Future Proofing Hospitality with Tech - AHIC€¦ · Future Proofing Hospitality with Tech....
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Maria de la Fuente Senior Industry Analyst Future Proofing Hospitality with Tech
Transcript of Future Proofing Hospitality with Tech - AHIC€¦ · Future Proofing Hospitality with Tech....
Maria de la FuenteSenior Industry Analyst
Future Proofing Hospitality with Tech
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Top countries searching on Google for hotels in UAE ?
United Kingdom France India
Quiz 1
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Top countries searching on Google for hotels in UAE ?
Quiz 1
United Kingdom France India
Confidential + ProprietarySource: Google Travel Search 2017-2018, Google analysisQueries related Hospitality and Accommodation in Dubai or UAE
27%
30%
In 2018, searches for hotels in UAE have increased substantially in India, France, Russia and Ukraine
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Source: Google Search Data, 2019
+3 billiontravel searches per year in MENA
Source: Google Search Data, 2019
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Source: Google Search Data, 2019
+70%travel searches come from mobile devices in MENA
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Source: Google Internal Data, 2019
+12 Mof hours watched dailyon Youtube in Saudi Arabia
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End of Average Customers
Journeys
Expectations
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End of Average
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Customers
Journeys
Expectations
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New Destinations
New Interests
New Customer
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One-Size-Fits-AllOne-Size-Fits-All
Personalisation
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Consumers
Journeys
Expectations
End of Average
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TRAVEL INSPIRATION
RESEARCH BOOKING POST STAYON
PROPERTY
Customer journey has more than 45touchpoints
Time of Day
Demographics
Psychographics
Demographics
Search Queries
Age + Gender
Browsing History
Watch Time
App Category
Videos Watched
App UsageIn-App Purchases
Sessions
Connection
Device Type
Psychographics
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Apply Data at Scale
Automation
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Automated ETL helps Jumeirah
centralise data, cut costs and optimise
ad campaigns.
1. Reduced and optimised ad campaign spend
1. Gained a comprehensive view across all hotels
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Abu Dhabi’s Department of
Culture and Tourism drives more qualified
audience through Smart Bidding
31%more onsite user engagement
90% longer website visits
23%more page visits
51%reduction in cost per engaged user
Proprietary + ConfidentialProprietary + ConfidentialConsumers
Journeys
ExpectationsEnd of Average
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30%
Over the past 2 years, searches related to 'the best hotel ' grew over
in MENA
53%of consumers will abandon a mobile site if it takes more than 3 seconds to load1
1 The Need for Mobile Speed", DoubleClick, Sept 20162 SOASTA, The State of Online Retail Performance, April 2017
and on mobile …...
20%drop in conversions for every second delayed2
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From Answers to
Anticipation
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Source: Google/McKinsey/Verto, Online Travel Shopper Behavior, July 2018
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End of Average Consumers
Journeys
Expectations
Personalization
Automation
Anticipation
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Embrace the End of Average
