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Transcript of Futureproofing your school: strategy, innovation & tech · PDF file Futureproofing your...

  • Futureproofing your school: strategy,

    innovation & technology

    Michael Carrier

    Cambridge English Language Assessment

    PASE Warsaw

    May 2014

  • Contents

    1 – Strategy & competitive advantage

    2 – Innovation

    3 – Technology

    4 – Digital marketing

    5 – Delighting your customers

    6 – CPD

    7 - Future trends

  • New ideas in education

    A new vision of learning …… as an activity not a place, open to new people with new ideas, of learners “pulling” learning toward themselves, rather than teachers “pushing” learning out” Michael Stevenson

    • Blended learning

    • 1:1 classrooms

    • Flipped classroom

    • Adaptive learning

    • Big data

    • Learning-oriented

    assessment (LOA)

    • Collaborative assessment

    • Deep learning

  • New learning styles for new generations

    Generation Y Learning Styles:

    • Doing is more important than

    knowing

    • A need for immediacy

    • Trial and error approach to

    problem-solving

    • Low boredom threshold

    • Multitasking and parallel

    processing

    • Visual, nonlinear and virtual

    learning

    • Collaborative learning

    • Constructivist approach

    Ashridge Business School

    Classroom

    External world

    Personal world

    Techno- logy

    options

    English speaking

    world

  • Reflection

    Are your customers different from 5-10-15 years ago?

    What consequences (if any) should we draw from

    this?

  • Strategy & competitive advantage

  • Strategy & competitive advantage

  • Boston Matrix

  • Positioning - the Customer Perception map

  • Competitive advantage – Porter’s 5 forces

    Current

    competitors

    Quality

    perception

    Innovation

    Technology

    Teacher

    development

  • Innovation & digital learning

  • Innovation in…..

    • Theory

    • Methodology

    • Teacher support

    • Technology

    • Learning materials

    • Assessment

    "cellphones are the

    gateways to all of

    human knowledge" Ray Kurzweil

    "Whenever I go into

    class, I have to

    power down."

  • New Learning modes

    Benefits:

    • More time with teacher

    • Learn at own pace

    • Mastery learning

    • Level playing field

    • Absences

    • Diagnostics

    • Students teach each other

    • Involves parents

  • New models - In-class vs Out-of-class

    Before Class In Class After Class

    Activities: • Writing

    • Comprehension

    questions

    • Online workbook

    • Practise vocab

    with Apps

    • Formative

    assessment

    Activities: • Reading &

    Listening activities

    • Study text

    • Learn vocab

    online

    • Grammar in Use

    activity with Apps

    Activities: • Speaking

    activities

    • Pairwork

    • Concept

    questions

    • Communication

    activities, games

    storytelling

    • Mentoring

  • Personalisation

    • Adaptive learning

    • Individualisation

    • ‘Big data’ analytics

    • Targeted

    recommendations

    • Tracking

    • Learning-Oriented

    Assessment (LOA)

    • ePortfolio

  • Digital Learning

    1 New Goals • Digital literacy, global citizenship,

    interculturality

    2 New Pedagogical models • For learning in a digital age

    3 New Activities • Inside and outside of class

    • Formal and informal learning

    • Ubiquitous learning

    • Consume content vs Produce content

    • Individual vs collaborative work

    4 New Content

    5 New Tools, new media

    Benefits:

    • Relevance

    • Align with learning styles

    • Communicative & productive focus

    • Rich content gives exposure to authentic language

    • Collaborative activities

    • Time on Task - extends learning time beyond classroom

    • New pedagogical models empower the learner

  • Technology-supported: learners at the centre

    Face-to-face

    classroom

    eTutors

    VOIP & FaceTime

    Learning

    device

    LMS as hub

    Blended

    learning

    Big Data: Tracking &

    Portfolio

    The

    Learner Individualised pathways

    Social learning

    Handheld learning

    On-demand content

    Cloud synchronisation

    Adaptive learning

    Speech recognition

    & AI tools

    Learning – oriented

    assessment

  • Digital learning channels

    Classroom channels:

    • IWB

    • Digital textbooks

    • 1:1 – or BYOD

    • PRS systems

    Out of class channels:

    • Handheld

    • LMS

    • Apps

    • Web

  • Handheld learning What is Handheld Learning?

    •Using tablets/mobile phones in class to study language activities –

    exercises, reading, listening etc

    •Using student laptops/ handhelds in class for group activity

    •Using tablets/mobile phones outside class for student self-access language

    practice

    •Using mobile phones ‘in the wild’ - to collect data for lesson input, record

    interviews etc

  • Your own Activity taxonomy

    task individual group

    Consuming:

    Grammar study

    Self-access quiz √

    Reading √

    Listening √

    Vocabulary √ √

    Producing:

    recording/interviewing

    storytelling/writing √ √

    phonecasting √

    phoneblogging √

    upload & share projects √

  • Top 10 Social Media activities

    Twitter:

    • Send a tweet about next week's class - with task to do in advance

    • Post links to authentic resources to study

    Facebook:

    • Create a Facebook group for the class & post homework tasks for next class

    • Post interesting links to resources like videos, exercises, cartoons

    • Post topic questions for debate/discussion, & monitor discussions

    • Post a video link and give the task of making notes about it (précis writing)

    Instagram/Flickr:

    • Post interesting photos to stimulate writing practice activities

    Blogs:

    • Create a class blog for you and students to write in

    • Blog about videos to watch - students keep a list of new vocab they come across

    • Students blog about what they have learned, trips they have taken, new resources etc

  • 1:1 learning • Access to anytime anywhere

    learning

    • Access to real models of English

    - bring more authentic English

    content into the classroom

    • Develop new forms of

    communicative pairwork activity

    in class

    • Set up authentic tasks using the

    device’s recording functions to

    tell a group-developed story

    • More time on task - extend

    language practice outside the

    classroom – more hours per

    week for English study.

    • Can reinforce parts of classwork

    • Can prepare ahead in Flipped

    mode

    • Added motivation

  • Plan Ceibal – Remote teaching, local support

    Remote teacher

    using video-

    phone

    Students with

    Classroom

    laptops

    Local class

    teacher

    managing activity

    Local classroom:

    TV screen

    showing remote

    teacher

    Lesson materials

    shown via Webex

    2-way video

    & audio

    Joint

    lesson

    planning

    24

  • Reflection

    How can 1:1 & Handheld learning approaches add support to your school?

    • Now?

    • In 2 years’ time?

    • In 5 years’ time?

  • What’s Cambridge doing?

  • Cambridge English Apps

  • Exam preparation apps

  • Tablet course materials& textbooks

  • Tablet-based testing

  • Digital Marketing

    Online marketing

    Mobile marketing

    Social media marketing

    Content marketing

    Online PR

    Email marketing

    Website marketing & SEO

    Online advertising

  • Digital

    Marketing

    Strategy

    SEO

    PPC

    WOM

    NPS

    Conversion

    ratio

    Touchpoint

    experience

    Web offer