INBOUND MARKETING BY

FLEXOURCEA Presentation for Cindy Burns

WHY INBOUND MARKETING?

Why Inbound Marketing?

The way consumers interact with business has changed. Traditional advertising solutions such as TV, Newspaper, Radio and even internet banner ads have seen a significant drop in ROI. Today’s consumer is turning to internet resources for content, information, assurance and recommendations from their social networks.

The Process

Inbound marketing is a process of creating and implementing resources that will attract a more targeted audience and provide relavent information to increase conversion from internet browser to customers.

Inbound Marketing Basics

•Search Engine Optimization

•Social Media

•Content Marketing

How Inbound Marketing Works

Inbound Marketing is an ongoing process of creating awareness that is built for your target audience and particular buyer personas. By delivering content and engaging online communities, we are able to drive more qualified interest to your website and more sales to your business. This process also allows us to identify ambassadors that can help grow your business.

Building Business Online

Where to Start?