of Fys Session 2 Trends
Agenda1. History of media development2. Drivers of the social media revolution3. Suggestions for organizations
LEADING TO BIZARTRAVELING STORIES (youtube)
FACTS
• 85% of the consumers: a top rank in Google means a top brand
• 90% of all users do not look behind page 1• 77% of all users find a page through a search
engine
Mystarbucksidea
STARBUCKS: registered users give are asked to leave behind ideas on new products
GOAL?• Innovation• Feedback
DUTCH EXAMPLES
KLM : http://www.klmbluelab.nl Postbank:
http://futureeyes.web-log.nl/mijn_weblog/2006/11/postbank_cocrea.html
DUTCH EXAMPLES…
The mentos cola geyser
Suppose you are a communication
officer at Coca Cola. How would
you respond?
Coke spokeswoman Susan McDermott in WSJ: “We would hope people want to
drink (Diet Coke) more than try experiments with it.”
Later:The Poetry in Motion Challenge
Presentation can be found athttp://www.slideshare.net/igorterhalle