Futureproofing your school: strategy,

innovation & technology

Michael Carrier

Cambridge English Language Assessment

PASE Warsaw

May 2014

Contents

1 – Strategy & competitive advantage

2 – Innovation

3 – Technology

4 – Digital marketing

5 – Delighting your customers

6 – CPD

7 - Future trends

New ideas in education

A new vision of learning …… as an activity not a place, open to new people with new ideas, of learners “pulling” learning toward themselves, rather than teachers “pushing” learning out” Michael Stevenson

• Blended learning

• 1:1 classrooms

• Flipped classroom

• Adaptive learning

• Big data

• Learning-oriented

assessment (LOA)

• Collaborative assessment

• Deep learning

New learning styles for new generations

Generation Y Learning Styles:

• Doing is more important than

knowing

• A need for immediacy

• Trial and error approach to

problem-solving

• Low boredom threshold

• Multitasking and parallel

processing

• Visual, nonlinear and virtual

learning

• Collaborative learning

• Constructivist approach

Ashridge Business School

Classroom

External world

Personal world

Techno- logy

options

English speaking

world

Reflection

Are your customers different from 5-10-15 years ago?

What consequences (if any) should we draw from

this?

Strategy & competitive advantage

Strategy & competitive advantage

Boston Matrix

Positioning - the Customer Perception map

Competitive advantage – Porter’s 5 forces

Current

competitors

Quality

perception

Innovation

Technology

Teacher

development

Innovation & digital learning

Innovation in…..

• Theory

• Methodology

• Teacher support

• Technology

• Learning materials

• Assessment

"cellphones are the

gateways to all of

human knowledge" Ray Kurzweil

"Whenever I go into

class, I have to

power down."

New Learning modes

Benefits:

• More time with teacher

• Learn at own pace

• Mastery learning

• Level playing field

• Absences

• Diagnostics

• Students teach each other

• Involves parents

New models - In-class vs Out-of-class

Before Class In Class After Class

Activities: • Writing

• Comprehension

questions

• Online workbook

• Practise vocab

with Apps

• Formative

assessment

Activities: • Reading &

Listening activities

• Study text

• Learn vocab

online

• Grammar in Use

activity with Apps

Activities: • Speaking

activities

• Pairwork

• Concept

questions

• Communication

activities, games

storytelling

• Mentoring

Personalisation

• Adaptive learning

• Individualisation

• ‘Big data’ analytics

• Targeted

recommendations

• Tracking

• Learning-Oriented

Assessment (LOA)

• ePortfolio

Digital Learning

1 New Goals • Digital literacy, global citizenship,

interculturality

2 New Pedagogical models • For learning in a digital age

3 New Activities • Inside and outside of class

• Formal and informal learning

• Ubiquitous learning

• Consume content vs Produce content

• Individual vs collaborative work

4 New Content

5 New Tools, new media

Benefits:

• Relevance

• Align with learning styles

• Communicative & productive focus

• Rich content gives exposure to authentic language

• Collaborative activities

• Time on Task - extends learning time beyond classroom

• New pedagogical models empower the learner

Technology-supported: learners at the centre

Face-to-face

classroom

eTutors

VOIP & FaceTime

Learning

device

LMS as hub

Blended

learning

Big Data: Tracking &

Portfolio

The

Learner Individualised pathways

Social learning

Handheld learning

On-demand content

Cloud synchronisation

Adaptive learning

Speech recognition

& AI tools

Learning – oriented

assessment

Digital learning channels

Classroom channels:

• IWB

• Digital textbooks

• 1:1 – or BYOD

• PRS systems

Out of class channels:

• Handheld

• LMS

• Apps

• Web

Handheld learning What is Handheld Learning?

•Using tablets/mobile phones in class to study language activities –

exercises, reading, listening etc

•Using student laptops/ handhelds in class for group activity

•Using tablets/mobile phones outside class for student self-access language

practice

•Using mobile phones ‘in the wild’ - to collect data for lesson input, record

interviews etc

Your own Activity taxonomy

task individual group

Consuming:

Grammar study

√

Self-access quiz √

Reading √

Listening √

Vocabulary √ √

Producing:

recording/interviewing

√

storytelling/writing √ √

phonecasting √

phoneblogging √

upload & share projects √

Top 10 Social Media activities

Twitter:

• Send a tweet about next week's class - with task to do in advance

• Post links to authentic resources to study

Facebook:

• Create a Facebook group for the class & post homework tasks for next class

• Post interesting links to resources like videos, exercises, cartoons

• Post topic questions for debate/discussion, & monitor discussions

• Post a video link and give the task of making notes about it (précis writing)

Instagram/Flickr:

• Post interesting photos to stimulate writing practice activities

Blogs:

• Create a class blog for you and students to write in

• Blog about videos to watch - students keep a list of new vocab they come across

• Students blog about what they have learned, trips they have taken, new resources etc

1:1 learning • Access to anytime anywhere

learning

• Access to real models of English

- bring more authentic English

content into the classroom

• Develop new forms of

communicative pairwork activity

in class

• Set up authentic tasks using the

device’s recording functions to

tell a group-developed story

• More time on task - extend

language practice outside the

classroom – more hours per

week for English study.

• Can reinforce parts of classwork

• Can prepare ahead in Flipped

mode

• Added motivation

Plan Ceibal – Remote teaching, local support

Remote teacher

using video-

phone

Students with

Classroom

laptops

Local class

teacher

managing activity

Local classroom:

TV screen

showing remote

teacher

Lesson materials

shown via Webex

2-way video

& audio

Joint

lesson

planning

24

Reflection

How can 1:1 & Handheld learning approaches add support to your school?

• Now?

• In 2 years’ time?

• In 5 years’ time?

What’s Cambridge doing?

Cambridge English Apps

Exam preparation apps

Tablet course materials& textbooks

Tablet-based testing

Digital Marketing

Online marketing

Mobile marketing

Social media marketing

Content marketing

Online PR

Email marketing

Website marketing & SEO

Online advertising

Digital

Marketing

Strategy

SEO

PPC

WOM

NPS

Conversion

ratio

Touchpoint

experience

Web offer