N O V E M B E R 2 0 1 6

FUTURE-PROOFINGYOUR MARKETING AUTOMATION

APPBOY IS BEST-IN-CLASS FOR BOTH ENGINEERS AND MARKETERS

• Easy-to-use, robust, and flexible

• Massive scale and reliability

• No additional tech debt

• Continuously improving and ahead of the market

• Powerful tools and APIs to integrate within your stack

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TAKE ADVANTAGE OF OUR ENGINEERING FOCUS • Real-time segmentation and message triggering

• UI designed for independent marketing use

• Canvas, a premier cross-channel visual journey editor

• Re-engagement and personalization filters

• Enterprise-grade features built for global scalability

• Advanced interoperability with other systems and tools

APPBOY MARKETING CHANNELSYOUR SYSTEMS

APPBOY IS THE LEADING LIFECYCLE ENGAGEMENT & AUTOMATION PLATFORM

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BUY APPBOY BUILD YOUR OWN THE BOTTOM LINE

INITIAL COST Your annual contract value+ initial set-up dev time

$K, FIRST YEAR X ENGINEERS @ $YK, X PM @ $YK

Keep engineer focus, time, and resources on product development.

AVAILABILITY Now Months Start marketing campaigns immediately after implementation.

HOSTING & INFRASTRUCTURE

Realtime, highly-scalable SaaS infrastructure & CDN included

$$$$ Appboy scales to meet your needs, and our CDN ensures global performance.

SUPPORT FOR ISSUES World-class Customer Success team Your responsibilityHit the ground running with the same expert guidance serving thousands of

marketers worldwide.

USER INTERFACE Designed for marketers by a dedicated UX team

As good as your best designer on this project—or as bad as your worst

Empower marketers to act with confidence. They won’t need to rely on

engineering for help.

MAINTENANCE & ENHANCEMENTS

Appboy’s engineering team is always innovating in a fast-paced industry

Homegrown platforms often don’t evolve beyond initial launch & quickly fall behind

industry changes

Let us help future-proofyour mobile marketing.

EXISTING FUNCTIONALITY

World-class cross-channelmarketing automation tool

Queued alongside all your other high-priority engineering projects

We power a flexible, scalable, high-performing platform that has helped

boost ROI for brands worldwide.

LET US HANDLE THE EVOLVING WORLD OF LIFECYCLE MARKETING

With Appboy, your marketers gain the independence to:

• Uncouple message design and flow from triggering events

• Easily A/B test messaging and user journey across channels

• Support new OS features with minimal engineering effort

• Empower marketing to define their own audiences, without complex DB pulls

… unleash their messaging creativity, with less reliance on engineering time.

TRIM YOUR PRODUCT BACKLOG

Build tools that will further elevate your product alongside Appboy:

• Create services for advanced personalization and recommendations

• Design rich HTML In-App Message templates

• Tag new events and attributes for messaging and segmentation

• Incorporate Appboy’s valuable engagement data into your BI stack

… let our scale and cross-channel messaging capabilities bolster your marketing.

STRONG ENGINEERING ENHANCES MESSAGING

BUILD CORE PRODUCT FEATURES

Improve efficiency by using Appboy for API-driven transactional message delivery:

• Communicate through a robust set of transactional message APIs

• Define audiences programmatically in message send API requests

• View results directly in the Appboy dashboard, or retrieve them by API

… build and implement easier ways to communicate with customers!

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TECHNICALOVERVIEW

SDK: SMALL SIZE, SECURE, SENSITIVE TO DEVICE ENVIRONMENT Size: Android: ~800KB ; iOS: 1.2MB; Web: 17KB zipped Security: Read only, penetration-tested by third party Safety: Complete control of custom data collection Sensitivity: Assesses battery and data quality before sending data

PREDICTABLE RELEASES Android, iOS, Web: ~2 months + any critical fix / major OS updates Public Status: http://status.appboy.com/ | 99.5% SLA, 99.99%+ uptime

FULLY DOCUMENTED Documentation: Implementation & technical specs http://documentation.appboy.com - the grey box under the nav has platform-specific links Github https://github.com/Appboy Academy: Dashboard user manual http://academy.appboy.com

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DATA SOURCES

TRIGGER MESSAGING

TAGGED IN THE APPBOY SDK

SENT TO

OUR REST API

NOTIFY OTHER SYSTEMS

VIA WEBHOOKS

IN REAL-TIME, APPBOY

UPDATES SEGMENT MEMBERSHIP

DASHBOARD CSV IMPORT

“a”,”b”

REAL-TIME ACTION CROSS-CHANNEL MESSAGING

IF IT WAS AN EVENT, THAT EVENT CAN:

TRIGGER IMMEDIATE MESSAGES

QUEUE FUTURE MESSAGES

CANCEL MESSAGES (EXCEPTIONS)

RECORD CAMPAIGN RESULTS (CONVERSIONS)

MOVE AS FAST AS YOUR BEST IDEAS

PROCESS CUSTOMER DATA IN MILLISECONDS

• Personalize your messaging based on an external API request

• Parse the JSON-formatted results of the API call

• Join other Appboy customers in sending personalized recommendations, weather-based notifications, and more!

RAIN

SNOW

SUN

CREATE CONTEXTUAL EXPERIENCES WITH APPBOY’S CONNECTED CONTENT

USE COMPLEX DATA TO STRENGTHEN MESSAGING ACROSS CHANNELS

Provide a JSON object with order details and the desired recipient list from your backend. Define an audience by external user ID or Connected Audience ad-hoc segment.

Design the template in your dashboard ahead of time.

Use Liquid to personalize and use control structures.

Appboy combines everything at send time:

• The request JSON payload

• Personalization based on the targeted user profile(s)

• External API responses using connected_content

LAUNCH ROBUST, API-TRIGGERED CAMPAIGNS

APPBOY CAN LAUNCH CAMPAIGNS ON COMMAND, ACROSS CHANNELS, USING TRANSACTIONAL DATA FROM YOUR BACKEND.

More Dashboard Control More API Control

SCHEDULED MESSAGING EVENT-TRIGGERED MESSAGING API-TRIGGERED MESSAGING API CAMPAIGNS

COMPOSITION In Appboy dashboardIn Appboy dashboard

In API requestIn API request

PERSONALIZATION User profile attributesUser profile attributes

Event propertiesUser profile attributes API trigger properties

TRIGGERING At scheduled time(s)Events from any source

(SDK, User Track API)API request

SEND TIMINGSend now or up to 2 weeks in the future

Recurrence optionalSend now or up to 2 weeks in the future Send now

Send now or up to 2 weeks in the future Recurrence optional

AUDIENCE Existing Segments & filters Existing Segments & filtersSpecific User IDs

Existing Segments (by Segment ID) Ad-hoc Connected Audience in request

Specific User IDs Existing Segments (by Segment ID)

Ad-hoc Connected Audience in request

RESULTSIn Appboy dashboard

& Available by API

BOTTOM LINERecurring & one-time sends(e.g. birthdays, newsletters)

Contextually relevant to your customer behavior, using existing Event structure

Trigger by API, including complex JSON metadata

Create an entire campaign by API, consume results in Appboy’s UI

ENABLE FLEXIBLE MESSAGE DELIVERY WITH OUR STACK-FRIENDLY PLATFORM