International Business Review presents:

15th - 16th October 2018, Canberra Rex Hotel

Preparing for a new wave of social innovation

BRING YOUR TEAM AND SAVE 50% COST- REGISTER 2 & GET 2 FREE

International Speakers Early confirmed speakers include

Berry DriessenDirector at The ExperienceCentre, PWC Digital Services

Amberlea HenriquesDirector, ProSocialCommunications

Lee UsherCEO, Buzz Web Media

Melinda ShobrookSocial Media Specialist,CyberTribal Social Media

Brendan LucasSenior Social Media AdviserDepartment of Education &Training, Victoria

Warren KagariseDigital Engagement Manager,King County, Seattle,USA

Aaron FoleyChief Story Teller, City ofDetroit, USA

Amy MulcahyOffice of the Threatened SpeciesCommissioner Department ofthe Environment and Energy

Jillian BullockAward Winning, Linkedin Ninja(Winner of the Best LinkedinStrategy 2019)

Simon FergusonSocial Media Strategist,Department of Industry,Innovation and Science

Register Now:02 9896 0776 02 9896 0796

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Investigating The Future ofSocial Media Strategy:

Researched & Developed by:

Discount Offer

Scott HeffernanDirector Communications andPromotion, Department ofPrimary Industries & RegionalDevelopment

Andrew HeaneySocial Media and VR/ARContent Head, AustralianWar Memorial

Public Sector 2018 Congress

Josie KhngSocial Creative,‘content group’

Megan HowardSocial Media Lead,City of Fairborn,USA

Matt SoulsbySocial Strategy Lead, THE T!LT AGENCY

Dani RedmondDirector, ProSocialCommunications

Anna McCormackFounder of Beacon Social Mediaand Winner of ‘Emerging SocialMarketer of The Year’ - SMMAs

LIVE VIDEO LIVE VIDEO

Peter SuttonFounder, Kai Ming

While we often get caught up in the now of social marketing, it’s critical to also consider the future, and where you should be paying attention to in the months to come. And while virtual reality, augmented reality, hyper local social platforms are some of the answers most would revert to when thinking about the future of social, what’s equally important is how we’ll get there, and what, practically, the evolution to these next stages of social communication will mean for you and your organisation.This two day agenda has been curated to ensure delegates leave feeling inspired to innovate and review their current social strategy. With social opportunity rising knowing where to place your focus next is paramount to staying relevant and engaging. Delegates will be taken on a journey through current pioneering social success and the future landscape currently shaping the next 12 months of social innovation.

• The rise of augmented reality and the impact on social strategy• Developing Instagram stories e�ectively for your business• The continued importance of harnessing in�uencer marketing• Gaining relevance with the Gen Zers – new platforms and the innovative strategies• Personalizing brand messaging through AI, Customisable Chatbots and Voice Assistants• Future social marketing global excellence – case studies from leading strategist• The expansion of live streaming and the brand implications• Re-thinking Twitter platform operations• The impact of facebook spaces going mainstream on future strategy• The future pathway for relevant personalised content

The future frontiers of Social Media…

Join the social game changers to explore:

Bring your social teams to prepare for strategic social excellence!

SPONSORSHIP & EXHIBITION OPPORTUNITIESGovernment Social Media 2018 Forum o�ers sponsors an excellent opportunity to demonstrate thought-leadership and leverage networking opportunities to build brand-value amongst your target audience.

If you would like to know more about sponsorship, exhibition and business development opportunities

please just get in touch with us - sponsorship@ibrc.com.au

International Business Review presents:

15th - 16th October 2018, Canberra Rex Hotel

Investigating The Future ofSocial Media Strategy: Public Sector 2018 Congress

15 th October 2018 - Monday

08.30 REGISTRATION AND COFFEE 12.50 LUNCH AND NETWORKING

13.50 THE SOCIAL EVOLUTION OF THE CITY OF FAIRBORN, USA

• Pioneering social initiatives breaking social boundaries• Understanding the next phase of public sector social strategy in the USA• Driving social creativity for unforgettable engagement

16.50 CHAIR’S CLOSING SUMMATION

17.00 DRINKS RECEPTION ALL WELCOME

15.50 NETWORKING BREAK

11.00 REFRESHMENTS AND NETWORKING

09.00 OPENING REMARKS BY CONFERENCE CHAIR

Warren Kagarise, Head of Digital Engagment, King County, USA

09.10 KEYNOTE: A NEW DAWN OF SOCIAL EVOLUTION FOR THE PUBLIC SECTOR

10.20 DELEGATE INTRODUCTION AND FACILITATED INTERACTIVE ROUND TABLE DISCUSSION FOCUSING ON:

• International perspectives on future social innovation• Engaging in a new era of social authenticity• Understanding the forces shaping tomorrow’s social strategy

Simon Ferguson, Social Media Strategist, Departmentof Innovation and Science

Meghan Howard, Communications Manager, City of Fairborn USA

14.40 UNLEASHING NEW SOCIAL POTENTIAL DEPARTMENT OF INNOVATION, INDUSTRY AND SCIENCE

• Unearthing ground breaking strategies to meet the next level of engagement expectation• Driving social innovation into the heart of the organisation• Leading social media strategy into relevance for 2020

16.10 UNDERSTANDING THE NEW REALM OF ORGANIC FACEBOOK ENGAGEMENT

• Recognising the undercurrents of change in Facebook social engagement• Preparing your social Facebook strategy for full organic reach• Deepening Facebook communication for 2019 success

Andrew Heaney, Social Media and VR/AR Content Head,Australian War Memorial

Warren Kagarise, Head of Digital Engagment, King County, USABrendan Lucas , Senior Social Media Adviser,Department ofEducation & Training, VictoriaAndrew Heaney, Social Media and VR/AR Content Head,Australian War Memorial

09.45 USING NEW MEDIA TO TELL HISTORY - CASE STUDIES FROM THE AUSTRALIAN WAR MEMORIAL.

• How to adopt AR successfully in a public sector environment, the key considerations • Establishing value for the citizen through AR and VR and the importance in shareability• Assessing how social media will help AR go mainstream

Matt Soulsby, Social Strategy Lead, THE T!LT AGENCY

Jillian Bullock, Award Winning, Linkedin Ninja(Winner of the Best Linkedin Strategy 2019)

12.10 MAXIMISING THE EFFECTIVENESS OF CONTENT STREAMS FOR FUTURE SUCCESS

11.30 MOVING INTO A NEW PHASE OF LINKEDIN ENGAGEMENT

• Content streams and how to strategically plan ahead for success• Social targeting in a modern data rich world• Adding value to a social media user in order to pass the 3 second audition

• Preparing for a new realm of social possibility through Linkedin• Understanding the 2019 Linkedin marketing strategies• How can the public sector leverage the opportunities

• Current projects and initiatives• Sharing of positive new social engagement strategies• The critical next steps• Fine tuning your team’s focus for the next 18months

A practical session offering delegates the opportunity to discuss their social media journeys and challenges with social leaders. Time will be allocated to peer to peer sharing and solution based discussion.

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Brendan Lucas, Senior Social Media Advisor, Dept of Education

15.20 HARNESSING THE SOCIAL POWER OF VIDEO MARKETING

• Analysing the state of the market - what does the future hold?• Adapting your strategy for future success• Top tips to save you time and money

DAY 1

International Business Review presents:

15th - 16th October 2018, Canberra Rex Hotel

Investigating The Future ofSocial Media Strategy: Public Sector 2018 Congress

Melinda Shobrook, Social Media Specialist, CyberTribalSocial Media

Peter Sutton, Founder, Kai Ming

CASE STUDY

Panel Members:

LIVE VIDEO

16 th October 2018 - Tuesday

08.30 REGISTRATION AND COFFEE

16.05 Delegate closing roundtable discussion

16.30 Chair’s closing summation

16.40 Conference Close

09.00 CONFERENCE OPENS

11.00 REFRESHMENTS AND NETWORKING

09.05 CHAIR’S WELCOME ADDRESS

Scott Heffernan, Director Communications andPromotion, Department of Primary Industries & RegionalDevelopment

Aaron Foley, Chief Storyteller, City of Detroit USA – LIVE VIDEO

Amy Mulcahy, Office of the Threatened Species CommissionerDepartment of the Environment and Energy

Berry Driessen, Director at The Experience Centre,PWC Digital Services

09.10 THE NEXT GENERATION OF ‘STORY’ – ARE YOU READY?

09.40 DEPARTMENT OF PRIMARY INDUSTRIES AND REGIONAL DEVELOPMENT

10.20 HOW FAR CAN YOU LEAD YOUR ORGANISATION INTO THE NEW SOCIAL FRONTIER

11.30 SOCIAL STRATEGIES TO ENHANCE THE EDUCATION EXPERIENCE

• Insights into the emerging phase of effective story telling• Unearthing new stories within your community• Anticipating the next wave of social connectivity

Dani Redmond and Amberlea Henriques Directors,ProSocial Communications

Anna McCormack, Founder of Beacon Social Media andWinner of ‘Emerging Social Marketer of The Year’ - SMMAs

13.40 BUILDING RELATIONSHIPS FOR THE PUBLIC SECTOR

14.20 INTEGRATING FACEBOOK MESSENGER INTO YOUR SOCIAL MEDIA MARKETING STRATEGY.

• What it means for the public sector in the 'screen age'• Transparency and the importance of collaboration • Responding to online communities

• Case study of how a large NSW Government organisation is using chatbots in their social strategy• Understanding the critical success factors in chatbot social innovation

Josie Khng, Content Strategist, Content Group

15.20 ENTERTAIN OR DIE: THE FUTURE OF SOCIAL MEDIA IS BRANDED CONTENT

• Grabbing attention - social media's rarest commodity• Do’s and Don’ts for creating entertaining social media content• Building a culture to tell compelling creative stories

• Investigating the effectiveness of social media in driving immediate behaviour change to assist urgent governmentoutcomes

• Assessing the pipeline opportunities – are you ready to lead in innovation?• Understanding the dynamics of a new strategic social marketing opportunity• Courageous public sector social leadership – the new requirements

• Investigating social and digital initiatives to create a frictionless and compelling experience • How to measure the return on your social and digital investments • Future perspectives on social ROI and experience

DAY 2

International Business Review presents:

15th - 16th October 2018, Canberra Rex Hotel

Investigating The Future ofSocial Media Strategy: Public Sector 2018 Congress

CASE STUDY

12.40 LUNCH AND NETWORKING

Lee Usher, CEO, Buzz Web Media

12.10 INTERACTIVE PANEL DISCUSSION: SOCIAL STRATEGY 2020 – WHERE ARE WE HEADING.

• Preparing for a new generation of social• New tools and a new mind set?• The critical next steps• How to unleash social innovation in your social team

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Berry Driessen, Director at The Experience Centre,PWC Digital ServicesScott Heffernan, Director Communications and Promotion,Department of Primary Industries & Regional DevelopmentAmy Mulcahy, Office of the Threatened Species CommissionerDepartment of the Environment and Energy

Panel Members:

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International Business Review presents:

15th - 16th October 2018, Canberra Rex Hotel

Investigating The Future ofSocial Media Strategy: Public Sector 2018 Congress