The Role of the Social Employee - IBM & Digital Influence Group FutureM Presentation
FutureM 2014 - The Idea is the Easy Part: Selling Innovative Ideas
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Transcript of FutureM 2014 - The Idea is the Easy Part: Selling Innovative Ideas
The Idea is the Easy Part: Selling Innovative Ideas
# F U T U R E M
Ben Jones@harperjonesCreative DirectorGoogle
Matt Lindley @sapientnitroDirector of InnovationSapientNitro
Selling Innovation:
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5 tips to get from prototype to polishedBen Jones, GoogleMatt Lindley, SapientNitro
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Nobody will love it as much as you love you
Tip 1:
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Saddle Up. Find conspirators. Evolve but do not capitulate.
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Tip 2: The Right It
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Pretotyping
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Without data, all you have is an opinion
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If you want to understand how the lion hunts,
don’t go to the zoo.
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Focus RiskBecause you cannot eliminate it
Tip 3:
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Understand the advertising industrial complex
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Find and link proxiesInnovate your dataRisk what you can control
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Tip 4: Land all the planes
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• The space for innovation is always in addition to rather than instead of
• An army of ducks is an army of rows• Don’t neglect the home front (and pick
your spots)
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Tip 5: We are made of stories.
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Starts with the user (human truth) and ends with the business (money)
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Prototypes are the new storyboards
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Done is the engine of more
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Mandatory summary slide
1.Nobody will love it as much as you2.Build The right it3.Focus risk4.Land all the planes5.We are made of stories