Future Retail Presentation FIN Helenius
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Transcript of Future Retail Presentation FIN Helenius
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Muuttuva asiakaskäyttäytyminen ja sen vaikutus kaupalliseen ympäristöön
Tero Helenius – Happimaa Oy - 2013
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Happimaa Oy 2013
…like everything nowadays. Curation is king.
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1. Olen Guru (kaikki alkaa näillä sanoilla)
2. SISÄLTÖ (arvokkaampaa kuin funktio)
3. ISO D (tietää mitä teen huomenna ennen minua)
5. HETKI (kaikki tapahtuu nyt)
4.HENKILÖKOHTAINEN
(kaikki)
Happimaa Oy 2013
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OLEN GURU (kaikki alkaa näillä sanoilla)
Happimaa Oy 2013
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Happimaa Oy 2013
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Happimaa Oy 2013
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RETAIL
Happimaa Oy 2013
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Happimaa Oy 2013
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SISÄLTÖ (arvokkaampaa kuin funktio)
Happimaa Oy 2013
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Happimaa Oy 2013
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Happimaa Oy 2013
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Happimaa Oy 2013
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ISO D (tietää mitä teen huomenna ennen minua)
Happimaa Oy 2013
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Happimaa Oy 2013
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Happimaa Oy 2013
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Happimaa Oy 2013
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Happimaa Oy 2013
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Kuluttajatieto on henkilökohtaista. Suojelemme sitä. Myymme sen. Kuluttajatieto on palvelun kivijalka. Jaamme sitä. Vaihdamme sen parempaan palveluun.
Happimaa Oy 2013
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Happimaa Oy 2013
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Happimaa Oy 2013
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HENKILÖKOHTAINEN
(kaikki)
Happimaa Oy 2013
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Happimaa Oy 2013
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Happimaa Oy 2013
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Happimaa Oy 2013
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Happimaa Oy 2013
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Uusi asiakasarvo Tero Helenius 2013
Happimaa Oy 2013
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Happimaa Oy 2013
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Happimaa Oy 2013
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HETKI (kaikki tapahtuu nyt)
Happimaa Oy 2013
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Happimaa Oy 2013
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”it is all about the journey, How you get there”
Tulevaisuudessa suunniTellaan yksinkerTaisia järjesTelmiä joTka
TuoTTavaT monimuoToisia henkilökohTaisia loppuTuloksia
Happimaa Oy 2013
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6 configurations in 12 months Sales is rocketing
Experience is emotional Number of new customers is
rising Brand image has improven
Visual branding Marketing resellers
Online store Some content
Happimaa Oy 2013
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asiakaslähtöinen, tietopohjainen, henkilökohtainen, jatkuvasti
mukautuva Happimaa Oy 2013
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Happimaa Oy | www.happimaa.com | @teromhelenius [email protected]
Tero Helenius: Olen yksi kaupalliseen suunnitteluun, myymäläkonsepteihin ja visuaaliseen kommunikointiin erikoistuneen Happimaan Oy:n osakkaista. Minulla on pitkä ja kansainvälinen ura suunnittelualalta. Tällä hetkellä kiinnostukseni kohteena on omni-kanavainen myymäläympäristö ja siihen liittyvät mieltä huumaavat mahdollisuudet. Omni-kanavaisuus tulee muuttamaan monia kaupanalalla vallitsevia rakenteita luoden aivan uudenlaisen saumattoman ja kokonaisvaltaisen kokemuksen. Elämme kaupan kannalta hyvin mielenkiintoista aikaa.
Autamme sinua ratkaisemaan
omnikanavaisuuden haasteet omassa
liiketoiminnassasi
Happimaa Oy 2013
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Other links… Don’t miss PayPal Canada’s The Future in Store video series, link
The Future in Store: Episode #2, Link Miksi H&M omistaa Aleksilla kuusi eri kauppaa, Link
Social Savvy: Swarovski, Uniqlo, Nordström Top Brands, Link 10 Real-world Big Data Deployments That Will Change Our Lives, Link
How Big Data Can Improve Marketing and Customer Service, link 5 Ways to Track In-store Customer Behaviour, Link
Best buy takes customers to school, link Welcome to #IKEACataLOVE, link
47pc of tablet owners access retail content, link How Retailers are using mobile to fuel your shopping Addiction, link
Tesco revamp looks to stop giant stores becoming a white elephant, link Top trends in retail, shopping & leisure, link
Amazonfresh is jeff bezos’ last mile quest for total retail domination, link Easygroup chairman sets sights on budget supermarket to compete with Aldi and Lidl, link
Big Data and the retail revaival, link Mcommerce: a new ally for the in-store retail experience, link
Argos set to unveil new digitalized catalogue, link Amazon introduces minimum spend threshold for home deliveries, link
Online shopping cart abandonment growth shows up in physical retail stores, link Mobile Shopping’s data Goldmine, link
Shopping App swirl adds in-store capability, link How online shopping boosts in-store sales, link
5 social media branding lessons from grateful dead, link Good companies are storytellers. Great companies are storydoers, link
Startups, rock bands and the next big thing, link Bank of America’s twitter account is one really really dumb robot, link
A disloyalty moment? Supermarkets and customers drop loyalty cards programs, link Why should shopper marketing start outside the store?, link
20 things 20-year-olds don’t get, link Lhow lego stopped thinking outside the box and innovated inside the brick, link
Best buy bets big on store-within-a-store concept, link
Happimaa Oy 2013