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Futurecandy keynote Nick Sohnemann Spring 2014
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FUTURECANDY ONE DAY IN 2019 KEYNOTE SPRING 2014
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Storyline: Together with the audience we travel into the year 2019 and experience, how we will live in the future and how technology and media will be used. The story will be told along an ordinary day. Format: The presentation is based on examples of worldwide innovations and best practice cases. All trends will be presented by the use of videos and samples.
Transcript of Futurecandy keynote Nick Sohnemann Spring 2014
FUTURECANDY
ONE DAY IN 2019
KEYNOTE SPRING 2014
INNOVATION
CONSULTANCY
JOURNEY
TO
THE
YEAR 2019
START
THE DAY
UNI OF WASHINGTON
USA
USA
CORNINGUSA
TACTUSUSA
VOLVO
SWEDEN
SELF DRIVING CARS
AUDIUSA
AT
WORK
NEW OUTPUT DEVICES
SAMSUNG
SOUTH KOREA
APPLE
USA
NEW INPUT DEVICES
PAPER LOGIC
UK
MAKER BOT
USA
3D PRINTING
3D SYSTEMS
USA
FOOD PRINTING
3D SYSTEMS
USA
FOOD PRINTING
AFTER
WORK
AMAZONUSA
DRONES AS DELIVERY
DRONES AS DELIVERY
ADIDAS NEO
INTERACTIVE SHOPPING WINDOW
GERMANY
FACEDEALS
USA
SEGMENT OF ONE
SO WHAT
DOES THIS
MEAN FOR
2014
#1 WEARABLES
„DATA GLASSES“
GOOGLE GLASS
USA
GOOGLE GLASS
USA
DATA GLASSES
GOOGLE GLASS
USA
DATA GLASSES ON PRESCRIPTION
SPACEGLASSES META
USA
VIRTUAL GLASSES
GALAXY GLAS ?
OCULUS RIFT
USA
NEW VIRTUAL SCREEN DEVICES
CVS
UK
VIRTUAL SHELVES
OCULUS RIFT
USA
TRAVEL EXPERIENCE
THAD STARNER
STEVE MANN
#2 GESTURE
RECOGNITION
NEW INPUT DEVICES
LEAP MOTION
USA
HEINEKEN
NETHERLANDS
GESTURE AD
INTEL
USA
GESTURE TECH
INTEL
USA
GESTURE TECH
#3 MOBILE
PAYMENT
PAYPAL
USA
SEAMLESS HANDSFREE PAYMENT
iBEACON
FINGERPRINT PAYMENT
USA
MEANWHILE IN EUROPE….
ASO = APP STORE OPTIMIZATION
#4 AVOID
MEDIA
MITUSA
PAVLOV SOCIAL MEDIA
COCA COLAUSA
AVOID MEDIA
SO WHAT
DOES THIS HAVE
TO DO WITH
ONLINE RETAIL
QUO VADISECOMMERCE
#1 FLEXIBLE
SCREENS
THE END
OF SILOS
E-COMMER
CE
M-COMMER
CE
RETA
IL
CATA
LOGUE
CLU
BS
..JUST
SHOPPING
THESIS 1
EXPLOSION
OF DIGITAL
RETAIL
SHOPIFY
LONG TAIL OF ONLINE SHOPS
USA
THESIS 2
ALGORITHMS
AND CURATION PUSH
CUSTOMISATION
WANELO
USA
SOCIAL CURATION
THESIS 3
DELIVERIES
WILL BE FAST
AND PAINLESS
YO SUSHI
UK
DRONES AS DELIVERY
THESIS 4
SHOPPING WILL
BE A CONNECTED
EXPERIENCE
NEW INPUT DEVICES
LEAP MOTION
USA
PAY ONLINE PICK UP IN STORES
LAND ROVER
CONNECTED CATALOGUES
UK
TAGGAR
CONNECTED CATALOGUES
UK
INTERNET OF THINGS
McDONALDS
AUSTRALIA
GOOGLE GLASS COMPARISON
CRYSTAL SHOPPER APP
USA
OPPIKOPPI
ZA
DRONES AS DELIVERY
NISSAN
JAPAN
SELF DRIVING CARS
PAYPAL
USA
SEAMLESS HANDSFREE PAYMENT
CASINO
FRANCE
NFC PAYMENT
iBEACON
FINGERPRINT PAYMENT
USA
BYTE LIGHT
UK
INDOOR NAVIGATION
MELIA
SPAIN
SOCIAL MEDIA HOTEL
AUDI
BRAND CYBER STORES
UK
GAMIFICATION MARKETING
MEAT PACK
GUATEMALA
THESIS 5
VIRTUAL
SHOPS
AND PRODUCTS
TAGGAR
USA
TAGGING THE REAL WORLD
OCULUS RIFT
USA
NEW VIRTUAL SCREEN DEVICES
CVS
UK
VIRTUAL SHELVES
SQUARE
USA
BIG DATA PAYMENT
WILLCALL
USA
INNOVATION
HACKING
WHY?HACKING
THE MOST
COMMON
INNOVATION
FALLACIES
THE FUNNEL –
IS OLD WAY OF INNOVATING
THE GOLDEN* IDEA TRAP*Also called next big thing
CORE COMPENDENCIES TRAP
THE BREAKTHROUGH THINKING TRAP
THE EUREKA
MYTH & THE LONE
CREATOR MYTH
OUR MANTRA: IDEAS ARE NOTHING
EXECUTION IS EVERYTHING!!
3RULES
RULES
FOR
SUCCESSFUL
INNOVATIONS
RULE NO 1
FIND A SOLUTION
TO A PROBLEM
RULE NO 2
PRODUCT
MARKET FIT
FIND
GOOGLE GLASS
USA
DATAGLASSES AT WORK
CAT CAFE
JAPAN
RULE NO 3
CREATE
HACKS!
HACKING
IDEA
PROTOTYPE
PRODUCTION
THE NEW WAY
MARKETING
MARKETING
PRESENTED
BY
NICK
SOHNEMANN
