FY11_Bravia Sales Guide
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Transcript of FY11_Bravia Sales Guide
2011 BRAVIA Sales Tool Kit2011 BRAVIA Sales Tool Kit
Includes:Includes:•• FY10 FY11 Model Transition ChartFY10 FY11 Model Transition Chart
•• 2011 BRAVIA TV Matrix/ Product Flashes2011 BRAVIA TV Matrix/ Product Flashes
•• 2011 Accessories Matrix/ Product Flashes2011 Accessories Matrix/ Product Flashes
•• 2011 Technologies Explained2011 Technologies Explained
•• Price Ticketing GuidelinesPrice Ticketing Guidelines
•• Energy Star Rating Labels (Mandatory)Energy Star Rating Labels (Mandatory)
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 1
BRAVIA LCD TV - LINE UPSONY CONFIDENTIAL DO NOT COPY
Lineup Transition Lineup Transition
SONY CONFIDENTIAL - DO NOT COPY
FY10 MODEL FY11 MODEL Launch Date Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11
KDL60LX900 Discontinued
KDL52LX900 Discontinued
KDL65HX925 B S t
LX900 SERIES
HX925 SERIES
KDL65HX925 Beg-Sept
KDL52HX900 Ongoing
KDL55HX925 Beg-May
KDL46HX900 Discontinued
KDL55HX800 Discontinued
KDL55HX820 Beg-May
HX820 SERIES
KDL46HX800 Ongoing
KDL46HX820 Beg-May
KDL40HX800 Discontinued
KDL60NX810 Discontinued
KDL55NX810 Ongoing
KDL55NX720 B M
NX720 SERIES
KDL55NX720 Beg-May
KDL46NX710 Discontinued
KDL46NX720 Beg-May
KDL40NX710 Discontinued
KDL40NX720 Mid-April
KDL60EX700 Discontinued
EX720 SERIES
KDL60EX720 Mid-April
KDL55EX710 Discontinued
KDL55EX720 Beg-April
KDL46EX710 Discontinued
KDL46EX720 Beg-June
KDL40EX710 Ongoing
KDL40EX720 Beg-April New Product Flash – Sony Australia Limited
Sony Dealer Classified – Page 2 KDL40EX720 Beg April
KDL32EX710 Discontinued
KDL32EX720 Beg-April
BRAVIA LCD TV LINE UP
Lineup TransitionLineup Transition
BRAVIA LCD TV - LINE UPSONY CONFIDENTIAL - DO NOT COPY
FY10 MODEL FY11 MODEL Launch Date Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11
KDL46EX520 Mid-March
KDL40EX600 Discontinued
EX520 SERIES
KDL40EX520 Beg-April
KDL32EX600 Discontinued
KDL32EX520 Beg-July
KDL55EX500 Ongoing
KDL46EX500 Discontinued
KDL40EX500 Discontinued
EX500 SERIES
KDL32EX500 Discontinued
KDL32EX420 Mid-March
KDL26EX420 Mid-March
KDL40CX520 Beg-April
EX420 SERIES
CX520 SERIES
KDL32EX400 Discontinued
KDL32CX320 Mid-March
KDL32BX320 Mid-March
KDL26BX320 Mid-March
KDL22BX320 Mid-March
BX320 SERIES
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 3
2011 BRAVIA Product Flashes2011 BRAVIA Product Flashes
Includes:Includes:•• TV Lineup MatrixTV Lineup Matrix
•• BRAVIA Product FlashesBRAVIA Product Flashes
•• Accessories MatrixAccessories Matrix
•• Accessories Product FlashesAccessories Product Flashes
•• Wall Bracket MatrixWall Bracket Matrix
•• Wall Bracket Product FlashesWall Bracket Product Flashes
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 4
New
Product Flash
–Sony A
ustralia Lim
itedSony D
ealer Classified
–Page 5
HX925 65” 55”
HX925 SeriesHX925 Series
ProductCode
Availability ScreenSize
EAN/BARCODE
KDL65HX925 Beg‐Sep 65” / 164cm 4905524734041
KDL55HX925 Beg‐May 55” / 139cm 4905524734027
Includes
2x 3D
Glasses
Includes
Skype
Camera Sony’s OptiContrast Panel incorporating CORNING’ G ill Gl b i ht i
Optional Display Stand with Active Speaker System Sold Separately +
Intelligent Peak LED can produce super‐bright whites and the deepest blacks simultaneously on screen.
Whether it’s the news, sports or movies,
From the undisputed leader in 3D, the Sony HX925 Series also supports Full HD 3D display from Blu‐ray, broadcast, PS3 and more. (Includes 2x 3D Glasses TDGBR250B)(Integrated 3D Transmitter)
CORNING’s Gorilla Glass ensures brighter images and better contrast, with minimal reflection. Gorilla Glass also has the added benefits of providing durable and a scratch resistant surface.
Connect to a home network via Ethernet or Integrated WiFi to enjoy a new range of Smart TV features.
Sony’s proprietary X‐Reality™ PRO video processor is the most powerful yet, visibly improving picture quality from all sources, including highly‐compressed web video.
Whether it s the news, sports or movies, you can enjoy the smoothest, most detailed moving images with Motionflow™ XR 800 technology.
The striking monolithic design looks great both on and off. Up to 6˚ tilt lets you position the TV at the most comfortable viewing angle even on low furniture.
(Integrated 3D Transmitter)
6˚UPWARDSTYLE
STEP UP FROM HX820 SERIES
On‐demand access to 20+ internet video channels using your TV remote control.
Free Skype‐to‐Skype HD‐video calls from your TV. Internet connection required : (^Requires optional Skype
SMART TV FEATURES (Internet TV)TrackID™ recognises songs being played in TV sound tracks, gives you the track name, artist name and album name—and finds the songs online.
Music unlimited with more than 6 million songs available (Subscription Service). Video on demand to rent the latest blockbusters
Did You Know?
Skype Camera Included(CMUBR100)
+Optional Display Stand with Active Speaker System (55” SUB551S) 55” only. Display Stand 6˚ Tilt only. Sold
Separately
ACCESSORIESOptional 3D Glasses Sold Separately
(TDGBR250B, TDGBR200B)
camera CMUBR100)on demand to rent the latest blockbusters directly to your TV (Video on demand coming soon).
Did You Know? Intelligent Peak LED varies brightness according to content. It shines brightly when the picture is bright, and can fall to black when the picture is black. Individual segments of the picture can be boosted to roughly double brightness, for outstanding peak highlights.
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 6
SPECIFICATION KDL65HX925 KDL55HX925
el
LCD Screen Size 65” / 164cm 55” / 139cm
TV System Digital: DVB‐T (MPEG2/MPEG4), Analog: B/G, D/K, I, M
Colour System NTSC 3.58, NTSC 4.43 (AV in only), PAL, PAL 60 (AV in only), SECAM
HX925 SeriesHX925 SeriesMode Video Signal 480i, 480p, 576i, 576p, 720p, 1080i, 1080p (HD signal capable)
Native Display Resolution Full HD (1920 x 1080)
Backlight Module Intelligent Peak LED (Full LED Panel)
New GUI Menu Yes
Monolithic Design Yes (Contrast of Materials, On/Off Conscious)
tainmen
t
BRAVIA™ Internet Video Yes
Skype™ Ready Yes (1x Skype™ Camera Included CMUBR100)
TrackID™ Yes
Qriocity™ Yes
Full HD 3D Integrated Full HD 3D Integrated + (2x 3D Glasses Included TDGBR250B)
WiFi™ Integrated WiFi™ Integrated
Entert WiFi™ Integrated WiFi™ Integrated
WiFi™ Direct Yes
Media Remote Yes
HTML Browser Yes
BRAVIA™ Internet Widgets Yes
ure Quality
Motionflow™ Technology Motionflow™ XR 800 (200Hz Frequency Panel)
Picture Engine X‐Reality™ PRO
OptiContrast Panel Yes
CORNING™ Gorilla Glass Yes
Live Colour™ Technology Yes
MPEG Noise Reduction Yes
Pictu
Viewing Angle 176° (Right/Left), 176° (Up/Down)
Screen Format / Wide Mode Full/ Normal (16:9)/ Wide Zoom/ Zoom/ Caption/ 14:9
Picture ModeVivid/ Standard/ Custom/ Photo‐Vivid/ Photo‐Standard/ Photo‐Original/ Photo‐Custom/ Cinema/ Game‐Standard/ Game‐Original/ Graphics/
Sports/ Animation
Sound Sound Mode Dynamic/ Standard/ Clear Voice
Surround Effect Cinema/ Sports / Music / Game
S‐Force / S‐Master S‐Force Front Surround 3D / S‐Master
nectivity
HDMI™ Connection(s) 4 (1 Side, 3 Rear)
USB 2.0 2 (Side)
Ethernet Connection(s) 1 (Rear)
Composite Video Input(s) 2 (Rear)
Con
p p ( ) ( )
HDMI™ PC Input Yes
Digital Audio Output(s) 1 (Rear)
Other Features
DLNA Certified® Yes (Windows 7 Compatible)
USB Play / USB Application(s) Yes / Video Player (DivX, MPEG4, AVCHD, AVC), Music Player (MP3), Photo Viewer (JPEG, RAW)
Quick Start & Viewing Yes
BRAVIA™ Sync Yes
Stand Swivel / Stand Tilt ‐ ‐Swivel | Yes (Left 20° / Right 20°) / Tilt | Yes (0˚‐ 6˚ Flexible Tilt Range)
Scene Select Photo/ Music/ Cinema/ Game/ Graphics/ Sports/ Animation
Electronic Program Guide (EPG) Yes
LightSensor™ Technology ‐ ‐
Eco
LightSensor Technology
Energy Saving Switch Yes
Intelligent Presence Sensor Yes
Presence Sensor With Face Detection Yes
neral
Power Requirements AC 220‐240V, 50/60Hz
Power Consumption (in Operation) TBC 178W
Dimensions (WxHxD) without Stand (mm) TBC Approx. 1278x771x38(36.4) mm
Dimensions (WxHxD) with Stand (mm) TBC Approx. 1278x803x308 mm
Weight without Stand (kg) TBC Approx. 26.1 kg
Weight with Stand (kg) TBC Approx. 31.6 kg
Package Dimensions (WxHxD) (mm) TBC Approx.1431x911x181 mm
Ge
Package Weight (kg) TBC Approx. 39 kg
VESA® Wall Bracket Compatibility TBC 300x300 mm
Remote Control RM‐GD019/Type AAAx2 (Batteries Supplied)
Optional 3D Glasses TDGBR200B, TDGBR250B
Optional Display Stand w/ Active Speaker System Not Available on 65” SUB551S
Optional Wallmount Bracket SUWL500, SUWL50B SUWH500, SUWL700, SUWL500, SUWL50B
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 7
HX820 55” 46”
HX820 SeriesHX820 Series
Product Code AvailabilityScreenSize
EAN/BARCODE
KDL55HX820 Beg‐May 55” / 139cm 4905524734096
KDL46HX820 Beg‐May 46” / 117cm 4905524734089
Dynamic Edge LED improves on conventional LED t h l ith l l di i d i
Includes
2x 3D
Glasses
Optional Display Stand with Active Speaker System Sold Separately +
C h k i E h
Sony’s proprietary X‐Reality™ PRO video processor is the most powerful yet, visibly improving picture quality from all sources, including highly‐compressed web video.
LED technology with local dimming producing better whites and blacks simultaneously for an even better picture quality.
From the undisputed leader in 3D, the Sony HX820 Series also supports Full HD 3D display from Blu‐ray, broadcast, PS3 and more. (Includes 2x 3D Glasses TDGBR100B)(Integrated 3D Transmitter)
Connect to a home network via Ethernet or Integrated WiFi to enjoy a new range of new Smart TV features.
Whether it’s the news, sports or movies, you can enjoy the smoothest, most detailed moving images with Motionflow™ XR 400 technology.
The striking monolithic design looks great both on and off. Up to 6˚ tilt lets you position the TV at the most comfortable viewing angle even on low furniture.
Sony’s OptiContrast Panel incorporating CORNING’s Gorilla Glass ensures brighter images and better contrast, with minimal reflection. Gorilla Glass also has the added benefits of providing durable and a scratch resistant surface
6˚UPWARDSTYLE
On‐demand access to 20+ internet video channels using your TV remote control.
Free Skype‐to‐Skype HD‐video calls from your TV. Internet connection
SMART TV FEATURES (Internet TV)TrackID™ recognises songs being played in TV sound tracks, gives you the track name, artist name and album name—and finds the songs online.
surface.
Music unlimited with more than 6 million songs available (Subscription Service). Video on
STEP UP FROM NX720 SERIES
Did You Know? X R lit PRO b ild th f f X R lit Pi t E i b i t hi di it l
^Optional Skype camera Sold Separately
(CMUBR100)
Optional 3D Glasses Sold Separately
(TDGBR250B, TDGBR200B)
+Optional Display Stand with Active Speaker System
(55” SUB551S, 46” SUB461S) Display Stand 6˚ Tilt only. Sold Separately
required : (^Requires optional Skype camera CMUBR100)
ACCESSSORIES
demand to rent the latest blockbusters directly to your TV. (Video on demand coming soon).
X‐Reality PRO builds on the performance of X‐Reality Picture Engine by using a two‐chip digital video processor that optimises HD, SD and low resolution video content even further. The original signal goes through a database of ‘ideal’ signal patterns and identifies images to enhance the video to optimum quality.
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 8
SPECIFICATION KDL55HX820 KDL46HX820
el
LCD Screen Size 55” / 139cm 46” / 117cm
TV System Digital: DVB‐T (MPEG2/MPEG4), Analog: B/G, D/K, I, M
Colour System NTSC 3.58, NTSC 4.43 (AV in only), PAL, PAL 60 (AV in only), SECAM
HX820 SeriesHX820 SeriesMode Video Signal 480i, 480p, 576i, 576p, 720p, 1080i, 1080p (HD signal capable)
Native Display Resolution Full HD (1920 x 1080)
Backlight Module Dynamic Edge LED
New GUI Menu Yes
Monolithic Design Yes (Contrast of Materials, On/Off Conscious)
tainmen
t
BRAVIA™ Internet Video Yes
Skype™ Ready Yes (Requires Optional Skype™ Camera CMUBR100)
TrackID™ Yes
Qriocity™ Yes
Full HD 3D Integrated Full HD 3D Integrated (Includes 2x 3D Glasses TDGBR100B)
Wireless LAN Ready / WiFi™ Integrated WiFi™ Integrated
Entert Wireless LAN Ready / WiFi™ Integrated WiFi™ Integrated
WiFi™ Direct Yes
Media Remote Yes
HTML Browser Yes
BRAVIA™ Internet Widgets Yes
ure Quality
Motionflow™ Technology Motionflow™ XR 400 (200Hz Frequency Panel)
Picture Engine X‐Reality™ PRO
OptiContrast Panel Yes
CORNING™ Gorilla Glass Yes
Live Colour™ Technology Yes
MPEG Noise Reduction Yes
Pictu
Viewing Angle 176° (Right/Left), 176° (Up/Down)
Screen Format / Wide Mode Full/ Normal (16:9)/ Wide Zoom/ Zoom/ Caption/ 14:9
Picture ModeVivid/ Standard/ Custom/ Photo‐Vivid/ Photo‐Standard/ Photo‐Original/ Photo‐Custom/ Cinema/ Game‐Standard/ Game‐Original/
Graphics/ Sports/ Animation
Sound Sound Mode Dynamic/ Standard/ Clear Voice
Surround Effect Cinema/ Sports / Music / Game
S‐Force / S‐Master S‐Force Front Surround 3D / S‐Master
nectivity
HDMI™ Connection(s) 4 (1 Side, 3 Rear)
USB 2.0 2 (Side)
Ethernet Connection(s) 1 (Rear)
Composite Video Input(s) 2 (Rear)
Con
p p ( ) ( )
HDMI™ PC Input Yes
Digital Audio Output(s) 1 (Rear)
Other Features
DLNA Certified® Yes (Windows 7 Compatible)
USB Play / USB Application(s) Yes / Video Player (DivX, MPEG4, AVCHD, AVC), Music Player (MP3), Photo Viewer (JPEG, RAW)
Quick Start & Viewing Yes
BRAVIA ™ Sync Yes
Stand Swivel / Stand Tilt Swivel | Yes (Left 20° / Right 20°) / Tilt | Yes (0˚‐ 6˚ Flexible Tilt Range)
Scene Select Photo/ Music/ Cinema/ Game/ Graphics/ Sports/ Animation
Electronic Program Guide (EPG) Yes
LightSensor™ Technology ‐ ‐
Eco Energy Saving Switch Yes
Presence Sensor with Face Detection Yes
Intelligent Presence Sensor Yes
eneral
Power Requirements AC 220‐240V, 50/60Hz
Power Consumption (in Operation) 178W 148W
Dimensions (WxHxD) without Stand (mm) Approx. 1280x774x27(25.1) mm Approx 1083x663x27(25.3) mm
Dimensions (WxHxD) with Stand (mm) Approx. 1280x804x305 mm Approx. 1083x693x255 mm
Weight without Stand (kg) Approx. 23.2 kg Approx. 16.8 kg
Weight with Stand (kg) Approx. 28.3 kg Approx. 21.1 kg
Package Dimensions (WxHxD) (mm) Approx. 1433x914x170 mm Approx. 1241x824x149 mm
G Package Weight (kg) Approx. 36 kg Approx. 26 kg
VESA® Wall Bracket Compatibility 300x300 mm 300x300 mm
Remote Control RM‐GD019/Type AAAx2 (Batteries Supplied)
Optional 3D Glasses TDGBR250B, TDGBR200B
Optional Display Stand w/ Active Speaker System SUB551S SUB461S
Optional Wallmount Bracket SUWH500/ SUWL700/ SUWL500/ SUWL50B
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 9
NX720 55” 46” 40”
NX720 SeriesNX720 Series
ProductCode
Availability Screen Size EAN/BARCODE
KDL55NX720 Beg‐May 55” / 139cm 4905524734256
KDL46NX720 Beg‐May 46” / 117cm 4905524734232
KDL40NX720 Beg‐Apr 40” / 102cm 4905524734195
NX720 55 46 40
Includes
2x 3D
Glasses
Optional Display Stand with Active Speaker System Sold Separately +
Dynamic Edge LED improves on conventional LED technology with local dimming producing better whites and blacks simultaneously for an even better picture
From the undisputed leader in 3D, the Sony NX720 Series also supports Full HD 3D display from Blu‐ray, broadcast, PS3 and more. (Includes 2x 3D Glasses TDGBR100B)
The striking monolithic design looks great both on and off. Up to 6˚ tilt lets you position the TV at the most comfortable viewing angle.
6˚UPWARDSTYLE
Connect to a home network via Ethernet or Integrated WiFi to enjoy a new range of S t TV F t
Sony’s proprietary X‐Reality™ video processor, visibly improving picture quality from all video sources.
quality. (KDL40NX720 is Edge LED)
Whether it’s the news, sports or movies, you can enjoy the smoothest, most detailed moving images with Motionflow™ XR 200 technology.
(Integrated 3D Transmitter)
Sony’s OptiContrast Panel incorporating CORNING’s Gorilla Glass ensures brighter images and better contrast, with minimal reflection. Gorilla Glass also has the added benefits of providing durable and a scratch resistant surface.
Smart TV Features.
On‐demand access to 20+ internet video channels using your TV remote control.
Free Skype‐to‐Skype HD‐video calls from your TV. Internet connection
SMART TV FEATURES (Internet TV)TrackID™ recognises songs being played in TV sound tracks, gives you the track name, artist name and album name—and finds the songs online.
STEP UP FROM EX720 SERIES
Music unlimited with more than 6 million songs available (Subscription Service). Video on
^Optional Skype Camera Sold Separately
(CMUBR100)
Optional 3D Glasses Sold Separately
(TDGBR250B, TDGBR200B)
Did You Know?S ’ O tiC t t P l i t CORNING’ G ill Gl t id b i ht i d b tt t t
+Optional Display Stand with Active Speaker System (55” SUB551S, 46”
SUB461S, 40” SUB401S) Display Stand 6˚ Tilt only. Sold Separately
yrequired : (^Requires optional Skype camera CMUBR100)
ACCESSORIES
available (Subscription Service). Video on demand to rent the latest blockbusters directly to your TV (Video on demand coming soon).
Sony’s OptiContrast Panel incorporates CORNING’s Gorilla Glass to provide brighter images and better contrast under all conditions, whilst reducing the gap between panel and LCD screen to minimise reflection. In addition, the front panel is more durable and resistant to scratches than conventional screens
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 10
SPECIFICATION KDL55NX720 KDL46NX720 KDL40NX720
el
LCD Screen Size 55” / 139cm 46” / 117cm 40” / 102cm
TV System Digital: DVB‐T (MPEG2/MPEG4), Analog: B/G, D/K, I, M
Colour System NTSC 3.58, NTSC 4.43 (AV in only), PAL, PAL 60 (AV in only), SECAM
NX720 SeriesNX720 SeriesMode Video Signal 480i, 480p, 576i, 576p, 720p, 1080i, 1080p (HD signal capable)
Native Display Resolution Full HD (1920 x 1080)
Backlight Module Dynamic Edge LED Edge LED (40”)
New GUI Menu Yes
Monolithic Design Yes (Contrast of Materials, On/Off Conscious)
tainmen
t
BRAVIA™ Internet Video Yes
Skype™ Ready Yes (Requires Optional Skype™ Camera CMUBR100)
TrackID™ Yes
Qriocity™ Yes
Full HD 3D Integrated Full HD 3D Integrated (Includes 2x 3D Glasses TDGBR100B)
WiFi ™ Integrated WiFi™ Integrated
Entert WiFi ™ Integrated WiFi™ Integrated
WiFi™ Direct Yes
Media Remote Yes
HTML Browser Yes
BRAVIA™ Internet Widgets Yes
ure Quality
Motionflow™ Technology Motionflow™ XR 200 (100Hz Frequency Panel)
Picture Engine X‐Reality ™
OptiContrast Panel Yes
CORNING™ Gorilla Glass Yes
Live Colour™ Technology Yes
MPEG Noise Reduction Yes
Pictu
Viewing Angle 176° (Right/Left), 176° (Up/Down)
Screen Format / Wide Mode Full/ Normal (16:9)/ Wide Zoom/ Zoom/ Caption/ 14:9
Picture ModeVivid/ Standard/ Custom/ Photo‐Vivid/ Photo‐Standard/ Photo‐Original/ Photo‐Custom/ Cinema/ Game‐Standard/ Game‐Original/ Graphics/ Sports/
Animation
Sound Sound Mode Dynamic/ Standard/ Clear Voice
Surround Effect Cinema/ Sports / Music / Game
S‐Force / S‐Master S‐Force Front Surround 3D / S‐Master
nectivity
HDMI™ Connection(s) 4 (1 Side, 3 Rear)
USB 2.0 2 (Side)
Ethernet Connection(s) 1 (Rear)
Composite Video Input(s) 2 (Rear)
Con
p p ( ) ( )
HDMI™ PC Input Yes
Digital Audio Output(s) 1 (Rear)
Other Features
DLNA Certified® Yes (Windows 7 Compatible)
USB Play / USB Application(s) Yes / Video Player (DivX, MPEG4, AVCHD, AVC), Music Player (MP3), Photo Viewer (JPEG, RAW)
Quick Start & Viewing Yes
BRAVIA™ Sync Yes
Stand Swivel / Stand Tilt Swivel | Yes (Left 20° / Right 20°) / Tilt | Yes (0˚‐ 6˚ Flexible Tilt Range)
Scene Select Photo/ Music/ Cinema/ Game/ Graphics/ Sports/ Animation
Electronic Program Guide (EPG) Yes
LightSensor™ Technology Yes
Eco Energy Saving Switch Yes
Presence Sensor with Face Detection Yes
Ambient Sensor ‐ ‐
eneral
Power Requirements AC 220‐240V, 50/60Hz
Power Consumption (in Operation) 181W 122W 119W
Dimensions (WxHxD) without Stand (mm) Approx. 1281x774x27(25.1) mm Approx. 1084x663x27(25.3) mm Approx. 949x587x27(25.3) mm
Dimensions (WxHxD) with Stand (mm) Approx. 1281X805X308 mm Approx. 1084x694x258 mm Approx. 949x618x215 mm
Weight without Stand (kg) Approx. 23.1 kg Approx. 15.8 kg Approx. 13.1 kg
Weight with Stand (kg) Approx. 28.3 kg Approx. 20.2 kg Approx. 17.0 kg
Package Dimensions (WxHxD) (mm) Approx. 1433X914X170 mm Approx. 1241x824x149 mm Approx. 1117x686x122 mm
Ge
Package Weight (kg) Approx. 36 kg Approx. 26 kg Approx. 22 kg
VESA® Wall Bracket Compatibility 300 x 300 mm 300 x 300 mm 300 x 300 mm
Remote Control RM‐GD019/Type AAAx2 (Batteries Supplied)
Optional 3D Glasses TDGBR250B, TDGBR200B
Optional Display Stand w/ Active Speaker System SUB551S SUB461S SUB401S
Optional Wallmount Bracket SUWH500/ SUWL700/ SUWL500/ SUWL50B
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 11
EX720 60” 55” 46” 40” 32”
EX720 SeriesEX720 Series
Product Code Availability Screen Size EAN /BARCODE
KDL60EX720 Mid‐Apr 60” / 153cm 4905524736199
KDL55EX720 Beg‐Apr 55” / 139cm 4905524734553
” /
EX720 60 55 46 40 32
KDL46EX720 Beg‐Jun 46” / 117cm 4905524734515
KDL40EX720 Beg‐Apr 40” / 102cm 4905524734478
KDL32EX720 Beh‐Apr 32” / 81cm 4905524734454
Edge LED allows ultra‐slim screen dimensions by arranging high brightness LED’s at the top and bottom of the LCD panel, rather than behind the screen.
From the undisputed leader in 3D, the Sony EX720 Series also supports Full HD 3D display from Blu‐ray, broadcast, PS3 and more. (˜Requires optional 3D Glasses TDGBR250B & TDGBR200B)
Connect to a home network via Ethernet or Wireless LAN to enjoy a new range of new Smart TV features: (*Requires optional WiFi™ Adapter UWABR100)
Sony’s proprietary X‐Reality™ video processor, visibly improving picture quality from all video sources.
Whether it’s the news, sports or movies, you can enjoy the smoothest, most detailed moving images with Motionflow™ XR 200 technology.
TDGBR250B & TDGBR200B)(Integrated 3D Transmitter)
STEP UP FROM EX520 SERIES
On‐demand access to 20+ internet video channels using your TV remote control.
Free Skype‐to‐Skype HD‐video calls from your TV. Internet connection required : (^Requires optional Skype
SMART TV FEATURES (Internet TV)TrackID™ recognises songs being played in TV sound tracks, gives you the track name, artist name and album name—and finds the songs online.
Music unlimited with more than 6 million songs available (Subscription Service). Video on demand to rent the latest blockbusters directly
*Optional WiFi™ Adapter Sold Separately (UWABR100)
^Optional Skype™ Camera Sold Separately
(CMUBR100)
˜Optional 3D Glasses Sold Separately
(TDGBR250B, TDGBR200B)
Did You Know?h h ll h h k ’ h h f
q ( q p ypcamera CMUBR100)
ACCESSORIES
demand to rent the latest blockbusters directly to your TV (Video on demand coming soon).
The EX720 Series is the entry Full HD 3D TV in the 2011 range. Thanks to BRAVIA’s high frame rate technology combined with active glasses, Sony 3DTVs can achieve a Full HD 1080 resolution so you can enjoy movies, games and memories from 3D Handycam’s™ such as HDRTD10 without sacrificing any resolution.
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 12
SPECIFICATION KDL60EX720 KDL55EX720 KDL46EX720 KDL40EX720 KDL32EX720
el
LCD Screen Size 60” / 152.5cm 55” / 138.8cm 46” / 116.8cm 40” / 101.6cm 32” / 80.1cm
TV System Digital: DVB‐T (MPEG2/MPEG4), Analog: B/G, D/K, I, M
Colour System NTSC 3.58, NTSC 4.43 (AV in only), PAL, PAL 60 (AV in only), SECAM
EX720 SeriesEX720 SeriesMode Video Signal 480i, 480p, 576i, 576p, 720p, 1080i, 1080p (HD signal capable)
Native Display Resolution Full HD (1920 x 1080)
Backlight Module Edge LED
New GUI Menu Yes
Monolithic Design Yes (Contrast of Materials)
tainmen
t
BRAVIA™ Internet Video Yes
Skype™ Ready Yes (Requires Optional Skype™ Camera CMUBR100)
TrackID™ Yes
Qriocity™ Yes
Full HD 3D Integrated Full HD 3D Integrated (Requires Optional 3D Glasses TDGBR100B or TDGBR50B)
Wireless LAN Ready Wireless LAN Ready (Requires Optional WiFi™ Adapter UWABR100)
Entert Wireless LAN Ready Wireless LAN Ready (Requires Optional WiFi™ Adapter UWABR100)
WiFi™ Direct Yes (Requires Optional WiFi™ Adapter UWABR100)
Media Remote Yes
HTML Browser Yes
BRAVIA™ Internet Widgets Yes
cture Quality
Motionflow™ Technology Motionflow™ XR 200 (100Hz Frequency Panel)
Picture Engine X‐Reality ™
OptiContrast Panel ‐ ‐
Live Colour™ Technology Yes
MPEG Noise Reduction Yes
Viewing Angle 176° (Right/Left), 176° (Up/Down)
Pic
Screen Format / Wide Mode Full/ Normal (16:9)/ Wide Zoom/ Zoom/ Caption/ 14:9
Picture Mode Vivid/ Standard/ Custom/ Photo‐Vivid/ Photo‐Standard/ Photo‐Original/ Photo‐Custom/ Cinema/ Game‐Standard/ Game‐Original/ Graphics/ Sports/ Animation
Sound Sound Mode Dynamic/ Standard/ Clear Voice
Surround Effect Cinema/ Sports / Music / Game
S‐Force / S‐Master S‐Force Front Surround 3D / S‐Master
Connectivity
HDMI™ Connection(s) 4 (1 Side, 3 Rear)
USB 2.0 2 (Side)
Ethernet Connection(s) 1 (Rear)
Composite Video Input(s) 2 (Rear)
HDMI™ PC Input YesC p
Digital Audio Output(s) 1 (Rear)
Other Features
DLNA Certified® Yes (Windows 7 Compatible)
USB Play / USB Application(s) Yes / Video Player (DivX, MPEG4, AVCHD, AVC), Music Player (MP3), Photo Viewer (JPEG, RAW)
Quick Start & Viewing Yes
BRAVIA™ Sync Yes
Stand Swivel / Stand Tilt ‐ ‐ Swivel | Yes (Left 20° / Right 20°) / Tilt | Yes (0˚‐ 6˚ Flexible Tilt Range)
Scene Select Photo/ Music/ Cinema/ Game/ Graphics/ Sports/ Animation
Electronic Program Guide (EPG) Yes
co
LightSensor™ Technology Yes
Energy Saving Switch ‐ ‐
Ec Presence Sensor Yes
Ambient Sensor ‐ ‐
eneral
Power Requirements AC 220‐240V, 50/60Hz
Power Consumption (in Operation) 167W 166W 121W 116W 93W
Dimensions (WxHxD) without Stand (mm)
Approx. 1389x839x41(29.0) mm
Approx. 1269x769x41(28.5) mm
Approx. 1078x660x42(29.8) mm
Approx.943x586x42(29.5) mm
Approx. 755x480x42(30)mm
Dimensions (WxHxD) with Stand (mm)
Approx. 1389x869x320 mmApprox.
1269x799x315 mmApprox.
1078x690x260 mmApprox.
943x616x250 mmApprox. 755x510x216mm
Weight without Stand (kg) Approx. 25.3 Kg Approx. 20.2 kg Approx. 14.3 kg Approx. 11.2 kg Approx. 7.7 kg
Weight with Stand (kg) Approx. 31.6 Kg Approx. 25.4 kg Approx. 17.9 kg Approx. 14.4 kg Approx. 10.4 kg
Approx Approx Approx ApproxGe
Package Dimensions (WxHxD) (mm) Approx. 1477x944x214 mmApprox.
1443x909x174 mmApprox.
1176x828x138 mmApprox.
1111x683x134 mmApprox.
853x632x134 mm
Package Weight (kg) Approx. 39.0 kg Approx. 32 kg Approx. 23 kg Approx. 19 kg Approx. 14 kg
VESA® Wall Bracket Compatibility 400x300 mm 300x300 mm 300x300 mm 300 x 300 mm 200x200 mm
Remote Control RM‐GD019/Type AAAx2 (Batteries Supplied)
Optional 3D Glasses TDGBR250B, TDGBR200B
Optional Wallmount Bracket SUWL500/ SUWL50B
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 13
EX520 46” 40” 32”
EX520 SeriesEX520 Series
Product Code Availability Screen Size EAN /BARCODE
KDL46EX520 Mid‐Mar 46” / 117cm 4905524737271
KDL40EX520 Beg‐Apr 40” / 101cm 4905524737257
KDL32EX520 Beg‐Jul 32” / 81cm 4905524737233
EX520 46 40 32
KDL32EX520 Beg‐Jul 32 / 81cm 4905524737233
Edge LED allows ultra‐slim screen dimensions by arranging high brightness LED’s at the top and bottom of the LCD panel, rather than behind the screen.
Full HD (1920 x 1080) Up to 5 times the resolution of DVD. Perfect for Blu‐ray movies and games for the ultimate High Definition Home Entertainment experience
Connect to a home network via Ethernet or Wireless LAN to enjoy a new range of new Smart TV features: (*Requires optional WiFi™ Adapter UWABR100)
Sony’s proprietary X‐Reality™ video processor, visibly improving picture quality from all video sources.
SMART TV FEATURES (Internet TV)k b l d
experience.
STEP UP FROM EX420 SERIES
On‐demand access to 20+ internet video channels using your TV remote control.
Free Skype‐to‐Skype HD‐video calls from your TV. Internet connection required : (^Requires optional Skype camera CMUBR100)
TrackID™ recognises songs being played in TV sound tracks, gives you the track name, artist name and album name—and finds the songs online.
Music unlimited with more than 6 million songs available (Subscription Service). Video on demand to rent the latest blockbusters directly to your TV (Video on demand coming soon).
*Optional WiFi™ AdapterSold Separately (UWABR100)
^Optional Skype™ Camera Sold Separately
(CMUBR100)
ACCESSORIES
Did You Know?In 2011 Sony has introduced a new GUI platform for BRAVIA available on all series except BX Series. New GUI is faster than previous XMB & main picture continues whilst navigating the menu system.
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 14
SPECIFICATION KDL46EX520 KDL40EX520 KDL32EX520
el
LCD Screen Size 46” / 116.8cm 40” / 101cm 32” / 80.1cm
TV System Digital: DVB‐T (MPEG2/MPEG4), Analog: B/G, D/K, I, M
Colour System NTSC 3.58, NTSC 4.43 (AV in only), PAL, PAL 60 (AV in only), SECAM
Vid Si l 480i 480 576i 576 720 1080i 1080 (HD i l bl )
EX520 SeriesEX520 SeriesMode Video Signal 480i, 480p, 576i, 576p, 720p, 1080i, 1080p (HD signal capable)
Native Display Resolution Full HD (1920 x 1080)
Backlight Module Edge LED
New GUI Menu Yes
Monolithic Design Yes (Contrast of Materials)
rtainmen
t
BRAVIA™ Internet Video Yes
Skype™ Ready Yes (Requires Optional Skype™ Camera CMUBR100)
TrackID™ Yes
Qriocity™ Yes
Full HD 3D ‐ ‐
Wireless LAN Ready / WiFi ™ Wireless LAN Ready (Requires Optional WiFi™ Adapter UWABR100)
Ente WiFi™ Direct Yes (Requires Optional WiFi™ Adapter UWABR100)
Media Remote Yes
HTML Browser Yes
BRAVIA™ Internet Widgets Yes
ture Quality
Motionflow™ Technology ‐ ‐ (50Hz Frequency Panel)
Picture Engine X‐Reality™
OptiContrast Panel ‐ ‐
Live Colour™ Technology Yes
Advance Contract Enhancer (ACE) Yes
MPEG Noise Reduction Yes
24p True Cinema™ Technology Yes
Pict 24p True Cinema Technology Yes
Viewing Angle 176° (Right/Left), 176° (Up/Down)
Screen Format / Wide Mode Full/ Normal (16:9)/ Wide Zoom/ Zoom/ Caption/ 14:9
Picture Mode Vivid/ Standard/ Custom/ Photo‐Vivid/ Photo‐Standard/ Photo‐Original/ Photo‐Custom/ Cinema/ Game‐Standard/ Game‐Original/ Graphics/ Sports/ Animation
Sound Sound Mode Dynamic/ Standard/ Clear Voice
Surround Effect Cinema/ Sports / Music / Game
S‐Force / S‐Master S‐Force Front Surround 3D / S‐Master
ectivity
HDMI™ Connection(s) 4 (1 Side, 3 Rear)
USB 2.0 2 (Side)
Ethernet Connection(s) 1 (Rear)
Composite Video Input(s) 2 (Rear)
Conne p p ( ) ( )
HDMI™ PC Input Yes
Digital Audio Output(s) 1 (Rear)
Headphone Output(s) 1 (Side)
Other Features
DLNA Certified® (Windows 7 Compatible) Yes
USB Play / USB Application(s) Yes / Video Player (DivX, MPEG4, AVCHD, AVC), Music Player (MP3), Photo Viewer (JPEG, RAW)
Quick Start & Viewing Yes
BRAVIA™ Sync Yes
Picture Frame Mode Yes
PAP (Picture and Picture) ‐ ‐
PIP (Picture in Picture) Yes
O
Stand Swivel / Stand Tilt Swivel | Yes (Left 20° / Right 20°) / Tilt | Yes (0˚‐ 6˚ Flexible Tilt Range)
Scene Select Photo/ Music/ Cinema/ Game/ Graphics/ Sports/ Animation
Electronic Program Guide (EPG) Yes
Eco
LightSensor™ Technology Yes
Energy Saving Switch ‐ ‐
Presence Sensor Yes
Power Requirements AC 220‐240V, 50/60Hz
Power Consumption (in Operation) 100W 99W 75W
Dimensions (WxHxD) without Stand (mm) Approx. 1078x660x42(29.8) mm Approx. 943x586x42(29.5) mm Approx. 755x480x42(30) mm
Dimensions (WxHxD) with Stand (mm) Approx. 1078x690x260 mm Approx. 943x616x250mm Approx. 755x510x216mm
Gen
eral
Dimensions (WxHxD) with Stand (mm) Approx. 078x690x 60mm Approx. 943x616x250 mm Approx. 755x510x216 mm
Weight without Stand (kg) Approx. 14.2 kg Approx. 11.2 kg Approx. 7.7 kg
Weight with Stand (kg) Approx. 17.8 kg Approx. 14.4 kg Approx. 10.2 kg
Package Dimensions (WxHxD) (mm) Approx. 1176x828x138 mm Approx. 1111x683x134 mm Approx. 853x632x134 mm
Package Weight (kg) Approx. 23 kg Approx. 19 kg Approx. 14 kg
VESA® Wall Bracket Compatibility 300x300mm 300x300mm 200x200mm
Remote Control RM‐GD020/Type AAAx2 (Batteries Supplied)
Optional Wallmount Bracket SUWL500/ SUWL50B
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 15
EX420 32” 26”
EX420 SeriesEX420 Series
Product Code Availability Screen Size EAN /BARCODE
KDL32EX420 Mid‐Mar 32” / 80cm 4905524737066
KDL26EX420 Mid‐Mar 26” / 67cm 4905524737042
EX420 32 26
New Look Stand Design (Easel Stand)
Connect to a home network via Ethernet or Wireless LAN to enjoy a new range of new Smart TV features: (*Requires optional WiFi™ Adapter UWABR100)
Edge LED allows ultra‐slim screen dimensions by arranging high brightness LED’s at the top and bottom of the LCD panel rather than behind the screen
WXGA (HD)1366 X 768
High Definition Resolution perfect for small screen LCD TV’s. WXGA displays are capable of delivering state‐of‐the‐art 1366 x 768 wide‐screen resolutions with an aspect
Sony’s proprietary X‐Reality™ video processor, visibly improving picture quality from all video sources.
panel, rather than behind the screen.
SMART TV FEATURES (Internet TV)
STEP UP FROM CX520 SERIES
ratio of 16:9
Easel Stand A more gracious, more elegant way to support the television. Minimalist design reduces the visual presence of the stand, emphasising the television instead.
On‐demand access to 20+ internet video channels using your TV remote control.
Free Skype‐to‐Skype HD‐video calls from your TV. Internet connection required : (^Requires optional Skype camera CMUBR100)
SMART TV FEATURES (Internet TV)TrackID™ recognises songs being played in TV sound tracks, gives you the track name, artist name and album name—and finds the songs online.
Music unlimited with more than 6 million songs available (Subscription Service). Video on demand to rent the latest blockbusters directly to your TV (Video on demand coming soon)
*Optional WiFi™ Adapter Sold Separately
(UWABR100)
^Optional Skype™ Camera Sold Separately (CMUBR100)
Did You Know?
ACCESSORIES
to your TV (Video on demand coming soon).
Did You Know?X‐Reality™ Picture Engine was developed by Sony to enhance low‐resolution web video. Enjoy remarkably clean, clear, lifelike pictures whether you’re watching dazzling 1080p, low‐resolution web video or anything in between.
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 16
SPECIFICATION KDL32EX420 KDL26EX420
del
LCD Screen Size 32” / 80cm 26” / 66.1cm
TV System Digital: DVB‐T (MPEG2/MPEG4), Analog: B/G, D/K, I, M
Colour System NTSC 3.58, NTSC 4.43 (AV in only), PAL, PAL 60 (AV in only), SECAM
Video Signal 480i, 480p, 576i, 576p, 720p, 1080i, 1080p (HD signal capable)
EX420 SeriesEX420 SeriesMod g p p p p ( g p )
Native Display Resolution WXGA (HD)
Backlight Module Edge LED
New GUI Menu Yes
Monolithic Design Yes (Contrast of Materials)
ertainmen
t
BRAVIA™ Internet Video Yes
Skype™ Ready Yes (Requires Optional Skype™ Camera CMUBR100)
TrackID™ Yes
Qriocity™ Yes
Full HD 3D ‐ ‐
Wireless LAN Ready Wireless LAN Ready (Requires Optional WiFi™ Adapter UWABR100)
WiFi™ Di t Y (R i O ti l WiFi™ Ad t UWABR100)
Ent WiFi™ Direct Yes (Requires Optional WiFi™ Adapter UWABR100)
Media Remote Yes
HTML Browser Yes
BRAVIA™ Internet Widgets Yes
cture Quality
Motionflow™ Technology ‐ ‐ (50Hz Frequency Panel)
Picture Engine X‐Reality™
OptiContrast Panel ‐ ‐
Live Colour™ Technology Yes
Advance Contract Enhancer (ACE) Yes
MPEG Noise Reduction Yes
24p True Cinema™ Technology Yes
Pic Viewing Angle 176° (Right/Left), 176° (Up/Down)
Screen Format / Wide Mode Full/ Normal (16:9)/ Wide Zoom/ Zoom/ Caption/ 14:9
Picture ModeVivid/ Standard/ Custom/ Photo‐Vivid/ Photo‐Standard/ Photo‐Original/ Photo‐Custom/ Cinema/ Game‐Standard/ Game‐Original/ Graphics/
Sports/ Animation
Sound Sound Mode Dynamic/ Standard/ Clear Voice
Surround Effect Cinema/ Sports / Music / Game
S‐Force / S‐Master S‐Force Front Surround 3D / S‐Master
nectivity
HDMI™ Connection(s) 4 (1 Side, 3 Rear) 2 (Rear)
USB 2.0 2 (Side)
Ethernet Connection(s) 1 (Rear)
Composite Video Input(s) 2 (Rear)
HDMI™ PC I Y
Con HDMI™ PC Input Yes
Digital Audio Output(s) 1 (Rear)
Headphone Output(s) 1 (Side)
Other Features
DLNA Certified® (Windows 7 Compatible) Yes
USB Play / USB Application(s) Yes / Video Player (DivX, MPEG4, AVCHD, AVC), Music Player (MP3), Photo Viewer (JPEG, RAW)
Quick Start & Viewing Yes
BRAVIA Sync Yes
Picture Frame Mode Yes
PAP (Picture and Picture) ‐ ‐
PIP (Picture in Picture) Yes
Stand Swivel / Stand Tilt Swivel | Yes (Left 15° / Right 15°) / Tilt | Yes (0˚‐ 6˚ Flexible) ‐ ‐ / Tilt | Yes (0˚‐ 6˚ 2 Positions)
Scene Select Photo/ Music/ Cinema/ Game/ Graphics/ Sports/ Animation
Electronic Program Guide (EPG) Yes
Eco
LightSensor™ Technology Yes
Energy Saving Switch ‐ ‐
Presence Sensor Yes
eral
Power Requirements AC 220‐240V, 50/60Hz
Power Consumption (in Operation) 75W 49W
Dimensions (WxHxD) without Stand (mm) Approx. 755x482x42(30) mm Approx. 631x406x42(33.2) mm
Dimensions (WxHxD) with Stand (mm) Approx. 755x498x216 mm Approx. 631x421x182 mm
Weight without Stand (kg) Approx. 7.7 kg Approx. 6.1 kg
Weight with Stand (kg) Approx 9 9 kg Approx 7 2 kg
Gen
e Weight with Stand (kg) Approx. 9.9 kg Approx. 7.2 kg
Package Dimensions (WxHxD) (mm) Approx. 983x587x161 mm Approx. 718x499x134 mm
Package Weight (kg) Approx. 14 kg Approx. 10 kg
VESA® Wall Bracket Compatibility 200x200 mm 200x200 mm
Remote Control RM‐GD020/Type AAAx2 (Batteries Supplied)
Optional Wallmount Bracket SUWL500/ SUWL50B SUWL100
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 17
CX520 40” 32”
CX520 SeriesCX520 Series
Product Code Availability Screen Size EAN /BARCODE
KDL40CX520 Beg‐Apr 40” / 102cm 4905524737523
KDL32CX520 Mid‐Mar 32” / 81cm 4905524737493
CX520 40 32
Sony’s proprietary X‐Reality™ video processor, visibly improving picture quality from all video sources.
Full HD (1920 x 1080) Up to 5 times the resolution of DVD. Perfect for Blu‐ray movies and games for the ultimate High Definition Home Entertainment
Connect to a home network via Ethernet or Wireless LAN to enjoy a new range of new Smart TV features: (*Requires optional WiFi™ Adapter UWABR100)
SMART TV FEATURES (Internet TV)
gexperience.
STEP UP FROM BX320 SERIES
On‐demand access to 20+ internet video channels using your TV remote control.
Free Skype‐to‐Skype HD‐video calls from your TV. Internet connection required : (^Requires optional Skype camera CMUBR100)
SMART TV FEATURES (Internet TV)TrackID™ recognises songs being
played in TV sound tracks, gives you the track name, artist name and album name—and finds the songs online.
Music unlimited with more than 6 million songs available (Subscription Service). Video on demand to rent the latest blockbusters directly to your TV (Video on demand coming soon)
Did You Know?
ACCESSORIES
to your TV (Video on demand coming soon).
*Optional WiFi™ Adapter Sold Separately
(UWABR100)
^Optional Skype™ Camera Sold Separately (CMUBR100)
Skype™ is available on all series except the BX Series. Skype enables crisp and clear picture quality in HD signal. (Skype Ready TV’s require an optional Skype Camera (CMUBR100), sold separately). With Skype you can call other friends on Skype around the world for free. (Internet connection required).
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 18
SPECIFICATION KDL40CX520 KDL32CX520
el
LCD Screen Size 40” / 101.6cm 32” / 80.1cm
TV System Digital: DVB‐T (MPEG2/MPEG4), Analog: B/G, D/K, I, M
Colour System NTSC 3.58, NTSC 4.43 (AV in only), PAL, PAL 60 (AV in only), SECAM
Vid Si l 480i 480 576i 576 720 1080i 1080 (HD i l bl )
CX520 SeriesCX520 SeriesMode Video Signal 480i, 480p, 576i, 576p, 720p, 1080i, 1080p (HD signal capable)
Native Display Resolution Full HD (1920x1080)
Backlight Module CCFL Backlight
New GUI Menu Yes
Monolithic Design Yes (Contrast of Materials)
rtainmen
t
BRAVIA ™ Internet Video Yes
Skype™ Ready Yes (Requires Optional Skype™ Camera CMUBR100)
TrackID™ Yes
Qriocity™ Yes
Full HD 3D ‐ ‐
Wireless LAN Ready Wireless LAN Ready (Requires Optional WiFi™ Adapter UWABR100)
Enter y y ( q p p )
WiFi™ Direct Yes (Requires Optional WiFi™ Adapter UWABR100)
Media Remote ‐ ‐
HTML Browser Yes
BRAVIA™ Internet Widgets Yes
ure Quality
Motionflow™ Technology ‐ ‐ (50Hz Frequency Panel)
Picture Engine X‐Reality™
OptiContrast Panel ‐ ‐
Live Colour™ Technology Yes
Advance Contract Enhancer (ACE) Yes
MPEG Noise Reduction Yes
24p True Cinema™ Technology Yes
Pictu 24p True Cinema™ Technology Yes
Viewing Angle 176° (Right/Left), 176° (Up/Down)
Screen Format / Wide Mode Full/ Normal (16:9)/ Wide Zoom/ Zoom/ Caption/ 14:9
Picture ModeVivid/ Standard/ Custom/ Photo‐Vivid/ Photo‐Standard/ Photo‐Original/ Photo‐Custom/ Cinema/ Game‐Standard/ Game‐Original/ Graphics/
Sports/ Animation
Sound Sound Mode Dynamic/ Standard/ Clear Voice
Surround Effect Cinema/ Sports / Music / Game
S‐Force S‐Force Front Surround 3D
ectivity
HDMI™ Connection(s) 4 (1 Side, 3 Rear)
USB 2.0 2 (Side)
Ethernet Connection(s) 1 (Rear)
Composite Video Input(s) 2 (Rear)
Conne Composite Video Input(s) 2 (Rear)
HDMI™ PC Input Yes
Digital Audio Output(s) 1 (Rear)
Headphone Output(s) 1 (Side)
Other Features
DLNA Certified® (Windows 7 Compatible) ‐ ‐
USB Play / USB Application(s) Yes / Video Player (DivX, MPEG4, AVCHD, AVC), Music Player (MP3), Photo Viewer (JPEG, RAW)
Quick Start & Viewing Yes
BRAVIA™ Sync Yes
Picture Frame Mode Yes
PAP (Picture and Picture) ‐ ‐
PIP (Picture in Picture) Yes
O Stand Swivel / Tilt Angle Yes (Left 20° / Right 20°) / ‐ ‐
Scene Select Photo/ Music/ Cinema/ Game/ Graphics/ Sports/ Animation
Electronic Program Guide (EPG) Yes
Eco
LightSensor™ Technology Yes
Energy Saving Switch ‐ ‐
Presence Sensor Yes
Power Requirements AC 220‐240V, 50/60Hz
Power Consumption (in Operation) 172W 109W
Power Consumption (in Standby) Approx. 0.25W (Normal Standby)
Dimensions (WxHxD) without Stand (mm) Approx. 991 x 606 x71 mm Approx.799X502X70 mm
Dimensions (WxHxD) with Stand (mm) Approx. 1158x692x16 6 mm Approx 799X532X230mm
Gen
eral
Dimensions (WxHxD) with Stand (mm) Approx. 1158x692x16 6 mm Approx.799X532X230 mm
Weight without Stand (kg) Approx. 12.9 kg Approx. 8.7 kg
Weight with Stand (kg) Approx. 16.3 kg Approx. 11.4 kg
Package Dimensions (WxHxD) (mm) Approx. 1158x692x166 mm Approx.942X630X165 mm
Package Weight (kg) Approx. 20 kg Approx. 15 kg
VESA® Wall Bracket Compatibility 300x300 mm 200x200 mm
Remote Control / Batteries (Supplied) RM‐GD020/Type AAAx2
Optional Wallmount Bracket SUWL500/ SUWL50B SUWL500/ SUWL50B
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 19
BX320 32” 26” 22”
BX320 SeriesBX320 Series
BX320 32 26 22
Product Code Availability Screen Size EAN /BARCODE
KDL32BX320 Mid‐Mar 32” / 80cm 4905524737820
KDL26BX320 Mid‐Mar 26” / 67cm 4905524737813
KDL22BX320 Mid‐Mar 22” / 55cm 4905524737806/
Between 2010 and 2013 Australia will be WXGA (HD) High Definition Resolution perfect for small LCD TV’ WXGA di l blswitching to digital TV. This will happen
progressively across Australia.
BRAVIA Sync allows you to link your BRAVIA TV with other Sony audio visual products, enabling connected devices to be controlled using the same TV’s remote.
1366 X 768 screen LCD TV’s. WXGA displays are capable of delivering state‐of‐the‐art 1366 x 768 wide‐screen resolutions with an aspect ratio of 16:9
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 20
SPECIFICATION KDL32BX320 KDL26BX320 KDL22BX320LCD Screen Size 32” / 80cm 26” / 67cm 22” / 55cm
TV System Digital: DVB‐T (MPEG2/MPEG4), Analog: B/G, D/K, I, M
BX320 SeriesBX320 SeriesModel
y g g
Colour System NTSC 3.58, NTSC 4.43 (AV in only), PAL, PAL 60 (AV in only), SECAM
Video Signal 480i, 480p, 576i, 576p, 720p, 1080i, 1080p (HD signal capable)
Native Display Resolution WXGA (HD)
Backlight Module CCFL Backlight
Monolithic Design Yes (Contrast of Materials)
ure Quality
Motionflow™ Technology ‐ ‐ (50Hz Frequency Panel)
Video Processing ‐ ‐
Live Colour™ Technology Yes
Advance Contract Enhancer (ACE) Yes
MPEG Noise Reduction Yes
Pictu 24p True Cinema™ Technology Yes
Viewing Angle 176° (Right/Left), 176° (Up/Down) 170° (Right/Left), 160° (Up/Down)
Screen Format / Wide Mode Full/ Normal (16:9)/ Wide Zoom/ Zoom/ 14:9
Picture Mode Vivid/ Standard/ Custom/ Cinema/ Photo / Sports / Game / Graphics
Sound Sound Mode Dynamic/ Standard/ Clear Voice
Surround Effect Cinema/ Sports / Music / Game
Sony Original Surround ‐‐
nectivity
HDMI™ Connection(s) 2 (Rear)
USB 2.0 1 (Side)
Ethernet Connection(s) ‐ ‐
Composite Video Input(s) 1 (Side)
Conn
HDMI™ PC Input Yes
Digital Audio Output(s) 1 (Rear)
Headphone Output(s) 1 (Side)
Other Features
DLNA Certified® ‐ ‐
USB Play / USB Application(s) Yes / Video Player (DivX, MPEG4, AVCHD, AVC), Music Player (MP3), Photo Viewer (JPEG, RAW)
BRAVIA Sync Yes
PAP (Picture and Picture) ‐ ‐
PIP (Picture in Picture) Yes
Stand Swivel / Tilt Angle No/No
Scene Select Auto, Cinema, Sports, Photo, Music, Game, Graphics
Electronic Program Guide (EPG) YesElectronic Program Guide (EPG) Yes
Parental Control / On Screen Clock Yes / No
Sleep Timer and On/Off Timer Yes / No
Eco Settings
LightSensor™ Technology Yes
Energy Saving Switch ‐ ‐
Presence Sensor / With Face Detection ‐ ‐
Power Saving Mode ‐ ‐
Power Requirements AC 220‐240V, 50/60Hz
Power Consumption (in Operation) 115W 90W 55W
Dimensions (WxHxD) without Stand (mm) Approx. 800x496x91 (85) mm Approx. 668x424x91 (85) mm Approx. 551x363x61 (60) mm
Gen
eral
Dimensions (WxHxD) with Stand (mm) Approx. 800x528x220 mm Approx. 668x455x220 mm Approx. 551x393x215 mm
Weight with Stand (kg) Approx. 10.7 kg Approx. 8.8 kg Approx. 6.2 kg
Weight without Stand (kg) Approx. 9.1 kg Approx. 7.3 kg Approx. 5.6 kg
Package Dimensions (WxHxD) (mm) Approx. 884x584x182 mm Approx. 744x511x182 mm Approx. 617x451x141 mm
Package Weight (kg) Approx. 13 kg Approx. 11 kg Approx. 8 kg
VESA® Wall Bracket Compatibility 200x200 mm 200x100 mm 100x100 mm
Remote Control RM‐ED046/Type AAx2 (Batteries Supplied)
Optional Wallmount Bracket SUWL50B SUWL100 SUWL100
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 21
LX900Rechargeable Active Shutter 3D Glasses (Regular Size): TDGBR250B
TDGBR250BTDGBR250B
LX900TDGBR250B
Front View: TDGBR250B
Side View: TDGBR250B
How to charge battery: 1. Power ButtonPower on: Press oncePower off: Hold power button down for 2 seconds (LED flashes three timesand turns off) * Auto power off: More than 5 minutes without IR signal
1. Turn the 3D Glasses power off;2. Turn the TV power on;3 Connect the 3D Glasses to the TV with the supplied USB cable
Also works with 2010 BRAVIA 3D TV’s
and turns off) Auto power off: More than 5 minutes without IR signal2. LED indicatorWhen operating, the indicator lights up green.Flashes once every 2 seconds: Normal operationFlashes three times every 3 seconds: Low battery – Charge the batteryWhen charging, the LED indicator lights up yellow. (When charge iscompleted, the indicator turns off.)3. IR SensorReceiving IR (infrared) signals are emitted from the front of the 3D Sync Transmitter.IR’s entry angle differs according to distance and/or usage environment.4 USB t
3. Connect the 3D Glasses to the TV with the supplied USB cable.
Description 3D Glasses (Regular Size)
Model Number TDGBR250B
EAN/Barcode 4905524756661
Di i (W H D ) 174 44 185
Applicable BRAVIA Models
2011 SeriesHX925 SeriesHX820 SeriesNX720 S i
4. USB connectorWhen charging, open the cover.
Dimensions (W x H x D mm) 174 x 44 x 185 mm
Weight 59 g
Battery Type Built‐in lithium‐ion rechargeable battery
Operating Time Approx. 30 Hours
NX720 SeriesEX720 Series2010 SeriesLX900 SeriesHX900 SeriesHX800 SeriesNX810 SeriesNX710 Series
* The battery life will vary based on usage patterns, environmental condition (temperature) and the battery brand (s).
NX710 Series
PLEASE NOTE: Rechargeable 3D Glasses will be available from May 2011
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 23
LX900Rechargeable Active Shutter 3D Glasses (Small Size): TDGBR200B
TDGBR200BTDGBR200B
LX900TDGBR200B
Front View: TDGBR200B
How to charge battery:1. Turn the 3D Glasses power off;2. Turn the TV power on;3 Connect the 3D Glasses to the TV with the supplied USB cable
Side View: TDGBR200B
1. Power ButtonPower on: Press oncePower off: Hold power button down for 2 seconds (LED flashes three timesand turns off) * Auto power off: More than 5 minutes without IR signal
Also works with 2010 BRAVIA 3D TV’s
3. Connect the 3D Glasses to the TV with the supplied USB cable. and turns off) Auto power off: More than 5 minutes without IR signal2. LED indicatorWhen operating, the indicator lights up green.Flashes once every 2 seconds: Normal operationFlashes three times every 3 seconds: Low battery – Charge the batteryWhen charging, the LED indicator lights up yellow. (When charge iscompleted, the indicator turns off.)3. IR SensorReceiving IR (infrared) signals are emitted from the front of the 3D Sync Transmitter.IR’s entry angle differs according to distance and/or usage environment.4 USB t
Description 3D Glasses (Small Size)
Model Number TDGBR200B
EAN/Barcode 4905524756760
Di i (W H D ) 167 44 168
Applicable BRAVIA Models
2011 SeriesHX925 SeriesHX820 SeriesNX720 S i
4. USB connectorWhen charging, open the cover.
Dimensions (W x H x D mm) 167 x 44 x 168 mm
Weight 55 g
Battery Type Built‐in lithium‐ion rechargeable battery
Operating Time Approx. 30 Hours
NX720 SeriesEX720 Series2010 SeriesLX900 SeriesHX900 SeriesHX800 SeriesNX810 SeriesNX710 Series
* The battery life will vary based on usage patterns, environmental condition (temperature) and the battery brand (s).
NX710 Series
PLEASE NOTE: Rechargeable 3D Glasses will be available from May 2011
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 24
LX900Active Shutter 3D Glasses: TDGBR100B
TDGBR100BTDGBR100B
LX900
Slide SwitchSet the switch for a comfortable fit.
Battery CoverDetach the cover when replacing the battery.
LED indicatorFlashes once every 3 seconds: Power onFlashes three times every 3 seconds: Low battery: Battery
1
2
3TDGBR100B (Colour: Black)
Flashes three times every 3 seconds: Low battery: Battery capacity is almost running out.Flashes three times: Power off
IR SensorReceives signals from the 3D Transmitter.
Power ButtonPower on: Press oncePower off: Hold power button down for 2 seconds* Auto power off: More than 5 minutes without IR signal
Nose pad
4
5
6
front view (TDGBR100B)rear view (TDGBR100B)
How to change battery:
Nose padAdjust the nose pad for a comfortable fit.
Temple framesYou can bend (adjust) the temple frames for a comfortable fit.
6
7
1 x CR2032 battery included
Description 3D Glasses
Model Number TDGBR100B
EAN/Barcode 4905524676655
1 x Pouch included
Applicable BRAVIA Models
2011 SeriesHX925 Series
/
Dimensions (W x H x D mm) 179 x 40 x 183 mm
Weight 77 g (including battery)
Battery Type Lithium coin cell battery CR2032/3V (1 x battery supplied)
Battery life Up to 100 hours*
HX820 SeriesNX720 SeriesEX720 Series2010 SeriesLX900 SeriesHX900 SeriesHX800 SeriesNX810 S i
* The battery life will vary based on usage patterns, environmental condition (temperature) and the battery brand (s).
NX810 SeriesNX710 Series
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 25
LX900Active Shutter 3D Glasses (Small Size): TDGBR50B
TDGBR50BTDGBR50B
LX900
Battery CoverDetach the cover when replacing the battery.
LED indicatorFl h 3 d P
2
3TDGBR50B (Size: Small, Colour: Black)
Flashes once every 3 seconds: Power onFlashes three times every 3 seconds: Low battery: Battery capacity is almost running out.Flashes three times: Power off
IR SensorReceives signals from the 3D Transmitter.
Power ButtonPower on: Press oncePower off: Hold power button down for 2 seconds
4
5
front view (TDGBR50B)rear view (TDGBR500B)
How to change battery:
* Auto power off: More than 5 minutes without IR signal
1 x Pouch Included
Description 3D Glasses (Small Size)
Model Number TDGBR50B
EAN/Barcode 4905524706307
1 x CR2032 battery included
Applicable BRAVIA Models
2011 SeriesHX925 Series
/
Dimensions (W x H x D mm) 152 x 40 x 157 mm
Weight 49 g (including battery)
Battery Type Lithium coin cell battery CR2032/3V (1 x battery supplied)
Battery life Up to 100 hours*
HX820 SeriesNX720 SeriesEX720 Series2010 SeriesLX900 SeriesHX900 SeriesHX800 SeriesNX810 S i
* The battery life will vary based on usage patterns, environmental condition (temperature) and the battery brand (s).
NX810 SeriesNX710 Series
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 26
HX820Skype™ Camera: CMUBR100Camera and Microphone Built‐in.
CMUBR100CMUBR100
HX820
Starting Skype1. Attach and connect Skype Camera to the top or
bottom of the TV and connect via USB input 1.2. From the Home menu, select the Skype logo.When starting Skype for the first time, you will be
p
Skype on your TV – Voice and video calls from your living roomCamera
USB Cable
required to complete a licence agreement and enter region settings.
Creating your Skype accountYou can either use your existing Skype account or create a new account.To create the account, follow the displayed menu, enter your desired [Skype Name], [Password] and your Email address. After creating the account, sign in will be
Microphone x4
attach area
address. After creating the account, sign in will be automatic and the operation menu will be displayed.
Sign into SkypeTo sign in, enter your [Skype Name] and [Password], following the displayed menu.You can also sign into Skype automatically when the TV is turned on.
Description Skype Camera
Model Number CMUBR100
Availability April
attach area
Applicable BRAVIA Models
Selected 2011 Series only
HX925 SeriesHX820 Series
With Skype you can call other friends on Skype around the world for free. Internet connection required.
EAN/Barcode 4905524758047
Dimensions (W x H x D) mm 186 x 32 x 45 mm
Weight 98 g
Output Format HD ‐Max. (1280 x 720)
Frame Rate 22 fps at HD, 30 fps at VGA
Interface USB 2.0
HX820 SeriesNX720 SeriesEX720 SeriesEX520 SeriesEX420 SeriesCX520 Series
Interface USB 2.0
To use Skype, the TV has to be connected to the Internet with a broadband connection.PLEASE NOTE: Skype™ functionality will be available via software update from March 2011.
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 27
WiFi® Adapter (UWABR100)Wireless LAN (WiFi®) Ready
UWABR100UWABR100
Wireless LAN (WiFi®) Ready With the addition of an optional USB WiFi Adapter, Wireless LAN (WiFi®) Ready BRAVIA LCD TV’s, WiFi® Ready Blu‐ray players and WiFi® Ready Blu‐ray Home Theatre Systems can connect to existing wireless home networks without the need to run long network cables to the unit, enabling easy access to SMART TV Features such as BRAVIA Internet Video, Skype™, TrackID™ and Qriocity™.
2011 Series 2010 Series
Applicable BRAVIA Models
On demand access to 20+ internet
SMART TV FEATURES (Internet TV)
2011 Series 2010 Series
EX720 Series HX900 Series
EX520 Series HX800 Series
EX420 Series EX710/EX700 Series
CX520 Series EX600 Series
On‐demand access to 20+ internet video channels using your TV remote control.
Free Skype‐to‐Skype HD‐video calls from your TV. Internet connection required : (^Requires optional Skype camera CMUBR100)
TrackID™ recognises songs being played in TV sound tracks, gives you the track name,
Actual Size: W x D x H(96 mm × 27 mm × 14 mm)
14mm
CX520 Series EX600 Series artist name and album name—and finds the songs online.
Music unlimited with more than 6 million songs available (Subscription Service). Video on demand to rent the latest blockbusters directly to your TV (Video on demand coming soon).
NX80052”60”
96mm
27mm
1.5 m (Included USB extension cable)
Description WiFi Adaptor
Model Number UWABR100
EAN/Barcode 4905524648669
Dimensions (W x D x H mm) 96 x 14 x 27
W i ht ( ) 27
extension cable)
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 28
Weight (g) 27
Please note the BRAVIA NX720 , HX820 & HX925 Series do not require a WiFi Adapter (UWABR100). Selected BRAVIA LCD TV’s , Blu‐ray players and Home Theatre Systems also includes an Ethernet port.
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 28
Display Stand With Active Speaker SystemDisplay Stand With Active Speaker System
Display Stand with Active Speaker System (Complements the Monolithic Design of HX925, HX820 and NX720)Designed to suit living areas with low line TV furniture, the optional Display Stand with Active Speaker System for the HX925^, HX820 and NX720 Series complements the Monolithic design of the range and allows the TV to be set up in a 6° upwards style for the best viewing angle. The Display Stand with Active Speaker System is also equipped with built‐in speakers (2.1 ch/20W) that, when connected to your BRAVIA TV with an HDMI cable, produce an expansive sound of exceptional quality.
^ Not available for KDL65HX925
The striking Monolithic design looks great both d ff ˚ il l i i h
6˚UPWARDSTYLE
Rear Subwoofer1. Set to “On” in the “Control for HDMI”menu.Press the HOME button of the remote of the TVand select the menu as follows;Settings > External Inputs > HDMI Set‐up> Control for HDMI > On
“ di ” i “ k ”
TV SETUPon and off. Up to 6˚ tilt lets you position the TV at the most comfortable viewing angle.
Description Display Stand (55”) Display Stand (46”) Display Stand (40”)
Model Number SUB551S SUB461S SUB401S
In‐built Front Speakers
2. Set to “Audio System” in “Speakers” menu.Press the SYNC MENU button of the remote of theTV and select the menu as follows;Speakers > Audio System
EAN/Barcode 4905524745146 4905524745092 4905524745047
Dimensions (W x H x D) cm
127.6 x 6.4 x 29.2 107.9 x 6.4 x 27.7 94.4 x 6.4 x 26.1
Weight (kg) 4.9 kg 5.6 kg 6.3 kg
Suitable for:KDL55NX720 KDL55HX820 KDL46NX720 KDL46HX820 KDL40NX720
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 29
KDL55HX925
Please note Display Stand with Active Speaker system is not available for KDL60HX925
PLEASE NOTE: 2011 Display Stands are NOT compatible with 2010 Series BRAVIA LCD TV’s.
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 29
New
Product Flash
–Sony A
ustralia Lim
itedSony D
ealer Classified
–Page 3
0
PICTURE FRAME STYLE BRACKET – SUWH500
SUWH500SUWH500
2011 SERIES
HX925:
2010 SERIES
LX900:
KEY FEATURES
• Wall Bracket is designed to fit selected 40” to 60” BRAVIA LCD TV
•Only 20mm* depth from TV to wall, to show off your slim design HX925, HX820 and NX720 Series BRAVIA LCD TV
KDL55HX925
KDL46NX700
HX820:
KDL55HX820
KDL46HX820
NX720:
KDL55NX720
KDL46NX720
KDL40NX720
KDL60LX900KDL52LX900
NX810:
KDL60NX810
KDL55NX810
NX800:
KDL60NX800
KDL52NX800
NX710:
•Easy to install just like a picture frame.
KDL46NX710
KDL40NX710
NX700:
KDL46NX700
KDL40NX700
Approx. 20mm* depth between the TV and the wall.
Description Picture Frame Style Bracket
Model Number SUWH500
SRP (Inc) $199.00
EAN/Barcode 4905524698978
Shown with KDL46NX810
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 31
EAN/Barcode 4905524698978
*20mm depth is an approximate measurement. Please refer to instruction manual for installation instructions and further information.
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 31
WALL MOUNT BRACKET (slimline ‐with tilt) ‐ SUWL700
SUWL700SUWL700
2011 SERIES
HX925:
KDL55HX925
KEY FEATURES
• Wall Bracket is designed to fit selected 40” to 55” BRAVIA LCD TV
•Dimensions: 445W x 364H (mm)•Weight: 4kg
HX820:
KDL55HX820
KDL46HX820
NX720:
KDL55NX720
KDL46NX720
KDL40NX720
2010 SERIES
LX900:
KDL52LX900
NX810:
KDL55NX810
NX800:
KDL52NX800
NX710:
KDL46NX710
KDL40NX710
NX700:
KDL46NX700
KDL40NX700
Description Wall BracketSlimline (with Tilt)
Model Number SUWL700
SRP (Inc) $149.00New Product Flash – Sony Australia Limited
Sony Dealer Classified – Page 32EAN/Barcode 4905524520347
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 32
WALL MOUNT BRACKET (with tilt) – SUWL500
SUWL500SUWL500
KEY FEATURES
• Wall Bracket is designed to fit selected 32” to 65” BRAVIA LCD TV
•Dimensions: 525W x 445H x 60D (mm)•Weight: 4.7kg
2011 SERIESEX720 CX520HX925:
KDL65HX925
KDL55HX925
HX820:
KDL55HX820
KDL46HX820
NX720:
KDL55NX720
KDL46NX720
KDL40NX720
EX720:
KDL60EX720
KDL55EX720
KDL46EX720
KDL40EX720
KDL32EX720
EX520:
KDL46EX720
KDL40EX720
KDL32EX720
EX420:
CX520:
KDL40CX520
KDL32CX520
BX320:
KDL32BX320
KDL46NX710
2010 SERIESLX900:KDL60LX900
NX810:
KDL60NX810
EX700:
KDL60EX700
KDL52EX700
KDL46EX700
KDL40EX700
EX420:KDL32EX420
KDL26EX420
KDL60NX810
KDL55NX810
NX800:
KDL60NX800
NX710:
KDL46NX710
KDL40NX710
HX700:
KDL55HX700
KDL46HX700
KDL40EX700
KDL32EX700
EX600:
KDL40EX600
KDL32EX600
EX500:
KDL55EX500
KDL46EX500
KDL40EX500
KDL32EX500
KDL46HX700
KDL40HX700
EX710:
KDL55EX710
KDL46EX710
KDL40EX710
KDL32EX710
EX400:
KDL32EX400
Description Wall Bracket (with Tilt)
Model Number SUWL500
SRP (Inc) $299.00New Product Flash – Sony Australia Limited
Sony Dealer Classified – Page 33EAN/Barcode 4905524411027
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 33
WALL MOUNT BRACKET (without tilt) ‐ SUWL50B
SUWL50BSUWL50B
KEY FEATURES
• Wall Bracket is designed to fit selected 32” to 65” BRAVIA LCD TV
•Dimensions: 560W x 440H x 60D (mm)•Weight: 2.4kg
2011 SERIES
HX925:
KDL65HX925
KDL55HX925
EX720:
KDL60EX720
KDL55EX720
CX520:
KDL40CX520
KDL32CX520
HX820:
KDL55HX820
KDL46HX820
NX720:
KDL55NX720
KDL46NX720
KDL40NX720
KDL46EX720
KDL40EX720
KDL32EX720
EX520:
KDL46EX720
KDL40EX720
KDL32EX720
EX420:KDL32EX420
KDL26EX420
BX320:
KDL32BX320
KDL46NX710
2010 SERIES
EX400:
KDL32EX400
EX500:
KDL32EX500
KDL40EX500
KDL46EX500
KDL55EX500
EX700:
KDL32EX700
KDL40EX700
KDL46EX700
KDL52EX700
KDL60EX700
EX710:
NX700:
KDL40NX700
KDL46NX700
NX800:
KDL52NX800
KDL60NX800
KDL55EX500
EX600:
KDL32EX600
KDL40EX600
KDL32EX710
KDL40EX710
KDL46EX710
KDL55EX710
HX700:
KDL40HX700
KDL46HX700
KDL55HX700
LX900:
KDL52LX900
NX710:
KDL40NX710
KDL46NX710
Description Wall Bracket (without Tilt)
Model Number SUWL50B
SRP (Inc) $199.00
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 34
EAN/Barcode 4905524514155
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 34
WALL MOUNT BRACKET – SUWL100
SUWL100SUWL100
KEY FEATURES
• Wall Bracket is designed to fit selected 22” to 26” BRAVIA LCD TV
•Dimensions: 250W x 140H x 60D (mm)•Weight: 1.2 kg
2011 SERIES
EX420:
KDL26EX420
BX320:
KDL26BX320
KDL22BX320
What’s Included:
Description Wall Bracket
Model Number SUWL100
SRP (Inc) $199.00
EAN/Barcode 4905524411119New Product Flash – Sony Australia Limited
Sony Dealer Classified – Page 35
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 35
Smart TVSmart TV
Includes:Includes:•• BRAVIA Internet VideoBRAVIA Internet Video
•• SkypeSkype
•• Track ID / Video SearchTrack ID / Video Search
•• QriocityQriocity
•• InIn‐‐built Wibuilt Wi‐‐FiFi
•• BuiltBuilt‐‐in Web Browserin Web Browser
•• MediaMedia Remote AppRemote App
•• WiWi‐‐FiFi DirectDirect
Watch the shows you want whenever you want on Internet Video from Sony. It's TV t E j 20 h l f i t t i t d li d di t t
BRAVIA Internet VideoBRAVIA Internet Video
on your terms. Enjoy over 20 channels of premium entertainment delivered direct to your BRAVIA TV, with many more channels on the way. Simply press the INTERNET VIDEO button on the "BRAVIA" remote and select any of the content providers appearing on the menu. You can find and play the content in just seconds.
New BRAVIA Internet Video channels will automatically be added to the GUI menu as they become available, so there is no need to manually look for and register the new content provider.
Yahoo!7 What's on Yahoo!7
ABC iview Catch-up and more from ABC TV
SBS Six billion stories and counting
Billabong Youth. Action. Sport
Key:Key: LocalLocal HDHD
Moshcam Your live music channel
uctv Your daily music fix
On Networks On Networks in HD
UStudio UStudio in HD
Video Detective The Most Movie Trailers
Berlin Philharmonics Classical music concerts
You Tube Clips from around the globe
Wine.Food.Hotel Eat well, drink well, sleep well.Wired It's What's Next In Tech
Golflink Track, Learn & Improve
eHow How to video's in 24 categories
Podcasts RSS Feeds From Around The Web
Daily Motion Our Best Videos on Your TV
Epicurious For People Who Love to Eat
Bli Th B t Sh f Th W bBlip The Best Shows of The Web
Style.com Fashion Coverage from A-Z
NPR (audio) National US Public Radio
Howcast How to Videos
Concierge Inspired Travel Starts Here
Livestrong Expert Health and Fitness Videos
Need To KnowNeed To KnowNeed To Know Need To Know A broadband internet connection is required to view BRAVIA Internet Video. Your ISP and content providers may require separate contractual agreements and fees.
After connecting the Sony camera and microphone users can enjoy HD (720p) Skype‐t Sk id ll ith f i d d f il f th f t f th li i i
SkypeSkype
to‐Skype video calls with friends and family from the comfort of the living room, via a home network.
Users can also place and receive voice calls while simultaneously watching TV. The easy to use Skype interface can be navigated using the TV remote, with video calls initiated in just a few button presses.
• Video calls in HD (1280 x 720 ) or VGA
• Built‐in AVCHD encoder
• Voice call whilst watching TV
• Easy camera and mic. mute from remote
Phone and Skype contact lists, automatic sign‐in and other convenience features are available, for a seamless Skype experience.
• CMOS sensor for crisp video capture• 4 unidirectional microphones for audio pick up• 4 unidirectional microphones for audio pick‐up• USB connectivity• 1.5m cable• Can be placed above or below the screen. CMUBR100CMUBR100 SkypeSkype™™ cameracamera
Need To Know Need To Know A broadband internet connection is required and the TV must be switched on, with a user signed‐in, to make/receive calls. Some Skype services may incur charges. Skype camera will only operate from USB port #1 due to power limitations. Only the CMUBR100 can be used to make Skype calls.
Have you ever heard music in a TV show or movie and wondered what it was? The T kID™ f t ill t ll
TrackIDTrackID™™ / Video Search/ Video Search
TrackID™ feature will tell you.
It takes a sample of the song to determine the melody and then matches the results with the Gracenote® service for identification. The song title appears on the screen with information including artist name, album title and other related information.
Video search continues the theme, with fast access to movie, actor and director information. Simply enter a movie title, or name of an actor using the TV remote to access Gracenote’s massive online database.
Gracenote®, a wholly owned subsidiary of Sony Corp USA, offers the leading database of comprehensive movie and music informationdatabase of comprehensive movie and music information.
Need to Know Need to Know G ’ i li d b f i f i b i d i i d bGracenote’s massive online database of information about music and movies is used by numerous programs, including iTunes™.
Qriocity is a cloud‐based subscription service that removes the burden of managing d t i th d f i id fil h d d i
QriocityQriocity
and storing thousands of music or video files on a hard drive.
Music Unlimited: Unlimited access to millions of songs to fit your mood and lifestyle. Enjoy and discover music on a variety of Sony devices anytime, anywhere. Experience music the way you want, including uploading your own library and playlists. There are two levels of subscription ‐ Basic: $4.99 per month, which provides streaming access to music categories, and Premium: $12.99 per month, which provides unlimited access to all music.
Video On Demand (Coming Soon): Enjoy hundreds of Hollywood blockbusters and classic favorites in SD and HD instantly with a click of a button. Something for the whole family direct to the living room.y g
Need To Know Need To Know A b db d i i i i d E i i PSN b d i i Q i iA broadband internet connection is required. Existing PSN accounts can be used to sign into Qriocitywithout creating a new user account.
Today's entertainment sources include the dazzling variety of Internet video plus i t d id f h t k T t k f ll d t th
InIn‐‐built Wibuilt Wi‐‐FiFi
pictures and videos you can access from a home network. To take full advantage, the NX and HX Series BRAVIA LCD TVs feature in‐built Wi‐Fi.
If the home network includes a Wi‐Fi router, it’s easy to get all the benefits of networking, without all the wires. So now it’s easy to access movies, photos, music and videos right on the television.
• Wi‐Fi® Protected Setup (WPS) for safe, secure connection. (Requires WPS‐enabled router.)
• High‐speed IEEE 802.11n/a/b/g networking. Uses 5 GHz and 2.4 GHz radio frequencies.
• Simultaneous send and receive In 802 11n transmission the television uses• Simultaneous send and receive. In 802.11n transmission, the television uses two antennas to send and receive at the same time, for a fast and stable communication.
*NEW**NEW*NEWNEWWi‐Fi Direct allows sharing of content stored on a compatible iOS or Android mobile device, without the need to connect through a wireless router.
Need To Know Need To Know BRAVIA models without in built Wi Fi can still connect to wireless networks using the UWA BR100BRAVIA models without in‐built Wi‐Fi can still connect to wireless networks using the UWA‐BR100 wireless adapter, which is ongoing from last year.
All 2011 network‐enabled BRAVIA LCD TVs feature a built‐in web browser that can be d t i b th i t t
BuiltBuilt‐‐in Web Browserin Web Browser
used to view web‐pages on the internet.
2011 network‐enabled BRAVIA LCD TVs utilise the popular ‘Opera’ web browser, which is compliant with the new HTML 5 standard for web‐page creation and also supports tabbed browsing.
*NEW**NEW*HTML 5 is the new standard for web‐page creation on the internet. Among other things, it allows for embedding of video in web pages without the need for Flash or other plug‐ins that require intensive processing resourcesresources.
Need To Know Need To Know Th b b d Fl h l W b i hi h ili Fl h b d idThe web browser does not support Flash elements. Websites which utilise Flash to embed video or other elements may not display correctly as a result.
Last year's remote control application for Blu‐ray players and Home Theatre systems h b f th d l d t id i t ti ith l t d 2011 BRAVIA
Media Remote AppMedia Remote App
has been further developed to now provide integration with selected 2011 BRAVIA models.
‘Media Remote App’ is a free download from both the iTunes store and the Android Marketplace for all network compatible iOS and Android devices.
Media Remote App only requires a single download to control 2011 BRAVIA TVs and compatible 2010 Blu‐ray Players and Home Theatre systems. If already downloaded, the application will automatically prompt the user to update to the latest BRAVIA compatible version.
*NEW**NEW*NEWNEWIt’s now possible to browse BRAVIA Internet Video content using the Media Remote App. Choosing a clip from the application will begin playback of that clip on the BRAVIA screen.
Need to Know Need to Know Requires iOS or Android device with iTunes store or Android Marketplace account. Enabling Media Remote functionality in 2011 BRAVIA models requires a firmware update due e/o March. Phone application is currently available for download.
There are tons of great movies, photos and music stored in today’s personal media l d bil h A d f th d l l h Wi Fi® Di t
WiWi‐‐Fi DirectFi Direct
players and mobile phones. And many of these models also have Wi‐Fi® Direct communications built in.
Now you can share that content on the big, beautiful BRAVIA® television screen. Wi‐Fi Direct establishes an ad‐hoc connection directly from the portable device to the television. This means you don’t need a PC, a wireless access point or a cable. You don’t need a home network of any kind to take advantage!
It’s perfect on‐the‐fly networking when visitors arrive with something to share.
Connecting is quick and easy.
1. Set the television to “ready” from the Wi‐Fi Direct segment of the ‘Applications’ menu.
2. Send a handshake request from the mobile device.
3. Accept the handshake request at the television.
4 Enjoy4. Enjoy.
Need to Know Need to Know Requires device with Wi‐Fi Direct capability and compatible audio, video and photo file types. Does not transmit copy‐protected content. Wi‐Fi direct requires a firmware update due e/o March. BRAVIA models without in‐built Wi‐Fi require Wireless LAN adapter to use Wi‐Fi Direct.
Picture QualityPicture Quality
Includes:Includes:•• XX‐‐RealityReality
•• XX‐‐Reality PROReality PRO
•• MotionflowMotionflow XRXR
•• LED BacklightsLED Backlights
•• OpticontrastOpticontrast PanelPanel
•• CORNING Gorilla GlassCORNING Gorilla Glass
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 45
Sony Picture Engine HistorySony Picture Engine History
“BRAVIA ENGINE”20082008
20112011
“WEGA Engine HD”20062006
20042004Evolution to “DRC‐MFv2”
Development of IFP(Image Format Processor)
Evolution to CCP2
19991999
20022002 First “Wega Engine”
Development of CCP (C i C P )
19971997
19981998
(Composite Component Processor)
Evolution to “MID‐X”
Evolution to “DRC‐MF” (DRC‐Multi Function)
Development of “MID” (Multi image Driver)
Development of “DRC” (Digital Reality Creation)New Product Flash – Sony Australia Limited
Sony Dealer Classified – Page 46
19971997 p ( g y )
XX‐‐Reality & XReality & X‐‐Reality PROReality PRO
Until the late 1970s, televisions were used for watching TV broadcasts. Today, l l t h thi f Bl Di i t l l tipeople commonly watch everything from Blu‐ray Disc movies to low‐resolution,
highly‐compressed internet video. Web video that may look great on a mobile and “a little grainy” on a notebook computer, can be nearly unwatchable when displayed on a large TV.
Previous generations of BRAVIA televisions have featured BRAVIA Engine, BRAVIA Engine 2 and BRAVIA Engine 3 X Reality™ and X Reality PRO are a fresh approachEngine 2 and BRAVIA Engine 3. X‐Reality™ and X‐Reality PRO are a fresh approach, equipped with powerful new signal processing algorithms and an all‐new Sony built Large‐Scale Integrated (LSI) circuits. The X‐Reality Picture Engine marks a revolutionary leap forward in BRAVIA technology.
X‐Reality is used on all 2011 BRAVIA models, excluding the BX320 Series. X‐Reality PRO and the additional processing power it provides is exclusive to the HX820 andPRO, and the additional processing power it provides, is exclusive to the HX820 and HX925 Series.
++
Need To KnowNeed To Know
CX, EX & NX SeriesCX, EX & NX Series HX SeriesHX Series
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 47
Need To Know Need To Know BX320 Series does not feature X‐Reality processing engine.
XX‐‐Reality & XReality & X‐‐Reality PROReality PRO
X‐Reality has 3 core picture processes ‐ noise reduction, IP conversion/up‐scaling, d h t Th f ll i bl k di d b t l ti fand enhancement. The following block diagram and subsequent explanations of
each stage, will assist in understanding this important new approach to picture processing.
LCD panelLCD panel
All video signals, All video signals, including compressed including compressed video are analysed, video are analysed,
corrected and corrected and enhanced.enhanced.
Noise reduction
MPEG –Noise Random Noise
Dot‐Noise
Smooth and correct .
Input
SDHDTVIPTV
Optimise & enhanceContrast, outline, colour and texture analysis using Intelligent Image Enhancer
IP Conversion
Film, video and animation analysis.
Noise reductionIn the video world, “noise” consists of flecks or specks of unwanted colour. Not only does noise diminish picture quality, but up‐scaling tends to magnify noise. That’s why displaying web video on large TVs is such a challenge. In addition to interlace‐to‐
( )
Web video and TV often reveal MPEG noise due to compression This is
progressive(IP) conversion and upscaling, noise reduction became a critical component within X‐Reality.
fig.1 fig.2
noise due to compression. This is revealed on text and within detailed areas (fig.1). X‐Reality reduces MPEG and other forms of noise for a smoother, more accurate picture (fig.2).
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IP Conversion and Up‐ScalingX R lit i bl f d t ti th i t t f diff t i ti fil d
XX‐‐Reality & XReality & X‐‐Reality PROReality PRO
X‐Reality is capable of detecting the unique structure of different animation, film and video frame rates. By performing the most suitable Interlace‐to‐Progressive (IP) conversion, and up‐scaling for a large TV screen, X‐Reality greatly reduces the jaggy texture which is commonly seen around the outlines of objects in animation and the unnatural motion artefacts seen in films converted for TV or DVD.
Animation, film and video have different frame characteristics, which can result in ‘jaggies’ (fig.1). X‐Reality intelligently detects this to convert and scale the image for a smoother, more
Optimise and enhanceX‐Reality can optimise and enhance the video signal by breaking it into individual image components. For high‐quality images, X‐Reality makes only tiny adjustments to each element. For low‐quality images, it can enhance texture, reinforce outlines,
precise result (fig.2).fig.2fig.1
to each element. For low quality images, it can enhance texture, reinforce outlines, and optimise contrast and colour. The result is a picture that's carefully optimisedand enhanced for the most natural image reproduction.
The 4 Key Image ComponentsThe 4 Key Image Components
Texture Outline Contrast Colour
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Building on the powerful processes of X‐Reality, X‐Reality PRO adds a second dedicated Sony image processing chip (the XCA7 LSI) specifically engineered to
XX‐‐Reality PROReality PRO
dedicated Sony image processing chip (the XCA7 LSI) specifically engineered to provide 2 additional functions:
Database comparisonUsing the latest picture processing technology, the XCA7 chip within X‐Reality PRO compares the input signal with a vast database of video signals stored within it’s memory. The engine detects familiar patterns in the video signal, and compares th id tt t th ithi th d t bthose video patterns to those within the database.
Super Bit‐MappingX‐Reality PRO maximizes colour gradation by extending conventional 8‐bit video colour information to 14‐bits. This eliminates the solid bands of colour seen within some scenes, effectively smoothing out colour. The result is nearly the equivalent of y g y q14‐bit gradation on an 8‐bit panel.
Super BitSuper Bit‐‐MappingMappingConventional 8Conventional 8‐‐Bit PanelBit Panel
Did You Know?Did You Know?X R li PRO i f l l i l id f b l d d h d i l l !New Product Flash – Sony Australia Limited
Sony Dealer Classified – Page 50X‐Reality PRO is so powerful, multiple video frames can be analysed and enhanced simultaneously! The Sony built XCA7 LSI is comparable to a dedicated ‘Graphics card’ found in high‐end PC’s.
XX‐‐Reality Reality vsvs XX‐‐Reality PROReality PRO
LCD panelLCD panel
All id i lAll id i l
Noise reductionInput Optimise & enhance
IP Conversion
All video signals, All video signals, including compressed including compressed video are analysed, video are analysed,
corrected and corrected and enhanced.enhanced.
MPEG –Noise Random Noise
Dot‐Noise
Smooth and correct .
SDHDTVIPTV
Contrast, outline, colour and texture analysis using Intelligent Image Enhancer
Film, video and animation analysis.
LCD panelLCD panelNoise reductionNoise reductionInputInput Optimise &Optimise &IP ConversionIP Conversion LCD panelLCD panel
All video signals, All video signals, including compressed including compressed
web content is web content is enhanced, with enhanced, with improved colour improved colour
gradation.gradation.
Noise reductionNoise reduction
MPEG MPEG ––Noise Noise Random NoiseRandom Noise
DotDot‐‐NoiseNoise
Smooth and correct .Smooth and correct .
InputInput
SDSDHDHDTVTVIPTVIPTV
Optimise & Optimise & enhanceenhanceContrast, outline, Contrast, outline, colour and texture colour and texture analysis using the analysis using the Intelligent Image Intelligent Image EnhancerEnhancer
IP ConversionIP Conversion
Film, video and Film, video and animation analysisanimation analysis.
Database comparison and Database comparison and Super BitSuper Bit‐‐Mapping for videoMapping for video
Film, video and animation analysis.Film, video and animation analysis.
X‐Reality PRO (XCA7 LSI)
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( )
MotionflowMotionflow
The new generation of Motionflow has adopted a different naming scheme to i ti B d ti t h i h Bl k F I ti th tprevious generations. By adopting techniques such as Black Frame Insertion that
were originally perfected for 3D, Motionflow continues to improve motion reproduction and further eliminate blurry and juddery images. To reflect this quantum leap, the new naming protocol reflects the performance of each Motionflow compared to a standard video signal, rather than the panel’s maximum speed.
Motionflow XR 200 (200Hz Panels + LED Backlight Blinking)
Inserts a new frame between existing frames to reduce the gap between perceived and actual motion in combination with the LED backlight.
Motionflow XR 400 (200Hz Panels + LED Backlight Blinking + Black Frame Insertion)
Inserts three new frames between existing frames to reduce the gap between perceived and actual motion in combination with LED Backlight Blinking and Black Frame insertion.
Motionflow XR 800 (200Hz Panels + LED Backlight Line Blinking + Black Frame Insertion)
Inserts three new frames between existing frames to reduce the gap between perceived and actual motion ‐ in combination with LED Backlight Line Blinking and l kBlack Frame insertion.
Motionflow XR 200
Motionflow XR 400
Motionflow XR 800
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Edge LEDEdge LED
Edge LED backlighting delivers impressive picture quality and wide contrast using a S i t t dj t b kli ht b i ht di t i t t t ItSony‐unique system to adjust backlight brightness according to picture content. It can shine brightly when the picture is bright, and can reduce light output when the picture is dark.
Compared to conventional, fluorescent tube backlights (CCFL), the edge mounted LEDs also enable a dramatically thinner TV profile and provides higher energy efficiency
The LED backlight comprises LEDs located at the top and bottom edge of
efficiency.
located at the top and bottom edge of the LCD panel.
•• Slim designSlim designWid t tWid t t
A diffuser layer distributes the light produced by the Edge LEDs evenly across the screen.
•• Wide contrastWide contrast•• Energy efficientEnergy efficient
Need To Know Need To Know New Product Flash – Sony Australia Limited
Sony Dealer Classified – Page 53Edge LED is used by the EX420, EX520 and EX720 Series BRAVIA TVs and the 40” version of the NX720 Series.
Dynamic Edge LEDDynamic Edge LED
Dynamic Edge LED maintains the slim design of Edge LED models and creates deeper bl k ith t i i i t lit i b i htblacks without compromising picture quality in brighter areas.
Dynamic Edge LED improves contrast and overall picture quality over other Edge LED systems by dividing the LED backlight into regions, each of which can be dimmed in real‐time to match what is shown onscreen, for a wider contrast within a single scene.
The resulting picture is presented with brighter whites, deeper blacks and improved shadow detail. In addition, improved light guides and diffuser layer ensure uniform brightness across the panel.
Individual sections of the LED backlight turn on and off in conjunction with what is being shown on screen.
•• Regional LED controlRegional LED control•• Wider contrastWider contrast•• Energy efficientEnergy efficient
Need To Know Need To Know New Product Flash – Sony Australia Limited
Sony Dealer Classified – Page 54Dynamic Edge LED is used by the 46” and 55” NX720 Series and the HX820 Series. It is not used on the 40” NX720.
Intelligent Peak LEDIntelligent Peak LED
This system varies backlight brightness, in real‐time, according to what is shown onscreen.
An array of LEDs directly behind the screen divides the picture into numerous zones, each of which can be dimmed—or boosted—independently. Importantly, individual zones can be boosted to almost double brightness, for outstanding peak brightness.
The resulting picture has a powerful combination of intense highlights brighter
Localised LED ‘zones’ provide
The resulting picture has a powerful combination of intense highlights, brighter whites and deep, rich, satisfying blacks and shadow detail.
Localised LED zones provide accurate LED Dimming, and increased brightness, in‐tune with what is being displayed onscreen.
•• Direct LED Local DimmingDirect LED Local Dimming•• Widest contrastWidest contrast•• Energy efficientEnergy efficient
Need To KnowNeed To Know New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 55
Need To Know Need To Know Intelligent Peak LED is exclusive to the HX925 Series.
Sony’s OptiContrast Panel incorporates CORNING’s Gorilla Glass to provide brighter i d b tt t t d ll diti hil t d i th b t
CORNING Gorilla GlassCORNING Gorilla Glass
images and better contrast under all conditions, whilst reducing the gap between panel and LCD screen to minimise reflection. In addition, the front panel is more durable and resistant to scratches than conventional screens.
Traditionally, placing a glass screen in front of an LCD panel would also leave a layer of air between the panel and the glass. Making the image travel through air and glass results in unwanted refraction and reflection which clouds the image and reducesresults in unwanted refraction and reflection, which clouds the image and reduces overall contrast.
OptiContrast replaces this air layer with a layer of special optical‐grade resin specifically formulated to match the optical properties of the glass. This minimizes internal reflections to provide maximum picture brightness and contrast. The result is up to 4X the contrast of conventional panels in brightly lit environments
Without OptiContrast, ambient light can reduce contrast due to refraction and reflection within
d th LCD l d
is up to 4X the contrast of conventional panels in brightly lit environments.
and upon the LCD panel and glass.(fig.1)OptiContrast combats this with optically pure resin between the LCD panel and glass (fig.2).
fig.1 fig.2
Need To Know Need To Know OptiContrast also uses a anti‐reflective screen coating and is only used in combination with Corning
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Gorilla Glass. Together, slim Monolithic designs are possible, without bothersome reflections and compromised contrast. OptiContrast is a perfect blend of form and function.
Sony’s OptiContrast Panel incorporates CORNING’s Gorilla Glass to provide brighter i d b tt t t d ll diti hil t d i th b t
CORNING Gorilla GlassCORNING Gorilla Glass
images and better contrast under all conditions, whilst reducing the gap between panel and LCD screen to minimise reflection and provide a more durable and scratch resistant surface for the TV.
Each CORNING Gorilla Glass panel on 2011 BRAVIA models is only 0.7mm thick – half as thick as traditional glass panels, but 2‐3x as strong.
Being much thinner than last years glass panels, each TV with CORNING’s Gorilla Glass now also weighs considerably less and is easier to wall mount as a result.
CORNING Gorilla Glass is already used on many smart‐phones including the new Sony Ericsson Xperia Arc and Samsung Galaxy Tab.
Did You Know Did You Know As well as being the same people who made Corelle and Pyrex cookware, Corning manufactured the
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windows for every U.S. manned space vehicle, and supplied the glass blank for the primary mirror in the Hubble Space Telescope.
Other FeaturesOther Features
Includes:Includes:•• New G.U.INew G.U.I
•• SS‐‐Master Digital AmplifierMaster Digital Amplifier
•• Intelligent Presence SensorIntelligent Presence Sensor
BRAVIA televisions now feature a refinement of XrossMediaBar™ (XMB™) user i t f
New G.U.INew G.U.I
interface.
Categories such as Videos, Photos, Music and Network now appear across the bottom of the screen, while the feature choices appear on the right‐hand side. This leaves a window in the upper left where the currently playing content can still be seen.
*NEW**NEW*The ‘Favourites/History’ category stores a list of the most frequently and recently
Categories are still navigated using the left/right cursor keys, and features with the up/down keys, then pressing the Enter key to make a selection.
Currently playingCurrently playing
The ‘Favourites/History’ category stores a list of the most frequently and recently used features including BRAVIA Internet Video channels and TV inputs to reduce unnecessary navigation to the most accessed destinations.
Featu
res
Featu
res
CategoriesCategories
TV audio circuits convert digital audio sources such as audio from TV programs or HDMI i t i t l i l d th d th t t l lifi Thi
SS‐‐Master Digital AmplifierMaster Digital Amplifier
HDMI inputs into an analog signal, and then send that to an analog amplifier. This amplified signal drives the speakers and produces the noise that you hear. This arrangement has several drawbacks. First, digital to analog conversion is a source of distortion and generates significant heat. Not only does this waste electricity, but heat is harmful to electronics over long periods of time.
Borrowed from Sony high fidelity components the S Master™ digital amplifier is aBorrowed from Sony high fidelity components, the S‐Master™ digital amplifier is a better way. Because the S‐Master amplifier itself performs digital‐to‐analog conversion instead of the TV’s audio circuit, there is no need for extra distortion‐causing circuitry, so sound is remarkably clean and clear.
Additionally, because the digital amplifier is incredibly efficient, less electricity is wasted as heat And because there’s less need for bulky heat sinks and ventilationwasted as heat. And because there s less need for bulky heat sinks and ventilation, S‐Master not only saves energy, but also enables the television to be thinner.
Did You Know?Did You Know?Conventional amplifiers (top) require digital to analog converters which produces heat. Sony’s S‐Master™ digital amplifier accepts a pure digital signal directly and is therefore incredibly energy efficient, without producing excess heat.
Sony engineers reasoned that if televisions were just a little smarter, they could save l t Th t' th t b hi d th I t lli t P S It
Intelligent Presence SensorIntelligent Presence Sensor
a lot more energy. That's the concept behind the Intelligent Presence Sensor. It uses a camera below the screen, in the bezel, utilising Face Detection and motion detection to accomplish several useful goals.
Face Detection.Using technology similar to that of Sony Cyber‐shot® cameras, the camera scans the room for faces and motion If no one is facing the television for a preset durationroom for faces and motion. If no one is facing the television for a preset duration, the television will first dim and then turn the picture off to save energy. If someone returns, the picture will come on again. If nobody returns, the television eventually goes into Standby mode.
Position Control.The camera detects when people are gathered to the left or right of centre andThe camera detects when people are gathered to the left or right of centre and automatically adjusts the picture and left/right audio balance for optimum performance.
Distance Alert.Child face detection triggers an on‐screen alert, muting the picture when a child gets too close to the screen—within about 1 metre. The picture reverts to normal onlytoo close to the screen within about 1 metre. The picture reverts to normal only when the child has moved back to a proper viewing distance.
Need To Know Need To Know The camera angle of view is roughly 40° vertical and 60° horizontal. Face Detection range is 6 metres. The camera will not function when objects are blocking the view. Camera images are for the television's internal use only. Even with the television connected to the Internet, camera images are never available at any external interface.
2011 Price Ticket Guidelines2011 Price Ticket Guidelines
2011 BRAVIA Range2011 BRAVIA Range
For use:For use:
2011 BRAVIA Range2011 BRAVIA RangePrice Ticket GuidelinesPrice Ticket Guidelines
•• In store for spec cardsIn store for spec cards
•• In catalogue / advertising materialIn catalogue / advertising material
Please Note:
The following pages outline the ideal copy points for the 2011 BRAVIA product range.
They have been listed in order of preference for situations with limited space.
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Wording can be changed to suit application as long as the spec is not incorrectly represented.
ORDER OF PREFERENCESize, FULL HD 3D LED LCD TV
2011 Price Ticket Guidelines2011 Price Ticket Guidelines
HX925 (65” / 55”)KDL65HX925/ KDL55HX925
1. Best Picture with Peak LED2. Smooth Motionflow™ XR 8003. Picture Engine X‐Reality™ PRO
4. Full HD 3D (2x 3D Glasses Included)5. SMART TV
,
Size in CM: 65” = 164cm | 55” = 139cm
ORDER OF PREFERENCESize, FULL HD 3D LED LCD TV
HX820 (55” / 46”)
1. Picture Engine X‐Reality™ PRO2. Smooth Motionflow™ XR 4003. Slim Dynamic Edge LED4. Full HD 3D (2x 3D Glasses Included)5. SMART TV
KDL55HX820/ KDL46HX820
NX720 (55” / 46”/ 40”)
ORDER OF PREFERENCESize, FULL HD 3D LED LCD TV
Size in CM: 55” = 139cm | 46” = 117cm
1. Slim Dynamic Edge LED2. WiFi™ Integrated3. Smooth Motionflow™ XR 2004. SMART TV5. Full HD 3D (2x 3D Glasses Included)
NX720 (55 / 46 / 40 )KDL55NX720/ KDL46NX720/ KDL40NX720
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 63Size in CM: 55” = 139cm | 46” = 117cm
| 40” = 102cm
ORDER OF PREFERENCESize, FULL HD 3D LED LCD TV
2011 Price Ticket Guidelines2011 Price Ticket Guidelines
EX720 (60” / 55” / 46” / 40’ / 32”)KDL60EX720/ KDL55EX720/ KDL46EX720/
KDL40EX720/ KDL32EX7201. Full HD 3D2. BRAVIA™ Internet Video3. SMART TV4. Slim Edge LED5. Smooth Motionflow™ XR 200
ORDER OF PREFERENCE
5. Smooth Motionflow XR 200
ORDER OF PREFERENCESize, FULL HD LED LCD TV
Size in CM: 60” = 153cm | 55” = 139cm | 46” = 117cm | 40” = 102cm | 32” = 81cm
1. Full HD2. BRAVIA™ Internet Video3. SMART TV4. Slim Edge LED
EX520 (46” / 40’ / 32”)KDL46EX520/ KDL40EX520/ KDL32EX520
ORDER OF PREFERENCESize, HD LED LCD TV
Size in CM: 46” = 117cm | 40” = 101cm | 32” = 81cm
1. Edge LED2. WXGA (HD)3. BRAVIA™ Internet Video4.SMART TV5. Unique Stand Design
EX420 (32” / 26”)KDL32EX420/ KDL26EX420
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Size in CM: 32” = 81cm | 26” = 67cm
ORDER OF PREFERENCESize, Full HD LCD TV
2011 Price Ticket Guidelines2011 Price Ticket Guidelines
CX520 (40” / 32”)KDL40CX520/ KDL32CX520
1. Full HD2. BRAVIA™ Internet Video3. SMART TV4. Digital Ready
ORDER OF PREFERENCESize, HD LCD TV
Size in CM: 40” = 102cm | 32” = 81cm
BX320 (32” / 26” / 22”)
1. WXGA (HD)2. Digital Ready3. BRAVIA Sync
KDL32BX320/ KDL26BX320/ KDL22BX320
Size in CM: 32” = 80cm | 26” = 67cm | 22” = 55cm
NX720 (55” / 46”/ 40”)KDL55NX720/ KDL46NX720/ KDL40NX720
New Product Flash – Sony Australia LimitedSony Dealer Classified – Page 65
2011 Energy Rating Labels2011 Energy Rating Labels
2011 BRAVIA Range2011 BRAVIA Rangeb lb lEnergy Star Rating Labels Energy Star Rating Labels
(Mandatory)(Mandatory)
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Energy Rating Labels Mandatory for FY11 Models
Summary Energy Star Rating Information for FY11 Models:
SONY MODEL kWh per year
KDL55HX925 6 475
KDL55HX820 7 427
KDL46HX820 6 331
KDL55NX720 6 497
KDL46NX720 7 309
ENERGY STAR RATING
KDL46NX720 7 309
KDL40NX720 6 294
KDL60EX720 7 420
KDL55EX720 7 419
KDL46EX720 7 309KDL40EX720 6 294
KDL32EX720 5 240
6 Models with the SUPER Efficiency
Rating of 7 STARS!!
KDL46EX520 7 270
KDL40EX520 6 268KDL32EX520 6 197
KDL32EX420 6 197
KDL26EX420 6 124
KDL40CX520 4.5 422
KDL32CX520 4.5 269
KDL32BX320 4.5 275
KDL26BX320 4.5 200
KDL22BX320 5 140
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