Futuremedia - Beyond the Buzz
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Transcript of Futuremedia - Beyond the Buzz
FutureMedia: Beyond the Buzz
Derek Woodgate President The Futures Lab, Inc
November, 2013
Discon'nuouschange
Findingconnec'onsindisconnects
TheFuturists’Toolbox Vision Disrup'on Wildcards Unknowns
Poten'alopportuni'es
Future TV studios
BeyondtheBuzzBeyondtheBuzz
Crossmedia, remediation, multi-media platforms, interactive storytelling, modality transformation,
hypermedia, transmedia, intermediation sites, AWATAD, ipersonalization, remix, simulation, clickers, deep
tagging, mapping mashups, screencasting, tag clouds, paywall, snackable content, p-commerce, SoLoMo, earned media, gamification, growth hacker, agile…
BeyondtheBuzz
Overadecadeofdigitalandapps!
TheFutureMediaLandscape2013‐2020
GlobalEntertainment&MediaRevenues:$2.5trillionby2020
(1.6trillion:2012)
USEntertainment&MediaRevenues:732Billion
($498Billion:2012)
Source: PWC/TFL
0200400600800
201220142016
Column2
Series120122020
USEntertainment&Media
TheFutureMediaLandscape• Media industry will grow faster than US economy over the next 7 years (4.6% ‐5.0% p.a.)
• Magazineswillremainbiggerthanvideogamesin2017• PPV,VOD,OTTwilloutstripphysicalproductby2016dueto
4.9%decreaseinsalesofphysical
• Filmindustryrevenueswillreach$60billionby2020from$40billionin2012‐USsalesofmovie'ckets=1.3billionin2012withanaveragepriceof$9.60.
• Mobilevideo‐keygrowtharea• OOHadver'sing–up5‐6%• TVadver'sing–up6%• Mobile/Tabletincreasingnews
consump'on
10
Intelligent machines robotics / AI�
In-car heath network//Navigation�
OLEDs�
Distribution�Traders�
Semi-autonomous agents / avatars�
Sexual attractiveness�
Fused Sensors systems �
Reproductive health�
Real doll�
Interchangeable modules�
Cultural integration�
Convergent health management system�
Virtual worlds�
Convergent media / data systems�
Standards / legislation�On-line workouts�
Fun, enjoyment�Creativity time�
Energy foods�Weight management�
Comfort havens�
Age defiance�
Neuro stimulation�
Life meaning�
Sub-conscious stimulation�
Sleep�
Furniture �
Spiritual growth�
Dream enhancers�
Positivism�
Sleep systems�
Dream ambient�networks�
Tai Chi�
Life extension�
Natural / organic foods�
Immunity boosting�
Nutraceuticals�
Bio-monitoring�
Resurgence in organic�
Biosimulation�
Seamless, ubiquitous �computing�
Entertainment systems�
Greater human agency: Connectivity, community, curation and collaboration – Democratization of media - new social spaces�
Nutritional value management�peNanoencapsulation�
Small scale local agriculture�
Biofeedback
Precision�health monitoring�
Supplements
Core Training
Dreams
Newcompanystructuresandtransac'on/sell‐through/distribu'onmodels
CorporateConsolida'on
Environmental concerns
Yoga
Digital tracking
Beauty
On-line health and well-being sites communities
Sensors / biometrics�Well-being and social aspects
Intelligent displays
Life enrichment
Brain Fitness
Energy
Machine to machine
Gaming
Wearable sensors Stress & �fatigue relief
Vitality
Exercise and Fitness�Spirit
boosting
Production: from robotts to “Make” delivering sensation
Diagnostics
Sexbots�
Light therapy�
Grooming�Body Sculpting�
Collaborative farming�
Meat on a sheet�Vitamins and additives�
Integrated food systems�
Cognitive feedback�
Interactive training� Bioscience�
Meditation�Biogenetics�
Recharging�
Digestive aids�
Bioengineering�
Remote diagnostics�
Sound programming �
Adventure sports�
Virtual terminals� Personal care�
Sustainability�
Ambience modulation�
Food substitutes�
Social networks�
Fitness programs�
Brain Foods�
Performance analysis�
Embedded tech�
Corporate services�
Mood tracking�
Telematics�
Fulfillment�
Work hours�
Slowtime�
Independent farms�Antioxidants�
Spare time�
Happiness�
Plug & play�
Sports�
Service�
Mind, body and soul�
Visibility�
Mood Foods�
Exergizing�
Sexual performance enhancement�
Feedback&neweffec'venesscriteriaandmetrics
ThePowerofSearch:Effec'verecommenda'onsBigData‐visualiza'on
AWATADDelivery‐agile
FrommobiledevicestoSuperHDone‐to‐one
adver'sing
Emotional wellness�
Standard of living�
Stability�
Health communities�
Healthy eating�
Transforma'vespace,immersion/telepresenceandinterac'on,blendedworlds
SkinCare
Newmediaformatsandexpandingscopeandimagina'on
Home fitness system�
Gyms�
Personal coach�
Aromatherapy�
In-body sensing�
Prevention�
Crossover&hybridrevenuestreams–retransmission,paymentsystems&serviceplaforms/paywalls
TheFutureofMedia
RemixLifestyle‐Changingroleofaudience‐presence/experiences
Mappingpoten'alfuturedrivers
ContentkingInterac'vestorytellingGamifica'on,Storyin
Story+AR(
Cri'calfuturedrivers
Crossover&hybridrevenuestreams–retransmission,paymentsystems,serviceplaforms
Newcompanystructures&transac'on/distribu'onmodelsCorporateConsolida'on
Transforma'vespace,immersion/telepresenceandinterac'on,blendedworlds
AWATADDelivery‐agileFrommobile
devicestoSuperHD,ajen'onadver'sing
ThePowerofSearch:Effec'verecommenda'onsBigData‐visualiza'on
Production: from robotts to “Make” delivering sensation
Feedback&neweffec'venesscriteriaandmetrics
ContentkingInterac'vestorytellingGamifica'on,StoryinStory+
AR
Greater human agency: curation collaboration Democratization of media �
RemixLifestyle‐Changingroleofaudience‐presence/experiences
NewmediaformatsandexpandingscopeandImagina'on
Content
Produc'on
Audience
Business
Newdimensionsofconvergence
NewdimensionsofConvergence(2)
Interac'veeverything
Content
Newleverageagents• Videoplaforms• TVchannels–smallercontentbundles• MSOs–AWATAD• Real‐'memicro‐segmentedadinser'ons• Cloud‐baseddelivery• Secondscreen/windowing• EventTV• Fan‐fundedprogramming
Thepowerofretransmission,resellandomnibus
FrommobiletoSuperHDTV• 90inchshowingauto‐stereoscopicMul'viewUltraHDproduc'ons
• Interac'veTV• HolographicTV• MobileTV
Mashingandpublishing
IPTV/Entertainmenthubs
TotalimmersionTV
4DCinema,experien'alvenues,interac'on
CinemaandAR
Cinematography,Augmentedreality,3DandProjec'onMapping
Programmablemovies• Moviesthatchangewithcontext(observer,emo'ons,place,or'me).
• Long‐DistanceBarcodesworktomakebothcamerasandtheworldmoreintelligent,byallowinguserstopiecetogetherandmergeseparateimagesusingmetadataencodedintotheimage.
• Thisworkwillallowforthemergingofmul'pleviewpointstocreatericherstoriesfromvariedstorytellers.
ThepowerofAI
Interac'vestorytelling
Livingthestory
Contextbasedinterac'venarra'venarra've
StoryinStory
IDNA
Augmentedreality
Interac'vestorytellinginannotatedenvironments
• iRiS(ImmediateRemoteInterac'onSystem
• Usercan“paint”,createagamelikeajigsawpuzzle,aninterac'vestorywithoneormorepar'cipantsonafaçadefromamobiledevice.
• ANW(ar'culatedNaturalityWebandcomputervision
3DSketchtoplayablevideogame
Sensorsasacrea'vetool
CCTV
Peering:MachinimatoPrime
Produc'on
TVproduc'ononthego• TVstudioinyourpocket:‐edi'ngoffootage,
‐CGIeffects,
‐augmentedrealityapps
‐real'mevirtualsets
• MARS‐3Drecogni'on
Visualtracking,robotcameras,scenedevelopmentandhumaninterac@on
withvirtualobjectsforVRTV
1millionpiecescreen
Mappingtools
Next‐Genera@onSynthe@cPerformers
• Introducinglevelsofautonomyintothesynthe'cperformer
• Enablingmoreflexible,engaging,anddirectablerobot‐mediatedperformanceontheset.
• SecondSkinisaprojecttobuildawearablefabricthatsupportsmillimeter‐accurateloca'onandbio‐parametertrackingatthousandsofpointsonthebody.
AI–humaninterac'on
• Music Creatures: Synthetic AI animals act as an interface to direct and act with humans in movies.
Immersivetelepresence
Interac'on
3DPrintedMerch
MakeMagic
Immersion
Mo'oncontrolgamingwithAR
Augmented affect and atmospheres •
• Sociallyawaresystems,ambient
andsensa'onenhancers
• Voicetovision
• Smellwalls
• Temperatureamplifica'on
• Wearables
AudienceEmergingLifestylesandHuman2.0:Howredefinediden@@es,archetypes,andtheaugmentedselfarecrea@nga“RemixSociety”“EmergingLifestylesand
Human2.0:Howredefinediden@@es,archetypes,andtheaugmentedselfare
crea@nga“RemixSociety”
Cogni'veandbehavioralfeedback
Createyoupersonalsoundtrack
3rdWavecompu'ngmeetscontextawaresystems
Business
Emergingmediacompanies
3Ddisplays
Behavioralemail
Agile,intelligententerprises
• Newworkforcestructures:40%Employees
18%Temporary
12%Consultants
15%Networkspecialists
15%Strategicpartners
Employmentcriteria
• Global:willingnesstorelocate• Innova'on:12‐18monthsheadstart
• Abilitytocollaboratewithinterna'onalteams
• Depthofskill,breadthofknowledge• Transferableskillsacrossplaforms
• Innova'vethinkinginconvergenceterms
• Abilitytounderstandprototypingandaccelerators
Newjobs
• Digitaliden'typlanners• Globalsyemsarchitects
• Digitalarcheologists• OnlineCommunityOrganizers
• Robo'cians• PAL/Avatardesigners• Terabyters• Polymediaanthrtopologists
• Mobiemarke'ngJedi
Cas'ngagents
DataStoryteller
Contentarchivist
DetailsDespot
Sustainabilityczar
Communitybuilder
Protocolsteward
Projec'onmapper
Interac'oncoordinator
Newrevenuemodels• Accessvs.ownership–Streamingrules
• Smallersubscrip'onbundles
• Paywalls• Portability/mul'‐devicestreaming
• Delayedviewing• Deliveringpersonalizedmeaningandrelevance
• Leveragingbigdata–ajen'on‐basedcontent• Powerandintercommunica'onofthe“crowd”
Emergingrevenuemodels