FY 2017 WE Day Recap

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Together WE change the world

© 2018 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. NDPPS 734762

Approximately 64,000 students/educators attended FY 2017 WE Days

KPMG leadership discussed the importance of literacy and KFFL efforts on stage, speaking to an audience of more than:

— 15,000 at WE Day Illinois

— 12,000 at New York Welcome (morning and evening programs)

— 15,000 at WE Day Seattle

— 16,000 at WE Day California

— 6,000 at WE Day U.N.

18,200+ unique Webcast views which expanded the number of students able to participate (could be an entire classroom or school club):

— 3,500 at WE Day Illinois

— 7,900 at New York Welcome

— 4,500 at WE Day Seattle

— 2,300 at WE Day U.N.

*No Webcast in California due to broadcast

OverviewWE is an international charity and youth empowerment movement dedicated to educating and activating young people to become agents of change through service. WE is a family of organizations: WE Charity, ME to WE, and WE Day. WE Charity empowers communities to lift themselves out of poverty through a holistic, sustainable international development model, and is supported through ME to WE, a social enterprise that creates socially conscious products. WE Day is the manifestation of the WE movement, and fills stadiums around the world with the greatest celebration of social good. WE Days feature inspiring speakers, celebrities, and notable performers bringing together tens of thousands of youth as a culmination of a year long educational initiative through WE Schools. Students cannot buy a ticket to WE Day; they must earn their way there through local and global service work.

KPMG served as a Presenting Level sponsor of FY 2017 WE Days in Illinois, New York (Spring and Fall), Seattle, and California. Our sponsorship allows for:

— Employee engagement through volunteerism

— Opportunity to educate youth that literacy is an important cause while getting them excited about reading

— Alignment with the work our people are doing to eradicate illiteracy through KPMG’s Family for Literacy (KFFL) program.

KPMG gave out over 2,000 young adult books to

students in attendance across 4 WE Days and donated

an additional 7,000 through the nonprofit social

enterprise First Book159 KPMG volunteers supported FY 2017 WE Day events

KPMG partnered with Olympic gold medalist Laurie Hernandez as KPMG’s new Literacy Champion

KPMG launched #TheBookThat campaign resulting in

2,000+ books donated to children in need

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WE Day Location Date

Illinois Allstate Arena Rosemont 3/1/2017

New York Welcome Radio City Music Hall 4/6/2017

New York Welcome: Friends & Family Radio City Music Hall 4/6/2017

Seattle KeyArena Seattle 4/21/2017

California The Forum Inglewood 4/27/2017

United Nations (U.N.) Theater at Madison Square Garden 9/20/2017

FY 2017 WE Day Recap

© 2018 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. NDPPS 734762

KPMG has a multifaceted presence at WE Day, including an on-stage presentation by KPMG leadership, an interactive booth for students to visit and engage with our brand, our volunteers helping in a variety of capacities, and local office leadership hosting schools, nonprofits, client guests and their families.

On stageDuring the show, KPMG had a two-minute segment on stage. At each WE Day, KPMG’s leaders had the opportunity to present on the importance of literacy, encouraging the 60,000+ youth that heard the message to stay engaged in reading. This is also an opportunity to showcase the work that KFFL is doing to get books into the hands of the children who need them most.

KPMG presence at WE Day

Illinois: Linda Imonti, Advisory partner, Chicago. Luis shared that he was inspired to create a better life for himself by the encouragement he found in books.

New York: Lynne Doughtie, KPMG (U.S.) chairman and CEO, and Laurie Hernandez

California: Mark Hutchins, office managing partner, Los Angeles and Laurie Hernandez

Seattle Mark Gibson, office managing partner, Seattle

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© 2018 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. NDPPS 734762

Lynne Doughtie as WE Day Co-ChairLynne Doughtie, chairman and CEO, KPMG (U.S.) served as Co-Chair of WE Day New York Welcome and WE Day U.N. In this role, Lynne spoke on stage at both events to share why living WE is important to her and KPMG, and to inspire the youth and families in attendance to take action in creating a better community and world. WE Day is also supported in the Tristate area by Co-Chairs Carolyn Everson, vice president, Global Marketing Solutions, Facebook; Paul Polman, CEO, Unilever; and Ornella Barra, co-chief operating officer, Walgreens Boots Alliance.

Lynne Doughtie presents on stage with panel of influential women at WE Day U.N. (From left to right) Sade Baderinwa, anchor – WABC-TV, President Ellen Sirleaf of Liberia, Lynne Doughtie, and Carolyn Everson

Follow Along: #WEDay and #TheBookThat

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© 2018 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. NDPPS 734762

Laurie Hernandez as Literacy Champion KPMG has teamed up with Laurie Hernandez – Gymnast, Olympic gold medalist, New York Times best-selling author, winner of Season 23 of Dancing with the Stars, and KPMG U.S. Literacy Champion. At WE Days in New York (Welcome and U.N.), Seattle (by video), and California, KPMG’s speakers and Laurie championed literacy and encouraged audience members to share “The Book That” changed their lives, using the hashtag #TheBookThat on social media. For every use of the hashtag during WE Day, and in support of our well-established KFFL program, KPMG donated a new book to a child in need who might not otherwise have access—up to 5,000 books.

KPMG also provided students a special surprise from the stage in New York and Seattle, announcing that signed copies of Laurie’s book I Got This were hidden in gift bags throughout the arena. In California, a selection of surprise books, including Laurie’s, was handed out by KPMG volunteers. In total, 700 books were given out during the on-stage segment across WE Day New York, Seattle, and California. In New York and California, three lucky students, their educator, and a guest also won an opportunity to meet Laurie backstage.

For more information, view the press releaseKPMG Teams With WE & Taps U.S. Olympic Gold Medalist Laurie Hernandez To Build Future Leaders That Drive Social Change

“Because of reading you can understand new perspectives. Reading showed me that no matter where you come from, everyone deserves to be treated equally.”

—Laurie Hernandez KPMG Literacy Champion

KPMG Studios Special Report with KPMG Anchor Megan Vega, and Laurie Hernandez

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© 2018 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. NDPPS 734762

Booth and #TheBookThatKPMG’s booth featured fun and interactive elements designed to get students excited about reading. In Chicago, students had the opportunity to take pictures in an Instagram-styled photo frame, and fill out KFFL bookplates telling us about #TheBookThat inspired them. In New York, Seattle, and California, youth took their turn at a “spin to win” wheel that featured an assortment of leadership themes, walking away with a brand new book that corresponded to whatever theme they landed on. On hand was also a #TheBookThat booklist, summarizing all of the titles available at the booth. Students and educators alike were also encouraged to fill out a #TheBookThat notecard, describing a book that has inspired them and why. For every completed notecard and use of #TheBookThat on social media, a book was donated to a child in need through KFFL.

Over 2,000 books were given away at the KPMG booth to attending students:

...will take you on a journey to another place and time c The Secret Gardenby Frances Hodgson Burnett, selected by Lynne Doughtie, KPMG Chairman and CEO

...will drive you to forge your own path c Ignite Your Spark by Patricia Wooster

...reminds you that sometimes one book can change the world c I Am Malala by Malala Yousafzai

…will encourage you to do something you never thought possible c I Got Thisby Laurie Hernandez

...exempli�es the power of human connection c I Will Always Write Back by Martin Ganda & Caitlin Ali�renka

...will expand your imagination c Flying Lessons and Other Storiesby Ellen Oh

...will trigger your sense of wanderlust c The Girl from Everywhere by Heidi Heilig

...demonstrates the importance of self-love c Out of My Mind by Sharon Draper

...will inspire you to leave the world better than you found it c It’s Your World by Chelsea Clinton

...will teach you to appreciate people’s differences c Legendby Marie Lu, selected by Laurie Hernandez, Olympic Gold Medalist

#TheBookThat

437 Books distributed at the booth at WE Day New York Welcome

500 books distributed at the booth at WE Day U.N.

568 Books distributed at the booth at WE Day Seattle

495 Books distributed at the booth at WE Day California

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© 2018 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. NDPPS 734762

734 #TheBookThat notecards were filled out during WE Day New York, Seattle, California, and U.N.

One of the beneficiaries of the WE Day book donation was the Working in the Schools – WITS organization in Chicago. Through First Book, KPMG was able to donate 5,100 books to be given as holiday gifts for students in their mentoring programs. Hundreds of 4th–7th graders were overwhelmed when they learned they were receiving new books to add to their personal library!

KPMG donated nearly 2,000 books through our nonprofit partner First Book based on #TheBookThat usage and completed postcards:

Illinois: 88 Books

New York Welcome: 459 Books

WE Day U.N.: 210 books

Seattle: 376 Books

California: 646 Books

Thanks to books donated through the use of #TheBookThat at WE Day, KPMG volunteers were able to restock the shelves at Treehouse in Seattle, where children in foster care can choose as many new books as they’d like from their free book “store.”

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© 2018 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. NDPPS 734762

VolunteersKPMG volunteers filled a variety of volunteer roles at WE Day to help make it a success, including helping with youth and honored guest registration and seating, selling ME to WE products, and even being Kiffle the Kangaroo, our KFFL mascot, for the day. KPMG volunteers gave over 1,500 hours of service to WE Day!

Office Volunteers

Chicago 46

New York City 29

Seattle 33

Los Angeles 51

Total 159

In California, KPMG volunteers were featured in the television broadcast of WE Day, handing out books to students in the audience!

“Sharing the day together with my clients and our children at WE Day in our KPMG-sponsored suite gives us the time to learn one of the most important aspects of each other’s lives – our families. The emotion and excitement of the day sparks compelling conversation, brings us closer together, and creates an unforgettable shared memory. Without a doubt I will invite my clients back again and again.”

– KPMG Advisory Director

“My daughter and I were guests of KPMG for the Seattle WE event. We had an amazing time – my daughter was so inspired by the WE event that she kept talking about this for days to her friends, teachers, and us after the event. She was inspired to change the world and do something significant in her life as a result of the great speeches she heard.”

– KPMG honored guest

Client guestsKPMG also hosted clients and their children as honored guests at WE Day. Experiencing WE Day with clients and their families is a great way to strengthen relationships and share our values with others in communities where we live and work.

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© 2018 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. NDPPS 734762

Not every young person can attend WE Day; the WE Day Special ensures that inspirational content is accessible to all youth across the country, rewarding their commitment to the WE movement and celebrating service actions. KPMG was a sponsor of WE Day’s national broadcast, which was filmed live on location at WE Day Los Angeles on April 27, 2017 and aired on August 4, 2017 on CBS. The WE Day Special gave KPMG the opportunity to amplify the work we do with WE, reinforcing KPMG’s passion for literacy as a cause, and inspiring action to support it. Laurie Hernandez highlighted KPMG’s work fighting illiteracy through KFFL, and KPMG volunteers handed out books in the audience!

CBS broadcast of WE Day Special

Please click the play button to see how the 2017 WE Day Special came to life.

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Laurie Hernandez presents on stage at WE Day California

© 2018 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International. NDPPS 734762

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