FY18 Co-Op Program Webinar Facebook Event...

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FY18 Co-Op Program WebinarFacebook Event Ads

March 15, 2018


Facebook How-To:Event Ads


AGENDA

1. Overview of Facebook Advertising

2. Facebook Events

3. Facebook Event Ads

4. Best Practices

5. Ads Setup in the Facebook Business

Manager Platform

6. Q&A


FACEBOOK

in 5 minutes that people spend on mobile devices is

on either Facebook or Instagram.1

5 million active advertisers on Facebook

billion daily active users1.4


FACEBOOK ADVERTISING

Website Traffic

Store Visits

Awareness &

Reach

Event Attendance

Remarketing

Conversions


FACEBOOK BUSINESS ACCOUNT SETUP

Business Manager Account

Facebook Page

Your TeamInstagram Account

Ad Account


FACEBOOK EVENTS

Facebook Event Components

• Choose an event video or photo

• Add a clear and short event name

• Add a location

• Set a specific date & time

• Provide a helpful description

• Include a ticket link


EVENT ADS

Event ads allow advertisers to:

• Accomplish event goals

• Increase responses & give your

event an attendance boost

• Increase ticket sales on a website

• Target people who might be

interested in your event and

retarget people who've expressed

interest in the past

• Choose video, photo or more

creative formats to attract the

audience you want.


EVENT COMPONENTS

Event Date

HostOregon City’s Farmers Market

Public or Private

Event Name

Photo or Video

Location

Additional Details


CREATING AN EVENT


EVENT ADS

Once you've created a Facebook event, you can create an event ad when you

choose the Engagement or Traffic objectives in Ads Manager.

Sell More Tickets

Traffic Objective

If you create an ad to drive ticket sales, the call to action button on your ad will

say Learn More (or Get Tickets).

Get More Responses

Engagement Objective

If you create an event ad to drive event responses, the call to action button on

your ad will say Interested.


EVENT AD COMPONENTS

Call-to-action

button

Host/Your

Facebook

PageEvent

Headline

Date/Time

Image,

Video,

Slideshow

Oregon City’s Farmers Market shared their event.


TARGETING OPTIONS

WHOLocations

Age

Gender

Languages

Demographics

Interests

Behaviors

Connections

WHEREDevices

Platform

WHAT & WHENBudget

Schedule


BEST PRACTICES

Tips for making your event ad successful

• Choose the best event photo

• Use a clear and short event name

• Add a location

• Set a specific date & time

• Provide a helpful description

• Add a co-host to help spread the word

• Add keywords

• Include a ticket link

• Advertise your event to the right people

• Use your Connections


Event and Ads Setup in the

Facebook Business Manager Platform

FY18 Co-Op Program Webinar Facebook Event...

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