FW15 NEWSPAPER FINAL (Low Quality)

THE PREPPY CLUBP R O V I D E D B Y T H E C R E M I E U X E D I T O R S

C R E M I E U X . F R

Best of NYCInterviews

pg. 10

SignatureFragrance

pg. 24

IrresistibleDestinations

pg. 26

Fall/Winter 2015 Collection

pg. 02

Must HaveItems

pg. 16

CREMIEUX.FR

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C R E M I E U X . F R C R E M I E U X . F R

FALL//WINTER 2015

Herringbone Wool Overcoat Short Length/ Slim Fit

CREMIEUX.FRCREMIEUX.FR

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FALL//WINTER 2015

The Warmest ParkaDownfill (90% Down, 10% Duck)Loro Piana Storm System Wool Fabricand Bluetooth Connectivity and Technology

Navy Pinstripe Suit Pattern PrintedNylon Packable Down Jacket, Imported

©

C R E M I E U X . F RCREMIEUX.FRCREMIEUX.FR

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FALL//WINTER 2015

Plaid Wool Unconstructed Jacket, PortugalDouble Layer Wool Plain Weave Scarf, Italy

Cashmere Herringbone Jacket, ItalyPima Cotton Knit Shirt Button Down, ImportedCashmere Hoodie with Suede Patches, Imported


FALL//WINTER 2015

Vitale Barberis Fabric - Three Piece Suit, PortugalVitale Barberis Hand Made Coat, ItalyMonk Strap Suede Shoes, England


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INTERVIEWWITH

NowIntroducing...

N Y C ’ S M O S T P R O M I N E N T T A L E N T


INTERVIEWwith

R A L F S C H W I E G E RA multi-faceted perfumer with diverse inspirations, Ralf Schwieger has worked for leading Houses and his

works includes the world famous Hermes Eau de Merveilles, Marc Jacob Men & Yves Saint Laurent Baby Doll.Today he is proud to debut the first signature Cremieux fragrance. How did this story start?

The Preppy Mag has interviewed one of the fragrance world's most respected names to find out.

The Preppy Club: Born and raised in Germany, you started studying fragrances at 30 after training in Chemistry, this is rather late. How did you discover your vocation for scents?

Ralf: Growing up, my best friend’s family had a window-dressing business specialized in perfumery stores. I became familiar with the brands and their advertisement and last but not least accumulated a huge stash of testers. Scents were an important expression of myself and over time I became more and more interested in the design and artistic aspects of fragrances and the scienti�c curiosity, which drove me into the �eld at �rst, fell behind…

TPC: When did you decide to move to the USA and why?

R: I have always been attracted to big cities. Berlin was the �rst big city I lived in and loved for all the possibili-ties to meet people and indulge in cultural events. But I was looking forward to live abroad and my career choice brought me to Paris and �nally to New York in 2000. I would have loved to live in London but unfortunately the opportunities for working in fragrance development are limited there. Heavily in�uenced by Anglo-

American culture during my adolescence, I felt at home in New York City right away and I still enjoy the cultural and ethnical diversity here compared to more homog-enous Germany.

TPC: Has living in New York City influenced your fragrance creations? If so in what way.

R: I very much enjoy New York’s climate: hot, almost tropical in summer and the assurance to experience a snow storm in winter. �e luminosity here is outstand-ing. �is sunny disposition has hopefully in�uenced my creations but the American fascination with fresh and clean scents certainly has.

TPC: What does Fashion and Beauty have in common?

R: Wearing a scent is quite like wearing a second skin or a garment. I think it is quite straightforward that fashion has been heavily linked to fragrances for the last hundred years.

TPC: When did the collaboration between you and Stephane Cremieux start?

R: First exchanges about the project started two years

ago but most of the development work was done in 2014. It is important not to rush during fragrance development and always good to pause and come back to a scent a little later, just to see whether there is still enough interest in the fragrance.

TPC: What's the inspiration behind Cremieux's first fragrance and how did this fragrance develop?

R: �e preppy style was a huge inspiration. Cremieux is a brand with a strong French heritage, so we had to �nd a way to weave French elegance into American ease. To start, we developed several accords to illustrate the texture of fabric used for the iconic Cremieux style - the one we focused on was a ’felt accord’, a creamy woody note, which interprets the easy-to-like and easy-to-wear style of the Cremieux apparel.

TPC: If you could describe this fragrance in few words...

R: �e scent is warm with a fresh introduction through bergamot and pear - an oriental woody note with French lavender and iris oils built into a comfortable woody base.


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INTERVIEWwith

F R E D E R I C VAU C A M P SFrederic Vaucamps is the man who turned a local pastry of Northern France into a dessert phenomenon. Fred's version of the traditional "Merveilleux" is a suite of surprisingly light meringues, coated with aerial whipped cream and covered in chocolate flakes. In Paris, Fred's

6 elegant stores have turned around the traditional dessert scene and demonstrated how the most demanding palates can been seduced by the magic of his pastries. Today, clients patiently line up on the sidewalk of Fred's stores in Geneva, Paris, London and

Brussels for a chance to taste his delicious specialties. This year, New Yorkers too have fallen in love with these unique creations in the heart of the West Village.... It's time for a sweet break, let's meet Fred!

The Preppy Club: You're from the North of France, could you tell us a bit about the lifestyle there?Frederic: To single out one trait of our lifestyle, we are a warm-hearted and festive population. We are known for our tempestuous weather and, probably as a response to it, for our generous and facetious character. �ese is always an opportunity to celebrate in the North. Carnavals are a big thing here; and so are birthdays, weddings and friends gathering. And of course, at the end, there is always a cake for everybody to share.

TPC: How did the story start with The Merveilleux?F: Well it started in my production lab 30 years ago in a small city of Northern France. At the time I was running the regular type of bakery that you can nd in all French cities and villages. I became interested in the Merveil-leux, a traditional pastry of our region that was part of my assortment. I experimented for years and eventually came up with a new recipe. Beside suiting my taste, it had the great bene t of requiring less early preparation after my frequent nights out with my friends. My Merveilleux became popular in town and then gradually drew people from neighboring towns and beyond; to the point where I was selling much more Merveilleux than

any other pastries. I decided to close this store and open my rst store in the capital city of Northern France, Lille, and I simply named it "Aux Merveilleux de Fred". Today each of our 17 stores replicates on-site and by-hand the process and recipe of the original store in Lille. �is is the heart of our identity.

TPC: Describe in a few words a perfect meringue?F: A meringue must taste caramel, be aerial and eaten right out of the oven.

TPC: Is pastry a matter of style, too?F: I feel that, when I started as a Chef, style and pastry did not have much to do together. But today, they obviously have evolved to combine and reinforce each other very well. It is a eld that I have come to constantly research for the decor and materials of our stores, the design of our packaging, and the atmosphere we create for clients.

TPC: What would be a typical day in the life of Fred Vaucamps?F: With the development of my brand, I don’t really have a typical day anymore. However routine remains in 2 daily milestones: I wake up very early in order to have time for myself and for a quiet co�ee, and I stop at 6pm for a beer with whoever is with me at that time.

TPC: Are you adept of the motto "Less is more"?F: My philosophy is more driven by balance than by minimalism. However, I think that a good pastry should be sized minimally to leave its taster asking for more.

In regards to Fashion...

TPC: Describe your favorite outfit...F: I usually wear chino pants and a shirt. I love quality shirts. I am a collector!

TPC: In your opinion, the best color for a suit is...F: Black is the universal reference for a suit but my favourite is Marine Blue.

TPC: What’s your business meeting attire?F: See my favourite outfit above and a pastry chef jacket by Bragard.

TPC: If you had one mandatory fashion acces-sory to pick...?F: The only mandatory accessory to me are my glasses!


INTERVIEWwith

E R I C K AY S E RRecognized as one of the most talented artisan bakers of his generation, Eric Kayser has built his reputation on his passion for bread, the quality of his products and his incredible skill to combine authenticity and innovation in the world of French artisanal bakeries. Today, Maison Kayser has

over 8 locations in the city, and more to come...

The Preppy Club: 130 shops in over 20 di�erent countries, why did you choose NY are your new challenge?

Eric: New-York is such an amazing place, with a great energy, which is motivating. But New-Yorkers are experts in food, so it’s a big challenge to be accepted by them. Now, we can see everyday how they like the quality of our product.

TPC: Paris, NY - same love for real/good bread?

E: Exactly! I am so proud when I see people in NY in the afternoon having a piece of baguette such as people in France do. New-Yorkers are fond in food and they understand very well the features of the bread, such as fermentation, or caramelization.

TPC: Tell us about the french "Art de vivre"...?

E: We like to have friends in our home for diner, with good food prepared with fresh ingredients, good wine and of course good bread. It matters to prepare something for our friends/ family.

TPC: What would be your idea of the perfect brunch?

E: Eggs, bread, fruits, grains, milk and a lot of viennoi-series! According to me, croissants are what you see �rst when you brunch.

TPC: What's your favorite type of pastry during Christmas?

E: Bûche au café! Each year, we have it in our bakeries in Paris because it’s my favorite!

TPC : In your experience, what’s the key ingredi-ent to success?

E: People who work with you, locations and quality of ingredients.

TPC: Along the same thought, what’s your recipe for happiness?

E: Savouring the everyday, seeing the good and beauti-ful things in our job but also in paintings, in people.

In Regards to Fashion...

TPC: Your favorite city for shopping?

E: Paris, New York, and Milan are my three favorites.

TPC: What does 'preppy' refers to in your mind?

E: Classy with a nice three-piece-suit and a hat.

TPC: Is your favorite look casual, classy, hipster?

E: I am more classy!

TPC: What's your favorite winter clothing?

E: A suit with a warm coat.

TPC: In your eyes how do Cremieux & Maison Kayser relate to each other?

E: I think we have common values such as quality, respect of artisans who work for us and for our teams who sell our products everyday.


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THE BRAND AMBASSADORS

So tell us Steven...

The Preppy Club: What is your motto?Steven: Learn from the past, set vivid detailed goals for the future, and live in the only moment of time over which you have any control.

TPC: What is your first thought when waking up in the morning?S: How to be the best I can at my job. I personally sit on my couch, sip my co�ee, and check my instagram.

TPC: Paris/London/New York - Which is your favorite fashion city?S: All three are beautiful but I would have to say Paris.

TPC: What is your favorite spot In New York?S: Willismsburg, Brooklyn.

TPC: What is your favorite song of the moment?S: Classic Man by Jidenna.

TPC: How many buttons opened on your shirt?S: None.

TPC: What is your favorite fashion accessory to wear the most?S: Rings.

TPC: What is your favorite outfit when walking aroung in Soho?S: Casual.

TPC: Scarf or tie? S: Tie.

TPC: Hat or caps?S: Hats all day.

TPC: For you what would be the essential item at a Cremieux store?S: Brown boots.

S T E V E N O N OJ AThis just in: interview with esteemed menswear and fashion blogger Steven Onoja.

With his unique style Steven brings a new, dapper look to the online fashion scene.

M I N U T E SW I T H

S T E V E N&

A L I R E Z A5


So tell us Alireza...

The Preppy Club: What would be your greatest asset?Alireza: My sense of humour.

TPC: What is your first thought when you wake up?A: To look for my kids.

TPC: Fill this sentence "Never without..."A: My phone.

TPC: What’s your cocktail recipe to succeed in NY?A: 1/3 Hustling 1/3 Networking 1/3 Style.

E: Your best holiday spot in Winter?A: Caribbean.

About your fashion routine...

TPC: What is your outfit for an important meeting?A: Suit & Tie from Cremieux.

TPC: What is your favorite outfit on Sundays?A: Jeans and a polo.

TPC: What are the essentials in your suitcase during a trip?A: �e less the better.

TPC: Are you a pocket square addict? How do you wear it?A: Yes and straight.

If you had to describe your style...

TPC: Casual or classic?A: Classic.

TPC: Tweed or cashmere?A: Cashmere.

TPC: For you what would be the essential item at a Cremieux store?A: My white pique shirt and double breasted silver label suite.

A L I R E Z A N I R O O M A N DWe've interviewed Alireza Niroomand General Manager of Sant Ambroeus Soho,

Brand Ambassador of Cremieux shares with us his fashion philosophy and lifestyle.

THE BRAND AMBASSADORS


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ITEMSMUST-HAVE

2015 FALL//WINTER

“ T H E F R E N C H T W I S T ”


MUST-HAVE

ACCESSORIES

SCARVES


1918


MUST-HAVE

CUSTOM SHIRTS

S E L E C T Y O U R O W N

F I T T O P E R F E C T I O N .

Our made to measure shirts are made with only the finest fabrics and are an essential addtion to any gentlemans wardrobe.

Begin by choosing your fabric from our finest selection of over

1200 fabrics.

Next choose from our selection of over 120 collars for your

custom shirt.

Match your fabric with the perfect color button. High and lower

buttons available.

Cu� or no Cu�? Yours to decide. Select from over

50 di�erent styles.

Select your initials and have them embrodered in any color anywhere on your shirt .

Custom Made Dress Shirt

ENTIRELY

ALL ABOUT YOU


MUST-HAVE

BLAZERS + CHINOS

©


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MUST-HAVE

SUITS


MUST-HAVE

JACKETS

Cremieux re-introduces "the Warmest" Parka with Loro Piana Storm System Fabric and Bluetooth connectivity.Control your music and your phone with the latest wearable technology from Cremieux.

Warmest ParkaT H E

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THE BEST

CASHMERE BARthe

Cremieux Cashmere is made with the �nest and most luxurious Loro Piana yarns. Whether you are looking for your next perfect winter cashmere or just looking

to add to your collection, Cremieux has what your looking for at the Cashmere Bar.

I N S E A S O N . I N S T Y L E .


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3 Ply’s turtleneck inspired by British knitwear of the old times but updated in �t and with suede patches.

Available in grey heather and navy.

�e best cashmere sweater to �y in a jet. With doublezippers and suede patches. Available in grey,

beige, crimson, dark grey, and navy.


CASHMERES

Luxurious half placket cashmere sweaters with mother of pearl buttons made of Australian Oyster Shells and suede patches.

Available in grey, light blue, beige, and navy.

Full cardigan with suede trim, mother of pearl buttons, and suede elbow patches. Available in

navy, oatmeal, crimson, and beige.


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MUST-HAVE

FRAGRANCE

INTRODUCING

CREMIEUX’S FIRST FRAGRANCE

THIS FALL...

Available in 2.5 oz. & 4.2 oz.

AROMA SECRET NOTES


MUST-HAVE

FRAGRANCE

With quiet con�dence and French Riviera elegance, Cremieux eau de toilette presents an understated sensual warmth. Verveine de Provence, green pear and bergamot give an impression of masculine freshness. �e heart exudes a well-groomed sensation of true French lavender, enhanced by sensual iris and cool spicy cardamom. Warm oriental woody

e�ects emerge on skin, as sandalwood and vanilla blend into the signature tailored tweed accord.

O R I E N T A L W O O D Y

E A U D E T O I L E T T E

BERGAMOT

IRIS

SANDALWOOD

VERVEINE DEPROVENCE

CARDAMOM PUREJUNGLE ESSENCE

TAILORED TWEED ACCORD

PEAR

LAVENDER

VANILLA


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DESTINATIONS

Kusmi Tea

1 West 59th Street, New York, NY 10019

Crosby Street Hotel

79 Crosby St, New York, NY 10012

KUSMI TEA - THE PLAZA FOOD HALL

IMAGES COURTESY OF: firmdalehotels.com


DESTINATIONS

Aux Merveilleux de Fred

37 8th Ave, New York, NY 10014

PHOTOGRAPHY BY CHARISSA FAY


M E X I C O

CENTRO COMERCIAL SANTA FEAv. Casco de Quiroga

3800 1st FL, 478 Santa Fe+52 (55) 216 78 331

T A I W A N

TAICHUNG SHOPNo.251, Sec. 3, Taiwan Blvd.

Xitun Dist., Taichung City 407, Taiwan

S P A I N

MADRID SHOPCalle Velasquez 20

28001 Madrid+34 915 779 281

MARBELLA SHOPPaseo Ribera Bloc L Planta Baja Gate 22

29660, Puerto Banus+34 95 2812978

TAIPEI SHOP6F, No.300, Sec. 3, Zhongxiao E. Rd.

Da’an Dist.,Taipei City 106, Taiwan

SPAIN SHOWROOMAvda. De la Industria, 17

28108 Alcobendas Madrid+34 9139 333 00

U N I T E D S T A T E S

CREMIEUX HEADQUARTERS166 Mercer St 6A

New York, NY 10011917 512 6916

FLAGSHIP STORE65 Mercer St

New York, NY 10011212 343 3838

F R A N C E

PARIS SHOWROOM28 rue Boissy d’Anglas

75008 Paris+33 1 55 33 88 88

PARIS SHOP185 Blvd St. Germain

75007 Paris+33 1 42 22 01 45

SAINT-TROPEZ SHOP101 Passage du Port83990 Saint Tropez+33 4 94 97 24 44

AIX-EN-PROVENCE SHOP9 rue Thiers

13100 Aix-en-Provence+33 4 42 22 95 63

JEDDAH SHOPIntersection of Prince Majed Road

and King Abullah Road,Western, Jeddah, Saudi Arabia

QATAR SHOWROOMSuhaim Bin Hamad St

Doha, Qatar

RIYADH SHOP2976 Al Imam Saud Ibn Abdul Aziz Branch Rd,Riyadh, Saudi Arabia


BACKGROUND ART BY DONALD ROBERTSON

C Z E C H R E P U B L I C

PRAGUE SHOPMYSLBEK Shopping Gallery

Na Příkopě 1096/19Prague 1

CREMIEUX.FR

FW15 NEWSPAPER FINAL (Low Quality)

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